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HOW CUSTOMERS’ INCREASED TRUST IN FIRSTBANK’S *894# USSD BANKING CAN BOOST THE FINANCIAL INCLUSION DRIVE

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HOW CUSTOMERS’ INCREASED TRUST IN FIRSTBANK’S *894# USSD BANKING CAN BOOST THE FINANCIAL INCLUSION DRIVE

HOW CUSTOMERS’ INCREASED TRUST IN FIRSTBANK’S *894# USSD BANKING CAN BOOST THE FINANCIAL INCLUSION DRIVE

 

 

 

 

 

FIRSTBANK-The path to financial inclusion holds different marketplace barriers and opportunities in different countries, but the push continues because of proof that an increase in economic activities among the financially vulnerable can reawaken a comatose economy. For Nigeria, the last three years have seen significant growth of the financial inclusion rate from 56.8% in 2016 to 63.2% in 2018. FirstBank’s *894# USSD banking service is playing a key role in it.

 

 

 

 

FirstBank’s *894# USSD banking initiative is already averaging about 99 million transactions monthly, with a naira worth of (N’m) 370,543 on these transactions. This figure includes the undergraduate doing a mobile airtime recharge; the trader receiving a mobile payment from a customer; the IT person hurriedly buying a data bundle to keep business afloat; the anxious father paying his daughter’s hospital bills for treatment to commence, and the busy worker in Lagos transferring money to his parents in the village since he cannot get to a banking hall.

 

This is just a rough sampling of the financial transactions that amounted to over N3.6 trillion in transaction value on the *894# USSD banking service in 2020. There is practically no financial emergency that the USSD service does not come in.

 

The problems that the *894# USSD service from First Bank of Nigeria Limited is solving is the only justification for the rapid traction it has gained since it was introduced in 2015. It is easy to see Nigerians trust and confidence in the USSD system, with the Bank rapidly growing from 9.5 million customers on the USSD feature to 12.26 million customers within the last year. Over 1.02 million of the figure, are customers who registered in the first 6 months of 2021.

 

The first and perhaps the most attractive feature of USSD banking has got to be that it can be done from any kind of phone and without any form of internet connectivity. Although smartphones are getting more common, there is still a high poverty rate and many financially vulnerable people who cannot access internet banking. The internet penetration in Nigeria is still below the ideal, so users have to deal with poor internet connections in some areas.

 

That is why this kind of banking service that can be accessed without internet connectivity is ideal for the financial inclusion drive. The *894# USSD feature can be used across the four major GSM network operators in the country, meaning there is no added demand on the users.

 

Getting started on the service is as easy as dialling *894*0#, and creating a pin. With that done, you can do airtime and data purchase for yourself and other parties, transfer funds to other accounts, make a BVN enquiry, check your account balance and get a mini statement.

 

For non-customers, this feature allows you to open a bank account in a couple of minutes without having to visit the banking hall. You can open a bank account, receive your account number immediately and start transactions on it right away. The claims of “instant banking, anytime, anywhere” can’t get more real than this.

 

There is even an added security step, requesting a second-factor authentication (2FA) for transfers above N20,000 as a way to secure customers from being ripped off their funds. There is a cumulative maximum daily transfer limit of N100,000 to both FirstBank and other banks accounts.

 

How does FirstBank USSD improve the lives of Nigerians?

For one, the data being generated through this service is sufficient to help the bank understand its current and prospective customers and develop products that suit them.

 

Traders and small businesses can also get a Merchant ID which customers can use to make payments for products and services. This of course is better than having to send one’s account details to countless customers, even without knowing whether or not they are ready to make their purchase.

 

To ensure customers can meet emergency needs before month-end, the Bank’s FirstAdvance service is at their fingertips. FirstAdvance is a digital lending solution designed to offer convenient and easy access to cash for payroll customers awaiting payment of their salaries.

 

Offered through the Bank’s USSD Banking service and leading banking app product, FirstMobile, customers are exposed to a range of loan offerings which put them at an edge in meeting immediate financial needs. To initiate the service through the USSD banking service, the customer is to dial – USSD CODE-*894*11# or *894#. The service is open to customers with a salary account domiciled with the Bank and have received salaries for the last 6 months at the least.

 

There are much more about FirstBank’s *894# USSD banking that puts customers at a distinct advantage in carrying out their daily personal, financial and business activities; meeting unforeseen emergencies, and carrying out a wide range of transactions – with so much fun and convenience – irrespective of where they are in the country.

 

Culled from NairaMetrics

 

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Herbal Life Hikers Take On De Wildt Trails in Empower-Active Adventure!

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Herbal Life Hikers Take On De Wildt Trails in Empower-Active Adventure!

 

De Wildt, July 19, 2025 – The crisp morning air of De Wildt did little to deter a vibrant group of adventure-seekers who came out in full force for the “#Empower-Active! Let’s Have Some Fun! Let’s Go Hiking” event. Dressed in lime green and black, the enthusiastic hikers turned the trails into a vibrant wave of energy, unity, and wellness.

Organized by wellness coach Busi Jele—popularly known as Aunty BJ—and anchored by Neo Kgosana, the event was hosted under the banner of community wellness and empowerment. Kicking off at 7 a.m., participants set off with smiles, camaraderie, and a shared goal of physical rejuvenation and social connection.

“This is more than a hike,” said Aunty BJ. “It’s a movement to get people active, connected, and recharged—away from the stress of everyday life. We’re thrilled at the turnout and the energy everyone brought today.”

The event drew a diverse mix of nature lovers, fitness enthusiasts, and first-time hikers, all eager to embrace the outdoors. For a registration fee of R250, participants received a hike pack, entry access, and a refreshing post-hike snack—carefully curated to support health and vitality.

As hikers made their way through the picturesque De Wildt trails, laughter echoed through the hills, new friendships were forged, and many paused to soak in the breathtaking views and stillness of nature. The event’s theme colours, lime green and black, symbolized vitality and strength—perfectly capturing the spirit of the day.

With the success of this edition, there are growing calls for the hike to become a regular wellness fixture. For many attendees, today’s hike was not just a physical activity but a therapeutic experience—filled with joy, connection, and empowerment.

Herbal Life Hikers Take On De Wildt Trails in Empower-Active Adventure!

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FIRSTBANK MARKS SIGNIFICANT MILESTONE: ₦1 TRILLION IN INSTANT DIGITAL LOAN DISBURSEMENTS

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FIRSTBANK MARKS SIGNIFICANT MILESTONE: ₦1 TRILLION IN INSTANT DIGITAL LOAN DISBURSEMENTS

 

Lagos, 18 July 2025 – FirstBank, a leading financial institution and provider of financial inclusion services in West Africa, announces the achievement of ₦1 trillion in cumulative instant digital loan disbursements. This accomplishment further consolidates the Bank’s reputation for innovation, leadership in financial inclusion, and commitment to customer empowerment within.

Since its inaugural digital loan in August 2019, FirstBank has developed an unconventional and robust digital lending ecosystem designed with Artificial Intelligence and Machine Learning, to improve access to finance, especially to the high-risk customer segment. The Bank created a multi- channel loan disbursement service that requires no collaterals, zero documentation and is void of human interactions. Through its FirstAdvance, FirstCredit and AgentCredit products, 1.5 million unique borrowers enjoyed instant and secure access to credit. This is irrespective of whether they are salary earners, non-salary earners, or micro business owners. They also have the convenient options of accessing these loans through platforms such as *894# (FirstBank’s USSD service), FirstMobile, LitApp and the FirstMonie Agent App.

Regarding this milestone, Chuma Ezirim, Group Executive, e-Business & Retail Products at FirstBank, stated: “This success underscores our ongoing commitment to innovation and a customer-focused approach, which are central to FirstBank’s core values. Beyond achieving substantial figures, we remain dedicated to fostering opportunities for financial independence across Nigeria in particular, and in Africa at large.’’

He added, “We value the trust our customers place in us to support their financial aspirations. Our efforts to advance digital lending will persist, especially to the excluded and underserved customer segments, while effectively managing risks in the process.”

FirstBank currently disburses about N1 Billion daily in digital loans, demonstrating its commitment to fostering an inclusive, technology-driven future for Nigerians. By consistently investing in advanced technologies and developing customised financial solutions, the Bank seeks to improve the financial well-being of individuals and businesses across the nation.

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Group slams NMDPRA Boss Farouk’s Diversionary Newspapers Ads On $5.5 Million In Children’s Tuition Fees

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Group slams NMDPRA Boss Farouk's Diversionary Newspapers Ads On $5.5 Million In Children's Tuition Fees

…charges relevant agencies to open immediate investigation.

 

The Concerned Citizens Network of Nigeria (CCNN) has slammed Engineer Farouk Ahmed, Chief Executive of the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), for his full-page newspaper advertisements published on July 11, 2025, as a “disgraceful charade” and “diversionary” designed to dodge accountability.

The group said the ads, appearing on page 12 of Thisday, page 17 of The Guardian, page 15 of Vanguard, page 3 of BusinessDay, and page 19 of Daily Trust, were unsigned and devoid of substance, failing to address explosive allegations that Ahmed spent over $5.5 million (approximately N8.25 billion) on his children’s secondary education abroad.

In a fiery press conference on Monday in Abuja, the CCNN, led by Dr. Emmanuel Agibi, demanded an immediate investigation, accusing Ahmed of insulting Nigerians’ intelligence with his evasive tactics.

The CCNN highlighted that Ahmed’s children—Faisal Farouk attended the Montreux school, Farouk Jr attended the Aiglon college, Ashraf Farouk attended the Institut Le Rosey while Farhana Farouk attended the La Garenne International School for six years each.

With annual tuition and upkeep exceeding $200,000 per school, the total cost for the four children is estimated at $5 million, or roughly $1.2 million per child over six years.

“The cost per child included annual tuition fees of approximately $130,000–$150,000 and an additional $50,000 for upkeep, flights, and other expenses. For each child, this amounts to roughly $180,000–$200,000 annually, or $1,080,000–$1,200,000 over six years,” the statement said.

“For four children, the total expenditure ranges from $4,320,000–$4,800,000. Even now, questions remain unanswered about the tertiary education of Ahmed’s children. Having completed their secondary education, Faisal, Farouk Jr., Ashraf, and Farhana are enrolled in prestigious universities abroad, where annual costs often exceed $70,000–$100,000 per student.

“Further compounding public outrage, Engr. Farouk Ahmed’s son recently graduated from Harvard University, where tuition and associated costs exceeded $152,000, with additional expenses in the range of $100,000. This extravagant expenditure, far beyond the gross earnings of a civil servant of his calibre, places an immense burden on Nigeria’s poor taxpayers, many of whom struggle to afford three meals a day or school uniforms for their children, particularly in the northern regions.

“Notably, Ahmed has never held employment outside his role with the Federal Government since leaving school, raising further questions about the source of his wealth. The opulence displayed in funding such elite education underscores a stark disconnect between Ahmed’s lifestyle and the economic realities faced by ordinary Nigerians.”

The group urged the Code of Conduct Bureau (CCB), Independent Corrupt Practices Commission (ICPC), and Economic and Financial Crimes Commission (EFCC) to investigate how a civil servant’s salary could fund such lavish expenditure.

“In a nation where over 10 million children, particularly in the north, lack access to basic education, this lavish spending by a public servant is not merely a matter of personal choice—it is a moral outrage,” the statement added.

“While countless Nigerian families struggle to afford primary schooling, Ahmed’s children attended secondary institutions costing more per term than the annual budgets of some federal colleges. This stark inequality represents an injustice that cannot be ignored.

“The absence of transparency regarding how these ongoing expenses are funded further fuels public suspicion. If Ahmed’s wealth can support such elite secondary and tertiary education, the public deserves to know the legitimate sources of these funds, especially given his role as a public servant accountable to Nigerian taxpayers.

“The CCNN’s allegations are grounded in rigorous evidence, stemming from a petition to the Attorney-General of the Federation after weeks of verification, fact-finding, and public record reviews.We question how a public official, whose salary is known and whose assets must be constitutionally declared, could finance such an extraordinary level of overseas education without a visible commercial empire or disclosed inheritance.

“The petition raises serious concerns about potential abuse of office, asset concealment, or diversion of public funds under Ahmed’s leadership at NMDPRA. Public response has been resolute, with peaceful protests by lawyers, students, and civic groups targeting the Attorney-General’s office, ICPC, EFCC, National Assembly, and NMDPRA headquarters. These demonstrations, supported by formal letters and placards, demanded a transparent investigation.

“The NMDPRA’s attempt to dismiss these voices as ‘faceless’ is a cynical effort to undermine lawful civic engagement, further eroding public trust. The NMDPRA’s statement conspicuously avoided addressing key issues: it did not deny the children’s attendance at the listed secondary schools, nor did it provide any breakdown of how tuition was funded.

“It offered no details on asset declarations, loans, business income, family inheritance, or blind trusts, relying instead on vague appeals to Ahmed’s ‘reputation’ and ‘integrity.’ In a democracy, such claims are insufficient when a public servant’s lifestyle appears misaligned with their declared income. The burden of proof rests with Ahmed, not the public.

“The CCB, ICPC, and EFCC have constitutional mandates to investigate cases of unexplained wealth, ensuring that public officials are held accountable. This case tests the credibility of President Bola Tinubu’s anti-corruption and transparency agenda. The CCNN is not calling for Ahmed’s immediate removal but for an open, independent investigation. If he is innocent, a transparent process will vindicate him.

“However, continued silence risks tarnishing both his reputation and the government’s reform efforts. Ignoring these allegations would be a grave miscalculation. The CCNN is submitting additional letters, pursuing legal action, and mobilising further protests to ensure accountability. Civic vigilance is not a nuisance—it is the cornerstone of a functioning democracy.

Group slams NMDPRA Boss Farouk's Diversionary Newspapers Ads On $5.5 Million In Children's Tuition Fees

“Engr. Farouk Ahmed must step forward, disclose his funding sources, and submit to a full inquiry. This is not persecution—it is the price of public trust. The CCB, ICPC, and EFCC must act swiftly to investigate these allegations, ensuring that justice and transparency prevail.”

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