Pesoheti, a mother company to Fontana City Entertainment has launched a modeling agency on Thursday, 15th Of July, 2021 at the company’s headquarters in Lagos, Nigeria.
Pesoheti Modeling Agency is set to take the industry by storm with the strategies and brainwork that have been invested in it. It’s an agency that has created clear cut visions on being unique in its mode of operation.
According to the CEO, Innocent Odewingie, the need to come up with Pesoheti Modeling Agency was borne out of his passion for entertainment. Being the CEO of Fontana City Entertainment, adding Pesoheti Modeling Agency to the fleet is all about exploring the world of entertainment in another way.
He made it known that Pesoheti Modeling Agency will be bringing a breath of fresh air into the industry, stating that Pesoheti will change the narratives of modeling in Nigeria.
‘‘I am the CEO of Fontana City Entertainment, I’m into entertainment and Modeling is also entertainment, no record label has this. I’m a pacesetter for others in the industry with the creation of Pesoheti modeling agency, as it is we don’t have good modeling agency in Nigeria and today, we are launching Pesoheti to change the narratives in the modeling agency’’
‘’Many people will come out of this agency, Pesoheti will build someone that will represent Nigeria at international platforms. Lot of people go into what you invent, when you invent something, people will want to key in, we are going far’’
Pesoheti Modelling Agency is in partnership with Tales by brownie and Berrycut Model Management, two companies that have track record of total excellence and the most sought after in the modeling industry.
According to the CEO of Tales by brownie, Nebo Love who is vast in capturing, interpreting the story of a brand, Pesoheti Modeling Agency is the first of its kind and the best any model can find him or herself. She noted that unlike many other modeling agencies, Pesoheti will take its models to stardom and hold their hands all through their era of stardom, ensure they make money and manage their funds for them in order to provide a secured future for them even after their era of stardom
Continuing, Nebo Love explained that Pesoheti will be telling the black people story beautifully and making the world know that black is unique, stating that in a few months, the agency will become the number one choice of every visual picture in the country.
‘’Fame is very tough, people think rising to stardom is all but maintaining stardom is the main thing, what we are doing is to build a modeling agency that will not just put people in stardom but hold their hands all through their era of stardom. Modeling has a life span, we will hold their hands all through, ensure they make money and manage their funds for them. We don’t want you to look at them as models but influencers that empower people in the community’’
‘’At Pesoheti, We also want to push the black narratives, we want to tell the story of the black people beautifully, we want to tell the world that we are fantastic’’
‘’Pesoheti modeling agency is going to leverage on its existing business like a recording label. In the music industry, every artiste that wants to shoot a video needs a model. We go out to outsource models but now we can’t do that now because we have our modeling agency. We want our agency to be the number one choice of every visual picture in Nigeria. It’s not about views, it’s about brains and we have got that’’
Furthermore, the CEO Of Berrycut Model Management, King David spoke on how Pesoheti Modeling Agency will get its client, asserting that models in the agency will be brewed to turn anything they touch to gold.
He affirmed that the agency is not doing what others have been doing but going after the untapped aspect of modeling to become the most sought after in the country.
‘’ Modeling is the act of selling a service using body expression, we will have models that turns whatever they touch to gold, they will make sales for any business so we are not just telling theories, we are not telling our clients stories, we are giving them the track record and testimonies’’
‘’Most people are interested in video vixen and fashion modelling but they are not looking at the untapped industry which is the business. Many business have not come to know that before you run an advertisement campaign, you should have a model in that campaign, these are some of the things that will be happening in Pesoheti. When you use our models, sales, deals, happen effortlessly and this is one thing that when we are sending our proposals to clients, we have goals for certain period included’’
‘’We also have goals to achieve in different quarters, the first thing we are doing is packaging the model, we don’t want to hype, we want to be real. Once we are done with that, we move in to the second quarter and I’m telling you we won’t be the ones looking for clients, they will be the ones coming for us’’