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Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!

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Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!

 

Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!

 

 

 

 

Promasidor Nigeria Limited, makers of Cowbell Milk; a leading dairy brand in Nigeria, and producers of Cowbellpedia, Nigeria’s foremost educational TV Quiz Show targeted at secondary school students in Nigeria are set to bring back the successful TV quiz show to the screens.
The TV Quiz show which focused on mathematical excellence in secondary schools has been revamped to include a wider subject area.

 

 

 

 

 

The new revamped Cowbellpedia now covers Science, Technology, Engineering, Mathematics (STEM); General Knowledge, and Puzzles which is more reflective of the wider areas of interest for students in Nigeria today.

 

 

 

 

Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!

 

 

The TV quiz show now also offers a bigger prize offering of up to N100m including cash rewards, laptops, other learning equipment, and Cowbell products. In addition, the top winner from both the Junior and Senior Secondary Schools will each win an all-expense paid educational excursion to South Africa.

 

 

 

 

Over 1,000 students across the country from various secondary schools participated in a computer-based test (CBT) exam which produced the top 132 students who participated in the show.
The teachers and parents of the participating students are also not exempted from the Cowbellpedia TV Quiz Show. This special edition of both parents and teachers is to reward their commitment to raising the best of the best children in the society.

 

 

 

 

 

 

The viewers at home are also not left out with the introduction of the Cowbellpedia Home Play segment where viewers can win mobile airtime every week. To participate, visit the Cowbellpedia dedicated website www.cowbellpedia.tv.

 

 

 

 

 

 

Cowbellpedia will air every Saturday on Africa Magic Family at 4:30 pm, NTA at 6:00 pm, TVC at 7:00 pm, and other local TV stations across the country.

 

 

 

 

Speaking to the press about the TV Quiz show, Adebola Williams, Marketing Director, Promasidor Nigeria, noted that the focus on STEM and General Knowledge is a deliberate decision to be more inclusive of the subject areas of interest of our consumers. She noted that Promasidor Nigeria is a company committed to driving brands with a purpose, and the consumers must be at the heart of our brand purpose.
For Cowbell, this purpose is to offer affordable and nutritious dairy product that supports brain development. This is why Cowbell Milk is fortified with Vitamin B9 which is essential for brain development and VitaRich (Cowbell’s proprietary blend of vitamins and minerals which is essential daily) to support our consumers’ nutritional needs.

 

 

 

 

 

Cowbellpedia brings to life the brand’s proposition, “Sooo Gooood, Sooo Smart”. As a brand, Cowbell focuses on building smart children with sharp brains, and Cowbellpedia is a platform created by the brand to showcase and recognize exceptional children that excel in their education.

 

 

 

 

 

Our goal is also to increase brand awareness and customer satisfaction. With a consistent focus on STEM and General knowledge through Cowbellpedia, we will begin to see expressions of educational excellence that already exist in Nigerian students.

 

 

 

 

 

 

As part of the revamp, we have also introduced a new quiz master, Ebuka Obi-Uchendu, and actress, Linda Ejiofor as the students’ host.

 

 

 

 

“The new Cowbellpedia is enriched to bring learning, entertainment, and fun to children, teens, and families, with the tagline “Sooo Gooood, Sooo Smart”. This is in line with the master brand proposition and campaign “Sooo Creamy Sooo Gooood”.

 

 

 

 

The Chief Executive Officer, (CEO) Bruno Gruwez reiterated the commitment of the company towards education, saying it is the most important investment for the future of the children of Nigeria. He saluted the participants while assuring them that Promasidor would continue to support the academic development of Nigerian children.
According to him, good education enables value creation for a young and growing population, while creativity and innovation are critical in advancing the United Nations Sustainable Development Goals (SDGs)
Bruno believes the new Cowbellpedia TV Quiz Show will meet its stated objectives of providing a platform to inspire young learners to become future innovators and problem solvers. It is also to reward excellence in academics and encourage the participants to break the mould and ‘think outside the box’.

 

 

 

 

 

“As a responsible corporate citizen, we intend to play our role as a change catalyst for advancing Nigeria into the next phase of its development through the Cowbellpedia platform designed for children aged 11 – 17.

 

 

 

 

 

Many avid watchers of the show would testify that Cowbellpedia was the hallmark education TV Quiz Show for children and teens. Over the years, secondary school students around Nigeria have been shining on the Cowbellpedia stage, and on to the global stage as they go on to succeed and achieve their biggest dreams. The TV Show has further supported the ambition and aspirations of some of its past winners and finalists, even at global levels. He concluded.

 

 

 

 

 

About Promasidor Nigeria Limited
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigerian homes.

 

 

 

 

 

 

Promasidor produces, distributes, and markets a quality range of products such as Cowbell Milk & Beverages, Loya Milk, Miksi Milk, Top Tea, Twisco Cocoa Beverage, Kremela, Sunvita Cereal and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders culinary and beverage products are affordable, delicious, and good for all.
For more information about the Cowbellpedia TV Quiz Show, visit www.cowbellpedia.tv .

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Nothing Is Impossible, Dangote Tells Harvard Scholars

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…Dangote, an Entrepreneurial Genius, Providing Innovative Solutions’

 

The President/Chief ExecutiveDangote Industries Limited, Aliko Dangote, has urged young entrepreneurs and scholars to rise above limitations and push their ambitions to help transform the world into a better place.

 

The prominent industrialist made this call on Wednesday when a delegation of Harvard Kennedy School scholars visited the Dangote Petroleum Refinery & Petrochemicals complex and Dangote Fertiliser Limited in Ibeju Lekki, Lagos.

 

Addressing the 50 scholars, representing 18 different nationalities from across the globe, Dangote emphasised the importance of being driven by ambition and a ‘can-do’ spirit, as exemplified by the Dangote Group in constructing the world’s largest single-train refinery.

 

He stressed that ambition should be paired with a desire to create a legacy and make an impact, not simply for profit. 

“Life is not worth living without ambition. In this life, nothing is impossible. Don’t allow fear to hold you back. Be knowledgeable about the business you want to pursue. I am not an engineer, but I don’t engage in any business I don’t understand,” he said.

 

Dangote, who spent over 40 minutes answering questions from the scholars, recalled being advised against building the refinery, as many argued that such mega projects were only feasible for sovereign nations, not individuals. He shared that, during the COVID-19 pandemic, the company had to find ways to sustain the project. He also noted that the ingenuity involved in constructing a world-class refinery, which meets global best practices, produces Euro V products, and is capable of processing over 100 different types of crude oil, has kept it running despite shortage of Nigerian crude oil.

 

Vice President, Oil & Gas, Dangote Group, Edwin Devakumar,  explained that building the 650,000-barrel-per-day refinery was a monumental feat that required immense courage, vision, and determination. He pointed out that the group acted as its own Engineering, Procurement, and Construction (EPC) contractor for the project – a refinery with a capacity of 650,000 barrels per day – a feat that had never been attempted before.

 

“Our Group President has a plaque in his office that reads, ‘nothing is impossible.’ This is the mindset he instilled in us when faced with challenges. He does not accept impossibilities and always aims for excellence. This approach was the same when we revolutionised the cement industry in Nigeria. We turned the country from one of the largest importers of cement into a net exporter. Today, after decades of depending on imported refined products, we now have the capacity to meet all of Nigeria’s refined product demands, with surplus supplies of jet A1, gasoline, and diesel for export. Other products from the refinery include polypropylene, carbon black feedstock, and sulphur,” he said.

 

Devakumar highlighted the significant investments made to realise the project, including dredging 65 million cubic metres of sand to raise the height of the site by 1.5 metres to safeguard against potential sea level rises due to global warming. The group also procured 330 cranes and lifting equipment due to the lack of local capacity, built the world’s largest granite quarry to supply materials such as coarse aggregates, stone columns, and stone dust, and constructed the refinery on 250,000 piles – potentially the largest number ever used for a single project.

 

The scholars, who toured the magnificent complexes, were in awe and praised Dangote for his ambitious vision, which seeks to address global needs. They commended him as an inspiration and entrepreneurial genius, with many describing the visit to the refinery as the highlight of their tour, which also included stops in Ghana and Abuja.

 

Sheffy Kolade, leader of the Harvard Kennedy School student-led Nigeria-Ghana Trek and global advisor for the Women for Prosperity project with the Atlantic Council’s Freedom and Prosperity Center, said that the Dangote Group symbolises Nigeria’s resilience and economic transformation.

 

“I want to start by saying that the Dangote Group is not just a business. It is a symbol of Nigeria’s resilience. It is a symbol of the bright future that lies ahead for us. It represents the extraordinary achievements possible when we put our minds to something. I am happy that we are here to witness the economic progress happening in Nigeria. We’ve seen the largest single-train refinery in the world, and we’ve visited a fertiliser plant that exports to South America and the US,” she said.

 

A social entrepreneur and a member of the Forbes Business Council, Kolade added, “From where we are standing, thousands of people earn their daily livelihood. This business has created numerous jobs and energy security for our country. It has reduced our reliance on imported petroleum products, and, of course, it is increasing our foreign reserves. I want to thank you, sir, for everything you’re doing for our country and for Africa. We appreciate it. It’s truly inspiring for us.”

 

Speaking about her team and their mission at the refinery, Kolade noted, “My team consists of 50 people from 18 different nationalities. We have people from nearly every continent. We are a blend of policy, business, sustainability, and development-minded individuals, most of whom are from the Harvard Kennedy School. There’s one from the Harvard Business School, one from Harvard Public Health, and others pursuing joint degrees with Harvard, Stanford, and MIT. We are all curious-minded people who value impact, sustainability, and progress.”

 

Another member of the team, Darrow Merton, a Foreign Service Officer with the United States, described Dangote’s vision and resilience as an inspiration to entrepreneurs. He praised Dangote for not only breaking barriers to build the refinery but also for his ability to provide innovative solutions in the face of adversity.

 

Nothing Is Impossible, Dangote Tells Harvard Scholars

 

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Heirs Holdings Partners with GIVO Africa to Tackle Plastic Waste for a Sustainable Future

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Heirs Holdings deepens commitment to sustainability, environmental stewardship, and community engagement.

Lagos, March 21, 2025 – Heirs Holdings, a leading pan-African investment company with a portfolio spanning the power, energy, financial services, hospitality, real estate, healthcare and technology sectors, has announced its strategic partnership with GIVO Africa, a climate technology and recycling company, reinforcing the company’s deep commitment to driving initiatives that deliver meaningful impact.
This initiative will advance Heirs Holdings’ efforts in promoting a circular economy in Africa; fostering sustainable practices that minimise waste and maximise resource efficiency.
Over the past 15 years, Heirs Holdings’ impact-driven approach has been instrumental in shaping Africa’s business landscape, underscoring its commitment to long-term, sustainable development. Guided by its Africapitalism philosophy, Heirs Holdings has championed inclusive growth by investing in businesses that drive economic transformation, generate employment, and uplift communities across the continent.
Speaking on the partnership, Group Sustainability Officer at Heirs Holdings, Clari Green said: “At Heirs Holdings, we believe in a shared destiny with our local communities—businesses have a responsibility to drive sustainable solutions that create lasting economic and environmental impact. This initiative reinforces our commitment improving lives and driving meaningful transformation across our continent.”
Similarly, CEO of GIVO Africa, Victor Boyle-Komolafe remarked: “We are excited to join forces with Heirs Holdings in tackling plastic waste and promoting a circular economy in Africa. By leveraging our expertise in climate technology and community engagement, we are confident that this partnership will contribute significantly to environmental conservation while fostering economic opportunities.”
Heirs Holdings continues to lead in sustainable business practices, integrating sustainability into its corporate strategy to tackle environmental challenges while fostering meaningful social impact.

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U.S. Visa Interview Rules Get Stricter – Avoid This Critical Error

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U.S. Visa Interview Rules Get Stricter – Avoid This Critical Error

New U.S. Visa Rule Could Derail Travel Plans in 2025

If you’re planning to apply for a U.S. visa in 2025, brace yourself for a major policy shift that could make or break your travel plans. The U.S. Department of State has unveiled significant changes to the visa interview process, set to take effect in April 2025. This sweeping reform impacts all visa categories, including student, work, tourist, and immigrant visas.

Stricter DS-160 Barcode Requirement One of the most critical modifications is the strict enforcement of barcode verification on the DS-160 visa application form. According to the new guidelines, applicants must ensure that the barcode number on their DS-160 matches the one used to schedule their visa appointment. Failure to comply with this requirement will lead to immediate denial of entry into the U.S. Embassy or Consulate for their visa interview.

Previously, applicants could make modifications to their DS-160 form even after securing an interview appointment. However, as of March 18, 2025, this will no longer be permitted. Under the new rules:

  • The visa appointment must be scheduled using the same barcode number on the DS-160 form.
  • If the barcode numbers do not match, applicants will be refused entry to the Embassy or Consulate.
  • To correct a mismatch, applicants must reschedule their appointment using a DS-160 form with the correct barcode number.

Increased Scrutiny and Responsibility on Applicants While these measures are designed to streamline the visa process and minimize errors, they place a heavier burden on applicants to ensure accuracy from the outset. Mistakes that may have previously been rectified with minor adjustments could now result in serious delays, affecting travel, work, and study plans.

How to Avoid Delays and Denials To navigate these stricter requirements, visa applicants must take proactive steps, including:

  • Double-checking that the DS-160 barcode number matches the one used to schedule the interview.
  • Printing and bringing the correct DS-160 confirmation page to the interview.
  • Rescheduling immediately via the official U.S. Visa Appointment website if any barcode mismatch is detected.

Consequences of a Barcode Mismatch A mismatched barcode is not a trivial issue. In countries with already lengthy visa interview wait times, this error could push appointments back by weeks or even months. This could lead to students missing enrollment deadlines, workers losing job opportunities, and tourists having to rethink their travel plans.

With these new requirements looming, prospective U.S. visa applicants are urged to be meticulous in their applications. Ensuring that all details match precisely could mean the difference between a smooth approval process and a frustrating delay.

 

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