The Managing Director/ Chief Chef, Roots Foods Limited, the parent company of Labule Restaurants, Binta Adisa, has reiterated the commitment of the company to maintaining the quality of local delicacies offered to its customers.
Adisa disclosed this during the official opening of a new Labule Restaurant in Ikorodu on Saturday, June 8, 2024. The opening of the Ikorodu outlet will make it the fourth outlet established since its inception ten years ago.
While declaring the restaurant open, the Ayangburen of Ikorodu, His Royal Majesty, Oba Abdulkabir Shotobi commended the management of Roots Foods Limited for choosing to build such an enterprise in Ikorodu saying that not only would it contribute to job creation but also boost the economic prosperity of the environ. While offering prayers at the occasion, Oba Shotobi noted that the arrival of the restaurant in Ikorodu provides an opportunity for every Nigerian to identify with their roots.
On her part, the Managing Director, Roots Foods Limited, explained further that the decision to open another outlet in Ikorodu comes as a result of increased demand for local delicacies by residents, and also offers an opportunity to cater to the diversity of culture domiciled in the axis.
She stated that the Labule brand, which has existed for a decade, has remained true to itself by promoting Nigerian identity and culture. Reminiscing on the journey thus far, she stressed that her passion to see the business succeed has continued to be the driving force amidst business challenges.
“For us, one major thing that kept us going is the passion that I have for food and the business generally. I am someone who loves to eat and cook. It gives me joy when I see people eat and they are happy. Besides, the loyalty of our customers has also been of great help. It would interest you to know that some customers have been with us for 10 years. We also appreciate our team of dedicated staff who have been there for us. One key thing that has also contributed is my background in accounting, which helped a great deal in running the business well.
Notwithstanding, we have had challenges such as finance, manpower, and some of the issues associated with the volatile nature of the Nigerian economy,” she said.
Asked about the projection for the next decade, she disclosed that plans are already in the works to open outlets in other cities in Nigeria with the contemplation to expand footprints abroad thereafter.
The event also attracted other dignitaries from all walks of life including His Royal Majesty, the Adeboruwa of Igbogbo, Oba Abdulsemiu Orimadegun Kasali, Baale of Ojogbe, Oluakyode Olomo and Muslim clerics among other guests.
