society
Glo: 19 Years Of Adding Value Through Innovation, Empowerment, Sponsorship
Published
3 years agoon

Glo: 19 Years Of Adding Value Through Innovation, Empowerment, Sponsorship
Globacom’s impact on Nigerians over the past 19 years of its existence has transcended the provision of innovation-driven high quality telecommunication services as the company continues to raise the bar in subscriber empowerment and programme sponsorship.
Its entry into the telecoms industry in 2003 was the game changer Nigerians had long awaited as tariffs came tumbling following the introduction of per second billing system. That should have sufficed as a selling point given the pull it had for subscribers, but Glo was out to make an unequivocal statement that customer satisfaction was (and still is) its raison d’être. So, it also introduced the 2.5G technology, which offers GPRS with services such as multimedia messaging, mobile banking, mobile internet and BlackBerry, among other services that were hitherto not available in the country as other telecoms companies had operated on the 2G technology.
Glo has lived up to its pseudonym as it has consistently deployed its vast financial, technical and human resources to improve service delivery to consumers with a view to holding firmly to its rating as the network of preference for all categories of subscribers by providing premium service at minimal rate.
Determined to raise the bar of telecoms service in the country and give its subscribers topnotch deliverables, Glo, in 2008, launched the third generation technology (3G Plus), thus scoring another first, as the pioneer of this technology which supports video calling, high speed internet (HSI), mobile TV and video not only in Nigeria but in the whole of the West African sub-region. This has since been upgraded to the 4G technology.
In 2011, Globacom became the first single telecommunication company in the world to own its international submarine cable when it unveiled Glo 1, the 9,800 km-long submarine cable with a minimum capacity of 2.5 Tbit/s. Glo 1, which enables direct connectivity between West Africa, and the rest of the world, has landing points in Lagos in Nigeria, Accra in Ghana, Senegal, Nouakchott in Mauritania, Casablanca in Morocco, Bude in England and Vigo in Spain, among others. Recently, Glo signed a partnership agreement with an Israeli network equipment supplier, Ceragon Network, to improve its service in rural areas and also increase broadband access to the latest 5G network. With that, the company offers top of the range services to it’s almost 60million subscribers spread across the country.
But Glo is not just interested in meeting the telecommunications needs of Nigerians; it has also committed itself to supporting its subscribers to live their dreams. This it has done by providing its customers with the tools and resources needed to be successful. It also supports and promotes entertainment, sports and festivals like no other company in the country.
Thus, added to its sobriquet as the ever improving network, Globacom has also justifiably earned a reputation as the most appreciative company with the countless loyalty-reward promos it has held.
Over the years, Globacom has launched series of promos through which different types of empowerment prizes have been won by Nigerians across the country. From Glo Overload to GloAllawee, Text 4 Millions, Made for Life, Recharge to Stardom, 180 cars in 180 days, Glo CAF Award promo, Everyday Bonanza and Recharge, Win Big to Joy Unlimited Extravaganza promo, Glo has transformed the lives of thousands of its subscribers, taking them to height they never envisaged.
Right from the commencement of its operation, Globacom has been associated with the development of Nigerian music. Consequently, the company has promoted leading Nigerian music talents through the sponsorship of music shows such as Rock ‘n’ Rule, GloNaija Sings, Laffta Fest and the world’s number one music singing talent reality TV show, X Factor, which berthed in Africa for the first time in 2013. Globacom has also been involved in shows such as Slide and Bounce concert as well as Glo Mega Music.
The company also supports the movie industry in Nigeria (Nollywood) and in Ghana (Ghollywood). Many of the actors and actresses in both countries have emerged as Glo Ambassadors, thus projecting the continent in a refreshing light through African movies.
Only recently, Globacom brought the world’s biggest dance reality show, Battle of the Year, to Nigeria. The winners in seven different categories went home with mega millions in cash prizes, space wagon and opportunity to represent Nigeria in global competition.
Similarly, the company sponsors the Glo Evergreen Series, which is a music concert designed to honour successful African music icons for their outstanding contributions to African music over the decades. The concert is always a blend of classic and contemporary music as some new generation musicians such as D’Banj, Yemi Sax and M.I collaborate with legends like King Sunny Ade and Chief Ebenezer Obey on stage.
Globacom is also the nation’s leading light in festival sponsorship. The company has partnered with several communities across the country on the sponsorship of major festivals and promotion of culture and traditions. These include Ojude Oba in Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abriba, Oru – Owerri in Imo State, Afia- Orluin Nnewi andAbia –Ugwa in Isialangwa in Abia State. Through these sponsorships, Glo has given a new lease of life to the festivals, while also as empowering some lucky individuals in the communities through various prizes won at promotions dedicated to the festivals.
Globacom has initiated a number of private sector-led poverty eradication initiatives in several states across the country. These include empowerment of unemployed youths to establish commercial call centres, working in partnership with several states across the country and some public sector development agencies including the National Poverty Eradication Programme (NAPEP), and the Niger Delta Development Commission (NDDC).
Globacom has also extended its support to the nation’s education sector. It has sponsored infrastructure development in secondary schools as well as tertiary institutions in different parts of the country. In addition, Dr Mike Adenuga Jr (GCON), Globacom chairman, also endowed a professorial chair at the University of Lagos, in addition to the donation of N150million to University of Nigeria, Nsukka in 2011 for infrastructural development.
Bayelsa State Government was also a beneficiary of the good gesture of Globacom as its Chairman donated N500million to the state to support its post-flood disaster management effort in 2012.
Globacom has contributed more to sports development in Nigeria and Africa than any other company in recent memory. In 2011, it signed a N2billion sponsorship agreement with the Nigeria Football Federation (NFF), thus becoming the official telecommunications partner of NFF and major sponsor of the Nigerian national teams. Two years later, the Glo support began to show positively with the Super Eagles winning the 2013 African Cup of Nations in South Africa. In addition, the company sponsored the Nigerian league from 2003 to 2010 seasons. It returned in 2013 when a new N1.9 billion agreement was signed, lasting up to 2016. The telecommunication company also sponsored the Ghana Premier League for many years.
Globacom sponsored the annual Glo-CAF Awards which celebrates the best of African football for over a decade from 2005 to 2016, a period in which the profile of the awards rose from a continental event to a globally recognized event on the sporting world calendar.
In 2010, Globacom signed five seasons’ relationship with Manchester United. This led to a partnership between the two brands on several football development projects. Globacom partnered Manchester United to leverage on the club’s achievements and successes to develop the game of football in Nigeria and in Africa.
To satisfy the yearning of its subscribers who support English Premiership teams, Globacom also secured the sponsorship of the broadcast rights of English Premier League live matches on DSTV starting from 2013/2014 season. The sponsorship package, which continued till 2021/22 season, included EPL live matches, EPL match reviews, EPL Preview, Premier League World and studio branding.
As part of Glo’s contribution to football development, the Glo Soccer Academy, a West African Soccer TV Reality show, was organised to discover and train talented young footballers in the sub-region. At the end of the academy, 16 outstanding players emerged and were rewarded with mouth-watering prizes including N5million for the Most Valuable Player (MVP) and N1m each for the remaining 15 finalists.
Globacom also extended its sports development programme to golf with the sponsorship of the Glo Golf Tour West Africa. With total prize money of over N62million, the Glo Golf Tour, as at then, offered the biggest pro-am purse for golf in Africa.
To enhance the performance of national teams in West Africa, Globacom took over the sponsorship of the Football Supporters’ Clubs of both Nigeria and Ghana, thus empowering them to continue to cheer the national teams to victory in their respective engagements.
The Lagos Int’l half marathon was first held in February 2009 after Globacom entered into a five-year sponsorship agreement with the Athletic Federation of Nigeria (AFN). The event had an encore in 2010. The marathon drew the core of elite marathoners from all over the World, especially the top-ranked runners from Ethiopia, Kenya and other East African countries. World champion and legend, Gabriel Haile-Selasi, made a guest appearance at the last edition.
In 2009, Globacom became the exclusive sponsor of CNN International’s weekly half-hour magazine programme, ‘African Voices’. The sponsorship deal signed between Globacom and CNN enables the telecoms giant and CNN to showcase successful and high-profile personalities shaping the African continent.
As part of its support for literary works, Glo is a major sponsor of the prestigious Wole Soyinka Prize for Literature in Africa. It is a biennial award for the best literary work produced by an African. It was established by the Lumina Foundation in 2005 and has since been serving as an African equivalent of the Nobel Prize, particularly in recognising and encouraging professional and personal excellence.
With Globacom’s stride in improving telecommunication and quality of life of Nigerians, and indeed Africans, there is no doubt that the company will serve the nation and the continent better as it marches into the future.
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Sahara weekly online is published by First Sahara weekly international. contact saharaweekly@yahoo.com

society
Pastor Adeboye’s Open Heavens Daily Devotional For Today 7th May 2025
Published
7 hours agoon
May 7, 2025
*Pastor Adeboye’s Open Heavens Daily Devotional For Today 7th May 2025*
*Topic: He Can Change It*
Open Heavens is a daily devotional guide written by Pastor E.A. Adeboye, the General Overseer of the Redeemed Christian Church of God, one of the largest evangelical church in the world and also the President of Christ the Redeemer’s Ministries.
MEMORISE: “In whom also we have obtained an inheritance, being predestinated according to the purpose of him who worketh all things after the counsel of his own will:” – Ephesians 1:11 (KJV)
READ: Jeremiah 18:1-6 (KJV)
1 The word which came to Jeremiah from the Lord, saying,
2 Arise, and go down to the potter’s house, and there I will cause thee to hear my words.
3 Then I went down to the potter’s house, and, behold, he wrought a work on the wheels.
4 And the vessel that he made of clay was marred in the hand of the potter: so he made it again another vessel, as seemed good to the potter to make it.
5 Then the word of the Lord came to me, saying,
6 O house of Israel, cannot I do with you as this potter? saith the Lord. Behold, as the clay is in the potter’s hand, so are ye in mine hand, O house of Israel.
Open Heaven For Today 2025 MESSAGE
Over the past three days, I discussed how everything that happens on earth is according to God’s design and that we are actors in His grand play. Because God is the writer of the play, He can change some things in it, such as actors, scenes, sequences, and the like, to suit His grand vision. For example, in 1 Samuel 2:30, He told Eli, “I said indeed that you and your father’s house will stand before me forever, but now, I change my mind.” That is an instance of God changing the actors that would be involved in carrying out His grand vision. God is the Writer and Director of your life, and the earlier you cooperate and surrender to Him, the better it will be for you. I pray that you will never do anything that will cause God to change His mind concerning His good purpose for your life.
As the Director of your life, God can also change parts of your life that don’t fit His purpose anymore. In today’s Bible reading, Jeremiah was in his house when God told him to go to a potter’s house because He wanted to speak to him there. If I were Jeremiah, I would have asked, “Daddy, are we not speaking already? Let’s continue our conversation here.” Thank God Jeremiah was an obedient fellow, and as I mentioned in the just-concluded series, obedience will keep you at the centre of God’s will. He stood up immediately and went to the potter’s house, where he met the potter working on a vessel. As Jeremiah watched, the vessel got damaged in the potter’s hand, but instead of throwing it away, the potter remoulded it into another vessel. By the time he was done, it didn’t look like the vessel had once been damaged.
And the vessel that he made of clay was marred in the hand of the potter: so he made it again another vessel, as seemed good to the potter to make it. – Jeremiah 18:4
Beloved, God can change those damaged portions of your life if you surrender everything to Him. He can remould you into another vessel fit enough to fulfil His original plan for your life. Don’t give up on the promises He has made to you or the glimpses of the glorious destiny that He has shown you because of negative circumstances or past mistakes. He can change everything and make your life a beautiful story of His grace – only put your trust in Him.
PRAYER POINT
Father, I surrender myself to You. Make me a vessel that is fit to fulfil Your good plan and pleasure, in Jesus’ name.
HYMN 6 – I Am So Glad That Our Father In Heaven
1 I am so glad that our Father in Heaven
Tells of His love in the Book He has given;
Wonderful things in the Bible I see,
This is the dearest, that Jesus loves me.
Refrain
I am so glad that Jesus loves me,
Jesus loves me, Jesus loves me.
I am so glad that Jesus loves me,
Jesus loves even me.
2 Jesus loves me and I know I love Him;
Love brought Him down my lost soul to redeem;
Yes, it was love made Him die on the tree:
Oh, I am certain that Jesus loves me.
3 In this assurance I find sweetest rest,
Trusting in Jesus, I know I am blessed;
Satan, dismayed, from my soul now doth flee,
When I just tell him that Jesus loves me.
4 Oh, if there’s only one song I can sing,
When in His beauty I see the great King,
This shall my song through eternity be,
“Oh, what a wonder that Jesus loves me!”
5 If one should ask of me, how can I tell?
Glory to Jesus, I know very well!
God’s Holy Spirit with mine doth agree,
Constantly witnessing Jesus loves me.
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society
BURATAI, COAS, GOVERNOR, ZAMFARA EMIR ATTEND 5TH ANNIVERSARY OF EMIR OF KAURA NAMODA, ORGANIZE FREE MEDICAL OUTREACH
Published
17 hours agoon
May 7, 2025
BURATAI, COAS, GOVERNOR, ZAMFARA EMIR ATTEND 5TH ANNIVERSARY OF EMIR OF KAURA NAMODA, ORGANIZE FREE MEDICAL OUTREACH
Prominent figures, including former Chief of Army Staff, His Excellency Ambassador Lieutenant General Tukur Yusufu Buratai CFR (Rtd), gathered on Tuesday, May 6, 2025, to celebrate the 5th Anniversary of HRH Major (Dr) Sanusi Muhammad Ahmad Asha (Rtd), Sarkin Kiyawa and Emir of Kaura Namoda. The event took place at the Emir’s Palace and attracted a host of dignitaries, including the Executive Governor of Zamfara State, His Excellency Dauda Lawal Dare, who was represented by the Speaker of the Zamfara State House of Assembly, Hon. Bilyaminu Ismail Moriki.
The Chief of Army Staff, Lieutenant General Olufemi Olatubosun Oluyede, was represented by Brigadier General A Babatunde Chief of Staff Operation Fansan Yamma Theatre Command in Zamfara State, while the Emir of Anka and Chairman of the Zamfara State Council of Chiefs, Alhaji Attahiru Muhammad Ahmad, led a delegation of emirs from the state.
A distinguished delegation representing General Buratai was led by Colonel Haruna Idris Zaria (Rtd), Chairman of the Tukur and Tukur Foundation, alongside Ibrahim Dahiru Danfulani Sadaukin Garkuwan Keffi/Betara Biu, Chairman of the TY Buratai Humanity Care Foundation. The two foundations collaborated to organize a free medical outreach in honor of the Emir’s anniversary.
The medical outreach provided essential health services to over 500 individuals from the local community, addressing a variety of medical conditions. Services included diagnosis and treatment for malaria and typhoid fever, general body pain and weakness, diabetes mellitus, hypertension, and various minor eye problems such as conjunctivitis and eye pain. The outreach also tackled skin rashes, cough and catarrh, fungal infections, treatment of worms, diarrhea, cholera, and ulcers.
This initiative underscores the commitment of the TY Buratai Humanity Care Foundation and the Tukur and Tukur Foundation to enhance healthcare access and promote wellness in underserved communities. The event not only celebrated the Emir’s leadership but also emphasized the critical role of community health initiatives in improving the quality of life for residents of Kaura Namoda.
As the Grand Patron of both foundations, His Excellency Ambassador Lieutenant General Tukur Yusufu Buratai CFR (Rtd) continues to play a pivotal role in philanthropic efforts aimed at uplifting the lives of Nigerians through healthcare and social support. The successful organization of this outreach serves as a testament to his enduring dedication to the welfare of the community.
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society
PERSUASION, Not Manipulation: The Noble Art of Moving People with Integrity
Published
19 hours agoon
May 7, 2025PERSUASION, Not Manipulation: The Noble Art of Moving People with Integrity
By George Omagbemi Sylvester
In an age defined by information overload, attention scarcity and growing skepticism, the ability to “PERSUADE not MANIPULATE” has never been more vital. Whether in leadership, business, politics, education or personal relationships, persuasion is the ethical superpower that separates the great from the mediocre. Unlike manipulation, which is rooted in deceit and coercion, persuasion is built on empathy, respect, trust and a deep understanding of human nature. It is the art of connection, not control.
Understanding the Foundation of Persuasion
Mastering persuasion begins with understanding people, their fears, desires, values and unspoken needs. The legendary psychologist Abraham Maslow, in his hierarchy of needs, emphasized that human behavior is largely motivated by the pursuit of safety, belonging, esteem and self-actualization. Any message or idea that aligns with these core human motivations gains immediate traction.
In Influence: The Psychology of Persuasion, Dr. Robert Cialdini outlines six universal principles of ethical persuasion: RECIPROCITY, COMMITMENT and CONSISTENCY, SOCIAL PROOF, AUTHORITY, LIKING and SCARCITY. These principles are not manipulative when applied with honesty and respect. They simply reflect how people naturally make decisions.
Persuasion Begins With Listening, Not Speaking
Contrary to popular belief, persuasion isn’t about who speaks the loudest or uses the fanciest words. It begins with active listening. Stephen R. Covey, author of The 7 Habits of Highly Effective People, famously wrote: “Most people do not listen with the intent to understand; they listen with the intent to reply.” But persuasive leaders do the opposite. They seek first to understand, then to be understood.
Empathy is the cornerstone of ethical influence. When you genuinely understand your audience’s fears and hopes, your message becomes a mirror of their inner world, not a foreign concept to be resisted. According to a study by Harvard Business Review (2016), leaders who demonstrate empathy drive greater employee engagement, loyalty and performance. The same applies to clients, voters and partners.
Stories Over Statistics, Questions Over Commands
One of the gravest mistakes in communication is relying too heavily on data. While facts are essential, they rarely change minds or hearts on their own. People are not calculators, they are storytellers. Dr. Brené Brown, a research professor and storyteller herself, explains that “stories are just data with a soul.” In other words, stories give life to facts.
Research from Stanford University found that people are 22 times more likely to remember a fact when it’s presented in a story than when it’s shared alone. This is why persuasive communicators use narrative to evoke emotion, visualize transformation and connect with the audience on a human level. Whether it’s Martin Luther King Jr.’s “I Have a Dream,” or Steve Jobs unveiling the iPhone, the most influential figures in history have understood the power of storytelling.
Similarly, great persuaders ask questions more than they give commands. Socrates built an entire philosophy of influence through inquiry. By asking questions, you invite collaboration instead of confrontation. Questions show humility and curiosity, both of which invite trust.
Confidence Over Pressure, Trust Over Fear
Manipulators pressure people. Persuaders project confidence. These are not the same. Confidence comes from clarity, competence and conviction. It is grounded in truth, not theatrics.
Fear may yield short-term compliance, but it breeds long-term resistance. In contrast, trust opens the door to lasting influence. According to the Edelman Trust Barometer (2024), 71% of people say they are more likely to follow a leader they trust, even when they disagree with them. That’s the power of credibility.
Dr. Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Persuasion, done right, leaves people feeling respected not exploited.
In Business and Leadership: Persuasion is Currency
In the corporate world, persuasion is more valuable than any resume or technical skill. Harvard Business School professors John P. Kotter and Dan S. Cohen found in their seminal study that 70% of organizational change efforts fail because leaders rely on logic rather than emotional persuasion. The most successful leaders are those who paint a compelling vision and rally people behind it, not those who issue mandates from a corner office.
Consider the case of Satya Nadella, CEO of Microsoft, who revitalized a stagnant tech giant not by issuing top-down directives, but by building trust, communicating empathy and persuading employees to embrace a new culture of collaboration and innovation. The results speak for themselves, microsoft’s market value has more than tripled under his leadership.
In marketing, companies like Apple and Nike have mastered the art of persuasive branding by aligning with their customers’ identities and aspirations. They don’t just sell products; they sell belonging, empowerment and transformation.
Persuasion in Everyday Life
You don’t have to be a CEO or politician to harness the power of persuasion. Every parent trying to guide a child, every teacher inspiring students, every activist seeking justice and every partner seeking understanding relies on this skill.
A study by Dr. Robert Feldman at the University of Massachusetts found that most people lie in one out of every five interactions to avoid conflict or gain approval. This shows a dangerous tendency toward manipulation, which corrodes relationships over time. In contrast, persuasive individuals build bridges by being authentic, transparent and emotionally intelligent.
How to Cultivate Persuasive Power With Integrity
Know Your Audience: Do your homework. What are their values, fears, goals? What language do they use?
Earn Trust First: Show up consistently. Be credible. Follow through on promises.
Use Clear and Emotionally Resonant Language: Avoid jargon. Speak like a human, not a robot.
Tell Stories That Reflect Shared Values: Make your message feel personal, not transactional.
Ask, Don’t Tell: Use questions to involve, not exclude.
Project Calm Confidence: Panic repels. Poise attracts.
Be Ethical: Always aim for mutual benefit. Leave people better off, not deceived.
Final Thoughts: Lead, Don’t Push
Persuasion is not a dirty word; it is the heartbeat of progress. Great leaders throughout history have used it to rally nations, inspire movements and forge peace. From Nelson Mandela to Barack Obama, from Oprah Winfrey to Malala Yousafzai, the power of persuasion lies not in overpowering others but in uplifting them.
“The greatest ability in business is to get along with others and to influence their actions,” said John Hancock. But influence that lasts is influence that is earned and not demanded.
So in a world hungry for authenticity and meaning, choose to persuade with truth, empathy and conviction. Don’t manipulate, connect. Don’t command, lead. Don’t shout, listen.
When used with integrity, persuasion is not just a skill. It is a force for good. It is how we change minds, touch hearts and move people toward a better future.
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