Business
OPPO Reno 7: OPPO’s End-to-End Quality Assurance Promise
OPPO Reno 7: OPPO’s End-to-End Quality Assurance Promise
Many factors influence a consumer’s decision to purchase a smartphone: the number of smart high-tech features, the phone’s stylish design, or its compact size.
However, if there is one element that can completely turn someone into a loyal fan of a brand, it has to be product quality. With tens of millions of users around the world, OPPO has built its reputation on strict end-to-end quality controls, covering everything from design and manufacturing to quality inspection and after-sales services. These processes are based on a relentless pursuit of attaining the high quality in both product and service, ultimately giving users comprehensive assurance when purchasing a product.
Excellent quality begins with excellent manufacturing
Selecting the world’s top suppliers to guarantee quality from the ground up
OPPO has been actively working with suppliers throughout the industry to create a wide ecosystem of partners. To supply the components that make up the smartphones, OPPO works with many leaders in their respective fields. Take the screen module for example: OPPO partners with Samsung Electronics, Japan Display Inc (JDI), BOE, Tianma Microelectronics, and other manufacturers known for producing top-quality displays and components. OPPO has been working closely with renowned glass suppliers such as Corning and SCHOTT to produce protective screen glass. By partnering with the top suppliers, OPPO is able to manufacture the precisely customized, high-quality components needed to ensure the quality of its end products from the most fundamental level.
Dedicated production lines/factories guarantee the highest standards
To further guarantee the quality of products that come off the production line, OPPO works with its partners to establish dedicated support teams, specialized production lines, and even specialized factories exclusively for OPPO. All components destined for use in OPPO products must be produced in these facilities, which are maintained to the highest standards in the industry. Every worker must undergo OPPO’s extensive pre-work training, including familiarization with OPPO technical documents, and having OPPO technical requirements embedded into the facility’s internal manufacturing processes. Design specifications and quality control procedures are taught to staff, and all production lines are operated by OPPO’s high standard.
Strict production environments also demonstrate OPPO’s precise control over the production line: OPPO requires its suppliers to construct highly intelligent production lines capable of standardized production. Each production line must be strictly certified and monitored, and every item is given a unique ID number to ensure that each tiny procedure can be traced back through the entire production process. When manufacturing smartphone displays for example, all displays are assembled in a Class 1000 dust-free cleanroom that meets more than 270 specifications to ensure standardized production. The production of each component is strictly controlled within fixed specifications to guarantee that every mobile phone provides the same flawless quality.
Rigorous process controls
Even if a smartphone is manufactured according to rigorous production methods, the device needs to be tested before it reaches the market. All OPPO products are required to pass quality and reliability verification on their components, production lines and complete devices. Further to this, independent quality controls are carried out across the entire manufacturing process, including pre- and post-assembly, installation, and completed device stages. If a potential quality risk is detected at any point, OPPO will reject the device, send it back to the manufacturing stage, and solve the underlying issue. Aside from checks performed during manufacturing, engineers and technical experts also conduct five rounds of comprehensive quality assessments and reviews. These include evaluations during products planning, design, development, and verification. If a smartphone fails during any round, it is not allowed onto the market.
Innovation based on assured quality
As a famous saying at OPPO goes “product quality comes from good design”. Part of the role of OPPO’s R&D personnel involves taking specific user needs and transforming them into higher quality user experiences through tailored product design. Good product design is more than just appearances – it requires guaranteeing that every feature and every aspect of the device delivers on its promise to users.
Dedicated designs make every promise a reality
Production feasibility needs to be taken into account from the very outset if design innovations are to perform as intended. OPPO product designers therefore need to create clear and detailed product blueprints with enough information for factory workers to understand and follow accurately. This requires product designers to think ahead during the product planning stage to consider problems that might be encountered during production and manufacturing, and then come up with detailed solutions before the designs are put into production.
Practical and durable process innovation
Not every imaginative design idea makes its way onto the smartphones. OPPO takes a very cautious approach to commercializing new designs. A novel design requires hundreds, or even thousands of trials, including material selection, testing of the manufacturing process, quality verification, or months of technical testing before it is brought to consumers on a finished smartphone.
Take the new Reno7 Sunset Orange for example. In order to give the back cover of the phone an expressive textured effect that also feels smooth in the user’s hand, OPPO designers examined thousands of different textures. Eventually, the team of designers narrowed down thousands of potential materials to just six options. Further market research on these six textures finally led to the selection of a lychee grain leather texture, chosen for its suitable thickness and natural, skin-friendly touch.
The designers then came across another new challenge when attempting to bring the exact textural effect to the back cover of the smartphone. To solve this, OPPO devised its own innovative Fiberglass-Leather made up of a synthetic leather material and a plate combined into one integrated piece designed to perfectly fit the shape of the phone. Compared with traditional leather covering processes, the Fiberglass-Leather design introduces a “frameless battery cover”, meaning that no plastic mid-frame support is required. This new leather and fiberglass construction results in a lighter, thinner, and more integrated back cover without compromising on practicality and durability.
Such innovations in design require further exploration in new applications of technologies and materials. To bring the appearance of high-quality leather to the Reno7 series, OPPO tested and modified ten different polyurethane materials and six bridging layers, and made five modifications to the glass fiber epoxy resin. To ensure the material could withstand up to 100°C heat and 1.5mPa of pressure for 4 hours during the manufacturing process, OPPO engineers strengthened the temperature resistance of the leather polyurethane material to 190°C and increase its tensile strength to 20mPa, ensuring that the material’s appearance did not warp during production. Together, these steps make it possible for the leather back cover to be mass produced at the desired level of quality.
Stringent testing of every detail
After the design and manufacture stages, more testing is required to fully guarantee that the finished product meets OPPO’s high standards before it arrives on the market.
Global test centers provide professional quality assessment
OPPO has established quality testing centers in China, India, and Indonesia, a professional quality team made up of hundreds of engineers and technical experts. OPPO’s quality laboratory has even been accredited by authorities such as the China National Accreditation Service for Conformity Assessment. In these quality testing centers, products need to pass more than 130 ultra-rigorous reliability tests, 320 experimental tests, and 6 major tests before they are ready for the next stage.
Comprehensive general testing goes beyond industry standards
OPPO products are only deemed fit for consumers if they have successfully passed a series of rigorous quality tests. These cover all day-to-day usage scenarios that the phone is likely to come across, including waterproofing tests, temperature and humidity tests, drop tests, RF tests, audio tests, radiation tests, battery tests, button pressing tests, plugging tests, twisting tests, light aging tests, cosmetics tests, extreme environment tests, clothing tests, and many more. To guarantee the same high quality for users around the world, some of these tests have much higher requirements than the industry average. For example, the drop test, which simulates a typical free-fall scenario from various heights, was set at a height of 1 meter for OPPO phones against an industry average of 0.8 meters. These comprehensive, demanding tests ensure OPPO devices can be used as expected in both regular and extreme environments.
Specific tests for special quality control
Apart from tests designed to ensure regular performance and functionality, OPPO also conducts specific tests to ensure the durability and practicality of innovative features or design elements. For instance, the Fiberglass-Leather on Reno7 Sunset Orange has been subjected to extreme lab tests involving rubbing the material with an alcohol-soaked pad, a rubber eraser, and a denim swatch over 5,000, 10,000, and 200,000 times respectively. By simulating daily wear and tear in this way, OPPO ensure that its innovative designs are durable and resistant enough to meet its high standards.
This same insistence on excellence can also be found in the high level of quality control around design details. The Orbit Light, which surrounds or embedded in the camera module on certain smartphone models, OPPO conducted over twenty uniform light scheme adjustments, thousands of uniform light detection tests, and other special tests. In the standard test environment (25°C, 60% humidity, 10mAh), the lifespan of the Orbit Light was shown to reach over 50,000 hours. Through these special quality control tests, OPPO can ensure that even the smallest of innovations deliver a reliable, fault-free experience.
Quality assurance from start to finish
To deal with issues caused by minor accidents during daily use, OPPO has established professional and friendly after-sales teams worldwide to provide services to every OPPO user, making up the final link in OPPO’s end-to-end quality assurance.
Following the opening of the first service center in Lagos Nigeria, OPPO began to rapidly rollout more centers nationwide. As of 2021, OPPO has established more than after-sales centers in Nigeria and regions such as Lagos, Abuja, Porthacourt, Ibadan, together, more than 100 customer service representatives work in these service centers.
Through these after-sales service centers, OPPO has built up a high-quality service model based on its Care & Reach philosophy. Through Care & Reach, OPPO brings customers industry-leading after-sales services based on three core values: Friendly Service, Professional Service, and Inspiring Service. For example, OPPO has introduced “1 Hour Flash Fix”and “Send-in Repair services”, making it possible for users to have their smartphones repaired quickly and efficiently. At the same time, these user-friendly services enable OPPO technical engineers to improve their troubleshooting skills and efficiency, helping them to provide faster, more convenient, and more professional services at all times.
Product quality can be very difficult to prove when it comes to complex devices such as smartphones. It is not until something goes wrong that an individual starts to question its quality. Therefore, OPPO bases its quality standard not on the results of factory testing but on direct feedback from the market. This includes things such as the maintenance rate for a certain device, and the product withdrawal rate.
Thanks to OPPO’s high quality requirements and rigorous quality control, failure rates for OPPO products available on the market are far below those of the industry average. For example, the failure rate from water damage is far lower than the industry average; products are also less likely to result in severe damage after being dropped and are more reliable when used in very humid climates or other extreme environments. Building upon this success, OPPO will continue to make quality a cornerstone of its commitment to consumers, bringing users reliable products and high-quality services through its end-to-end quality assurance program.
NNPCL and Corruption’s Final Throes
By Pius Olasanmi
In the twilight of the Obasanjo administration, when Nigerians were still capable of being outraged, when Turn Around Maintenance (TAM) of refineries was a buzzword that still held some mysticism to bamboozle citizens, during a conversation, a certain man said something profound. The man said, “As a businessman, if I were the owner of these refineries, knowing that they are three decades old, I would take the last money I have, hire bulldozers, raze them to the ground, and obtain loans to build new ones.”
When we pressed him further on why he would engage in such waste, he explained that repairing the refineries is the real waste. He explained that even if the TAM were honestly carried out, a thirty-year-old refinery would never compete favourably with a new one that would integrate contemporary technology. Operating at its best, such a refinery would never be comparatively more efficient. It is therefore pointless to have spent another one naira on the refineries at that point.
A few months later, I had a conversation with a then-lawmaker on an entirely different matter. I mentioned that the National Assembly has failed by not crafting legislation that would criminalise and punish public office holders who foist wrong decisions on the country. The logic: a public office holder need not steal to be punished, wrong decisions should attract penalties for an office holder who opts for the worst of all options when there are less injurious ones.
These established premises speak to the ongoing nauseating efforts at revisionism by those who wrecked the Nigerian National Petroleum Company Limited (NNPCL) and its previous iteration, the Nigerian National Petroleum Corporation (NNPC). Notably, this campaign to rewrite history is traceable to Engineer Mele Kolo Kyari, the disgraced immediate past Chief Executive Officer of NNPCL and his hirelings. They have suffocated the news and the public opinion space with even more lies than they spun while in office.
The Saint Kyari campaign is anchored on convincing Nigerians that the Port Harcourt, Warri and Kaduna Refineries were fully functional when he was booted out of office. So brazen is the campaign that one of its talking heads challenged the group chief executive officer (GCEO), Engr. Bayo Ojulari, to “inform Nigerians categorically what happened to the functioning refineries he inherited from his predecessor, Engr. Mele Kyari.” The effrontery.
We have not forgotten so soon the charade that followed the baffling claim that Nigeria has spent $2.8 billion on the repair of the refineries, while they are not churning out even a single litre of refined product among them. Saint Kyari and his goons played all manner of tricks, all of which embarrassed President Bola Tinubu, who had counted on ticking off the return to productivity of the refineries as part of his achievements, only to realise that he was deceived into celebrating phantoms. Tragic.
Lest we forget, 200 trucks were arranged as props in a well-directed video clip to celebrate the re-streaming of the Port Harcourt Refinery. The disappointment. Nigerians were to learn from several reports that the Port Harcourt refinery was not producing and was instead using old, stored petroleum products to load trucks. Worse still, the Kyari crew was passing off sanction-tainted Russian-sourced crude oil refined in Malta as locally refined products. More insult was piled on the assault on our collective sensibility with the lies that the Port Harcourt Refinery exported semi-finished products. Brazen.
Meanwhile, Kyari and his hirelings called those who pointed out or protested these glaring scams all manner of names. They hid behind industry technicalities and jargon to create the impression that those of us who knew Nigerians were being robbed did not understand what we were saying. The point remains that a $2.8 billion investment can potentially build a refinery with a capacity of around 100,000 barrels per day (bpd). Of course, the actual capacity of such a refinery will depend on various factors, including the complexity of the refinery, the technology used, and the location. That is the amount that Kyari’s regime at the NNPCL took and did not give Nigerians refined products.
Fast forward to Kyari’s sack and the appointment of Engineer Bayo Ojulari, who has demonstrated that things can indeed be done differently. Kyari’s exit was expectedly followed by the Economic and Financial Crimes Commission (EFCC) going after him and his associates. The extent of the theft is better understood against the backdrop of N80 billion being found in the bank account of one of his associates. They went on the run.
Perhaps because the EFCC was biding its time on securing international warrants for the arrests of these characters on the lam, they have become emboldened. They have decided to fight back and rewrite the story of their participation in the greatest fraud against Nigerians. Engineer Ojulari’s renewed mindset, which is entrenching a semblance of the transparency Nigerians demand, became their natural target. The demons that once roamed around the corporation came out with malevolence. They started spinning stories of corruption to tarnish the incumbent who refused to hide their crimes. The objective: bring Ojulari down. But alas, he is winning the war as it stands.
His innocence is proven, and it is glaring that those who want him out are mere charlatans who can no longer ply their corrupt wares because of the impact of the new reforms. Corruption in the NNPCL is in its final throes. The fake news being unleashed against the incumbent leadership is akin to corruption’s last kicks as reforms in the sector strangulate it and its practitioners. The reforms must take place in the NNPCL, whether the industry demons like it or not.
As a parting shot, Kyari and his associates would do well to prepare their defence. In addition to accounting for the $2.8 billion they laundered in the name of repairing the moribund refineries, they must also answer for the poor decision to fix that which is irretrievably broken. Awarding contracts for Turn Around Maintenance of 59-year-old refineries that a right-thinking person had suggested should be demolished almost twenty years ago, when they were only 30 years old, is criminal. Trying to deceive Nigerians that the fake repairs worked is treason.
Olasanmi is a public affairs analyst writing from Lagos.
GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND
Set to Rise elegantly against the Lagos skyline, is the Grandis 5Star Luxury Apartment & Suites. According to Adejuwon Ademola, The General Manager of the Development company, it is more than just a residential building
“it’s a lifestyle statement. Standing 17 floors high in the heart of Victoria Island, this revolutionary masterpiece of modern architecture will offer a panoramic 360° view of Eko Atlantic, Victoria Island, and Ikoyi, transforming every apartment into an exclusive penthouse experience for the world’s most discerning elite.”
Developed by Dumarco Construction Limited, a globally acclaimed company with decades of delivering complex, high-value projects in the highly regulated petroleum, oil, and gas industries, Grandis 5Star brings unmatched international safety standards, uncompromising quality, and timeless elegance into Nigeria’s luxury property market.
> “When you live in Grandis, you’re not just buying a home—you’re investing in peace of mind, world-class safety, and an effortless luxury experience that will remain pristine for decades,” says Adejuwon A. Ademola, General Manager of Dumarco Construction Limited.
The Gold Standard in Safety and Quality
Dumarco’s roots in the oil and gas sector mean the company operates to some of the strictest safety protocols in the world. Every stage—from conceptualization, design, construction, to long-term maintenance—follows internationally accepted procedures and quality assurance measures. Cutting corners is simply not in Dumarco’s vocabulary.
> “In the oil and gas industry, there’s no room for compromise. We’ve brought that same discipline and zero-tolerance for mediocrity into property development,” says Ademola. “That’s why Grandis will be one of the safest and most enduring residential developments in Nigeria.”
To ensure transparency and prevent (project complacency), Dumarco deliberately separates the developer, contractor, and consultant roles, engaging only the most competent professionals in each respective field. Dumarco’s project team includes globally recognized contractors such as Julius Berger, Cappa & D’Alberto, and Elalan, Migliore Construczione & Tecniche (MC&T) and their partners VENCO IMTIAZ CONTRACTING COMPANY (VICC) based in Dubai, UAE, Business Contracting Limited, alongside leading consultants like Morgan Omanitan & Abe, LAMBERT, and James Cubitt.
Grandis – Investments, appreciation, returns and profitability
Our selection process for the location of the project alone was pains-taking and completely thorough scientific process. Top professional companies were employed to conduct a scientific data acquisition and analytical survey of the entire Victoria Island, Ikoyi, Lekki and Eko Atlantic before a project site is selected. Analyzing and acquiring areas developmental charts and trends, studying and gathering historical and present sale prices, rental charge and occupancy rates over a 50 year period from every individual street before the selection of the location of any of our developments especially true for the Grandis Project
He adds,
“Our clients and residents can be rest assured that the location of Grandis has been scientifically proven through all existing data to provide our clients with a 100% occupancy rate, highest developmental location, highest rental income and investment returns. ”
The Grandis Experience
Located minutes away from international corporate headquarters, embassies, and landmarks such as Eko Hotel, Radisson Blu, and the Radisson Red, Grandis offers unmatched convenience for professionals, diplomats, and high-net-worth individuals. Every residence is designed for both indulgence and efficiency, with high-grade finishes, smart-home systems, and private amenities that ensure seamless living.
From sunrise over the Atlantic to the glittering Lagos night skyline, residents will enjoy uninterrupted luxury, supported by discreet and highly trained staff, advanced security systems, and a design that prioritizes comfort and privacy.
> “We designed Grandis for people who want everything—security, elegance, convenience, and the assurance that their home will look as spectacular in 20 years as it does on day one,” Ademola notes.
A Legacy That Lasts
With its combination of visionary architecture, peerless safety, and meticulous maintenance planning, Grandis is built to remain iconic for generations. Thanks to Dumarco’s meticulous approach, the building’s service charges are expected to remain low while its value and appeal continue to appreciate over time.
In a market often marred by shortcuts and substandard practices, Mr Ademola says
Grandis stands as a beacon of what luxury living should be—safe, spectacular, and built to last.
“Grandis 5Star Luxury Apartment & Suites — Where safety meets sophistication, and every detail is designed for a life well-lived.”
He added
Website -www.dumarcoltd.com
Project website – www.26idowutaylor.com
Email [email protected]
Tel / WhatsApp +234 9077777883
GM – Adejuwon A. Ademola
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