Nkiru Olumide-Ojo’s New Book ‘Marketplace Readiness’ to Equip Young Nigerians for Marketplace Success
In a bold step to enforce and ensure inclusive and equitable quality education, and to promote lifelong learning opportunities for everyone under the Sustainable Development Goal (SDG4) in Nigeria, Corporate Executive and Founder of the LightHouse Network, Nkiru Olumide-Ojo, launched her new book titled “Step Forward: Market Place Readiness.”
The book launch took place at the Alliance Française, Mike Adenuga Event Center, Osborne Road, Ikoyi, on Thursday, June 6, 2024.
According to the National Planning Commission, Nigeria faces a significant challenge with approximately 53% of its youth currently unemployed. To address this pressing issue, Nkiru Olumide-Ojo dedicated her efforts to preparing young people for the job market, equipping them with the necessary skills to seize available opportunities or even create new ones.
In her opening remarks, Mrs. Yetunde Baderinwa, National Youth Service Corps (NYSC) Lagos State Coordinator, stated that “the marketplace today is dynamic, competitive, and full of opportunities; however, it also provides numerous challenges that businesses must be ready to face. Market readiness involves understanding these challenges, adapting to changes, and strategically positioning oneself to capitalize on opportunities as they arise.” She further noted that “in the last 13 years, NYSC has sensitized three million, three hundred six thousand, six hundred and forty-six corps members, opening their eyes to entrepreneurship development.
Also speaking at the event, Mrs. Adenike Ogunlesi, Founder of Ruff and Tumble, addressed both the corps members present and guests who are already in the workplace. She emphasized, “Be intentional about building your mindset. Stand your ground based on three things: building your character, understanding what you value, and what your values are as a human being, and building your competence.”
The event was remarkable, featuring discussions on marketplace readiness across two generations, including thought leaders, educators, and advocates for sustainable development. Attendees benefited from insightful panel sessions featuring distinguished speakers, engaging conversations, and networking opportunities with individuals passionate about education and sustainable growth.
Leading the panel session were Mrs. Adenike Ogunlesi, Founder of Ruff and Tumble; Mrs. Yetunde Baderinwa, National Youth Service Corps (NYSC); Mr. Victor Banjo, Director of Executive Education at Lagos Business School; Joseph Onaolapo (Jay On Air), a renowned radio and TV broadcaster, content creator, actor, and event host; and Tobiloba Aboaba, a dynamic young professional at Stanbic IBTC, among others.
The book, “Step Forward: Market Place Readiness,” is a product of Nkiru and her team’s extensive work in underserved tertiary institutions, providing essential market readiness skills to students. This book aims to broaden their reach and impact, offering valuable insights and practical advice to a wider audience. It delves into situations and issues that undergraduates face in their everyday lives, preparing them for the challenges of the marketplace.
