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THE VOICE NIGERIA SEASON 3; REFINING CRUDE MUSIC TALENTS

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How 6 Finalists Will Emerge from FirstBank’s Sponsored The Voice Nigeria S3

This feature article by Segun Kasali takes a look at how The Voice Nigeria Season 3 is discovering raw music talent in the country and nurturing them into music superstars in the nearest future.

The challenges of cost of production, cost of promotions and especially identification with renowned music record label, amongst others, have been identified as among the many challenges confronting upcoming artistes while making efforts at showcasing their talents. Asides the talent showcase of the craft, music plays a pivotal role at providing employment opportunities for key players in the industry – especially musicians – at making ends meet, whilst contributing their quota to the growth of the industry and the national economy as a whole.

These challenges undoubtedly handicap the young talents from realizing their potentials which invariably translate to debarring them from making meaningful contributions to the country’s Gross Domestic Product  as it had been said that the entertainment sector contributed 2.3% (NGN239 billion) to Nigeria’s Gross Domestic Product (GDP) in 2016 and has been one of the priority sectors identified in the Economic Recovery and Growth plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020. 

In contributing to the growth of the music industry in the country, The Voice Nigeria was launched on the 10th April, 2016. The Voice Nigeria has since refined and helped unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. The Voice is a multinational singing competition with a television franchise in over 50 countries around the world.

The winner of the maiden edition of the music reality show, Agharese Emokpae was awarded a recording contract, an SUV worth N7 million and a 4-night all-expense paid ticket to Abu Dhabi, courtesy Etihad Airways. Sharing her experience, she noted that that they (participants in the competition) were on a different journey in terms of attention to detail, mentorship by the coaches and the incredible training sessions. All the contestants showed incredible growth personally and professionally with gratitude for the experience, the exposure and the platform which attests to discovering, nurturing and empowering musical talents.

Also, in Season 2 of The Voice Nigeria, Daniel Diongoli, popularly known as Idyl, was announced the winner beating finalists Ebube, Syemca, Wow, Chris Rio, J’Dess, Jahtell andYimika to win the grand prize of a record deal with Universal Music Africa, a GAC car and an all-expense paid trip to Dubai.

One of the sponsors of this year’s edition, First Bank of Nigeria Limited has expressed its delight over the partnership with UN1TY Limited, organisers of The Voice Nigeria Season 3, as it is poised to empowering and investing in the Nigerian youths and demonstrating its contribution to the projected revenue of 86 million dollars by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy. 

Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition closes at 11:59pm on Saturday, 19 September 2020.

The financial institution also stated its unrelenting passion for giving voice to the young and indeed all Nigerians, which would translate to creating employment, economic empowerment in the country.

Expressing her delight on the partnership, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communication, FirstBank said; “FirstBank has given voice to Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”

She concluded that supporting The Voice Season 3 means a lot to the Bank, especially as “it is a demonstration of the bank’s commitment to contributing to the projected revenue of USD86 million by 2021 from Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.”

Sunday Tribune gathered that the registration for The Voice Season 3, which is open to both female and male contestants who are Nigerians and have a government-issued means of Identification, is free. Further to registering, talents are to have a one-minute video singing without a sound track, upload and fill the form on the website.

Talents and fans will go home with over 100million naira in prizes as The Winning Talent of The Voice Nigeria Season 3 will go home with monetary reward, a brand-new car and an international recording contract. The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents and the general public.

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Rising Afro-Fusion Star “Mac Sarzy” Announces Debut EP Where I Come From – Drops March 28, 2025

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Rising Afro-Fusion Star “Mac Sarzy” Announces Debut EP Where I Come From – Drops March 28, 2025

Rising Afro-Fusion Star “Mac Sarzy” Announces Debut EP Where I Come From – Drops March 28, 2025

By – MR. Bright .M. Braimah

 

Lagos, Nigeria – March 28, 2025_ – Nigerian Afro-fusion artist, Mac Sarzy, is set to release his highly anticipated debut EP, “Where I Come From,” on March 28, 2025. The six-track project is a personal and cultural statement, blending Afrobeats, Afro-pop, and soul to create a compelling narrative of identity, resilience, gratitude, and success.

Rising Afro-Fusion Star “Mac Sarzy” Announces Debut EP Where I Come From – Drops March 28, 2025

“Where I Come From” is more than just music — it’s an expression of Mac Sarzy’s journey, influences, and growth as an artist. “The dream is free, but the hustle is sold separately. The struggle you’re in today is developing the strength you need for tomorrow,” says Mac Sarzy. Each track on the EP is infused with deep storytelling, rich melodies, and rhythmic grooves that paint a vivid picture of his experiences and the African cultural heritage that shapes his sound.

 

Tracklist :

1. Where I Come From (Prod. Karspal Beat)

2. Peace of Mind (Prod. Skillbeat)

3. Ola Oluwa (Prod. Karspal Beat)

4. Eko (Feat. Segunzyno & Uk Zee, Prod. Karspal Beat)

5. Almost There (Feat. Irawo & Boi Jovi, Prod. Karspal Beat)

6. Afro Sax Riddim (Bonus Track, Prod. Karspal Beat)

With a background as a producer and multi-instrumentalist, Mac Sarzy has carved a distinct niche in the Afro-fusion space. His signature style combines vibrant instrumentals with emotionally resonant lyrics, reflecting the depth of his artistry. Songs like “Ola Oluwa” celebrate divine blessings, while “Eko” captures the essence of Lagos, and “Almost There” speaks to perseverance and ambition.

 

“Where I Come From” will be available on all major streaming platforms, bringing listeners an immersive musical experience that showcases Mac Sarzy’s authenticity and sonic evolution.

Connect with Mac Sarzy :

Instagram : @Macsarzy_

Twitter : @MacSarzy

WhatsApp Channel : Mac Sarzy

For press inquiries, interviews, or additional information, please contact:

Media & Brand Management : Swagz On Street

Email Address : Macsarzy@gmail.com

Phone Number : +2348159944899

“Where I Come From” is more than just an EP — it’s a celebration of heritage, ambition, and artistry. Get ready to stream and experience Mac Sarzy’s sonic journey on March 28, 2025!

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Eazie Boi, The Voice of A United Continent/Eazie Boi, The Voice of A Socialist Society

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Eazie Boi, The Voice of A United Continent/Eazie Boi, The Voice of A Socialist Society

 

Raymond Israel, popularly known as Eazie Boi, is a dynamic professional Ib-based music recording artist… A songwriter, singer and rapper…Eazie Boi is an indigene of the state of Akwa Ibom… He’s released heartwarming singles like No Para, Oshey, Dispare, Burning Bridge, Endsarz Symphony. He just wanted to thank he’s Fans audience around the world for their support from day one. He is currently working on new projects combining his commitment to Pan-African network and a socialist government breeding consciousness into Afro-beats and hip-hop music.

 

He places himself in the lineage of pan-African singers like Paul Robeson, Miriam Makeba and the all time greats legendary Fela Kuti. His vision of a united continent and a socialist society is an awareness of the importance of pan-African solidarity of the continent and the diaspora.

For the vocalist, Africa is rich in its diversity and its unity around the philosophical concept Ubuntu. He likes to recall the strength of the Kemits and of the young African today who wishes to take charge of her future.
This commitment begins with his EndSarz symphony, a text committed to calling for an end to police brutality. ENdSars is this social movement of protest against the political violence carried out by the Special Anti-Robbery Squad, a unit of the Nigerian police. This mass protest movement calls for an end to oppression and police brutality in Nigeria. Eazie Boi then embraced socialist ideas. In his leaflet, he calls for socialist revolution in his country, Nigeria, which has problems with brutality, corruption and massacres. He then became the spokesperson for an entire generation of young Nigerians wishing to improve their living conditions.

He wants to make it known that he is working hard and will release his debut EP album in 2025. Although the release date has not yet been set, it will be communicated via his social media account.
Facebook Page:- Eazie Nation
Instagram account:- iam_eazieboi
X:- iam_eazieboi

 

His style of music and his musical genre are a panel of his talents. Although he is gifted in rapping and singing, his preferred style remains afro-beats. He is part of the lineage of current Naija artists who assert themselves as African and Afrobeat remains his favorite genre.
Rap remains a means of expression on political and social issues in Africa but also in the world. Singing is another cool way for Eazie Boi to express his feelings and communicate his ideas to the world.

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Africa Magic Viewers’ Choice Awards 2025: Full List of Nominees Sparks Intense Reactions

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Africa Magic Viewers’ Choice Awards 2025: Full List of Nominees Sparks Intense Reactions

Africa Magic Viewers’ Choice Awards 2025: Full List of Nominees Sparks Intense Reactions

The highly anticipated nominations for the 2025 Africa Magic Viewers’ Choice Awards (AMVCA) have been unveiled, setting the stage for what promises to be a fiercely contested battle among Africa’s finest in film, television, and digital content. With projects released between January 1 and December 31, 2024, the selection showcases an impressive array of talent and storytelling prowess across various categories.

Among the standout contenders, Lisabi: The Uprising, Skeleton Coast, House of Ga’a, and Freedom Way have emerged as dominant forces, securing multiple nominations, including Best Movie and Best Director.

Top Acting Categories

The Best Lead Actor category is stacked with some of Nollywood’s finest, featuring Gideon Okeke (Tokunbo), Stan Nze (Suspicion), Femi Adebayo (Seven Doors), and Adedimeji Lateef (Lisabi: The Uprising). These seasoned actors will battle it out for the prestigious award, each having delivered powerful performances that left audiences in awe.

On the other hand, the Best Lead Actress category sees a stellar lineup, including Chioma Chukwuka (Seven Doors), Bimbo Ademoye (Anikulapo: Rise of the Spectre), and Uche Montana (Thinline), all of whom have been recognized for their compelling roles in some of the year’s most talked-about films.

Fan-Favorite Categories and Industry Buzz

The digital space is also well represented, with the Best Digital Content Creator category featuring talents like Iyo Prosper Adokiye, Maryam Apakagi-Greene, and Elozonam Ogbolu. As social media continues to play a major role in content creation, this category is expected to be one of the most closely watched.

In addition, the Best Multichoice Talent Factory Movie category highlights emerging talents from across Africa, reinforcing the AMVCA’s commitment to nurturing young filmmakers. Titles such as Gone (West Africa), Everything Light Touches (West Africa), and The Immersive Alarm (East Africa) made the cut.

Biggest Showdowns and Surprises

The Best Director category is another highlight, with Robert O Peters (Skeleton Coast), Norman Maake (Inkabi), Bolanle Austen-Peters (House of Ga’a), and Femi Adebayo (Seven Doors) competing for the prestigious accolade. With each director bringing a unique touch to their respective films, this category is expected to be highly competitive.

Meanwhile, the Best Movie category features an exciting mix of epic blockbusters and critically acclaimed productions, including Lisabi: The Uprising, Skeleton Coast, Suspicion, Inkabi, House of Ga’a, Freedom Way, and Christmas in Lagos.

Full List of Nominees

Best Digital Content Creator

  • Iyo Prosper Adokiye
  • Maryam Apakagi-Greene
  • Elozonam Ogbolu, Hoviare Freedom, Chiamaka Uzokwe
  • Jide Pounds Ibitoye
  • Ariyiikedimples, Brain Jotter

Best Movie

  • Lisabi: The Uprising
  • Skeleton Coast
  • Suspicion
  • Inkabi
  • House of Ga’a
  • Freedom Way
  • Christmas in Lagos
  • Farmer’s Bride

Best Director

  • Robert O Peters – Skeleton Coast
  • Norman Maake – Inkabi
  • Bolanle Austen-Peters – House of Ga’a
  • Awam Amkpa – The Man Died
  • Daniel Emeka Oriahi – The Weekend
  • Femi Adebayo, Adebayo Tijani, Tope Adebayo – Seven Doors

Best Lead Actor

  • Gideon Okeke – Tokunbo
  • Bucci Franklin – The Weekend
  • Femi Branch – House of Ga’a
  • Thapelo Makoena – Skeleton Coast
  • Bimbo Manuel – Princess On A Hill
  • Stan Nze – Suspicion
  • Femi Adebayo – Seven Doors
  • Adedimeji Lateef – Lisabi: The Uprising

Best Lead Actress

  • Chioma Chukwuka – Seven Doors
  • Gbugbemi Ejeye – Farmer’s Bride
  • Uzoamaka Onuoha – Agemo
  • Uche Montana – Thinline
  • Uzoamaka Aniunoh – Phoenix Fury
  • Hilda Dokubo – The Uprising: Wives On Strike 3
  • Bimbo Ademoye – Anikulapo: Rise of the Spectre

(Additional nominees for other categories omitted for brevity.)

What’s Next?

The 2025 AMVCA promises to be a night of glitz, glamour, and well-deserved recognition for the best in African entertainment. With some categories too close to call, fans and industry insiders are eagerly anticipating the final results.

Voting lines are now open, and the audience is encouraged to support their favorite nominees. As the countdown to the awards night begins, the excitement continues to build, with predictions and debates already dominating social media discussions.

Who will take home the prestigious AMVCA trophies? Only time will tell, but one thing is certain—this year’s edition will go down as one of the most competitive and talked-about in the history of the awards.

 

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