Lagos, Nigeria; October, 2015— Following the popularity of Coke Studio Season 2, Africa’s much loved music platform returns with Season 3 which boasts of a line-up of established and new musicians, starting from October, to run until December 2015.
According to the Marketing Director- Coca-Cola, Patricia Jemibewon, the show will feature ‘mash ups’ of top musical talent on the continent, through musical fusions and regionally inspired music. It will revive the atmosphere of live recordings and performances, providing music as a platform to bridge cultural and national barriers, encourage unity and introduce a sense of African pride.
Coke Studio Season 3 will be in distinct segments; mash ups between Nigerian and East African artistes; Artiste challenges; acoustic performances; and new songs from featured artistes.
This season will bring together 28 artistes from five different countries to sing 52 songs, showcasing their local and signature styles to produce unique songs.
Nine Nigerian artistes billed to feature on the show include, Eva Alordia, Ice Prince, Flavour, Chindinma, 2Face, Yemi Alade, Olamide, MI Abaga and Afri Dija, while talented music maestro Cobhams Asuquo would bring his expertise to bear on the show as Executive Producer.
There would also be a radio show version for Coke Studio Africa, bringing the best the continent has to offer on and it will air across seven cities (Lagos, Abuja, PH, Kano, Aba, Anambra and Ibadan).
Also, this season, the beverage giant will engage up to 500,000 Nigerian teens in secondary schools will be engaged with Coke Studio, providing them an opportunity to showcase and highlight their talent with the state of the art Coke Studio bus which is fully equipped with a digital music production facility; with t professional mixing console, recording microphones, state of the art audio interface and mic pre amp.
Commenting on the initiative, Marketing Director, Coca-Cola, Patricia Jemibewon described the Coke Studio music platform as Coca-Cola’s way of sharing in the passions and aspirations of the African youth.
Jemibewon said, “Coke Studio is a way of showing to the youths and also exploring the potential avenue for youths to express themselves through the music. It opens up the Nigerian Teen to music and culture from other African countries and is a potential avenue for self expression in the music & production space. Coke Studio is a demonstration of Coca-Cola’s belief in the youth of Africa, a celebration of collaboration.