Three New York City buildings are removing their “Trump” branding even after Donald Trump became President-elect last week.
Residents of the Trump Place apartment complex on Manhattan’s Upper West Side started an online petition to have their landlord, Equity Residential, change the name of the properties. Almost 600 supporters signed the petition.
Residents received a notice Tuesday from the general manager saying the signs are coming down.
“We are currently in the process of changing the name of the buildings at 140, 160 and 180 Riverside to their street addresses,” a spokesperson told CNBC. “We are assuming a more neutral building identity that will appeal to all current and future residents.”
Linda Gottlieb, one of the petition’s authors, previously told NBC News she felt “embarrassed” to say where she lived when asking taxi drivers to take her home. She said “the straw that broke the camel’s back” was when footage came out showing Trump bragging in lewd terms about trying to have sex with women.
“It’s nuts that we’re now living in a place that is advertising values that none of us believe in,” the film and television producer said at the time.
An online poll by Morning Consult in late October found that nearly 40 percent of voters said Trump’s campaign made them “less likely” to buy Trump-related products. And almost half—46 percent — said they wouldn’t stay at a Trump-branded hotel. Even more, 63 percent, said they wouldn’t want to play golf on Trump’s links.
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