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MediaReach OMD Latest Newsletter Harps on Reimagination of Everything Amidst COVID-19

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mediaReach OMD, Nigeria’s foremost marketing and media agency, in its latest newsletter, posits that the changes caused bythe coronavirus (COVID-19) pandemic has led to the reimagination of everything inthe media and marketing ecosystem in quest of new normal.

Published in BusinessDay and titled “Reimagining Everything Amidst COVID-19,” the newsletter examinesthe turbulence in this period of the pandemic and howbusinesses will continue to be guided with key principles, including being ready for the day after.

Against this backdrop, the Managing Director of mediaReach OMD, NitinchandraNandekar, said theorganisationhas been monitoring changes in the media and marketinglandscape and also adapting to innovative ways of connecting with target audience, through data-led approaches to guide clients’ investments during the COVID-19 lockdown/post lockdown.

The media agency with presence in Nigeria, West, and Central Africa, stated in the newsletter,which is the fifth edition, that the pandemic has forced the media landscape to change based on supply and demand.

It pointed out that the deadly diseasehas brought about changesin the consumption ofproducts and categories;the way research was done and has triggered new ways of doing it. It had also changed the way communications /connections planning was done, has forced traditional markets to be more agile and adaptable, and has made consumers to redefine their needs, thereby leading to a strong notion of ‘realization’, termed reimagination.

The industry information sheet mentioned that the needed action required is for the media and marketing ecosystem to adjust the media mix to where the consumer is now, start ideating to get attention and deliver impact, invest in compelling content to deliver on objectives, adopt bespoke communication strategies and media plansin line with set objectives and the use of effective channels with consumers appeal.

It posits that marketers areswiftly addressing what is being desired now and what comes next, offering some early indicators in terms of insights and triggering the next steps, getting more focused on customer relationship management, and more agile as a crucial element of business development. It also submits that the pandemic has presented delivery companies with unexpected and overwhelming opportunities.

Also contained in the newsletter are the viewpoints that brands need to ensure strong availability, convenience and value, refocus to connect with and be relevant to consumers’ current needs, prioritize the most relevant product categories with efforts at ensuring its market success, as well as excellent brand strategy at all times.

For the media and marketing ecosystem to thrive, the newssheet further stated that there is a need for quantitative research as marketers have more data and analytical horsepower than ever before with signals from hybrid sources to aid movement to the next.

It further highlights that worthy of note are consumers behaviour which shows they are switching brands at unprecedented rates and with shopping intent focused on essentialswith value for money. It further mentioned that marketers are gaining a deep understanding of customers at granular levels by detecting changes in market demand and shifts in needs, as well as using these insights to target customers with the delivery of the right products/services.

For effectiveconnectionplanning, mediaReach OMD postulates that there should be real-time diving in data to pick indicators as facts, and leveraging opportunities that deliver impact, attention and engagement. Also, it advocatesconstant optimization of relevant touchpoints to drive business objectives, adopting measures of retaining top-of-mind awareness for brands, and constantlyrethinking the playbook for the next normal,for continuous reimagination.

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Those who wronged you may never say “I’m sorry” – Prudent Ludidi

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Those who wronged you may never say "I'm sorry" - Prudent Ludidi

Those who wronged you may never say “I’m sorry” – Prudent Ludidi

 

 

Ladies and gentlemen,

Today, I want to talk about something that can be difficult to accept, those who wronged you may never say “I’m sorry.”

 

Those who wronged you may never say "I'm sorry" - Prudent Ludidi

We’ve all been hurt by someone at some point in our lives. And often, we hold onto that hurt, and hope in waiting for the person who wronged us to acknowledge their mistake and apologize.

But the truth is, that apology may never come.

It’s hard to accept because we feel like we deserve closure. We deserve to hear that the person who hurt us regrets their actions.

But closure is not something someone else gives you. Closure is something you give yourself.

You have the power to choose:

Choose to heal, even if they never acknowledge their wrongdoing
Choose to move forward, even if they never make amends

Forgiveness doesn’t mean forgetting what happened. Forgiveness means releasing the hold that person has on you.

Forgiveness means taking back control of your life.

You don’t need someone else’s apology to move on. You don’t need someone else’s validation to heal.

You are strong enough to do it on your own.

And when you do, you’ll find peace. You’ll find freedom.

Remember, holding onto anger and resentment only hurts you. It doesn’t change the past.

But forgiveness can change your future.

So, don’t wait for someone else to say “I’m sorry.” Say it to yourself: “I’m sorry that happened to me, but I’m moving forward.”

Say it loud and clear: “I deserve to heal. I deserve to be happy.”

Take back your power. Take back your life.

Move forward with courage and faith.

You got this.

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LSACA, HEFAMAA,NAFDAC ,AVILA NATURALLE,OTHERS SET TO RECEIVE AWARDS AT THE WEST AFRICA SPA AND COSMETOLOGISTS RECOGNITION AWARD 2024

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LSACA, HEFAMAA,NAFDAC ,AVILA NATURALLE,OTHERS SET TO RECEIVE AWARDS AT THE WEST AFRICA SPA AND COSMETOLOGISTS RECOGNITION AWARD 2024

 

The west Africa Spa and cosmetologists recognition Award ,the first of its kind in Africa an event collaboration with Ghana Cosmetics Association holds at the prestigious Oriental Hotel lagos

An industry based award to honor legends ,stakeholders and cosmetologists in the beauty Industry ,Regulators and health Agencies

The organisers of the programme is poised with the development of this sector within the west Africa region using quality , safety and Professionalism as a watchword in the quest for products promotion and distribution.

The award will be used to promote individuals and brands in the Beauty Sector who have given their best in the development of beauty in west Africa.

As the drive for continental free trade Area hots up ,the founder of the programme Mr Chukwumah Emmanuel a Public Health Practitioner and the National President of Professional Association of Spa and Cosmetologists in Nigeria says that the perspective of this event is centered on encouragement and Networking within the sub region.

Other awardees for this event include Lagos Safety Commission, Beauty West Africa,and America Nigeria chambers of Commerce

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Why You Should Patronize JOK Beauty Hub

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Why You Should Patronize JOK Beauty Hub

Why You Should Patronize JOK Beauty Hub

One of the most reputable online store in Nigeria to shop for beauty products is JOK beauty hub. Known for prompt service delivery and quality products, it is the haven for dignitaries.
Why You Should Patronize JOK Beauty Hub
Some of their services include nighty pants, bra, boxers, singlets, strippers costumes, masks, pink lips, bikini, dildo, beach wears, card games, vibrators, body piercing, pedicure and manicure and lots more.
Owned by delectable CEO, Joy Omolara Kaosara, Patronize them and enjoy the worth of your money.

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