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‘Real reasons i love my Mother than my Father’ – Legendary Musician, Evang. Ebenezer Obey reveals

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Evangelist Ebenezer Obey, who turned 75 years on Sunday has revealed that before he and his sister were born, his mother, a hardworking cloth seller was married to her first husband for 20 years and never got pregnant.

In the exclusive interview published by The Guardian, titled “Ebenezer Obey marks 75th birthday with music, foundation and training Institute” he narrated the story of his birth, growing up in Idogo, a farming settlement in Ogun State, spoke glowingly about his mother, whom he love more than his father, among other issues.
So, the family of the man called my mother’s family and spoke to them.
‘Well, they have both tried for 20 years, no issue. While we love Iyawo, we want both of them to go their separate ways and try their luck’. They want their son to marry another woman and they want my mother to go. So for a woman who loves her husband, it was a shock, and that was too much for my mother to bear. And when my mother’s relations saw her situation, she was crying, all the time, they told her to go to Idogo and hide her head. Her two elders brothers were living in Idogo then. That was what took my mother to Idogo.

“On getting to Idogo, my father proposed to marry my mother and God answered their prayers. The woman, who never got pregnant before became pregnant with my late sister, then myself. My father later left Idogo. He wanted my mother to go with him but my mother said, ‘no, Idogo is a place where God covered my nakedness, when they said I couldn’t have an issue.’ So, she stayed there. But the fact is that my mother was coming to Lagos for maternity care (while pregnant with me) because at the time, there was no hospital in Idogo. And that was why I was born in Lagos at Mercy Street Hospital. By birth I am a Lagosian and immediately, my mother took me back to Idogo. I grew up in Idogo, schooled in Idogo; my everything, music everything, career, started there. That is why I say that I am a Nigerian. God has given me the whole world as my territory. My parents are from Ogun State, both of them from Abeokuta. I was born in Lagos, taken back to Idogo and grew up in Idogo. That is my story.

On why he tends to love his mother more than his father, Obey revealed
“Let me say this, I love my father and I love my mother. But I love my mother more. The reason is this. When my father was leaving Idogo, he left my sister and I with my mother as babies. He had two other wives; so, he came to Lagos to meet his other two wives. He never came back a day to say, let me go and see my two children and my wife. I didn’t know my father until I was seven years old. But yet, I love my father, I did everything for my father. I built a house for him. I made him happy. And I equally made my mother happy. But I cannot forget the women who paid my school fees, the caring and all that she did was something that I can never forget.

“The woman came to this world just to live for her children. I don’t think I have ever seen any woman like that. Her everything was for her children. I saw that, I knew that, I cherish that, I appreciate that. I gave my father every good thing of life, took good care of him and we joked about it: ‘Daddy, why did you do that?’ And he said he knew my mother was very industrious, that anything she laid her hand upon succeeded. He knew that my mother would take care of us because he knew my mother’s interest was about her children. But we joked about it that that was not enough.

Read the full interview below:

I wonder which name you are most comfortable with, Chief Commander or Evangelist Ebenezer Obey?

They are both valid.

Congratulations on your 75th birthday What shape is the celebration going to take?

To clock 75 on earth is a thing of joy. It is by the mercy of God to attain this stage and it calls for thanking God and appreciating His goodness in one’s life. So, it calls for celebration and we kick-started the birthday activities with a police post that I built in Idogo, in Yewa South Local Government, Ogun State, where I grew up, where everything about me started. We started it last Thursday, March 23 and the main event comes up tomorrow, Monday, April 3, which happens to be my birthday, in Abeokuta. The church service will be starting by 10am to 12noon. King Sunny Ade will perform among many other artistes. Immediately after that, we are going to have the reception and launching of the Ebenezer Obey Music Foundation and Training Institute. It will be affiliated to Olabisi Onabanjo University in Ogun State. It is a youth empowerment and training institute. That is how we are going to celebrate.
The foundation will be endowing a chair in the university?
Yes.
Will it involve all kinds of music since you are mostly gospel?
It is not going to be restricted to gospel music, but music generally because if it is limited to gospel music it will be limited to a few people. I want people to benefit from the institute. Whatever they gain or after the training, people who want to specialise in gospel music can adapt to that. We don’t want it to be limited to gospel music so that others can benefit.

Because it is an endowment, does it mean that anybody who gets in will study for free?
No, the board of trustees is working out the best way for the training institute. It is something that I want to be sustained even after I might have gone. I am looking for something that will last long.

Like leaving a legacy?
Yes; so, that is why the board of trustees is putting everything together. The one that is going to be in Abeokuta will not stop us from having endowments in other universities as well. That may be specific scholarships. It is to spread my good gesture and my intention to such lives.
Just now you mentioned building a police post in Idogo. One would have expected you would say something like a hospital or school. Why a police post?
Well, it depends on circumstances. I do other things in the community there but I host the police post in my house in the town. I gave them an apartment that they were using for the police post free of charge. But the police asked for a place of their own not attached to a house. Idogo happens to be very close to the border. Left to the people of Idogo, they are not troublesome people; they are peaceful people. But notwithstanding, the security of our property and people is important. So, they don’t want the police post to continue in my house and if there is no police post, they want to move the police from Idogo back to Ilaro. Then the police would be coming from Ilaro to see to the security of that place. I know that that also is not good. It would have been okay if a police post had never been there before. For that reason, I saw it as a need and because there was a need, I provided that.

What is the true story of your birth? Where were you born and where did you grow up?

The true story of my life is this: I am a Nigerian (laughter). Number one. And as a Nigerian, God has given me the whole territory of performances where my message has been accepted. I operate from Nigeria, then go international. I have been to almost of every part of the world, and even in Nigeria. My music is all over the four corners of Nigeria. But I am more frequent in the South West. I go on tour in the north, and South East. Like I said, the entire world is my territory. Still on my origin, both my parents, my mother and my father, are from Abeokuta. My father is an Egba man and my mother is an Owu woman, but they left Abeokuta to Idogo. My father was a carpenter and my mother was a cloth seller, very industrious. So, it took my mother several years, almost 20 years in her first husband’s house and she was never pregnant.
So, the family of the man called my mother’s family and spoke to them. ‘Well, they have both tried for 20 years, no issue. While we love Iyawo, we want both of them to go their separate ways and try their luck’. They want their son to marry another woman and they want my mother to go. So for a woman who loves her husband, it was a shock, and that was too much for my mother to bear. And when my mother’s relations saw her situation, she was crying, all the time, they told her to go to Idogo and hide her head. Her two elders brothers were living in Idogo then. That was what took my mother to Idogo.
On getting to Idogo, my father proposed to marry my mother and God answered their prayers. The woman, who never got pregnant before became pregnant with my late sister, then myself. My father later left Idogo. He wanted my mother to go with him but my mother said, ‘no, Idogo is a place where God covered my nakedness, when they said I couldn’t have an issue.’ So, she stayed there. But the fact is that my mother was coming to Lagos for maternity care (while pregnant with me) because at the time, there was no hospital in Idogo. And that was why I was born in Lagos at Mercy Street Hospital. By birth I am a Lagosian and immediately, my mother took me back to Idogo. I grew up in Idogo, schooled in Idogo; my everything, music everything, career, started there. That is why I say that I am a Nigerian. God has given me the whole world as my territory. My parents are from Ogun State, both of them from Abeokuta. I was born in Lagos, taken back to Idogo and grew up in Idogo. That is my story.

You tend to mention your mum more; you want to tell us why?
Let me say this, I love my father and I love my mother. But I love my mother more. The reason is this. When my father was leaving Idogo, he left my sister and I with my mother as babies. He had two other wives; so, he came to Lagos to meet his other two wives. He never came back a day to say, let me go and see my two children and my wife. I didn’t know my father until I was seven years old. But yet, I love my father, I did everything for my father. I built a house for him. I made him happy. And I equally made my mother happy. But I cannot forget the women who paid my school fees, the caring and all that she did was something that I can never forget.
The woman came to this world just to live for her children. I don’t think I have ever seen any woman like that. Her everything was for her children. I saw that, I knew that, I cherish that, I appreciate that. I gave my father every good thing of life, took good care of him and we joked about it: ‘Daddy, why did you do that?’ And he said he knew my mother was very industrious, that anything she laid her hand upon succeeded. He knew that my mother would take care of us because he knew my mother’s interest was about her children. But we joked about it that that was not enough…
So, I saw the woman struggling, trying everything. I knew all she went through and I appreciate that. Before she died, she told me things. You know, mothers call their children my husband. I built a house for my mother in Abeokuta. I built a house for my father in Abeokuta. I have my own buildings there also. My mother called me and told me ‘Aremu, ma fi Idogo le’. That is, ‘don’t leave Idogo. She said, ‘Idogo, ilu ti olorun bo asiri mi’. That is, ‘that is where God covered my nakedness when they said I couldn’t have an issue and I came here, I had both male and female.’ There is no third one, it is either male or female. And when my father didn’t come for four years, when my mother didn’t see my father, she became pregnant and gave birth to my junior brother. That was how she was able to have three children. But like I said, I love my father; I loved him, but the way he saw it was that my mother was industrious. But I appreciate the woman. If she didn’t do all she did, I wouldn’t be what I am today. The care was so much. We never had any lack. Because she was a cloth seller our uniform in those days, the khaki was velvet; that was the colour of the khaki – that was what my mother sewed for us in school. We were different, and we looked different and well-taken care of and everybody could see and attest to that. That is enough for anyone to continue to love one’s dear mother.

You said you grew up in Idogo and also schooled there. So, did your music career also start in Idogo?
Yes, it did. Immediately I was born, my mother started taking me to church. My mother loved God so much and I grew up to see myself in the church. So, I was introduced to music from the church. I became a member of the choir, a member of the school band and later the school’s band leader. And when we had Idogo Boys and Girls Club, I became one of them. When they formed an orchestra, I was one of them and actually, I was holding a very prominent position in the choir, the school band and the boys and girls youth club, and in the band that was formed from the boys and girls youth club. I was the vocal lead, though I was the youngest and I was the star of the band.
I formed my first band in the year 1957, called Royal Mambo Orchestra. That was how it all started. I moved to Lagos and continued my music with two elderly men Akinyomi Savage and Bamgbose Jumoda, alias Abengo Mayana. It was through them that I met Fatai Rolling Dollar, who was my band leader for about six years. I was his second in command before I started my own band.

Did you leave Fatai Rolling Dollars to form The International Brothers or what was the sequence of your progression?

Yes, Inter-Reformers Band.

How did that movement go, how did that transition take place?
International Brothers Band became known in the world and I just decided to change the name of the band to International Reformers Band, which became Inter-Reformers Band from International Reformed Band.

What was the need for the change?
I lost one of my members, Oke Aminu, with whom I actually grew up in Idogo and went to school together. He was my junior in school. When I even formed my band, Royal Mambo Orchestra, he was my second-in-command. I was the one who initiated his coming to Lagos. Because I was progressing and I wanted to do a reformation that is why International Reformed Band was abbreviated to Inter-Reformer Band

Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo

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Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo

 

In a momentous occasion that underscores the rapid infrastructural advancement of Ogun State, renowned real estate mogul and philanthropist, Aare Adetola Emmanuelking, warmly received the President of the Federal Republic of Nigeria, Bola Ahmed Tinubu, at the official commissioning of the Gateway International Airport, located in Iperu-Remo.

The landmark event, held under the visionary leadership of the Ogun State Governor, Dapo Abiodun, marks a significant stride in the state’s economic transformation agenda, positioning Ogun as a key hub for aviation, commerce, and investment in Nigeria.

Aare Emmanuelking, who is also the Chairman/CEO of Adron Homes and Properties, commended the Ogun State Government for its foresight and commitment to infrastructural excellence. He described the airport project as a “game-changer” that will not only boost connectivity but also stimulate real estate growth, tourism, and industrial expansion across the region.

Speaking during the commissioning, President Tinubu lauded Governor Abiodun’s administration for delivering a world-class facility that aligns with the Federal Government’s Renewed Hope Agenda, emphasizing the importance of strategic infrastructure in driving national development.

The Gateway International Airport is expected to serve as a critical gateway for investors and travelers, further enhancing Ogun State’s reputation as one of Nigeria’s most business-friendly environments.

The presence of top dignitaries, industry leaders, and stakeholders at the event underscores the project’s significance and its anticipated impact on the state’s socio-economic landscape and beyond.

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N4.65 Trillion in the Vault, but is the Real Economy Locked Out?

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N4.65 Trillion in the Vault, but is the Real Economy Locked Out?

BY BLAISE UDUNZE

Following the successful conclusion of the banking sector recapitalisation programme initiated in March 2024 by the Central Bank of Nigeria, the industry has raised N4.65 trillion. No doubt, this marks a significant milestone for the nation’s financial system as the exercise attracted both domestic and foreign investors, strengthened capital buffers, and reinforced regulatory confidence in the banking sector. By all prudential measures, once again, it will be said without doubt that it is a success story.

Looking at this feat closely and when weighed more critically, a more consequential question emerges, one that will ultimately determine whether this achievement becomes a genuine turning point or merely another financial milestone. Will a stronger banking sector finally translate into a more productive Nigerian economy, or will it be locked out?

This question sits at the heart of Nigeria’s long-standing economic contradiction, seeing a relatively sophisticated financial system coexisting with weak industrial output, low productivity, and persistent dependence on imports truly reflects an ironic situation. The fact remains that recapitalisation, by design, is meant to strengthen banks, enhancing their ability to absorb shocks, manage risks and support economic growth. According to the apex bank, the programme has improved capital adequacy ratios, enhanced asset quality, and reinforced financial stability. Under the leadership of Olayemi Cardoso, there has also been a shift toward stricter risk-based supervision and a phased exit from regulatory forbearance.

These are necessary reforms. A stable banking system is a prerequisite for economic development. However, the truth be told, stability alone is not sufficient because the real test of recapitalisation lies not in stronger balance sheets, but in how effectively banks channel capital into productive economic activity, sectors that create jobs, expand output and drive exports. Without this transition, recapitalisation risks becoming an exercise in financial strengthening without economic transformation.

Encouragingly, early signals from industry experts suggest that the next phase of banking reform may begin to address this long-standing gap. Analysts and practitioners are increasingly pointing to small and medium-sized enterprises (SMEs) as a key destination for recapitalisation inflows, which is a fact beyond doubt. Given that SMEs account for over 70 percent of registered businesses in Nigeria, the logic is compelling. With great expectation, as has been practicalised and established in other economies, a shift in credit allocation toward this segment could unlock job creation, stimulate domestic production, and deepen economic resilience. Yet, this expectation must be balanced with reality. Historically, and of huge concern, SMEs have received only a marginal share of total bank credit, often due to perceived risk, lack of collateral, and weak credit infrastructure.

Indeed, Nigeria’s broader financial intermediation challenge remains stark. Even as the giant of Africa, private sector credit stands at roughly 17 percent of GDP, and this is far below the sub-Saharan African average, while SMEs receive barely 1 percent of total bank lending despite contributing about half of GDP and the vast majority of employment. These figures underscore the structural disconnect between the banking system and the real economy. Recapitalisation, therefore, must be judged not only by the strength of banks but by whether it meaningfully improves this imbalance.

Nigeria’s economic challenge is not merely one of capital scarcity; it is fundamentally a problem of low productivity. Manufacturing continues to operate far below capacity, agriculture remains largely subsistence-driven, and industrial output contributes only modestly to GDP. Despite decades of banking sector expansion, credit to the real sector has remained limited relative to the size of the economy. Instead, banks have often gravitated toward safer and more profitable avenues such as government securities, treasury instruments, and short-term trading opportunities.

This is not irrational. It reflects a rational response to risk, policy signals, and market realities. However, it has created a structural imbalance in which capital circulates within the financial system without sufficiently reaching the productive economy. The result is a pattern where financial sector growth outpaces real sector development, a phenomenon widely described as financialisation without productivity gains.

At the center of this challenge is the issue of credit allocation. A recapitalised banking sector, strengthened by new capital and improved buffers, should theoretically expand lending. But this is, contrarily, because the more important question is where that lending will go. Will Nigerian banks extend long-term credit to manufacturers, finance agro-processing and value chains, and support scalable SMEs or will they continue to concentrate on low-risk government debt, prioritise foreign exchange-related gains, and maintain conservative lending practices in the face of macroeconomic uncertainty? Some of these structural questions call for immediate answers from policymakers.

Some industry voices are optimistic that the expanded capital base will translate into a broader loan book, increased investment in higher-risk sectors, and improved product offerings for depositors; this is not in doubt. There are also expectations that banks will scale operations across the continent, leveraging stronger balance sheets to expand their regional footprint. Yes, they are expected, but one thing that must be made known is that optimism alone does not guarantee transformation. The fact is that without deliberate incentives and structural reforms, capital may continue to flow toward low-risk assets rather than high-impact sectors.

Beyond lending, experts are also calling for a shift in how banking success is measured. The next phase of reform, according to the experts in their arguments, must move from capital thresholds to customer outcomes. This includes stronger consumer protection frameworks, real-time complaint management systems and more transparent regulatory oversight. A more technologically driven supervisory model, one that allows regulators to monitor customer experiences and detect systemic risks early, could play a critical role in strengthening trust and accountability within the system.

This dimension is often overlooked but deeply significant. A banking system that is well-capitalised but unresponsive to customer needs risks undermining public confidence. True financial development is not only about capital strength but also about accessibility, fairness, and service quality. Nigerians must feel the impact of recapitalisation not just in improved financial ratios, but in better banking experiences, more inclusive services, and greater economic opportunity.

The recapitalisation exercise has also attracted notable foreign participation, signaling confidence in Nigeria’s banking sector. However, confidence in banks does not necessarily translate into confidence in the broader economy. The truth is that foreign investors are typically drawn to strong regulatory frameworks, attractive returns, and market liquidity, though the facts are that these factors make Nigerian banks appealing financial assets; it must be made explicitly clear that they do not automatically reflect confidence in the country’s industrial base or productivity potential.

This distinction is critical. An economy can attract capital into its financial sector while still struggling to attract investment into productive sectors. When this happens, growth becomes financially driven rather than fundamentally anchored. The risk therefore, is that recapitalisation could deepen Nigeria’s financial markets but what benefits or gains when banks become stronger or liquid without addressing the structural weaknesses of the real economy.

It is clear and explicit that the current policy direction of the CBN reflects a strong emphasis on stability, with tightened supervision, improved transparency, and stricter prudential standards. These measures are necessary, particularly in a volatile global environment. However, there is an emerging concern that stability may be taking precedence over growth stimulation, which should also be a focal point for every economy, of which Nigeria should not be left out of the equation. Central banks in emerging markets often face a delicate balancing act and this is putting too much focus on stability, which can constrain credit expansion, while too much emphasis on growth can undermine financial discipline, as this calls for a balance.

In Nigeria’s case, the question is whether sufficient mechanisms exist to align banking sector incentives with national productivity goals. Are there enough incentives to encourage long-term lending, sector-specific financing, and innovation in credit delivery? Or does the current framework inadvertently reward risk aversion and short-term profitability?

Over the past two decades, it has been a herculean experience as Nigeria’s economic trajectory suggests a growing disconnect between the financial sector and the real economy. Banks have become larger, more sophisticated and more profitable, yet the irony is that the broader economy continues to struggle with high unemployment, low industrial output, and limited export diversification. This divergence reflects the structural risk of financialization, a condition in which financial activities expand without a corresponding increase in real economic productivity.

If not carefully managed, recapitalisation could reinforce this trend. With more capital at their disposal, banks may simply scale existing business models, expanding financial activities that generate returns without contributing meaningfully to production. The point is that this is not solely a failure of the banking sector; it is a systemic issue shaped by policy design, regulatory priorities, and market incentives, which needs the urgent attention of policymakers.

Meanwhile, for recapitalisation to achieve its intended purpose and truly work, it must be accompanied by a deliberate shift or intentional policy change from capital accumulation to productivity enhancement and the economy to produce more goods and services efficiently. This begins with creating stronger incentives for real sector lending with differentiated capital requirements based on sector exposure, credit guarantees for high-impact industries, and interest rate support for priority sectors can encourage banks to channel funds into productive areas and this must be driven and implemented by the apex bank to harness the gains of recapitalisation.

This transformative process is not only saddled with the CBN, but the Development finance institutions also have a critical role to play in de-risking long-term investments, making it easier for commercial banks to participate in financing projects that drive economic growth. At the same time, one of the missing pieces that must be taken into cognizance is that regulatory frameworks should discourage excessive concentration in risk-free assets. No doubt, banks thrive in profitability, as government securities remain important; overreliance on them can crowd out private sector credit and limit economic expansion.

Innovation in financial products is equally essential. Traditional lending models often fail to meet the needs of SMEs and emerging industries as this has continued to hinder growth. Banks must explore new approaches, including digital lending platforms, supply chain financing, and blended finance solutions that can unlock new growth opportunities, while they extend their tentacles by saturating the retail space just like fintech.

Accountability must also be embedded in the system. One fact is that if recapitalisation is justified as a tool for economic growth, then its outcomes and gains must be measurable and not obscure. Increased credit to productive sectors, higher industrial output and job creation should serve as key indicators of success. Without such metrics, the exercise risks being judged solely by financial indicators rather than its real economic impact.

The completion of the recapitalisation programme represents more than a regulatory achievement; it is a defining moment for Nigeria’s economic future. The country now has a banking sector that is better capitalised, more resilient, and more attractive to investors. These are important gains, but they are not ends in themselves.

The ultimate objective is to build an economy that is productive, diversified, and inclusive. Achieving this requires more than strong banks; it requires banks that actively power economic transformation.

The N4.65 trillion recapitalisation is a significant step forward. It strengthens the foundation of Nigeria’s financial system and enhances its capacity to support growth. However, capacity alone is not enough and truly not enough if the gains of recapitalisation are to be harnessed to the latter. What matters now is how that capacity is deployed.

Some of the critical questions for urgent attention are as follows: Will banks rise to the challenge of financing Nigeria’s productive sectors, particularly SMEs that form the backbone of the economy? Will policymakers create the right incentives to ensure credit flows where it is most needed? Will the financial system evolve from a focus on profitability to a broader commitment to the economic purpose of fostering a more productive Nigerian economy and the $1 trillion target?

The above questions are relevant because they will determine whether recapitalisation becomes a catalyst for change or a missed opportunity if not taken into cognizance. A well-capitalised banking sector is not the destination; it is the starting point. The real journey lies in building an economy where capital works, productivity rises, and growth becomes both sustainable and inclusive.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]

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Precision and Heritage: How Fifi Stitches Is Rewriting African Fashion Narratives

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Precision and Heritage: How Fifi Stitches Is Rewriting African Fashion Narratives

 

 

A Nigerian-born designer is gradually carving out a cross-continental footprint in contemporary fashion, blending African textile heritage with British technical discipline.

 

Esther Fiyinfoluwa Adeosun, Founder and Creative Director of Fifi Stitches, is gaining recognition for structured womenswear and bridal couture that reinterprets traditional fabrics through architectural tailoring and precision construction.

 

Born in Ibadan, Oyo State, Adeosun’s fashion journey began at home, seated beside her mother’s sewing machine. What started as childhood curiosity, sometimes jamming the machine just to understand its mechanics—evolved into a disciplined design practice now operating between Nigeria and the United Kingdom.

 

During an interview with journalists the fifi Stitches once mentioned “I was fascinated by how flat fabric could transform into something structured and meaningful”.

 

In her Story , early designs made for her family, though imperfectly finished, were worn with pride—an encouragement that laid the foundation for her professional confidence.

 

Today, Fifi Stitches is recognised for sculpted bodices, controlled tailoring, corsetry construction, and the contemporary reinterpretation of Ankara, Aso Oke, and Adire textiles.

 

The brand challenges the long-held perception that African fabrics belong solely in ceremonial contexts, instead positioning them within global luxury and modern design spaces.

 

Adeosun’s training reflects this dual perspective. She studied Fashion Design and Entrepreneurship at the Institute for Entrepreneurship and Development Studies, Obafemi Awolowo University, and earned a Diploma in Fashion Design through Alison Online.

 

In the UK, she undertook industry-focused technical training with Fashion-Enter Ltd and gained fashion business exposure through Fashion Capital UK.

 

Her technical expertise spans pattern drafting, draping, garment technology, structured tailoring, corsetry, and bespoke fittings—skills she describes as central to credibility in fashion. “Precision builds trust,” she says. “A designer must understand construction as deeply as creativity.”

 

Fifi Stitches has showcased collections at the Suffolk Fashion Show, Liverpool Fashion Show – FB Fashion Ball, Red Carpet Fashion Event in London, and through editorial features in London Runway Magazine.

 

The brand has also received coverage in The Guardian Nigeria and Vanguard Allure, expanding its visibility across markets.

Beyond couture, Adeosun integrates community impact into her practice.

 

She has facilitated garment construction workshops, draping sessions, and introductory training programmes for women and emerging creatives, promoting fashion as both artistic expression and vocational empowerment.

 

 

Fifi Stcithes Boss operates between Nigeria and the UK, in order to continue to shape her brand identity.

 

 

According to her “Nigeria provides cultural richness and expressive textile traditions, while the UK offers structured production systems, sustainability conversations, and institutional frameworks”.

 

Looking ahead, Adeosun said she plan to establish a fully structured fashion house spanning Africa and the UK, develop scalable production partnerships, launch capsule collections, and expand independent editorial visibility.

 

Her broader ambition is clear: to position African textile craftsmanship within global contemporary design conversations—through structure, discipline, and technical excellence.

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