Dubai has yet again captured the
attention of the golfing world with high profile competitions like the
DP World Tour Championship and ‘Race to Dubai’, the European Tour’s
season ending finales. Golf’s very best players and rising stars
convened in Dubai for one of the game’s most prestigious prizes. As
Official Airline of the event, Emirates has been providing critical air
transport links to support the players, organizers and the entire
golfing community to safely resume international sports action on the
ground, and cater to the millions watching the broadcasted event around
the world.
Dubai’s public and private sector stakeholders, including Emirates, have
partnered to put in place the frameworks to resume leisure and sporting
events and ensure the safest possible environments for participants and
fans alike, because nothing can replace the excitement of experiencing
live sports, music and cultural events.
As a result, the DP World Tour Championship was the first attended
international sporting event in Dubai, drawing in over 6,000 spectators.
Over 40% of the event attendees came from outside of the UAE, the
majority of whom chose to fly with Emirates to Dubai. The international
attendance also demonstrates Dubai’s continued appeal in attracting
visitors for major sporting events, as well as its status as one of the
world’s most dynamic golf destinations.
Additionally, Emirates carried over 500 European Tour players, caddies,
event organisers, international sports and golf media, and others
directly involved in the running of the golfing finale. The airline also
transported sporting and other equipment as well as PPE items for the
event.
Emirates Cabin Crew participated in the socially-distanced prize
presentation with the winners, along with HH Sheikh Mansour bin Mohammed
bin Rashid Al Maktoum, Chairman of Dubai Sports Council and Patron of
the DP World Tour Championship and European Tour.
In addition to the DP World Tour Championship, every year, Emirates
sponsors over 40 major sporting, music and cultural events that support
Dubai’s economic and tourism growth goals, and drive its appeal as a
world-class event hub.
The next events on Emirates’ busy calendar include the Emirates Airline
Festival of Literature, the Dubai Duty Free Tennis Tournament, Emirates
sponsored football club matches, Emirates Team New Zealand
participations in Americas Cup World Series as well as the Dubai World
Cup, to name a few. On the golfing front, Emirates will also be
supporting a number of international European Tour events set to take
place in 2021 including the Hong Kong Open, Portugal Masters, Open de
France, Scandinavian Mixed, Dubai Duty Free Irish Open, ASI Scottish
Open, D+D Czech Masters, BMW PGA Championship, Italian Open and the
Nedbank Golf Challenge.
The airline continues to work on growing its hard-earned relationship
with sports fans. Earlier this year, when many countries were under
strict lockdown, Emirates joined hands with its sponsorship partners to
engage with communities around the world through campaigns and
initiatives that let people know they are not alone, providing
information, motivation, inspiration, and entertainment.