A Leading Yoruba movie marketing outfit, As well as Headmaster Music and Flims, ALHAJI AKEEM OLATUNJI BALOGUN ownersof Olasco Flims and Recording International.
The light- complexioned businessman, who hails from Ilala in Irepodun Local Government Area of Kwara State clocked 50 years today 20 October 2016 and he has since been celebrated by his friends and colleagues.
Olasco got into the business of Yoruba movie Marketing in 1998. Within a space of 18 years, Olasco has become the most powerful Yoruba movie marketer among the legion of marketers at their popular Arena Market base in the Central Business District of Oshodi, Lagos.
It is worthy of note that Olasco was leader of Yoruba Movie Marketers from year 2004 to 2006.
Then it was known as ‘Yoruba Parapo’ (Yoruba Union) before it metamorphosed into YOVIFPMAN. In the same vein, Olasco’s outfit is reputed for sales and marketing of top rated Yoruba movies. To his credit, he has marketed blockbusters like ‘Jenifa 1&2’, the movie that brought star actress, Funke Akindele Bello to fame, ‘Apaadi’, ‘Ija Ola’, ‘Akorede’, ‘Aye Olomo kan’, ‘The Return of Jenifa’, Igboro ti daru’, ‘Alagbato’, ‘Kujenra’,Kurukuru and several others. His outfit has won several awards as the Best Marketer for many years now.
He had his primary school education at Ilala and secondary school education at Iganmu-Oro also in Kwara State.
He gained admission to study Business Adminstration at the Kwara State Polytechnic, Ilorin in 1986. After a National Diploma, he left for Lagos in1988 to start business in movie marketing as a retailer.
Over the years, Olasco has become a household name among movie lovers in Nigeria. In an interview, some years back, Olasco opened up on how he got into the movie industry, “I started as a movie retailer in 1988, then I sold only American and Indian films. In 1990 I had become aYoruba movie marketer. I shot my first movie withN2000 the movie was entitled ‘Jangun Aso’. Then, I co-produced the movie with Alhaji Toyin Uthman ofToymax Holdings, also a movie marketing outfit. After that we also co-produced ‘Kini Kin Se?’ By 1991, I had started my own outfit which I named Olasco Films and Record International.”
Olasco is one of the few respected Yoruba movie marketers with fleet of posh cars and who are also power dressers.