Entertainment
THE VOICE NIGERIA SEASON 3; REFINING CRUDE MUSIC TALENTS
This feature article by Segun Kasali takes a look at how The Voice Nigeria Season 3 is discovering raw music talent in the country and nurturing them into music superstars in the nearest future.
The challenges of cost of production, cost of promotions and especially identification with renowned music record label, amongst others, have been identified as among the many challenges confronting upcoming artistes while making efforts at showcasing their talents. Asides the talent showcase of the craft, music plays a pivotal role at providing employment opportunities for key players in the industry – especially musicians – at making ends meet, whilst contributing their quota to the growth of the industry and the national economy as a whole.
These challenges undoubtedly handicap the young talents from realizing their potentials which invariably translate to debarring them from making meaningful contributions to the country’s Gross Domestic Product as it had been said that the entertainment sector contributed 2.3% (NGN239 billion) to Nigeria’s Gross Domestic Product (GDP) in 2016 and has been one of the priority sectors identified in the Economic Recovery and Growth plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020.
In contributing to the growth of the music industry in the country, The Voice Nigeria was launched on the 10th April, 2016. The Voice Nigeria has since refined and helped unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. The Voice is a multinational singing competition with a television franchise in over 50 countries around the world.
The winner of the maiden edition of the music reality show, Agharese Emokpae was awarded a recording contract, an SUV worth N7 million and a 4-night all-expense paid ticket to Abu Dhabi, courtesy Etihad Airways. Sharing her experience, she noted that that they (participants in the competition) were on a different journey in terms of attention to detail, mentorship by the coaches and the incredible training sessions. All the contestants showed incredible growth personally and professionally with gratitude for the experience, the exposure and the platform which attests to discovering, nurturing and empowering musical talents.
Also, in Season 2 of The Voice Nigeria, Daniel Diongoli, popularly known as Idyl, was announced the winner beating finalists Ebube, Syemca, Wow, Chris Rio, J’Dess, Jahtell andYimika to win the grand prize of a record deal with Universal Music Africa, a GAC car and an all-expense paid trip to Dubai.
One of the sponsors of this year’s edition, First Bank of Nigeria Limited has expressed its delight over the partnership with UN1TY Limited, organisers of The Voice Nigeria Season 3, as it is poised to empowering and investing in the Nigerian youths and demonstrating its contribution to the projected revenue of 86 million dollars by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy.
Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition closes at 11:59pm on Saturday, 19 September 2020.
The financial institution also stated its unrelenting passion for giving voice to the young and indeed all Nigerians, which would translate to creating employment, economic empowerment in the country.
Expressing her delight on the partnership, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communication, FirstBank said; “FirstBank has given voice to Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”
She concluded that supporting The Voice Season 3 means a lot to the Bank, especially as “it is a demonstration of the bank’s commitment to contributing to the projected revenue of USD86 million by 2021 from Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.”
Sunday Tribune gathered that the registration for The Voice Season 3, which is open to both female and male contestants who are Nigerians and have a government-issued means of Identification, is free. Further to registering, talents are to have a one-minute video singing without a sound track, upload and fill the form on the website.
Talents and fans will go home with over 100million naira in prizes as The Winning Talent of The Voice Nigeria Season 3 will go home with monetary reward, a brand-new car and an international recording contract. The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents and the general public.
Entertainment
Fuji Wayne, Shanko Rasheed’s Canada Summer Tour Signals The Rise of A Fuji-Infused Afro-Fusion Sound
Fuji Wayne, Shanko Rasheed’s Canada Summer Tour Signals The Rise of A Fuji-Infused Afro-Fusion Sound
By : Alhaji Arems (Baba Fuji)
In an industry where virality often overshadows steady growth, Nigerian artist Shanko Rasheed is taking a different route — one defined by gradual expansion, cultural fusion, and strategic international movement. From early releases to touring activity across North America, his trajectory reflects a new class of Nigerian artists who are less visible in headlines but increasingly active on the global stage.
A Sound Rooted in Tradition, Shaped by Modern Influence :
At the core of Shanko Rasheed’s artistry is a blend that feels both familiar and forward-looking: Afro-fusion layered with Fuji influences.
Fuji, a genre deeply rooted in Yoruba musical tradition, is known for its percussive intensity, vocal cadence, and spiritual undertones. By merging this with Afro-fusion — a broader, globally digestible sound palette — Shanko positions himself in a lane that bridges:
• Street authenticity
• Cultural heritage
• Contemporary accessibility
This hybrid approach aligns with a wider movement in Nigerian music, where artists are increasingly revisiting indigenous sounds and recontextualizing them for modern audiences. However, unlike more mainstream acts who polish these elements for pop appeal, Shanko Rasheed appears to lean into the rawness of Fuji-inspired delivery, giving his music a distinct edge.
Building Beyond Borders : Touring The United States And Canada
One of the clearest indicators of Shanko Rasheed’s growth is his international touring footprint.
In the past year, he has:
• Performed across parts of the United States, expanding his reach beyond Nigeria
• Secured upcoming tour dates in Canada for the summer, signaling continued demand within diaspora communities
For an artist still in the early stages of mainstream recognition, this level of cross-border activity is significant. It suggests:
• An existing audience base outside Nigeria
• Strategic connections or grassroots promoters within diaspora circuits
• A willingness to invest in physical presence rather than relying solely on digital growth
The Nigerian diaspora has long served as a testing ground for emerging talent, and artists who successfully tap into that ecosystem often build loyal, high-engagement audiences before breaking into wider markets.
Lifestyle Signals And Artist Positioning :
Beyond music and touring, Shanko Rasheed’s recent acquisition of a Mercedes-Benz adds another layer to his public image. While such milestones are common in the music industry, they often serve a dual purpose:
• A personal achievement marker
• A branding signal reinforcing upward mobility and success
In the context of an emerging artist, it also reflects a narrative of progression — from early-stage hustle to visible rewards. When communicated effectively, these moments can strengthen audience perception and credibility, particularly within genres that value both authenticity and aspiration.
The Visibility Gap : Present, Yet Underdocumented
Despite these developments, Shanko Rasheed remains underrepresented in mainstream media and digital indexing. There is limited:
• Press coverage
• Editorial playlist visibility
• Structured artist profiling
This creates a noticeable gap between activity and awareness. In practical terms, he exists in a space where:
The work is happening, but the story hasn’t been fully told.
For many artists at this level, this gap can slow momentum. However, it also presents an opportunity to shape a narrative deliberately, rather than reacting to one formed by external media.
A Strategic Moment For Definition :
Shanko Rasheed’s current phase can best be described as pre-definition — a period where the foundation is in place, but the identity is still being formalized in the public eye.
He has:
• A developing catalog on streaming platforms
• An active social media presence
• International performance experience
• A culturally rooted sound with crossover potential
What remains is the alignment of these elements into a cohesive narrative that audiences — and industry stakeholders — can easily understand and engage with.
In a Nigerian music landscape often dominated by rapid breakout cycles, Shanko Rasheed’s path highlights an alternative model:
• Build steadily
• Expand geographically
• Refine sound identity
• Let audience growth follow organically
His fusion of Afro-fusion and Fuji also contributes to a broader cultural conversation about the preservation and evolution of indigenous sounds. As global listeners become more receptive to genre-blending and cultural specificity, artists operating in this space are well-positioned to benefit.
Shanko Rasheed may not yet be a household name, but his movements suggest an artist laying deliberate groundwork for long-term relevance. With international tours, a distinct sonic direction, and visible personal milestones, he is steadily transitioning from obscurity to recognition.
Beyond his professional strides, Shanko Rasheed has also faced personal tragedy. The Fuji singer reportedly lost his first son, Jamaldeen Atanda, on February 27, 2026. While details surrounding the loss remain private, the moment marks a deeply personal chapter in his life, unfolding alongside a period of growing international visibility.
The next phase of his career will likely depend not just on the music itself, but on how effectively his story is documented, distributed, and amplified. If aligned properly, his blend of Afro-fusion and Fuji — combined with his growing global footprint — could position him as one of the more compelling emerging voices in Nigeria’s evolving music scene.
Entertainment
I Used To Insult Single Mothers Until I Remembered That My Mum Is A Single Mother -Akeem
I Used To Insult Single Mothers Until I Remembered That My Mum Is A Single Mother
-Akeem Akintola a.k.a. ‘Oko Awon Single Mothers’
A young man doing well in life is often defined by a disciplined, and purpose-driven approach to his personal and professional growth. 34-year-old Lagos State born social media influencer, Olalekan Akeem Akintola, disclosed in this interview that he has cultivated the habits and mindsets of a young man determined for long-term success before he attained age 21. He said he continually updated his knowledge and skills to keep up with changing demands and trends even before he left Nigeria for Europe in search of greener pastures at age 29. Other than his talent alone, Akeem noted that his becoming successful abroad was not all by luck, but mostly by being kind and respectful. He also revealed the secret behind his popular social media nickname, ‘oko awon single mothers’. And more…
What do you love about yourself?
What I love about myself is that I am a very determined person. When I am determined to do something I don’t look back. I just go into it not minding what the result would be and I don’t care about what anybody would say.
Tell us about your marital life.
I was married. But I’m a single father now (general laughter).
What year did you travel abroad and how did you manage to succeed abroad?
I traveled out of Nigeria in 2021. I’m currently in Europe, Germany, South Cyprus to be precise. I worked in the kitchen. To be honest, my experience abroad wasn’t an easy one. Thank God, today I have my citizenship documents and I’m living fine. It wasn’t easy getting to this level. I give God the glory.
Who are the most special people in your life?
The most special person in my life is my mum. Then my kids and my mum’s families, especially Sister Iyabo and Sister Nofisat. My mum’s families are so special in my life because they have been very supportive of my life.
Tell us about your experience helping a sick lady, Keji, whose matter has gone viral on social media.
This lady, Keji, came into my Instagram inbox and told me that she was sick and needed help. Ordinarily, I do use my platform to help people, especially those who are sick. There was a time I ignored her and didn’t attend to her complaints. But when she showed me the evidence and pleaded that I should help her, I had to support her. I am the person that sent her to see Agbala Gabriel pastor. But I didn’t know that he was going to mess up.
What type of people do you love to be around you?
I love to be around people who are friendly, ready to help and very supportive. I do not like people with negative vibes.
You’re a young guy, why do people call you ‘oko awon single mothers’?
There was a time I used to abuse single mothers; what they were doing, why did they leave their marriages and so on. I saw it as an abnormality. But I came to realize that my mum is also a single mother and I said why should I be insulting single mothers when I was also raised by a single mother. So, I had to start making videos about single mothers, praising them and talking about their challenges and qualities. Since that time, single mothers started calling me ‘oko awa single mothers’ (husband of us single mothers).
Do you make so much money through social media posts or you have a job that gives you the biggest?
Yes, I make money on social media. I also work in the kitchen as a chef. I’m into kitchen stuff here abroad and it pays me well. Also, I run adverts for people on my platform and I make a lot of money from it.
You are very popular among society women; how did you make it happen?
All I can say is thank God. I don’t know how it happened. I just found myself with millions of fans and followers. People really love me, especially older society women who fondly call me ‘oko wa’ (our husband).
What is your success tip for young people like you?
My advice for young people like me is that whatever they’re doing they should keep doing it. They should be consistent. Keep doing it, don’t relent and don’t look back. When I started out on social media, I was bullied, cursed. I never envisaged where I am today. I never expected that people would be talking about me sometime in the future. But here I am. I never saw this coming. I really thank God for everything. So, let us just keep doing whatever we are doing. There’s light at the end of the tunnel.
Are you fully in the entertainment industry or on part time?
I work and I’m fully back in the entertainment industry.
You look so young despite your age, what’s the secret?
The secret is that I maintain physical fitness, I do regular workouts. I know that a strong body supports a strong mind.
Entertainment
Nollywood Actress and Philanthropist Amb. Princess Chelsea R.C. Nwodo Appointed as Chief of Staff to AGN National President*
*Nollywood Actress and Philanthropist Amb. Princess Chelsea R.C. Nwodo Appointed as Chief of Staff to AGN National President*
Abuja, Nigeria – The Actors Guild of Nigeria (AGN) announces the appointment of Amb. Princess Chelsea R.C. Nwodo as the new Chief of Staff to National President, ALHAJI SANUSI ABUBAKAR YAKUBU. This strategic move underscores the Guild’s commitment to excellence and its dedication to fostering a more efficient and effective leadership structure.
Amb. Nwodo brings a wealth of experience and expertise to her new role, having served as a National Deputy Secretary (Emeritus) and demonstrating exceptional leadership skills and a deep understanding of the Guild’s vision and mission. A respected member of the Nigerian entertainment industry, she is also known for her dedication to promoting actor welfare and advancing the Guild’s interests.
*A Proven Track Record*
Amb. Nwodo’s appointment is a testament to her outstanding contributions to AGN and her commitment to serving the Nigerian film industry. Her philanthropic efforts and advocacy for social causes have made a positive impact on Nigerian communities, She’s also the CEO of CHELSEA NWODO’S FOUNDATION a foundation known for its unique cultural expression and alliance with many state government including Delta state government and so on.
*About the Actors Guild of Nigeria (AGN)*
The AGN is the governing body for professional actors in Nigeria’s Nollywood film industry, established in 1998 with over one million members across the six geopolitical zones of the federation. The Guild promotes actor’s welfare, protects their rights, and advances the Nigerian film industry.
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