P+ Measurement Services, a media intelligence and audit agency and MediaTrak, undertook the analysis to show, Nigerian Banking Industry Advertisement spend and placement in the month of October 2019.
The report shows that there was an increase of 20,968,528 in the total Nigerian Banking Industry media adverts spend in October compared to the month of September.
TV media adverts in the Banking industry for October saw an increase in media spend, compared to September with an increased spend of N25,012,183, while Radio media adverts in October saw a decrease in media spend, compared to September with a decreased spend of N22,340,863, and the Print media adverts in the Banking industry for October saw an increase in media spend, compared to September with an increased spend of N18,297,208.
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