Emirates has received the APEX 2021 Five Star Global Official Airline RatingTM, based on feedback from passengers that was independently collected by APEX via its partnership with TripIt, and validated and certified by an external auditor to ensure that all ratings were made by genuine travellers who had flown on the airline they were reviewing.
Adel Al Redha, Emirates’ Chief Operating Officer said: “We are delighted to receive this recognition from our customers. It reflects all of our efforts to provide our customers with a safe and enjoyable flight experience.
He added: “In the past months, Emirates has constantly reviewed and proactively adapted our products and services to comply with regulatory protocols, and we’ve also kept our eye on innovation. In line with our strategy and our leaders’ vision, Emirates continues to invest in
enhancing our customer proposition and product. In recent months, we’ve
brought to market several innovative services to offer our customers
even more confidence, comfort and convenience, and seamless travel.
These were not simply a response to the pandemic, but also part of our
DNA and long-term strategy to earn our customers’ trust and loyalty, and
maintain our lead in the industry.
“With independently verified passengers serving as the final judges,
Emirates continues to set the highest echelon bar of airline experience
by winning the APEX Official Airline Ratings™ Global Five Star rating
every single year without fail,” APEX CEO Dr. Joe Leader stated.
“Emirates’ ability to continue to advance the gold standard of customer
care, even against the headwinds of a pandemic, demonstrates the
airline’s non-stop focus upon positive guest engagement. I have
experienced Emirates’ economy, business, and first-class products with
heartfelt admiration for every service class backed seamlessly by the
Emirates ice in-flight engagement system.”
Emirates continues to lead the industry in restoring travel confidence.
It was the world’s first airline to offer free COVID-19 medical cover
for all customers and this was later extended to a full multi-risk
insurance cover; and it has modified its services onboard and on the
ground to introduce enhanced bio-safety protocols while continuing to
offer its signature experiences like the Emirates lounge and onboard
Shower Spa.
Emirates also recently launched its fully-integrated biometrics
facilities at Dubai airport, and self-service check-in and bag drop
facilities that further reduces contact and eases the customer journey
on the ground.
The airline has so far received 2 new A380 aircraft this year, the most
popular aircraft and flying experience amongst Emirates customers. The
next Emirates A380 aircraft, fitted with the airline’s first ever
premium economy cabin, is scheduled for delivery before end December.
Emirates has resumed passenger services to nearly 100 destinations. For
more information on travel requirements, Emirates’ current network and
its comprehensive health and safety measures, visit Emirates’ COVID-19
information hub.
The APEX Official Airline Ratings™ were created based on neutral,
third-party passenger feedback and insights gathered through APEX’s
partnership with TripIt® from Concur®, the world’s highest-rated
travel-organizing app. Using a five-star scale, nearly one million
flights were rated by passengers across more than 600 airlines from
around the world. The APEX Official Airline Ratings™ were independently
certified by a professional external auditing company.