SuperTV Market Activation Train Storms Lagos Amidst Cheers from Lagosians
By Olorunfemi Adejuyigbe
From Abeokuta, through Ibadan, and now to Lagos, SuperTV market activation continues to gather momentum as it stirs consumers and customers to download and subscribe to SuperTV Zero Data App – to enable them stream and enjoy the best of movies for leisure and entertainment.
In Lagos, the SuperTV activation team was gleefully received with cheers, as people milled around the activation site at Ikpodo market, Ikeja, from where they combed the Computer Village, and Awolowo Way and its environs. The moment was exciting with music and open dance from the gyrating foot-works of the professional dancers, to the accompanying rhythmic competition by the subscribers, the public and passersby. The fact that subscribers and prospects can watch movies on their smart phones, mobile devises and laptops without data, but airtime, brought relief to subscribers who were very concerned about the usage of data.
Bukola Oloruntobi, female subscriber, who works in a Pharmacy Store, applauded the SuperTV offerings. “I like the SuperTV offerings. The convenient and flexible payment system using airtime instead of data is heart-warming. You know how it these day with data. Ahhhh! Data is really scarce and expensive. So, to have an opportunity to watch movies with airtime, even with as little as 200-naira, is a big relief and an opportunity to enjoy myself more – when I want to relax.”
Whereas Bukola is excited about the flexible payment and convenience, Hope Egwu, a Food Vendor at Ikpodo lauded SuperTV for offering a product that is more assuring than others. “For me, is it not better to pay for SuperTV offering that you know you have the flexibility to choose the programmes you want, based on how much airtime you can afford, instead of subscribing to packages that determine how much data to buy and you don’t really have time to enjoy? I think I feel more comfortable with the SuperTV offerings, especially because, I have some control over what I pay, how much I pay, and what I watch. I have already subscribed, and I am enjoying a movie right now on my phone,” he said.
Another excited prospect, Richard Olatunde, an IT Consultant, feels “It’s an interesting innovation to watch TV without feeding on one’s data, but to use airtime on a scalable mode. I’m eager to experience more of SuperTV.” Festus Oladokun, a student says it’s very good that he can watch movies, and other entertainment categories on SuperTV with his friends without having to worry about data that is meant for assignments and other serious business. “So, telecom services can come to this level considering the huge amount involved in accessing things on your phone many years back?” That was the reaction from Seyifunmi Jenyo, a Microfinance Banker. “Anyway, I hope to get to know more about SuperTV offerings. Mr. Odusami Adedayo Ademola, a civil servant said he couldn’t resist the electrifying moment but had to cross over the street to ask what SuperTV was offering. He couldn’t hide his interest by demanding instant downward of SuperTV App on his smartphone.
Currently, SuperTV is on a nationwide market campaign across Nigeria. The cities involved include: Abeokuta, Ibadan, Lagos, Benin, Onisha and Enugu. Other locations are Aba, Port Harcourt, Uyo, Abuja, Kano and Kaduna. Abeokuta and Ibadan are already done. SuperTV is in Lagos now. The SuperTV market activation is aimed at appreciating Nigerians for their support since the inception of the company. It is also designed to reward customers for their patronage of the incredible SuperTV edutainment packages; and also, to give prospective consumers an opportunity to subscribe to the exciting and imaginative SuperTV programmes. The market activation will encourage the new consumers to download the SuperTV App and subscribe for the zero data platform using the free airtime to be made available at the various locations where the activations will take place.
Even as subscribers and the public thumb up for SuperTV propositions, the Acting CEO, Ijeoma Onah says that, “From Day One, SuperTV emerged with a powerful hard-to-beat market entry strategy, based on a “ZERO DATA” offering; and partners with Nigeria’s largest telecom Network, MTN – to ensure access to her products and services everywhere you go, with the MTN network coverage. With SuperTV, subscribers do not incur internet data charges to stream after subscription. The user gets to enjoy either Live TV, Video on Demand or both at absolutely no additional cost after subscribing successfully,” said Onah.
To subscribe to the SuperTV bouquets using MTN short code is easy:
There is the Try-Out Bouquet which you can access daily by Texting STD to 33150. This will only cost you 200-naira airtime. But, do not worry; at the activation location SuperTV provides that 200-naira airtime free to enable you sample the latest offerings in the bouquet.
There is also the Basic Bouquet which are in three categories of Basic Daily, Basic Weekly, and Basic Monthly. In this category you can access the basic monthly by texting BSM to 333150 at an affordable airtime of 4,200 naira. There are many more bouquets to match every segment of the society including Kiddies Zone with fantastic Daily, Weekly, and Monthly offerings. Reports indicate that kids are loving it big with SuperTV entertainment. They applaud the varieties offered in their bouquet.
