Business
Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!
Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!
Promasidor Nigeria Limited, makers of Cowbell Milk; a leading dairy brand in Nigeria, and producers of Cowbellpedia, Nigeria’s foremost educational TV Quiz Show targeted at secondary school students in Nigeria are set to bring back the successful TV quiz show to the screens.
The TV Quiz show which focused on mathematical excellence in secondary schools has been revamped to include a wider subject area.
The new revamped Cowbellpedia now covers Science, Technology, Engineering, Mathematics (STEM); General Knowledge, and Puzzles which is more reflective of the wider areas of interest for students in Nigeria today.
The TV quiz show now also offers a bigger prize offering of up to N100m including cash rewards, laptops, other learning equipment, and Cowbell products. In addition, the top winner from both the Junior and Senior Secondary Schools will each win an all-expense paid educational excursion to South Africa.
Over 1,000 students across the country from various secondary schools participated in a computer-based test (CBT) exam which produced the top 132 students who participated in the show.
The teachers and parents of the participating students are also not exempted from the Cowbellpedia TV Quiz Show. This special edition of both parents and teachers is to reward their commitment to raising the best of the best children in the society.
The viewers at home are also not left out with the introduction of the Cowbellpedia Home Play segment where viewers can win mobile airtime every week. To participate, visit the Cowbellpedia dedicated website www.cowbellpedia.tv.
Cowbellpedia will air every Saturday on Africa Magic Family at 4:30 pm, NTA at 6:00 pm, TVC at 7:00 pm, and other local TV stations across the country.
Speaking to the press about the TV Quiz show, Adebola Williams, Marketing Director, Promasidor Nigeria, noted that the focus on STEM and General Knowledge is a deliberate decision to be more inclusive of the subject areas of interest of our consumers. She noted that Promasidor Nigeria is a company committed to driving brands with a purpose, and the consumers must be at the heart of our brand purpose.
For Cowbell, this purpose is to offer affordable and nutritious dairy product that supports brain development. This is why Cowbell Milk is fortified with Vitamin B9 which is essential for brain development and VitaRich (Cowbell’s proprietary blend of vitamins and minerals which is essential daily) to support our consumers’ nutritional needs.
Cowbellpedia brings to life the brand’s proposition, “Sooo Gooood, Sooo Smart”. As a brand, Cowbell focuses on building smart children with sharp brains, and Cowbellpedia is a platform created by the brand to showcase and recognize exceptional children that excel in their education.
Our goal is also to increase brand awareness and customer satisfaction. With a consistent focus on STEM and General knowledge through Cowbellpedia, we will begin to see expressions of educational excellence that already exist in Nigerian students.
As part of the revamp, we have also introduced a new quiz master, Ebuka Obi-Uchendu, and actress, Linda Ejiofor as the students’ host.
“The new Cowbellpedia is enriched to bring learning, entertainment, and fun to children, teens, and families, with the tagline “Sooo Gooood, Sooo Smart”. This is in line with the master brand proposition and campaign “Sooo Creamy Sooo Gooood”.
The Chief Executive Officer, (CEO) Bruno Gruwez reiterated the commitment of the company towards education, saying it is the most important investment for the future of the children of Nigeria. He saluted the participants while assuring them that Promasidor would continue to support the academic development of Nigerian children.
According to him, good education enables value creation for a young and growing population, while creativity and innovation are critical in advancing the United Nations Sustainable Development Goals (SDGs)
Bruno believes the new Cowbellpedia TV Quiz Show will meet its stated objectives of providing a platform to inspire young learners to become future innovators and problem solvers. It is also to reward excellence in academics and encourage the participants to break the mould and ‘think outside the box’.
“As a responsible corporate citizen, we intend to play our role as a change catalyst for advancing Nigeria into the next phase of its development through the Cowbellpedia platform designed for children aged 11 – 17.
Many avid watchers of the show would testify that Cowbellpedia was the hallmark education TV Quiz Show for children and teens. Over the years, secondary school students around Nigeria have been shining on the Cowbellpedia stage, and on to the global stage as they go on to succeed and achieve their biggest dreams. The TV Show has further supported the ambition and aspirations of some of its past winners and finalists, even at global levels. He concluded.
About Promasidor Nigeria Limited
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigerian homes.
Promasidor produces, distributes, and markets a quality range of products such as Cowbell Milk & Beverages, Loya Milk, Miksi Milk, Top Tea, Twisco Cocoa Beverage, Kremela, Sunvita Cereal and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders culinary and beverage products are affordable, delicious, and good for all.
For more information about the Cowbellpedia TV Quiz Show, visit www.cowbellpedia.tv .
*PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status
To prevent any misunderstanding regarding our affiliation with the United Nations, we hereby provide a formal clarification on the status and identity of the United International Peace and Governance Council (UNIPGC), formerly known as IPGC.
UNIPGC is an independent Civil Society Organization and Non-Governmental Organization with continental chapters registered in the United States, Germany, Canada, and several countries across Africa. The organization is committed to promoting the values and principles of the United Nations, particularly in advancing Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions), as well as advocating for good governance globally.
In furtherance of its mandate, UNIPGC has established partnerships with reputable diplomatic civil society organizations, including the United Nations Association of Nigeria and the United Nations Association of Ghana. These collaborations are aimed at strengthening its engagement with initiatives aligned with United Nations ideals.
Additionally, UNIPGC has entered into diplomatic relations with the International Organization for Economic Development (IOED), an Intergovernmental Organization (IGO), to enhance its capacity for international cooperation and diplomatic engagement.
We wish to clearly state that UNIPGC is **not** an entity, agency, or organ of the United Nations.
Members of the public and media practitioners are respectfully advised to refer to the organization by its full and correct name: **United International Peace and Governance Council (UNIPGC)**, and not as the United Nations.
Thank you.
Business
Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour
Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour
Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”
Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.
The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.
This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.
Speaking on the collaboration, the Laffmattazz team stated:
“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”
As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.
With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.
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About Laffmattazz
Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.
About First Bank of Nigeria Limited
First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.
Business
MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria
MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria
Anyone who has tried to get a loan to buy a house in Nigeria knows the drill: endless forms, property valuation, and eventual down payment of a minimum 25% or more on the property. Sometimes, interest rates could go as high as 30% per annum, while the typical loan limit is N50 million.
Now, FirstBank is making homeownership more attractive.
FirstBank, in partnership with the Ministry of Finance Incorporated (MOFI), has introduced the MREIF Home Loan. MREIF loan is a game-changer, offering a single-digit interest rate of 9.75% per annum, with a loan amount of up to ₦100 million and a repayment period of up to 20 years. This is perfect for salaried individuals, including Nigerians in the diaspora, looking to purchase homes in approved locations.
The MREIF loan stands out with its lower interest rate, higher loan amount, and flexible equity contribution as low as 10%. This makes it an attractive option for those seeking affordable homeownership.
You are one quick decision away from being a landlord.
If you’ve been waiting for the right time to buy a home, FirstBank’s MREIF Home Loan is the smartest route to owning property in Nigeria today. Visit the FirstBank website https://www.firstbanknigeria.com/personal/loans/mreif-home-loan/ to get started.
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