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SSB Consumption and the NCD Burden in Nigeria: The Challenge of Consumer Education

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3 years ago

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SSB Consumption and the NCD Burden in Nigeria: The Challenge of Consumer Education

SSB Consumption and the NCD Burden in Nigeria: The Challenge of Consumer Education

By Patrick Iwelunmor

 

 

 

One of the greatest banes to actualising a robust national food policy in Nigeria has been the failure of SSB manufacturers to entrench sound consumer education initiatives, even as they smile to the bank with multi-billion naira returns on investment at the expense of their consumers’ health. Most of these consumers, including vulnerable populations such as children, are sadly carried away by the fascinating storylines of the advertising campaigns of sugar-sweetened beverages. As a result, they are subconsciously influenced to make buying decisions that become detrimental to their well-being in the long run.

 

 

 

 

 

 

Nigeria ranks 4th globally in the highest SSB consumers. The country sells an estimated 38.6 million liters of sugar-sweetened beverages annually in a market that accounts for a whooping US$16.87bn in 2023, with a projected annual growth rate of 16.63 percent. What this portends is that non-communicable diseases like diabetes, obesity and tooth decay, which have been linked to the consumption of SSBs, could witness an upward swing in the coming years if the government and other stakeholders, especially the SSB manufacturers, do not intensify consumer education programmes to sensitise the public on the dangers embedded in these bottled disasters. In addition, SSB manufacturers must ethically draw the line between profit-making and jeopardising consumers’ health.

 

 

SSB Consumption and the NCD Burden in Nigeria: The Challenge of Consumer Education

 

 

 

 

 

 

 

 

 

 

 

 

According to a document, National Multi-Sectoral Action Plan for the Prevention and Control of Non-Communicable Diseases (2019 – 2025), obtained from the Federal Ministry of Health, There is very little evidence on the burden of NCDs and its trend in Nigeria. However, a recent systematic review of NCDs-related evaluation carried out across the federation on seven NCD diseases – cardiovascular diseases, diabetes mellitus, chronic respiratory diseases, cancers, sickle cell disease, mental neurological and substance use disorders and road traffic injuries, indicates a rise in trend, prevalence and incidence. The document also clearly identified the consumption of refined sugars in foods and drinks as one of the risk factors for the escalation of NCDs in Nigeria. The document on the statistical overview of the SSB burden in Nigeria reads: “According to the WHO NCD Country profile 2016 report, NCDs were estimated to cause approximately 617,300 deaths, representing 29% of total deaths in Nigeria. Out of these, injuries accounted for 8%, followed by cardiovascular diseases with 11%. Premature mortality due to NCDs, which is defined as the probability of dying between ages 30 and 70 years from the main NCDs is 22%.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Though SSB manufacturers, like Coca-Cola, have always claimed that there is no empirical evidence to show that sugar-sweetened beverages predispose consumers to non-communicable diseases, experts in the medical and nutrition professions have always warned that continuous consumption of soft drinks or ultra-processed foods can lead to harmful outcomes for the human system. It was to this end that the popular sugar wars ensued in the United States, with the advocacy group, The Praxis Project filing a lawsuit against Coca-Cola for using deceptive advertising to mislead consumers about the health impact of their products. Similar cases have also been recorded in other parts of the world with overwhelming scientific consensus about the harmful effects of sugar on human health, even though SSB manufacturers have continued to deny it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When contacted to explain the efforts his company was making in terms of educating its teeming consumers on the reality of SSBs’ link with non-communicable diseases like diabetes, Mr. Ekuma Eze, Director of Public Affairs and Sustainability at Coca-Cola Hellenic Bottling Company, promised to liaise with the marketing department and get back to this writer. His response is still being awaited. It is the same situation with letters sent to the marketing heads of CHI Ltd., makers of Chivita, Rite Foods, makers of Bigi Cola, and Viju Industries, makers of Viju Milk. None of them has responded to queries sent to them. Is this silence a sign of complicity in the shortchanging and deception of consumers? Time will surely tell. This collective silence makes a mockery of the Freedom of Information Act of 2011 which empowers individuals, groups and bodies to access information from public and private institutions offering services to the Nigerian public. More so, it is imperative for these SSB manufacturers to understand that the information being requested is a tool that would enable better outcomes for their products and services in terms of quality control and assurance and not a strategy for faultfinding. Until such manufacturers cooperate and make the needed information available to the public, bridging the gap of consumer awareness and education would remain a mirage.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

However, Dr Patrick Ijewere, CEO of The Nutrition Hospital, Lagos, agrees that there is an ongoing imbalance between consumer education and deception by the manufacturers of SSBs, for the sake of maximising profit. Although, according to the nutrition expert, the manufacturers of SSBs are always deploying fantastic advertising to lure consumers with illusory realities such as Coca-Cola’s “Tomorrow’s People” ad of the mid-eighties and Nestle’s Milo “Food Drink of Future Champions” of the nineties, there has not been commensurate efforts in terms of educating consumers on the harmful effects of sugar consumption on health. For him, there are no future champions anywhere near Milo, only obese children with decaying dentition and failing eyesight. He, therefore, advocated for educational labelling on such products as it is done in the tobacco industry worldwide.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

While harping on the importance of consumer awareness and education in Nigeria, the President of Consumer Awareness Organisation, an Enugu-based NGO and former Board Member International Association of Consumer Law, Professor Felicia Monye, lamented the low level of consumer education in the country, adding that it is not at the level it should be. She said that even though there are many agencies and available laws centred on consumer protection, there has been a serious lack of dedication on the part of policymakers. She also believes that most consumer-focused agencies see consumer protection as ancillary and not as a principal obligation, hence the lackadaisical attitude of most manufacturers in properly educating their consumers. For products like SSBs capable of causing harm to health, she said, the attachment of warning labels should be part of the obligation of their manufacturers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For Consultant Endocrinologist at the Lagos State University Teaching Hospital, LASUTH, Dr Akin Dada, SSBs contribute to the rise in diabetes cases in Nigeria, especially where there is a family history or the presence of other risk factors for the disease. He added that diabetes ranks number two among the most prevalent non-communicable diseases in the country. Therefore, he advocated for measures such as consumer health education by both government and the manufacturers of SSBs towards de-escalating the 5 to 7 per cent prevalence rate of NCDs which also accounts for over 29 per cent of total deaths in the country.

 

 

 

 

 

 

 

 

 

 

 

 

On why the 10 Naira per litre of SSB tax, as contained in the Finance Act of 2021, has not made the much-desired impact, Professor of Microbiology and Medical Laboratory Scientist, Louis Egwari, Director of Training and Research at QSM Training and Consulting Ltd., believes that it would take a while for the tax to be effective because the government may have adopted the policy, bearing in mind the economic implications it would have on both consumers and the manufacturers if it is suddenly increased above the stipulated 10 Naira. According to him, there are strong possibilities that the tax would be graduated to higher sums in the coming years.

 

 

 

 

 

 

 

 

 

 

 

 

 

Professor Egwari also lamented the low level of consumer education in the country. He blamed the development on stakeholders like NGOs and government agencies, who have failed to be proactive either because they are negligent or because they are receiving “funding” from politicians, who have special stakes in some of these SSB companies. When contacted for her comments on the efforts being made by the Department of Food and Drugs of the Federal Ministry of Health towards ensuring that Nigerian consumers are protected, especially with regards to the consumption of SSBs, Pharm Bunmi Aribeana, director of the department, asked this writer to send his queries, which she has not responded to, as at the time of filing in this report.

Meanwhile, in a swift reaction to the reason SSB manufacturers seem not to be doing enough in terms of consumer education, Chairman Senate Committee on Health, Senator Ibrahim Oloriegbe, said the situation was so because the government, which collects tax from these SSB manufacturers is supposed to be at the forefront of spearheading such consumer education causes, through agencies like the National Orientation Agency (NOA) and the Health Education Unit at the Federal Ministry of Health. He also argued that the link between SSBs and non-communicable diseases is indirect, adding that the manufacturers of these SSBs can argue that they have also made available zero-sugar options for those who do not want the sugar-sweetened variants.

Corroborating the position of Senator Oloriegbe, foremost Marketing Communication Specialist and CEO of XLR8, award-winning Public Relations firm, Pharm Calixtus Okoruwa, agreed that it is the responsibility of the Federal Ministry of Health to respond to perceived or potential public health challenges. He also noted that it should be the responsibility of SSB manufacturers to help drive consumer education initiatives targeted at more appropriate or healthier consumption of their products, especially from the corporate governance point of view. He absolved marketing communication agencies of any wrongdoing or complicity in the seeming failure to properly educate consumers while mesmerising them with “sugar-coated” adverts, adding that their activities are duly vetted and regulated by the Advertising Regulatory Council of Nigeria (ARCON) and the National Agency for Food and Drug Administration and Control (NAFDAC).

Responding to the possibility of marketing communication companies conniving with SSB manufacturers to deceive consumers through misleading advertising campaigns, thereby stifling the clamour for consumer awareness and education, ARCON’s Head of Legal Affairs, Barrister Chukwudi Ezeaba, said the council advocates for consumer education to the extent permitted by its statutory responsibilities. He added that such advocacy features in their annual training and sensitisation calendar. He further observed that the Advertising Standards Panel, which has the statutory duty of ensuring that adverts conform to relevant laws and codes of ethics, would not shut its eyes where incidences of excesses are found, regardless of the product or service.

For public health expert and CEO of Bloom Public Health, an Abuja-based public health think-tank, Professor Chimezie Anyakora, one of the most important strategies for improving and adopting healthy dietary practices in Africa remains the promotion of consumer awareness and demand for healthy foods. According to Anyakora, these can be achieved by educating children, adolescents and adults about nutrition and healthy dietary practices, supporting point-of-sale information through comprehensive nutrition labelling, and providing nutrition and dietary counselling at primary healthcare facilities.

Critically speaking, there is no gainsaying the fact that government and all other stakeholders must urgently map out strategies to decisively bridge the consumer education gap in the relationship between manufacturers of SSBs and their consumers. Importantly, the government should consider enforcing the mandatory use of labelling to warn consumers of SSBs on the potential dangers associated with consuming sugar-sweetened beverages, as done in the tobacco industry. We can have warnings such as: “The Federal Ministry of Health Warns that excess sugar is dangerous to health”, “This product is unsuitable for diabetics, etc.” Such warning labels have proven to be effective in curbing overconsumption of sugar-sweetened beverages as demonstrated in Chile, where a 2016 food labelling and advertising regulation brought about a 25 percent drop in the consumption of SSBs. For a multi-lingual and multi-cultural setting like Nigeria, such warning labels, when translated into different local languages, can help consumers make informed dietary choices and avoid endangering their health by staying away from the wrong beverages. This is achievable in Nigeria, if the government can muster the political will.

 

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Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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Wema Bank Plc Sets the Record Straight on False and Misleading Publication by NDIC on Legacy Transactions Involving Defunct Gulf Bank Plc

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2 days ago

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May 15, 2026

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Wema Bank Plc Sets the Record Straight on False and Misleading Publication by NDIC on Legacy Transactions Involving Defunct Gulf Bank Plc

 

 

General Comments

Wema Bank Plc has noted with concern recent media publications containing false, misleading, and wholly unsubstantiated allegations regarding the sale of certain Banana Island properties purportedly linked to the defunct Gulf Bank Plc. We unequivocally reject these claims, which are inaccurate, malicious, and clearly intended to distort the true position. For the benefit of our stakeholders—shareholders, customers, regulators, and the general public—we set out below the factual background to the transaction.

 

The Original Exposure and Default

In 2002, Wema Bank Plc (the Bank) made an inter-bank placement with Gulf Bank Plc in the sum of ₦4.6 billion. By August 2004, that exposure had been reduced to approximately ₦1.2 billion, after which the outstanding obligation became delinquent. In seeking to recover depositors’ and shareholders’ funds, Wema Bank pursued lawful recovery steps, which ultimately dovetailed into a criminal investigation of the then Managing Director of Gulf Bank Plc.

 

Based on the investigation of the Economic and Financial Crimes Commission (EFCC), the funds were found to have been diverted and used to acquire properties in Banana Island, Lagos, through two separate companies Bacad Finance & Investment Company Ltd (now known as Supra Commercial Trust Limited) and Euston Wenberg Eng Ltd. It is important to note that neither Bacad Finance & Investment Company Ltd (nor its successor, Supra Commercial Trust Limited) nor Euston Wenberg Eng Ltd is one and the same as Gulf Bank Plc. They are separate and distinct entities with no identity or equivalence to Gulf Bank. And the two companies are not subject to NDIC supervision.

 

In the course of its investigation, the EFCC conducted asset-tracing exercises that uncovered significant underlying fraud on a substantial scale. Following the EFCC’s findings, Bacad Finance & Investment Company Ltd and Euston Wenberg Eng Ltd voluntarily relinquished their proprietary interests in the Banana Island properties towards the satisfaction of Gulf Bank Indebtedness to Wema Bank. That process formed part of Wema Bank’s lawful recovery efforts and underscores the legitimacy of its actions against Gulf Bank.

 

NDIC’s Acknowledgment, Admission of Indebtedness, and Payment of Shortfall.

Critically, following the liquidation of Gulf Bank, Nigeria Deposit Insurance Corporation (NDIC) admitted Gulf Bank’s indebtedness to Wema Bank in two separate letters:

A letter dated September 26, 2007, addressed to the Federal Land Registry; and

A letter dated June 10, 2009, addressed directly to Wema Bank Plc.

These letters constitute clear and formal recognition by the NDIC of the validity of Wema Bank’s claim against the defunct Gulf Bank and its interest over the property in question. Fortunately, both letters form part of the documents frontloaded by NDIC lawyer Dr. Dada Awosika SAN in court in the ongoing proceedings before Justice Allagoa of the Federal High Court Lagos.

 

Furthermore, after the sale of the properties, the NDIC in fact paid to Wema Bank, the shortfall of what was due to the Bank. These facts demonstrate that the NDIC was not only aware of the transaction but actively participated in settling the outstanding balance following the sale.

 

In light of the foregoing:

the voluntary relinquishment by Bacad (now Supra Commercial Trust Limited) and Euston Wenberg (distinct entities not constituting Gulf Bank), of the properties in Banana Island for the settlement of the indebtedness of the defunct Gulf Bank

 

the NDIC’s formal admission of Gulf Bank’s indebtedness to Wema Bank via its letters of September 26, 2007 (to the Federal Land Registry) and June 10, 2009 (to Wema Bank), both of which have been frontloaded in court by NDIC itself, and the acknowledgement of the relinquishment of the Banana Island properties, and

 

the NDIC’s own payment of the shortfall to Wema Bank,

 

NDIC is precluded from and cannot in good faith contest the relinquishment of those interests or the appropriateness of Wema Bank’s recovery efforts.

 

While we acknowledge that the NDIC has recently commenced two separate actions against Wema Bank at the Federal High Court, Lagos, purportedly in its capacity as liquidator of Gulf Bank Plc pursuant to a winding-up order, those proceedings do not alter the material facts stated above. As these matters are currently before the court and therefore sub judice, Wema Bank will refrain from commenting further on issues that fall for judicial determination. The Bank is taking all necessary steps to contest the suits filed in court and will explore all legal and legitimate means to protect its rights and interests.

 

Conclusion

 

Wema Bank Plc remains steadfast in its commitment to the highest standards of corporate governance, regulatory compliance, and transparency. We reaffirm our dedication to ethical and prudent banking practices and assure our shareholders, customers, regulators, and all relevant stakeholders that the Bank will continue to act responsibly, lawfully, and in the best interests of all parties it serves. The Bank will continue to exert its rights and will not succumb to the shenanigans of unscrupulous individuals who want to reap where they did not sow.

 

FOR FURTHER INFORMATION:

 

For further information, please contact:

 

Johnson Lebile

General Counsel/Legal Adviser

[email protected]

 

About WEMA Bank Plc

Wema Bank Plc (NGX: WEMABANK) is the pioneer of Africa’s first fully digital bank, ALAT, and one of Nigeria’s most resilient banks. With decades of experience in the business of banking, the Bank has remained innovative in delivering value to its stakeholders. Wema Bank operates a network of over 150 branches and service stations backed by a robust ICT platform. The publicly quoted Nigerian company has successfully built a legacy of trust and resilience that has won it the loyalty of its customers. The Bank is constantly introducing products and services tailored to the needs of its customers at every stage of their lives. It is a proud partner to more than one million individuals, families and businesses across Nigeria, helping them achieve their personal and financial goals.

 

 

More information can be found at https://www.wemabank.com/about-us/

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Group Signs Investment Promotion Agreement in Ivory Coast as UNIPGC Deploys Funding for Capital Projects  

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3 days ago

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May 14, 2026

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Group Signs Investment Promotion Agreement in Ivory Coast as UNIPGC Deploys Funding for Capital Projects

– Ivorycoast, Cot’devouir 

 

Noble & Gold Consulting Ltd has officially signed a partnership agreement with Gicobat Group of Company to facilitate funding for capital projects in Abidjan, Côte d’Ivoire, through the UNIPGC–Global Economic Development Council (GEDC), during a high-level Business and Investment Roundtable held in the country.

 

The meeting, which took place on May 12, 2026, at the World Trade Centre in Abidjan, brought together senior executives and stakeholders from both organizations, including His Excellency, Amb. Jonathan Ojadah GCOP, Global President of UNIPGC; Mr. Noble Eze, CEO of Noble & Gold Consulting Ltd; and the Chairman of Gicobat Group of Company, Côte d’Ivoire.

 

The roundtable focused on opportunities for capital project financing, investment promotion, and business development across strategic sectors of the economy. Following extensive deliberations, the parties finalized terms and signed an agreement aimed at advancing the projects discussed during the engagement.

 

Speaking at the event, the Chairman of the UNIPGC-GEDC, His Excellency Amb. Jonathan Ojadah, delivered a presentation titled *“How Reputable Brands Can Secure Funding for Capital Projects.”* He stated that the agreement represents a major milestone in supporting high-profile business initiatives that require structured financing and professional project management.

 

According to him, the partnership aligns with UNIPGC-GEDC’s mandate as a leading investment promotion, advisory, and business development institution operating across Africa and internationally.

 

> “Today, I am delighted to address this important topic on how leaders of established and reputable brands can secure the capital required for major expansion, technological advancement, or infrastructure development. The objective is not merely to find funding, but to attract the right funding at the most competitive cost of capital,” he stated.

 

He emphasized that brand reputation remains a critical asset in attracting investors and financial institutions.

 

> “In business, reputation is everything. In the world of capital-intensive projects, reputation is more than public perception; it is an asset class. A reputable brand represents stability, proven performance, and trustworthiness,” he added.

 

Amb. Ojadah further noted that successful funding processes begin long before formal investment pitches are made. According to him, investors seek organizations that demonstrate value stewardship, operational excellence, and financial discipline.

 

Drawing from his international experience in capital project engagements across Egypt, Kenya, the Democratic Republic of Congo, Zambia, and other countries, he highlighted several categories of major funding institutions involved in large-scale development financing. These include multilateral development banks, government agencies, private foundations, and impact investors focused on infrastructure, healthcare, real estate, energy, oil and gas, and sustainable development.

 

Among the institutions he referenced were the International Finance Corporation (IFC), the European Union (EU), the United Nations Capital Development Fund (UNCDF), the OPEC Fund for International Development, the Bill & Melinda Gates Foundation, the Mastercard Foundation, the Ford Foundation, the Rockefeller Foundation, and the UNIPGC Foundation.

 

He explained that through the UNIPGC Global Economic Development Council (GEDC), the organization facilitates funding opportunities for startups, private sector operators, and government projects through public-private partnerships (PPP), leveraging its network of international funding partners and financial institutions.

 

Amb. Ojadah identified three critical indicators commonly assessed by investors and lenders before financing projects:

 

1. **Transparency and Financial Performance** – Organizations must maintain audited financial records, quality assets, and sustainable growth patterns.

 

2. **Operational Excellence** – Investors prefer businesses with proven operational systems and stable cash flow generation, which reduce investment risks.

 

3. **A Strong Project Narrative** – Businesses must clearly demonstrate how proposed projects align with long-term strategic goals such as digital transformation, automation, infrastructure expansion, or increased market competitiveness.

 

He also outlined key strategies reputable brands can adopt in securing project financing, including bank financing, strategic partnerships, vendor financing arrangements, private equity investments, and asset-based lending structures.

 

> “Securing capital for projects as a reputable brand is ultimately about combining trust with strategic planning. Reputation is your strongest asset, and when paired with sound financial planning and a compelling vision, it becomes a powerful tool for building the future,” he concluded.

 

For Gicobat Group of Company, the partnership is expected to accelerate the execution of ongoing and proposed projects by leveraging UNIPGC-GEDC’s network of investors and financial partners. Officials of the company expressed confidence that the collaboration would significantly improve project implementation timelines and financing accessibility.

 

Organizers noted that the choice of the World Trade Centre, Abidjan, as the venue reflected the international scope and significance of the engagement, particularly for negotiations involving capital-intensive projects in infrastructure, trade, and industrial development.

 

UNIPGC-GEDC describes itself as a leading global investment promotion, advisory, and business development consultancy, working with governments, private enterprises, and institutional investors to structure, finance, and manage large-scale projects from inception to completion.

 

According to the organization, the Abidjan agreement adds to its expanding portfolio of strategic partnerships aimed at unlocking capital for projects with significant economic and social impact. It also confirmed that due diligence and project structuring processes had been completed prior to the signing to ensure project bankability and investor confidence.

 

Officials from both organizations further disclosed that implementation teams would be constituted immediately to oversee the next phase of the agreement. Although specific project details were not disclosed, both parties assured stakeholders that updates would be communicated as implementation milestones are achieved.

 

UNIPGC-GEDC also encouraged businesses, institutions, and investors with high-impact projects requiring financing or management support to engage with its team for collaboration opportunities. Further information on its services is available via UNIPGC-GEDC Official Website www.unipgc.org/gedc

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Dennis Ekamah Isn’t Building Houses—He’s Redefining What Home Means for Africans Through PropTech

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3 days ago

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May 14, 2026

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Dennis Ekamah Isn’t Building Houses—He’s Redefining What Home Means for Africans Through PropTech.

 

The founder of coHouse.ng is reimagining how millions of Africans access, experience, and share housing through technology.

 

In Africa’s rapidly evolving innovation landscape, the most transformative companies are no longer defined by the industries they enter, but by the systems they redesign.

 

For Dennis Ekamah, the opportunity was never about constructing buildings, it was about confronting a deeper question.

 

why is access to housing still so structurally difficult for millions of Africans in a digital age?

 

Rather than stepping into real estate as a developer. Dennis chose a different path, positioning coHouse.ng as a PropTech platform rethinking how housing is accessed, experienced, and shared. At the heart of this vision which is connecting potential home owners together via resource pooling for the purpose of either Living or Growth. Simply, *Connect. Live. Grow.*

 

*A Platform Not a Property Company*

 

coHouse.ng is not a real estate company. It is a technology-driven ecosystem connecting like-minded individuals into structured communities where they can live intentionally, invest collectively, and grow within a shared system.

 

From Insight to Recognition

 

In 2025, coHouse.ng was recognised among the Top 50 Tech Startups in Africa. Even ahead of its official launch, the platform attracted over 1,000 early waitlist users, individuals eager to be part of a new way of living and investing.

 

Solving for Access, Alignment, and Trust

 

Dennis Ekamah’s diagnosis goes deeper than supply shortfalls. The real barriers he argues are access, coordination, and trust. coHouse.ng tackles all three through identity verification powered by a third party verification system api. coHouse is not flying solo without the help and collaboration with government bodies across Nigeria and other African countries.

 

In his words;

“Imagine what you would achieve as an individual or group if you’re living with the right people or like-minded individuals around you.”

 

I’m not a developer, I’m not a professional realtor, I’m just someone who sees the need for this solution based on the problem we face as youth/young entrepreneurs in today’s housing deficiency across Africa.

— Dennis Ekamah

 

Join our waitlist by visiting www.cohouse.ng

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