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THE VOICE NIGERIA SEASON 3; REFINING CRUDE MUSIC TALENTS

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How 6 Finalists Will Emerge from FirstBank’s Sponsored The Voice Nigeria S3

This feature article by Segun Kasali takes a look at how The Voice Nigeria Season 3 is discovering raw music talent in the country and nurturing them into music superstars in the nearest future.

The challenges of cost of production, cost of promotions and especially identification with renowned music record label, amongst others, have been identified as among the many challenges confronting upcoming artistes while making efforts at showcasing their talents. Asides the talent showcase of the craft, music plays a pivotal role at providing employment opportunities for key players in the industry – especially musicians – at making ends meet, whilst contributing their quota to the growth of the industry and the national economy as a whole.

These challenges undoubtedly handicap the young talents from realizing their potentials which invariably translate to debarring them from making meaningful contributions to the country’s Gross Domestic Product  as it had been said that the entertainment sector contributed 2.3% (NGN239 billion) to Nigeria’s Gross Domestic Product (GDP) in 2016 and has been one of the priority sectors identified in the Economic Recovery and Growth plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020. 

In contributing to the growth of the music industry in the country, The Voice Nigeria was launched on the 10th April, 2016. The Voice Nigeria has since refined and helped unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. The Voice is a multinational singing competition with a television franchise in over 50 countries around the world.

The winner of the maiden edition of the music reality show, Agharese Emokpae was awarded a recording contract, an SUV worth N7 million and a 4-night all-expense paid ticket to Abu Dhabi, courtesy Etihad Airways. Sharing her experience, she noted that that they (participants in the competition) were on a different journey in terms of attention to detail, mentorship by the coaches and the incredible training sessions. All the contestants showed incredible growth personally and professionally with gratitude for the experience, the exposure and the platform which attests to discovering, nurturing and empowering musical talents.

Also, in Season 2 of The Voice Nigeria, Daniel Diongoli, popularly known as Idyl, was announced the winner beating finalists Ebube, Syemca, Wow, Chris Rio, J’Dess, Jahtell andYimika to win the grand prize of a record deal with Universal Music Africa, a GAC car and an all-expense paid trip to Dubai.

One of the sponsors of this year’s edition, First Bank of Nigeria Limited has expressed its delight over the partnership with UN1TY Limited, organisers of The Voice Nigeria Season 3, as it is poised to empowering and investing in the Nigerian youths and demonstrating its contribution to the projected revenue of 86 million dollars by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy. 

Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition closes at 11:59pm on Saturday, 19 September 2020.

The financial institution also stated its unrelenting passion for giving voice to the young and indeed all Nigerians, which would translate to creating employment, economic empowerment in the country.

Expressing her delight on the partnership, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communication, FirstBank said; “FirstBank has given voice to Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”

She concluded that supporting The Voice Season 3 means a lot to the Bank, especially as “it is a demonstration of the bank’s commitment to contributing to the projected revenue of USD86 million by 2021 from Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.”

Sunday Tribune gathered that the registration for The Voice Season 3, which is open to both female and male contestants who are Nigerians and have a government-issued means of Identification, is free. Further to registering, talents are to have a one-minute video singing without a sound track, upload and fill the form on the website.

Talents and fans will go home with over 100million naira in prizes as The Winning Talent of The Voice Nigeria Season 3 will go home with monetary reward, a brand-new car and an international recording contract. The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents and the general public.

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Remembering Afeez Adeshina “Destiny Boy” : A Life of Promise, Music, And Quiet Impact ~ 1ST ELEVEN9JA TV

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Remembering Afeez Adeshina “Destiny Boy” : A Life of Promise, Music, And Quiet Impact ~ 1ST ELEVEN9JA TV By Alhaji Arems (Baba Fuji)

Remembering Afeez Adeshina “Destiny Boy” : A Life of Promise, Music, And Quiet Impact ~ 1ST ELEVEN9JA TV

By Alhaji Arems (Baba Fuji)

The Nigerian music scene is mourning the loss of Afeez Adeshina Ayinde, popularly known as Destiny Boy, whose passing has left a deep sense of grief among family, friends, and fans. Though his life was brief, his story is one marked by determination, creativity, and a steady rise driven by passion rather than noise. Destiny Boy passed away on January 17, 2026, at the age of 22, cutting short a journey that many believed was only just beginning.

 

Early Life And Background :

Afeez Adeshina was born on june 24, 2003, into the Adeshina family of Odo Rori Compound, Ayetoro Yewa, Ogun State, Nigeria. He was the son of Mr. Adeshina Kamorudeen and Mrs. Saidat Adeshina, raised within a close-knit family environment that shaped his values and character.

 

From an early age, Afeez was known for his calm demeanor and respectful nature. Those who grew up around him often describe him as gentle, focused, and quietly ambitious. Music became an outlet through which he expressed himself, long before public recognition followed. What began as interest and experimentation gradually turned into purpose.

 

Music Career And Creative Journey :

Known professionally as Destiny Boy, Afeez carved out his place in music through persistence rather than spectacle. He was deeply passionate about his craft and committed to growth, often collaborating and featuring in songs and music videos across Nigeria and beyond.

 

While he may not have been the loudest voice in the room, Destiny Boy earned respect for his work ethic and humility. He approached music with seriousness, seeing it not just as entertainment but as a path to building something meaningful. Colleagues and collaborators consistently describe him as hardworking, disciplined, and eager to learn — traits that set him apart in an industry often defined by fast success and fleeting attention.

 

His presence in multiple projects across different platforms reflected a steady upward movement. For many young creatives, Destiny Boy represented the quiet grind: showing up, improving, and letting the work speak.

 

Family Life And Personal Milestones :

Beyond music, Afeez embraced responsibility early in life. He got married to Oluwatoyin Adeshina, and their union was blessed with a son, Adeshina Usman Obatide, born on November 12, 2024. Becoming a husband and father added new depth to his life, grounding him further and reshaping his priorities.

 

Those close to him speak of his devotion to family and his desire to build a stable future. Balancing personal life with creative ambition was not always easy, but Afeez carried these responsibilities with maturity well beyond his years.

 

His Passing :

The news of Destiny Boy’s death on January 17, 2026, came as a shock to many. At just 22 years old, his passing raised a collective sense of loss — not only for what he had achieved, but for the potential that remained unrealized.

 

While details surrounding his death have been kept private, the impact has been deeply felt across his immediate community and within creative circles. Tributes have highlighted not only his music but his character: kind-hearted, respectful, and sincere.

 

Burial Arrangements :

The Adeshina family has announced that Afeez Adeshina Ayinde (Destiny Boy) will be laid to rest on:

 

Friday, January 23, 2026 :

Time : 2:00 PM

Venue :  His father’s residence, Odo Rori Compound, Ayetoro Yewa, Ogun State

Remembering Afeez Adeshina “Destiny Boy” : A Life of Promise, Music, And Quiet Impact ~ 1ST ELEVEN9JA TV

By Alhaji Arems (Baba Fuji)

Family members, friends, colleagues, and well-wishers are expected to gather to pay their final respects and celebrate a life that, though short, left a meaningful imprint.

 

A Legacy Beyond Numbers :

Destiny Boy’s story is not one measured by chart positions or awards, but by consistency, humility, and quiet influence. He represented a generation of young Nigerian creatives navigating ambition, responsibility, and identity in real time.

 

In remembering Afeez Adeshina, many will recall a young man who showed up for his craft, valued his family, and treated people with respect. His journey serves as a reminder that impact is not always loud — sometimes, it is built patiently, one step at a time.

 

As he is laid to rest, his music, memories, and the lives he touched remain.

 

May his soul rest in perfect peace.

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Benin Summit Group Congratulates Rema, Shallipopi for Flying the Benin Flag at AFRIMMA Awards

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Benin Summit Group Congratulates Rema, Shallipopi for Flying the Benin Flag at AFRIMMA Awards

Benin Summit Group Congratulates Rema, Shallipopi for Flying the Benin Flag at AFRIMMA Awards

 

The Chairman-in-Council of the Benin Summit Group, Earl Osaro Onaiwu, has congratulated celebrated music stars Rema and Shallipopi for their outstanding achievements at the recently concluded AFRIMMA Awards, where they emerged as shining ambassadors of the Benin Kingdom on the global entertainment stage.
Rema, ( Divine Justice Ikubor) the internationally acclaimed Afrobeats sensation of Benin extraction, carted home three prestigious awards, while fast-rising artiste Shallipopi ( Crown Uzama) also clinched one award, marking a moment of pride not just for Edo State but for the entire Benin Kingdom.

In a statement issued by the Benin Summit Group, Osaro Onaiwu described their victories as a powerful demonstration of Benin excellence, creativity, and global relevance.

“I commend and congratulate Rema and Shallipopi for putting the Benin Kingdom firmly in the global space through their talent, hard work, and discipline. Their achievements are a source of pride to our people and an inspiration to our youths,” Onaiwu said.

He noted that the success of Benin sons in the global entertainment industry reinforces the importance of nurturing creativity and supporting young talents across music, film, fashion, and other creative arts.

“These accomplishments show what is possible when talent meets opportunity and determination. Benin land is rich in creativity, and the world is beginning to take notice,” he added.

Osaro Onaiwu further urged other Benin sons and daughters, particularly those in the creative and entertainment sectors, to remain focused and strive for excellence, emphasizing that global recognition comes through consistency, hard work, and commitment to craft.

“I urge others to strive harder to excel. Let the achievements of Rema and Shallipopi motivate the next generation to dream bigger, work harder, and represent Benin with dignity and pride wherever they find themselves,” he said.

He reaffirmed the commitment of the Benin Summit Group to promoting unity, culture, and development, including the creative arts, which he described as a powerful tool for projecting the Benin heritage and identity to the world.

According to Onaiwu, celebrating the successes of Benin sons and daughters across various fields remains central to the group’s mission of fostering unity, pride, and collective progress within the Benin Kingdom and the diaspora.

 

Benin Summit Group Congratulates Rema, Shallipopi for Flying the Benin Flag at AFRIMMA Awards

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Why Everyone Is Talking About GICANA: The New Nigerian Drama Shaking YouTube

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Why Everyone Is Talking About GICANA: The New Nigerian Drama Shaking YouTube

 

A powerful new Nigerian drama, GICANA, has made its debut during the Yuletide season, sending a strong social message while keeping audiences glued to their screens. The film, now streaming on Mustapha Sholagbade Television (MSTV) on YouTube, explores the dangerous consequences of transacting one’s body for money, portraying it as a risky game with far-reaching emotional and moral implications.

 

Produced by Almatin Limited, GICANA is directed by the creative duo of Olayemi Adeodu and Ayanbode Simon. The directors bring depth and realism to the story, carefully unpacking themes of desperation, survival, greed, and the silent battles faced by individuals pushed to the edge by circumstance.

 

The movie, which was shot in Canada and Nigeria, boasts a rich ensemble of industry talents who delivered compelling performances, including Remi Surutu, Dotun Adebanjo, Mustapha Sholagbade, Bukola Kiitan, Temidayo (Starboy), Dare Melody, Jumoke Fadipe, Queen Blessing Ebigieson, Adejoke Adesokan, and several others. Their performances added emotional weight and authenticity to the storyline, making GICANA both engaging and thought-provoking.

 

Behind the scenes, the production quality of GICANA stands out. Cinematography was handled by Director Keny and Abiodun Bukola, while Mr Perfect served as script supervisor. Sound was recorded by Idrissound, with lighting by Tomcity. Makeup was expertly done by Ifeoluwa Adejumo, and Muhammed Hussein brought the film’s environments to life as set designer.

 

Released at a time traditionally associated with celebration and reflection, GICANA uses the Yuletide season to challenge viewers to think deeply about societal pressures and the hidden dangers of quick money. The film is already generating conversations online, with viewers praising its message, performances, and strong moral undertone.

 

With its timely release and compelling narrative, GICANA is more than just a movie, it is a cautionary tale and a must-watch drama for audiences seeking meaningful African storytelling this new year.

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