Emirates to showcase its Premium Economy Seats for the first time at ATM
Emirates’ Premium Economy seat
..Visitors will also personally view enhanced signature onboard products
10 May 2021 – Emirates will be showcasing its Premium Economy seats for
the first time at Arabian Travel Market 2021 (ATM). The region’s leading
travel and tourism exhibition will run from 16-19 May and will be the
first in-person travel industry event to take place since the onset of
the pandemic.
The Emirates stand will offer travel industry visitors from over 60
countries a chance to experience the airline’s signature product and
recently introduced service enhancements across every cabin class
onboard its iconic A380 aircraft, and is a reminder of the elevated
onboard experiences in store for travellers once they get back to the
skies.
The highly-anticipated Emirates premium economy seat will be on display
for visitors to experience. The seat boasts an abundant pitch of up to
40-inches and visitors trying out Emirates’ premium economy seat will
also, notice its generous width of 19.5 inches and ability to recline
into a comfortable cradle position with ample room to stretch out.
The seats are covered in cream-coloured anti-stain leather with
automobile inspired stitching details and a wood panel finishing similar
to Business Class, all designed to provide optimal comfort and support
with 6-way adjustable headrests, calf rests, and footrests. Customers
will also find other meticulous details including easily accessible
in-seat charging points, a wide dining table, and a side cocktail table, as
well as a storage area.
Emirates will also showcase its Boeing 777-300ER game-changer First
Class fully enclosed private suites exhibit, Boeing 777 Business Class
seat, the newly refreshed A380 OnBoard lounge, along with other iconic
products such as the First Class Shower Spa and the latest version of the
game-changer Economy Class seats. Across both the Emirates A380 and 777
Gamechanger products, visitors will notice new interior finishes and
design details featuring the Ghaf tree motif, as well as an updated
champagne colour palette.
Visitors to the Emirates product exhibits will be able to try out all of
the products on the stand and all seats and surfaces will be cleaned
and sanitized after each use. In keeping with ATM’s stringent health and
safety protocols, the Emirates stand will operate at limited capacity at
all times to ensure proper social distancing of visitors as they explore
the products.
Visitors can also try out their Emirates knowledge through an
interactive 60-second challenge played on a touch screen at the stand.
The Emirates stand is located in Hall 3 stand number ME3310 at ATM.