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Lilvera Group Boss, Buchi Johnson advocates 80% budget for digital marketing amid pandemic

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The Chief Executive Officer/Managing Director of Lilvera Group, Mr. Buchi Johnson, has urged clients and corporate organisations to review their marketing plans and budgets as a result of the COVID-19 pandemic that has redefined the dynamics of the Nigerian marketing environment.

The London Business School alumnus, who spoke to journalists in his Lekki office, said that there will be new opportunities post pandemic that brands can pivot to be a part of. Technology is making it very easy for us to get a lot of things done and presently, any business that wants to make it has to create strategies using technology to achieve success online.

“Going forward, a serious minded organisation that wants to achieve great success for its brand and products must adopt an 80% to 20% budget planning for its marketing activities. This is as a result of the COVID-19 impact on bottomline as well as government regulations,” Johnson said.

The Lilvera Group boss, who believes that brands must make a conscious effort to understand their consumers’ online needs, said, “Understanding your consumers’ online behaviors will help any brand align with their needs. To achieve this, brands must ensure their teams are social media savvy to meet consumers’ needs.”

“Their understanding of tech tools will help manage sales channels and consumer conversations. They will also be able to understand what influences consumer decisions in the present situation as well as what influence new business and partnership,” he said.

Buchi Johnson advised that it is important businesses begin to take crisis communication and management seriously as pandemic continues to bite harder.

“It is also important that businesses should have a crisis management plan on hand, the pandemic is a huge crisis that a lot of businesses did not envisage and could not manage. This caused a lot of businesses to shut down or lay off workers. It is important now more than ever to have a crisis management plan,” Johnson stated.

As a marketing communications expert with over 12 years experience, Buchi said, “I have come to understand that change is permanent and to stay relevant, one most understand the trends and stay steps ahead of uncertainty.”

Speaking on the impact of pandemic on retail marketing space, the CEO of Lilvera Group said, “the retail sphere would be impacted no doubt but brands that adopt digital marketing would conquer this space and make greater success out of it despite the effect of the pandemic.”

“I am an early adopter of technology and an advocate of it as well, I think up ways to use technology to build my business and it has been the best strategy so far during the COVID-19 issue. We literally kept working during the lockdown, found new ways of doing things and offering our clients new ideas, which saw us grow through the lockdown to this present time.”

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Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

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Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

Nigerian travel content creator Alma Asinobi may not be setting a new Guinness World Record for the fastest journey across all seven continents after visa-related delays prevented her from reaching Sydney, Australia, within the required time.

In an Instagram update on Sunday, Asinobi, who is still en route to Sydney, confirmed that her total journey time would be 71 hours and 35 minutes, falling short of the current record of 64 hours, set in February 2025 by American veteran Johnny Cruz Buckingham.

Reflecting on her attempt, she noted that had she been competing against the previous record of 73 hours, set by Indian travelers in 2022, she would have surpassed it. However, multiple setbacks meant that by the time she made her announcement, she had already spent 63 hours, 54 minutes, and 33 seconds traveling, making it impossible to surpass Buckingham’s 64-hour record.

Asinobi faced numerous obstacles throughout her attempt, particularly due to visa restrictions associated with her Nigerian passport. One of the major setbacks occurred when she was denied boarding on her flight to Perth, Australia, forcing her to rebook on a later flight to Sydney.

In her Instagram post, she reflected on the challenges she encountered, including unexpected disruptions such as the Heathrow Airport fire that further complicated her travel plans.

“So close, but so far away. I may not have won this one, but we can sure win the next one together,” she wrote. “My eyes may be swollen from all the tears I’ve cried, but I promise to find moments of laughter in between.”

Despite the setback, Asinobi emphasized that her journey was about more than just breaking a record. She expressed hope that her attempt would inspire others to take on challenges, regardless of the limitations they face.

“When I land, we will catch up on lives and pour our hearts out to each other. For now, let’s finish this! I really hope this attempt was worth something for a Nigerian out there,” she added.

Now shifting her focus to her homecoming event on March 30, Asinobi aims to set another record by gathering Nigerians to sign a national flag in solidarity.

“We still have one more record to break at the homecoming event on March 30, where we will make history by signing our Nigerian flag,” she wrote. “I can’t wait to see you all there. I totally and physically cannot do that one without you, so please show up for me.”

Throughout her journey, Asinobi has been vocal about the difficulties Nigerian passport holders face, including complex visa requirements, expensive travel arrangements, and last-minute flight cancellations. Her experience has sparked widespread discussions on passport inequality and the barriers restricting global mobility for citizens of certain countries.

While she may not be taking home the Guinness World Record, Asinobi’s attempt has garnered widespread support, with many rallying behind her efforts.

“You did win! A personal win, a win for Nigerians, a win for me as a fellow Black girl navigating the world without passport privilege,” one supporter commented on her post.

Despite the challenges, Asinobi remains determined to continue making history and inspiring others to push beyond their limitations.

 

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Those who wronged you may never say “I’m sorry” – Prudent Ludidi

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Those who wronged you may never say "I'm sorry" - Prudent Ludidi

Those who wronged you may never say “I’m sorry” – Prudent Ludidi

 

 

Ladies and gentlemen,

Today, I want to talk about something that can be difficult to accept, those who wronged you may never say “I’m sorry.”

 

Those who wronged you may never say "I'm sorry" - Prudent Ludidi

We’ve all been hurt by someone at some point in our lives. And often, we hold onto that hurt, and hope in waiting for the person who wronged us to acknowledge their mistake and apologize.

But the truth is, that apology may never come.

It’s hard to accept because we feel like we deserve closure. We deserve to hear that the person who hurt us regrets their actions.

But closure is not something someone else gives you. Closure is something you give yourself.

You have the power to choose:

Choose to heal, even if they never acknowledge their wrongdoing
Choose to move forward, even if they never make amends

Forgiveness doesn’t mean forgetting what happened. Forgiveness means releasing the hold that person has on you.

Forgiveness means taking back control of your life.

You don’t need someone else’s apology to move on. You don’t need someone else’s validation to heal.

You are strong enough to do it on your own.

And when you do, you’ll find peace. You’ll find freedom.

Remember, holding onto anger and resentment only hurts you. It doesn’t change the past.

But forgiveness can change your future.

So, don’t wait for someone else to say “I’m sorry.” Say it to yourself: “I’m sorry that happened to me, but I’m moving forward.”

Say it loud and clear: “I deserve to heal. I deserve to be happy.”

Take back your power. Take back your life.

Move forward with courage and faith.

You got this.

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LSACA, HEFAMAA,NAFDAC ,AVILA NATURALLE,OTHERS SET TO RECEIVE AWARDS AT THE WEST AFRICA SPA AND COSMETOLOGISTS RECOGNITION AWARD 2024

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LSACA, HEFAMAA,NAFDAC ,AVILA NATURALLE,OTHERS SET TO RECEIVE AWARDS AT THE WEST AFRICA SPA AND COSMETOLOGISTS RECOGNITION AWARD 2024

 

The west Africa Spa and cosmetologists recognition Award ,the first of its kind in Africa an event collaboration with Ghana Cosmetics Association holds at the prestigious Oriental Hotel lagos

An industry based award to honor legends ,stakeholders and cosmetologists in the beauty Industry ,Regulators and health Agencies

The organisers of the programme is poised with the development of this sector within the west Africa region using quality , safety and Professionalism as a watchword in the quest for products promotion and distribution.

The award will be used to promote individuals and brands in the Beauty Sector who have given their best in the development of beauty in west Africa.

As the drive for continental free trade Area hots up ,the founder of the programme Mr Chukwumah Emmanuel a Public Health Practitioner and the National President of Professional Association of Spa and Cosmetologists in Nigeria says that the perspective of this event is centered on encouragement and Networking within the sub region.

Other awardees for this event include Lagos Safety Commission, Beauty West Africa,and America Nigeria chambers of Commerce

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