In a first-of-its-kind live music event in Nigeria, two of the biggest
names in the online retail and entertainment sector are collaborating
to pull-off a trend setting festival for shoppers and music buffs.
Going by the name, MAD (Music and Deals) Festival, the carnival-like
affair is promoted by entertainment media giant, Trace Naija
Television and the huge online retailer, Jumia on its Black Friday
platform.
Mr. Sam Onyemelukwe, Trace Naija’s Managing Director explained that
the partnership will provide customers the opportunity to enjoy a
family-friendly retail experience while enjoying the best music Lagos
has to offer. He further hinted on what informed the working
relationship. According to him, “We looked at our target audience and
saw an opportunity to create some synergy between both brands.”
Flaunted as the biggest explosive combination of Nigerian music and
Black Friday excitement for shoppers and music buffs, the Trace/ Jumia
MAD Festival holds on November 18 at the King’s College grounds in
Victoria Island, Lagos. The show is free, but attendees may only be
admitted if they register.
Some of the performers on the bill of the TraceJumia MAD Festival
include Falz, Simi, 9ice, Mayorkun, Niniola, Lil Kesh, Sound Sultan,
Skales, Pencil, DJ Xlusive, Wande Coal, DJ Consequence and Nedu. They
are expected to showcase their best in thrilling customers, while
there is incredible app flash sales and lots of giveaways.
Chief Executive Officer of Jumia, Juliet Anammah stated, “the Jumia
website would see a significant increase in inventory across all
categories including: fashion, electronics, phones, computers, home,
baby, health, beauty, travel and food, with up to 80% discount on
regular prices on up to 1,0000,000 products from 15,000 vendor
merchants. Customers who download the Jumia mall app will also receive
special vouchers and access to flash sales in addition to instant push
notifications when deals go live.”
The management of Trace Naija projects a growth in the affiliation
between the two companies that will lead to the creation of an annual
event to celebrate Black Friday and build stronger brand affinity. The
expectation is that the MAD Festival will influence the future of
online trade in Nigeria. Onyemelukwe revealed, “one of our objectives
is to get about 10k app downloads. We believe that online shopping is
the future of Nigerian retail and with this type of event, promoted by
Trace Naija and Jumia, there is going to be an explosion in
e-commerce.”
Included in this year’s Jumia Black Friday shopping activities is an
online wheel of fortune which churns out exclusive shopping vouchers.
Also on the line-up are hourly flash sales and app-only deals with
super low prices. Customers will have the opportunity to also enjoy
discounts from Jumia Food and Jumia Travel.