He pulls the strings for some of the world’s global brands. Call him the magic man behind the success stories of the Diageo brands in Nigeria and you won’t be wrong.
He is one of Nigeria’s pride in the luxury brand marketing, creative and entertainment industry. A thoroughbred professional with many years of experience in helping build global brands. That just about sums up the impressive profile of Joe Nazal – a top corporate whizkid many global brands seek to hire for his magic wand in turning around the fortunes of their brands. Joe step into spotlight courtesy his significant role and massive contributions in facilitating the entry of Diageo brands into the Nigerian market, particularly with special emphasis on the Ciroc brand. Joe’s contributions to the heroic performance of the Diageo brands within a short period of its arrival in the competitive Nigerian market remains a reference point on how to project a relatively new brand into prominence. Joe, who can best be described as a veteran in luxury brand management has scored so many firsts in his assignments around the globe. And currently, he is going about the Nigerian market teaching competitors some lessons in modern luxury brand management.
The high-flying man of style recently launced his new bespoke consulting firm which is already blessed with a couple of top global brands. Already on their intimidating clientele’s list include Coca Cola, Cubana Lagos, Eko Hotels and Suites, Macallan and Famous Grouse whisky. The Cubana Lagos project has already raised the bar in the entertainment scene in Lagos. As you read, Cubana is the leading luxury entertainment outfit in Nigeria – the beloved Cubana Lagos currently caters to a select few class of Nigeria’s decision-makers and top business influencers who are making things happen in Corporate Nigeria. Joe’s is not just doing great things in Nigeria only. He is on the radar intentionally too, the man about town was recently spotted with American superstar, Diddy on his first visit to Dubai, UAE, as he partied with some few Nigerian celebrities of note. Joe’s profile has been on the steady rise and he is handling major brands like a veteran.