Rocsol Foods Launches New Product

Rayna Oat Limited, a subsidiary of Rocsol Investment Limited is expanding its horizons into the food and agriculture industry with the launch of its flagship product, Rayna Roasted Oat Flour.

Rayna Oat Flour comes in a re-sealable pack of 1.5kg and 750g which is to be sold at N1, 400 and N700 respectively with a life span of 18-24 months and duly certified by NAFDAC.

At the Distributors Business Forum organised by the company, the Acting Managing Director, Rocsol Foods, Joseph Igori described the new Oat Flour as a premium product and the finest product ushered into the market in terms of value for price; birthed after years of planning, research, design and therefore urged distributors, marketers, eateries, hotels and consumers to immediately key into it.

Speaking at the product launch in Lagos with marketers and distributors, Joseph Igori explained that Rocsol Investment Limited is known for many things which includes Construction, Road Surface marking, Traffic Safety Signs, Technology, Real Estate, Power and Mining. The company has taken the bold move to diversify into other sectors like agriculture and food by bringing Rayna Roasted Oat Flour to the market with the aim of providing healthier options to “the daily nutritional needs of the consumer”.

He said:
“We’re an investment company and we take into opportunities when we see it.

“The launch of Rayna Roasted Oat Flour is not just about making money; as a business enterprise, we also aim at creating value and giving society the best product. The decision to deal in Oat is hinged on the health benefits it gives to our consumers and the general public.

“And the partnership we are forming with our distributors is to ensure we have a means of creating work for other people as well, so it’s a two pronged system we are running here, we are creating value for the consumers and then creating convivial atmosphere for our partners to operate.

“What we bring into the market is a premium product selling at market value price. It is like we are bringing Mercedes and selling it to you at a Toyota price. We’re bringing in the best product to the market in terms of value for price.

“It all began in year 2014 but major plans of creating this product started in 2017, the product planning stage, the designs and qualities of the product itself show the time we have spent planning Rayna Roasted Oat Flour.

“We have had challenges which are peculiar to Nigerian business environment such as disappointment from vendors, pricing, logistics, staffing and funding.

“I don’t see any other competition at the moment but we will keep a closer look at the market, we don’t expect to dominate the market today or tomorrow but we will break through and dominate the market just the way we’ve grown our other businesses.”

Also commenting on the unique features of Rayna Roasted Oat Flour, the Chief Operating Officer, Bukola Adedigba said:

“Rayna Roasted Oat Flour is a premium food product made from whole grain oats.

“We have packaged Rayna Roasted Oat Flour to make sure it is free of any sort of contamination that may arise especially for those having allergies. So, what we have is premium soluble fibre oat that is not mixed with any other ingredient; the product is roasted and can be used for multipurpose – you can use it for anything; to cook, bake, as a thickener and as your swallow.