Business
Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!
Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!
Promasidor Nigeria Limited, makers of Cowbell Milk; a leading dairy brand in Nigeria, and producers of Cowbellpedia, Nigeria’s foremost educational TV Quiz Show targeted at secondary school students in Nigeria are set to bring back the successful TV quiz show to the screens.
The TV Quiz show which focused on mathematical excellence in secondary schools has been revamped to include a wider subject area.
The new revamped Cowbellpedia now covers Science, Technology, Engineering, Mathematics (STEM); General Knowledge, and Puzzles which is more reflective of the wider areas of interest for students in Nigeria today.
The TV quiz show now also offers a bigger prize offering of up to N100m including cash rewards, laptops, other learning equipment, and Cowbell products. In addition, the top winner from both the Junior and Senior Secondary Schools will each win an all-expense paid educational excursion to South Africa.
Over 1,000 students across the country from various secondary schools participated in a computer-based test (CBT) exam which produced the top 132 students who participated in the show.
The teachers and parents of the participating students are also not exempted from the Cowbellpedia TV Quiz Show. This special edition of both parents and teachers is to reward their commitment to raising the best of the best children in the society.
The viewers at home are also not left out with the introduction of the Cowbellpedia Home Play segment where viewers can win mobile airtime every week. To participate, visit the Cowbellpedia dedicated website www.cowbellpedia.tv.
Cowbellpedia will air every Saturday on Africa Magic Family at 4:30 pm, NTA at 6:00 pm, TVC at 7:00 pm, and other local TV stations across the country.
Speaking to the press about the TV Quiz show, Adebola Williams, Marketing Director, Promasidor Nigeria, noted that the focus on STEM and General Knowledge is a deliberate decision to be more inclusive of the subject areas of interest of our consumers. She noted that Promasidor Nigeria is a company committed to driving brands with a purpose, and the consumers must be at the heart of our brand purpose.
For Cowbell, this purpose is to offer affordable and nutritious dairy product that supports brain development. This is why Cowbell Milk is fortified with Vitamin B9 which is essential for brain development and VitaRich (Cowbell’s proprietary blend of vitamins and minerals which is essential daily) to support our consumers’ nutritional needs.
Cowbellpedia brings to life the brand’s proposition, “Sooo Gooood, Sooo Smart”. As a brand, Cowbell focuses on building smart children with sharp brains, and Cowbellpedia is a platform created by the brand to showcase and recognize exceptional children that excel in their education.
Our goal is also to increase brand awareness and customer satisfaction. With a consistent focus on STEM and General knowledge through Cowbellpedia, we will begin to see expressions of educational excellence that already exist in Nigerian students.
As part of the revamp, we have also introduced a new quiz master, Ebuka Obi-Uchendu, and actress, Linda Ejiofor as the students’ host.
“The new Cowbellpedia is enriched to bring learning, entertainment, and fun to children, teens, and families, with the tagline “Sooo Gooood, Sooo Smart”. This is in line with the master brand proposition and campaign “Sooo Creamy Sooo Gooood”.
The Chief Executive Officer, (CEO) Bruno Gruwez reiterated the commitment of the company towards education, saying it is the most important investment for the future of the children of Nigeria. He saluted the participants while assuring them that Promasidor would continue to support the academic development of Nigerian children.
According to him, good education enables value creation for a young and growing population, while creativity and innovation are critical in advancing the United Nations Sustainable Development Goals (SDGs)
Bruno believes the new Cowbellpedia TV Quiz Show will meet its stated objectives of providing a platform to inspire young learners to become future innovators and problem solvers. It is also to reward excellence in academics and encourage the participants to break the mould and ‘think outside the box’.
“As a responsible corporate citizen, we intend to play our role as a change catalyst for advancing Nigeria into the next phase of its development through the Cowbellpedia platform designed for children aged 11 – 17.
Many avid watchers of the show would testify that Cowbellpedia was the hallmark education TV Quiz Show for children and teens. Over the years, secondary school students around Nigeria have been shining on the Cowbellpedia stage, and on to the global stage as they go on to succeed and achieve their biggest dreams. The TV Show has further supported the ambition and aspirations of some of its past winners and finalists, even at global levels. He concluded.
About Promasidor Nigeria Limited
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigerian homes.
Promasidor produces, distributes, and markets a quality range of products such as Cowbell Milk & Beverages, Loya Milk, Miksi Milk, Top Tea, Twisco Cocoa Beverage, Kremela, Sunvita Cereal and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders culinary and beverage products are affordable, delicious, and good for all.
For more information about the Cowbellpedia TV Quiz Show, visit www.cowbellpedia.tv .
OVER 3m MSMEs TO BENEFIT AS NIGERIA LAUNCHES FG/ALAT SKILLNOVATION
**No going back on creating inclusive economy, VP Shettima declares*
In a bid to support information technology revolution that would, in turn, extend the reach of economic and social interactions as well as enhance productivity growth in Nigeria, the Federal Government and ALAT have launched Skillnovation Programme.
The initiative will provide over three million Nigerians with essential digital skills required to succeed in the global economy.
Speaking during the launch of the programme at the Banquet Hall of the Presidential Villa, Abuja, on Friday, September 29, 2023, the Vice President, Sen. Kashim Shettima, described the Skillnovation as a “transformative initiative” that “ushers in a new era of digital empowerment for” Nigerians.
He said, “We are compelled to tread this path by the direction in which the world has headed, a world of disruptive technologies redefined by the fourth Industrial Revolution.
“This initiative is a response to the evolution of the modern business environment, an acknowledgment that digital skills have become the cornerstone of economic ease and expansion.”
The Vice President hinted that the gathering is one of the many to come and an occasion to reassure the nation that President Bola Ahmed Tinubu is fully committed to supporting small businesses across Nigeria.
The Skillnovation Programme will establish 15 state-of-the-art ICT centres, strategically placed across Nigeria, to provide individuals and businesses alike with access to cutting-edge digital training, resources, and support.
The first phase of the programme will focus on the states of Katsina, Anambra, Borno, Lagos, Oyo, and Kano, while the second phase will include Delta, Kaduna, Ogun, Bauchi, Kwara, and Ekiti States.
Giving an insight into how the country would benefit from the programme, Vice President said, “Nigeria, with its expanding MSME sector of close to 40 million, has the potential to lead business innovation beyond Africa. The Skillnovation Programme, therefore, aims to unlock this immense potential. The initiative is designed to provide the necessary tools and skills for our MSMEs to thrive and compete on the global stage.
“As you have witnessed, ladies and gentlemen, the Skillnovation Programme is not a mere promise; it is a resounding commitment to the Nigerian people,” the Vice President added. “It’s in pursuit of this administration’s resolve to empower our youth and MSMEs and to create a more inclusive and prosperous Nigeria. Today, we are translating that commitment into action, and we intend to be your allies in your race to take over the world through your enhanced skills.”
VP Shetimma also assured that nobody will be left out of the Skillnovation Programme, regardless of age, gender, or disability.
“There will be no disadvantaged demographic in accessing this opportunity. Our youth, women, and persons with disabilities have found friends and allies and will be favored in our proposed single-digit loan schemes for our valued MSMEs, for which talks are already ongoing with the Bank of Industry and other critical stakeholders and partners,” he stated.
The Skillnovation Programme is a significant step towards achieving the Federal Government’s vision of a digitally empowered and economically prosperous Nigeria. By providing MSMEs with the essential digital skills and support they need to succeed, the programme will help to create jobs, boost economic growth, and improve the lives of millions of Nigerians.
Earlier in his welcome address, the Senior Special Assistant to the President on Job Creation and MSMEs, Mr Temitola Adekunle-Johnson, emphasised the significance of partnership, noting that government alone cannot address the challenges confronting Nigerians.
On his part, Managing Director of Wema Bank, Mr Moruf Oseni, commended the passion of the President and Vice President for empowering young Nigerians, even as he announced the establishment of skills training centres across 17 states, beginning with Lagos and Borno.
He said the programme will directly impact 2 million youths and 1 million small businesses across the benefitting States.
The MD expressed optimism that the scheme will be impactful, particularly empowering young Nigerians and preparing them for the challenges of the future.
In his goodwill message, Minister of Communications and Digital Economy, Mr Bosun Tijjani, said President Tinubu administration’s will leverage the enthusiasm of youths in the technology space to launch Nigeria as a global power in sector.
He called on other private sectors to collaborate more with government to actualize the objectives of job creation.
On his part Governor Ahmad Aliyu of Sokoto State pledged the state government’s support for the success of the programme.
Also present at the event were the Ministers of Agriculture, Sen. Abubakar Kyari; Labour and Employment, Hon. Simon Lalong; Deputy Governors of Borno, Umar Kadafur; Kaduna, Hadiza Balarabe; Anambra, Onyeka Ibezim; Jigawa, Aminu Usman, and Heads of government agencies.
*Stanley Nkwocha*
*Senior Special Assistant to the President on Media & Communications*
*(Office of the Vice President)*
*29th September, 2023*
Foundation Provides Financial Support To Outstanding Pupils In Ogun
In a bid to compliment government efforts at providing qualitative education to vulnerable children in Ogun schools, Obaruwa Foundation, a non-profit organization on Friday launched fund support for pupils at Ogbogbo Baptist Primary School, Ogbogbo-Ijebu in Ijebu North East local government area of the state.
Speaking through Mr Tunde Oresanya at the presentation of the cash gifts, the founder of the foundation, Omooba Adekunle Ayoola said the fund support has become an annual gesture of the group in reaching out to outstanding pupils who despite the lean purse of their parents came out with flying academic records in their examination.
According to him, the beneficiaries of the latest fund support were drawn from primary one to six, and pupils who came 1st, 2nd and 3rd in each class were rewarded.
Omooba Ayoola, a Poland based security expert whose passion for education support has received various outstanding laurels stressed that he would continue to employ various measures and programmes to improve the lives of the children, including educational sponsorships, educational supports, advocacy and healthcare assistance.
In her remarks, Mrs B.A Kazeem, the Assistant Head Teacher of the school, expressed appreciation towards the annual educational support of the foundation, seeking for more support both from the government and donors alike.
AfricentOCL UK Makes ‘Global Energy Awards 2023’ Finalists List
It’s another major milestone for a top firm in the maritime business sector, AfricentOCL UK, as it made the finalists list of the 2023 edition of Platts Global Energy Awards.
In the carefully screened list of 207 credible energy companies, AfricentOCL UK tops five others in the Energy Transition (Mainstream) category. According to S&P Global Platts, the organizers of the awards event, firms are recognized based on their achievements and results, positive impact on customers and the industry.
“The ‘Global Energy Awards’ indicates the direction in which the energy industry is headed. It is about recognizing the energy sector’s exponential growth and rapid progress, thereby acknowledging companies and individuals working on the crucial, innovative, practicable solutions that will solve the energy industry challenges,” the organizers declared.
It is AfricentOCL UK’s second global honour within a space of eleven months. Making the list as one of the finalists in the Global Energy Awards was coming soon after its victory as the 2023 Greater London Enterprise Awards’ ‘Best Maritime Materials and Vessel Chartering Provider’ winner.
Expressing his joy at the fresh honour for his business empire, AfricentOCL UK CEO, Mr. Juwon Lawal Razaq, stated that such an honour coming from an internally recognized outfit like S&P Global Platts is to him a good ego booster, which encourages business outfits to aspire to achieve more exploits. “Making the finalists list, for us, is a great leap to winning. We understand that people are watching us, they know that we have the gifts and skills and we have never been afraid to show them toward making the industry greater. So, it’s a great way to announce our future win, and we will celebrate the honour,” Juwon Lawal affirms.
A special reception to mark Platts Global Energy Awards’ 25th anniversary will be held in New York on December 7, 2023, where winners will be announced.
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