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Nigeria’s Captured State: How MultiChoice Weaponized Laws to Protect Its Empire

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Nigeria’s Captured State: How MultiChoice Weaponized Laws to Protect Its Empire

THE CAPTURED BENCH: HOW MULTICHOICE AND ITS ELITE LAWYERS WEAPONIZED NIGERIA’S COURTS TO CRIPPLE DEMOCRACY, DEFY REGULATIONS AND EXPLOIT THE NATION

Price hikes and silenced watchdogs

In March 2025, Nigerians woke up to find that DStv and GOtv subscription prices had shot up by 20-25%. The Federal Competition and Consumer Protection Commission (FCCPC) immediately announced plans to investigate. Consumer advocacy groups were hopeful. Finally, someone would check whether Multichoice was abusing its market power, But once again, the courts stepped in. Multichoice’s lawyers, led by Moyosore Onibanjo, rushed to file an ex parte motion, claiming the FCCPC had no right to regulate pricing in a “free market.” Justice Omotosho issued an order that stopped the FCCPC from even looking into the matter. No debate. No hearing. Just a swift injunction.

For many Nigerians, this was the final straw. Complaints poured in on social media: “Why can’t our regulators do anything?” and “Is DStv above the law?” People couldn’t help noticing that every time an agency tried to act, a new court order appeared.

Corporate Leviathan

In Nigeria’s rapidly evolving media landscape, Multichoice Nigeria Limited, operators of DStv and GOtv, has long positioned itself as a market leader. However, recent revelations from the National Security Advisor’s office paint a starkly different picture: one of a corporate giant systematically deploying legal warfare to evade accountability, undermine regulatory bodies, and render agencies like the National Broadcasting Commission (NBC), the Federal Competition and Consumer Protection Commission (FCCPC) and the Economic and Financial Crimes Commission (EFCC) powerless. Over the past decade, Multichoice has weaponized Nigeria’s judicial system, securing a litany of court orders to stall investigations, invalidate regulations, and shield itself from sanctions. This report unravels the company’s calculated strategy to transform regulators and security agencies into “toothless bulldogs,” highlighting key cases, complicit judicial actors, and the broader implications for Nigeria’s regulatory framework.

In Nigeria, where media freedom once thrived, Multichoice Nigeria (owners of DStv and GOtv) have used legal tricks to dodge regulators and crush competition. What started as a success story turned into a corporate takeover of Nigeria’s broadcast industry. Multichoice’s legal team weaponized court technicalities to weaken government agencies, turning oversight into a joke.

The 2021 Default Judgment Debacle (FHC/ABJ/CS/1386/2021) Incorporated Trustees of Media Rights Vs. NBC
It was a brisk morning in Abuja when news of Justice James Omotosho’s decision sent shockwaves through Nigeria’s broadcasting circles. In a case that had once promised to empower the National Broadcasting Commission (NBC), the judge instead dealt a stunning blow to the commission’s authority—one that many believe would change the fate of broadcast regulation in the country.

The Incorporated Trustees of Media Rights took the NBC to court. They contended that the commission’s sanctions were not only heavy-handed but also a violation of natural justice. Justice Omotosho had already handed down a sweeping judgment—a permanent injunction that barred the NBC from levying any fines on broadcast stations.

In a bid to overturn the ruling, the NBC filed a motion that the earlier judgment was reached without due process. The NBC had sought to sanction Multichoice for breaching broadcast codes. Justice Omotosho dismissed their plea, and critics argue this set a dangerous precedent: regulators could now be punished for procedural oversights while corporations enjoyed judicial leniency.

This case set a precedent for regulators’ procedural missteps being exploited to entrench corporate impunity. By framing the NBC as negligent, Multichoice and allied entities secured judicial cover to bypass accountability. The significance of the ruling in this case, is to the effect that a regulator does not have the powers to impose sanctions for a breach of a defined law or regulation, which is an anomaly.

The 2024 AGI Heist (FHC/ABJ/CS/652/2024) Multichoice Nigeria Ltd. & Details Nigeria Ltd. v. NBC)
In a sweeping 2024 judgment, Justice Omotosho again ruled in favor of Multichoice, declaring Section 2(10)(b) of the NBC Code ultra vires for mandating 2.5% of broadcasters’ gross income as Annual Gross Income (AGI). The court redefined “annual income” as revenue minus production costs, slashing Multichoice’s liability. It also upheld a disputed 2020 waiver agreement, binding the NBC to accept fixed payments far below statutory rates. The ruling not only invalidated critical NBC regulations but also rewarded Multichoice for years of underpayment, costing the federal government an estimated N32.5 billion in lost revenue. The pattern again was to invoke functus officio to block regulatory appeals and framing Multichoice as the “vigilant” victim against “indolent” agencies.

The Price Hike That Sparked a Legal Firestorm

FCCPC vs. MultiChoice: A Legal Battle Over Price Hike
On March 1, 2025, MultiChoice raised DStv and GOtv subscription fees by 20-25%, citing rising costs. The move, barely a year after the last increase, triggered public outrage, with many accusing the company of exploiting its market dominance.

However, the Federal Competition and Consumer Protection Commission (FCCPC) had summoned MultiChoice and its CEO on February 27, to appear for an investigative hearing to explain its decision to increase rates starting on March 1. The commission expressed concerns about frequent price hikes, potential abuse of market leadership, and anti-competitive practices. However, instead of complying, MultiChoice filed an ex parte motion at the Federal High Court in Abuja on March 3, seeking to block FCCPC’s intervention.

On March 12, Justice James Omotosho known for his pro-corporate rulings, granted Multichoice’s request. In his decision, he restrained the FCCPC from taking any “administrative steps” against the company pending the determination of the case. The ruling effectively shields Multichoice from regulatory scrutiny, allowing it to proceed with the price hike while the FCCPC remains powerless to act. Critics have slammed the decision as a blow to consumer rights and a victory for corporate impunity.

The 2025 Ex Parte Order: EFCC and NBC Gagged
In a recent court order granted in March 2025 and filed under Suit No: FHC/L/CS/179/25 (Multichoice & Details Nigeria Vs. EFCC, NBC & Anor) reveals Multichoice’s desperation to avoid scrutiny. The EFCC had launched an investigation into the company’s alleged underpayment of Annual Gross Income (AGI) and refusal to submit financial records dating back to 2014. Instead of complying, Multichoice accused the EFCC and NBC of “harassment” and violating its “fundamental rights.”

Justice Omotosho, without hearing the regulators’ side, issued a sweeping injunction:
a. Blocked Arrests: Barred the EFCC from inviting or detaining Multichoice staff.
b. Froze Investigations: Halted demands for financial documents, including evidence of AGI remittances.

The ruling effectively halts Nigeria’s anti-graft agency from probing (a) ₦32.5 billion in unpaid levies (as established in the 2024 AGI case) and alleged tax evasion tied to creative accounting of “programming costs.”

The Legal Playbook: How Courts Became Corporate Tools
Multichoice’s tactics follow a ruthless blueprint:

1. Forum Shopping: Multichoice repeatedly filed cases in the Abuja Division of the Federal High Court, where judges like Omotosho became reliable allies. Legal experts accuse the company of “judicial engineering”—handpicking courts to secure favourable rulings that redefine regulatory authority.

2. Killing Competition: When the NBC amended its code in 2022 to break Multichoice’s stranglehold on exclusive content (like Premier League rights), the company sued. Justice A. Lewis-Allagoa sided with Multichoice, declaring that “private contracts trump over public interest.” The decision cemented Multichoice’s monopoly, leaving smaller rivals unable to compete.

3. Redefining the Rules: In 2024, Multichoice challenged the NBC’s Annual Gross Income (AGI), arguing that its 2.5% fee should apply to profits, not gross revenue. Justice Omotosho agreed, slashing Multichoice’s contributions by billions of naira. The ruling starved the NBC of funds meant to support local broadcasters, widening the gap between corporate giants and struggling independents.

4. Pre-emptive Strikes: At the first hint of regulatory action, Multichoice files lawsuits to paralyze investigations. In 2025, when the Federal Competition and Consumer
5. Protection Commission (FCCPC) probed sudden price hikes for DStv subscriptions, Multichoice secured an exparte order from Justice Omotosho—blocking the inquiry before regulators could present their case. Critics called it a “judicial coup.”

Consequently, Nigeria’s judiciary stands accused of enabling corporate impunity. Justice
James Kolawole Omotosho of the Federal High Court, Abuja, emerges as the central figure in Multichoice’s legal fortress. Between 2021 and 2025, he presided over at least seven high stakes cases involving the company, each time ruling in its favour with near-scripted consistency.

The Fallout: Toothless Bulldogs and a Captured State
The cumulative effect of these rulings is a regulatory landscape where:
* NBC is financially crippled, unable to collect lawful levies or enforce content rules.
* FCCPC is barred from investigating blatant consumer exploitation.
* Judicial Complicity: Courts prioritize corporate rights over public interest, with certain judges becoming repeat enablers.

The lawyers behind the scenes
Behind all of Multichoice’s courtroom triumphs are two powerful Senior Advocates of Nigeria (SANs): M.J. Onigbanjo and Moyosore Onibanjo. Their tactics are legendary among legal circles in Abuja.

a. Onigbanjo the Codebreaker: Known for pre-emptive strikes, he files lawsuits against regulators just before they finalize audits or announce sanctions. By flipping the script, he forces agencies to defend themselves rather than go on the offensive.
b. Onibanjo the Ex Parte Maestro: Skilled at obtaining secretive court orders, he convinces judges that immediate action is needed—often without the regulators being present. Critics have called this “judicial malpractice.”

Their Playbook:
1. Judicial Engineering: Handpick courts and judges.
2. Weaponize Rights: Frame investigations as “rights violations.”
3. Delay Tactics: Adjourn cases for years (e.g., the EFCC suit is stalled until May 2025).

The Global Playbook – How Multichoice Replicated Its Nigerian Model and the Pushback
While Nigeria’s anti-graft agencies and courts remain paralyzed by legal maneuvers favouring Multichoice Nigeria, other African nations are mounting fierce resistance against the South African media giant’s monopolistic tactics. From Malawi’s bold expulsion of the company to South Africa’s billion-dollar fines, a pattern of defiance is emerging across the continent—one that starkly contrasts with Nigeria’s capitulation to corporate impunity.

Malawi’s Stand: “Follow the Rules or Leave”
In August 2023, Malawi became a beacon of regulatory courage. When Multichoice attempted to hike DStv subscription prices without approval, the Malawi Communications Regulatory Authority (MACRA) secured a court injunction to block the increase. Multichoice retaliated by halting new subscriptions and threatening to exit the country. “We don’t negotiate with bullies,” declared MACRA Director General Daud Suleman. By September 2023, Multichoice withdrew entirely, abandoning 200,000 subscribers. “Malawi’s laws protect its people, not foreign profits,” Suleman added.

Sierra Leone: Slapped with a “Profiteering” Fine
Sierra Leone’s National Telecommunication Commission (NATCOM) took a similarly hardline stance in 2023, fining Multichoice R968,000 (Le250 million) for “unfairly profiteering” after the company blamed currency fluctuations for price hikes. NATCOM Chair Momoh Conteh accused Multichoice of “exploiting our people under the guise of exchange rates.” The regulator threatened to shut down DStv operations unless the fine was paid within a week—a move hailed by consumer groups.

Kenya’s Football Revolution: Breaking the Monopoly
In 2017, Kenya’s Competition Authority (CAK) ordered Multichoice to share exclusive English Premier League rights with rivals like Zuku TV, declaring the company’s monopoly “anticompetitive and destructive.” After a two-year legal battle, CAK Director Wang’ombe Kariuki announced: “No single entity can hoard content that belongs to the people.” The ruling opened Kenya’s airwaves to fair competition, a model now praised across East Africa.

South Africa’s $3.7 Billion Reckoning
In its home country, Multichoice faced its toughest blow yet. In 2017, South Africa’s
Competition Commission found the company guilty of anti-competitive practices, including hoarding sports rights to crush rivals. The penalty? A staggering 10% of annual revenue—$3.7 billion.

“No corporation is above the law here,” said Commissioner Tembinkosi Bonakele. By 2022, the South African Revenue Service (SARS) had clawed back another $500 million from Multichoice after uncovering years of profit under-declarations.

Nigeria: The Captured Market

While its neighbours fight back, Nigeria remains a glaring exception. In 2023, the Federal Inland Revenue Service (FIRS) settled a N1.8tn ($1.27bn) tax claim for the Multichoice Nigeria operation and a $342m claim for value-added tax dispute with Multichoice for just N35.4bn ($37.3m) —a colossal and unjustified discount.

Breaking the stranglehold

In hushed conversations across government offices and civil society groups, there’s a growing belief that Nigeria must reclaim its regulatory powers—or risk sinking deeper into a state of corporate capture. Some propose that the National Judicial Council (NJC) investigate the repeated pattern of rulings in Multichoice’s favor. Others call for a new Broadcast Industry Reform Act that would strengthen the NBC’s authority. Also, the National Security Adviser must probe the question whether judges collude with Multichoice’s legal team and whether there is economic sabotage whereby preemptive lawsuits have been used to stifle Nigeria’s broadcast sector regarding the Multichoice’s ₦32.5 billion levy evasion.

Nigerians are frustrated by skyrocketing subscription fees and a sense of helplessness. Yet without coordinated action from the courts, lawmakers, and the executive branch, these calls for justice may remain just that—calls.

For now, Multichoice continues to operate in Nigeria with near-impunity, while the rest of the continent moves toward stricter enforcement. The central question remains: “Will Nigeria’s institutions stand up for the public interest, or will the nation remain a haven for corporate giants who know how to work the system”?

Until something changes, the courts will keep issuing orders, regulators will keep hitting walls, and ordinary Nigerians will keep wondering why the rules seem to favour the powerful over the people. The stage is set for a showdown—one that could either reaffirm Nigeria’s commitment to fair governance or cement its status as a captured state under the gavel of judges and unconscionable practices of members of the Bar.

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NNPCL and Corruption’s Final Throes

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NNPCL and Corruption’s Final Throes* By Pius Olasanmi

NNPCL and Corruption’s Final Throes

By Pius Olasanmi

 

In the twilight of the Obasanjo administration, when Nigerians were still capable of being outraged, when Turn Around Maintenance (TAM) of refineries was a buzzword that still held some mysticism to bamboozle citizens, during a conversation, a certain man said something profound. The man said, “As a businessman, if I were the owner of these refineries, knowing that they are three decades old, I would take the last money I have, hire bulldozers, raze them to the ground, and obtain loans to build new ones.”

When we pressed him further on why he would engage in such waste, he explained that repairing the refineries is the real waste. He explained that even if the TAM were honestly carried out, a thirty-year-old refinery would never compete favourably with a new one that would integrate contemporary technology. Operating at its best, such a refinery would never be comparatively more efficient. It is therefore pointless to have spent another one naira on the refineries at that point.

A few months later, I had a conversation with a then-lawmaker on an entirely different matter. I mentioned that the National Assembly has failed by not crafting legislation that would criminalise and punish public office holders who foist wrong decisions on the country. The logic: a public office holder need not steal to be punished, wrong decisions should attract penalties for an office holder who opts for the worst of all options when there are less injurious ones.

These established premises speak to the ongoing nauseating efforts at revisionism by those who wrecked the Nigerian National Petroleum Company Limited (NNPCL) and its previous iteration, the Nigerian National Petroleum Corporation (NNPC). Notably, this campaign to rewrite history is traceable to Engineer Mele Kolo Kyari, the disgraced immediate past Chief Executive Officer of NNPCL and his hirelings. They have suffocated the news and the public opinion space with even more lies than they spun while in office.

The Saint Kyari campaign is anchored on convincing Nigerians that the Port Harcourt, Warri and Kaduna Refineries were fully functional when he was booted out of office. So brazen is the campaign that one of its talking heads challenged the group chief executive officer (GCEO), Engr. Bayo Ojulari, to “inform Nigerians categorically what happened to the functioning refineries he inherited from his predecessor, Engr. Mele Kyari.” The effrontery.

We have not forgotten so soon the charade that followed the baffling claim that Nigeria has spent $2.8 billion on the repair of the refineries, while they are not churning out even a single litre of refined product among them. Saint Kyari and his goons played all manner of tricks, all of which embarrassed President Bola Tinubu, who had counted on ticking off the return to productivity of the refineries as part of his achievements, only to realise that he was deceived into celebrating phantoms. Tragic.

Lest we forget, 200 trucks were arranged as props in a well-directed video clip to celebrate the re-streaming of the Port Harcourt Refinery. The disappointment. Nigerians were to learn from several reports that the Port Harcourt refinery was not producing and was instead using old, stored petroleum products to load trucks. Worse still, the Kyari crew was passing off sanction-tainted Russian-sourced crude oil refined in Malta as locally refined products. More insult was piled on the assault on our collective sensibility with the lies that the Port Harcourt Refinery exported semi-finished products. Brazen.

Meanwhile, Kyari and his hirelings called those who pointed out or protested these glaring scams all manner of names. They hid behind industry technicalities and jargon to create the impression that those of us who knew Nigerians were being robbed did not understand what we were saying. The point remains that a $2.8 billion investment can potentially build a refinery with a capacity of around 100,000 barrels per day (bpd). Of course, the actual capacity of such a refinery will depend on various factors, including the complexity of the refinery, the technology used, and the location. That is the amount that Kyari’s regime at the NNPCL took and did not give Nigerians refined products.

Fast forward to Kyari’s sack and the appointment of Engineer Bayo Ojulari, who has demonstrated that things can indeed be done differently. Kyari’s exit was expectedly followed by the Economic and Financial Crimes Commission (EFCC) going after him and his associates. The extent of the theft is better understood against the backdrop of N80 billion being found in the bank account of one of his associates. They went on the run.

Perhaps because the EFCC was biding its time on securing international warrants for the arrests of these characters on the lam, they have become emboldened. They have decided to fight back and rewrite the story of their participation in the greatest fraud against Nigerians. Engineer Ojulari’s renewed mindset, which is entrenching a semblance of the transparency Nigerians demand, became their natural target. The demons that once roamed around the corporation came out with malevolence. They started spinning stories of corruption to tarnish the incumbent who refused to hide their crimes. The objective: bring Ojulari down. But alas, he is winning the war as it stands.

His innocence is proven, and it is glaring that those who want him out are mere charlatans who can no longer ply their corrupt wares because of the impact of the new reforms. Corruption in the NNPCL is in its final throes. The fake news being unleashed against the incumbent leadership is akin to corruption’s last kicks as reforms in the sector strangulate it and its practitioners. The reforms must take place in the NNPCL, whether the industry demons like it or not.

As a parting shot, Kyari and his associates would do well to prepare their defence. In addition to accounting for the $2.8 billion they laundered in the name of repairing the moribund refineries, they must also answer for the poor decision to fix that which is irretrievably broken. Awarding contracts for Turn Around Maintenance of 59-year-old refineries that a right-thinking person had suggested should be demolished almost twenty years ago, when they were only 30 years old, is criminal. Trying to deceive Nigerians that the fake repairs worked is treason.

NNPCL and Corruption’s Final Throes*
By Pius Olasanmi

Olasanmi is a public affairs analyst writing from Lagos.

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GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND

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GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND

GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND

Set to Rise elegantly against the Lagos skyline, is the Grandis 5Star Luxury Apartment & Suites. According to Adejuwon Ademola, The General Manager of the Development company, it is more than just a residential building
“it’s a lifestyle statement. Standing 17 floors high in the heart of Victoria Island, this revolutionary masterpiece of modern architecture will offer a panoramic 360° view of Eko Atlantic, Victoria Island, and Ikoyi, transforming every apartment into an exclusive penthouse experience for the world’s most discerning elite.”

GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND
Developed by Dumarco Construction Limited, a globally acclaimed company with decades of delivering complex, high-value projects in the highly regulated petroleum, oil, and gas industries, Grandis 5Star brings unmatched international safety standards, uncompromising quality, and timeless elegance into Nigeria’s luxury property market.

> “When you live in Grandis, you’re not just buying a home—you’re investing in peace of mind, world-class safety, and an effortless luxury experience that will remain pristine for decades,” says Adejuwon A. Ademola, General Manager of Dumarco Construction Limited.

The Gold Standard in Safety and Quality

Dumarco’s roots in the oil and gas sector mean the company operates to some of the strictest safety protocols in the world. Every stage—from conceptualization, design, construction, to long-term maintenance—follows internationally accepted procedures and quality assurance measures. Cutting corners is simply not in Dumarco’s vocabulary.

> “In the oil and gas industry, there’s no room for compromise. We’ve brought that same discipline and zero-tolerance for mediocrity into property development,” says Ademola. “That’s why Grandis will be one of the safest and most enduring residential developments in Nigeria.”

To ensure transparency and prevent (project complacency), Dumarco deliberately separates the developer, contractor, and consultant roles, engaging only the most competent professionals in each respective field. Dumarco’s project team includes globally recognized contractors such as Julius Berger, Cappa & D’Alberto, and Elalan, Migliore Construczione & Tecniche (MC&T) and their partners VENCO IMTIAZ CONTRACTING COMPANY (VICC) based in Dubai, UAE, Business Contracting Limited, alongside leading consultants like Morgan Omanitan & Abe, LAMBERT, and James Cubitt.

Grandis – Investments, appreciation, returns and profitability

Our selection process for the location of the project alone was pains-taking and completely thorough scientific process. Top professional companies were employed to conduct a scientific data acquisition and analytical survey of the entire Victoria Island, Ikoyi, Lekki and Eko Atlantic before a project site is selected. Analyzing and acquiring areas developmental charts and trends, studying and gathering historical and present sale prices, rental charge and occupancy rates over a 50 year period from every individual street before the selection of the location of any of our developments especially true for the Grandis Project
He adds,

“Our clients and residents can be rest assured that the location of Grandis has been scientifically proven through all existing data to provide our clients with a 100% occupancy rate, highest developmental location, highest rental income and investment returns. ”

The Grandis Experience

Located minutes away from international corporate headquarters, embassies, and landmarks such as Eko Hotel, Radisson Blu, and the Radisson Red, Grandis offers unmatched convenience for professionals, diplomats, and high-net-worth individuals. Every residence is designed for both indulgence and efficiency, with high-grade finishes, smart-home systems, and private amenities that ensure seamless living.

From sunrise over the Atlantic to the glittering Lagos night skyline, residents will enjoy uninterrupted luxury, supported by discreet and highly trained staff, advanced security systems, and a design that prioritizes comfort and privacy.

> “We designed Grandis for people who want everything—security, elegance, convenience, and the assurance that their home will look as spectacular in 20 years as it does on day one,” Ademola notes.

A Legacy That Lasts

With its combination of visionary architecture, peerless safety, and meticulous maintenance planning, Grandis is built to remain iconic for generations. Thanks to Dumarco’s meticulous approach, the building’s service charges are expected to remain low while its value and appeal continue to appreciate over time.

In a market often marred by shortcuts and substandard practices, Mr Ademola says
Grandis stands as a beacon of what luxury living should be—safe, spectacular, and built to last.

“Grandis 5Star Luxury Apartment & Suites — Where safety meets sophistication, and every detail is designed for a life well-lived.”
He added

Website -www.dumarcoltd.com
Project website – www.26idowutaylor.com
Email [email protected]
Tel / WhatsApp +234 9077777883
GM – Adejuwon A. Ademola

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Nationwide Talent, One Broadcaster: Tinubu Picks Pedro, Bello, Din, Mohammed to Lead NTA

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Nationwide Talent, One Broadcaster: Tinubu Picks Pedro, Bello, Din, Mohammed to Lead NTA

Tinubu Overhauls NTA Leadership: Media Powerhouse Rotimi Pedro Takes Helm as DG

 

President Bola Ahmed Tinubu has announced a major shake-up at the Nigerian Television Authority (NTA), appointing renowned media executive Rotimi Richard Pedro as the new Director-General in a move widely seen as a bold step toward modernising the state broadcaster.

Pedro, a Lagos native, brings nearly 30 years of expertise in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East. A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management and Finance from City University Business School, London.

In 1995, Pedro founded Optima Sports Management International (OSMI), which rose to become one of Africa’s leading sports content providers—distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.

His career highlights include top roles at Bloomberg Television Africa and Rapid Blue Format, as well as advisory work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). At the AUB, he was instrumental in securing exclusive pan-African free-to-air media rights for all CAF competitions.

Alongside Pedro’s appointment, Tinubu named Karimah Bello from Katsina State as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.

Industry insiders credit Pedro with building commercially viable broadcast platforms, driving sponsorship growth, and delivering world-class content to African audiences. His appointment marks one of the most significant leadership changes at NTA in years—signalling the government’s intent to strengthen the broadcaster’s competitiveness in a fast-evolving media landscape.

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