Business
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Business
Comprehensive Media Audit Shows Flutterwave, MTN Nigeria, and Bolt Outpacing Competitors in Media Engagement
Comprehensive Media Audit Shows Flutterwave, MTN Nigeria, and Bolt Outpacing Competitors in Media Engagement
Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public awareness footprint. This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data shared with the media during Q3 2024, which collectively bolstered public perception and instilled confidence in these sectors.
An in-depth media performance analysis conducted by P+ Measurement Services, Nigeria’s leading media intelligence and PR audit agency, tracked and audited media coverage of these sectors across both online and print platforms. The agency monitored over 1.3 million online publications—spanning blogs, branded publications, forums, and global news sources—alongside approximately 5,115 print publications, including daily, weekly, and monthly editions. This comprehensive tracking enabled P+ Measurement Services to extract key PR metrics, such as sentiment analysis of reporters, editors, publishers, and opinion leaders, CEO performance assessments, spokesperson analysis, and overall topic prominence.
Key Insights from Q3 Media Performance Audit:
Fintech Sector:
The audit examined eight fintech companies, highlighting their competitive dynamics through extensive media tracking. Flutterwave emerged as the frontrunner, capturing a significant 42% share of total media coverage, largely driven by the expansion of its SEND App Remittance Service to 49 U.S. states. This reflects Flutterwave’s strong media strategy, showcasing its influence and outreach. Following Flutterwave, Moniepoint attained a 29% share, propelled by its announcement of new security features to enhance customer protection. Opay held 20% of the media share, supported by its introduction of a Night Guard feature, while Kuda trailed with a 9% share, indicating lower media engagement despite its growing customer base. These results emphasize the competitive nature within the fintech sector, with Flutterwave’s proactive strategies setting the standard for media prominence.
Telecommunications Sector:
In telecommunications, MTN Nigeria dominated, achieving a 49% share of media coverage, significantly driven by the extension of its tower lease agreements with IHS Nigeria until 2032. This reinforced MTN’s position as a market leader with a consistent and strategic media approach. Globacom followed with a 21% share, its visibility amplified by its partnership with the Lagos State Government on the M-Agric Lottery Service, aimed at food sufficiency. In contrast, Airtel Nigeria and 9mobile registered 15% each in media coverage, highlighting the disparity in media engagement. MTN’s consistent and dominant media profile underscores its established influence and proactive communications strategy.
Ride-Hailing Sector:
Among the ride-hailing companies analyzed, Bolt Nigeria stood out, securing 51% of media exposure due to its proactive measures, such as introducing an optional verification feature for riders in Nigeria. InDrive followed with 29%, driven by its celebration of achieving 5 billion deals, while Uber Nigeria secured 19%. Rida Nigeria lagged significantly with just 1% media visibility. The variance in coverage reveals differing levels of media engagement and strategic media presence within the ride-hailing industry, with Bolt Nigeria clearly outperforming its competitors.
Comparative Analysis: Sector Disparities and Strategic Implications
The analysis draws attention to the concentration of media prominence within a select number of leading brands across the fintech, telecommunications, and ride-hailing sectors. This trend highlights the critical role of strategic media management, where top brands such as Flutterwave, MTN Nigeria, and Bolt Nigeria have effectively leveraged media relations to sustain strong public profiles, reinforcing their market dominance and credibility.
The disparity in media engagement across sectors further emphasizes the varying levels of success in deploying tailored PR and communications strategies. In a rapidly evolving digital landscape, maintaining consistent and strategic media visibility is crucial for brands seeking to remain competitive and relevant, especially within Nigeria’s dynamic business environment.
Business
Aare Adetola Emmanuelking Reaffirms Commitment to Yoruba Culture at Ooni of Ife’s 50th Birthday
Aare Adetola Emmanuelking Reaffirms Commitment to Yoruba Culture at Ooni of Ife’s 50th Birthday
In a gesture that underscores his unwavering commitment to promoting and preserving the rich Yoruba culture and traditions, Aare Adetola Emmanuelking, Chairman/CEO of Adron Group, accompanied by the Managing Director of Adron Group, Mrs Adenike Ajobo and some other company’s management team, paid a royal visit to His Imperial Majesty, Oba Ogunwusi Eniitan, Ojaja II, the Ooni of Ife, on Sunday, October 20, 2024, in celebration of the monarch’s 50th birthday.
The visit took place at the Ooni’s historic palace in Ile-Ife, a city revered as the cradle of Yoruba civilization. Aare Emmanuelking, a staunch advocate for cultural heritage, expressed his deep admiration for the Ooni’s pivotal role in uniting and uplifting the Yoruba people. This significant visit exemplifies the strong relationship between Adron Group and traditional rulers across the country, and it reflects the company’s commitment to community development, as well as the preservation of Nigeria’s diverse cultural values.
Speaking at the event, Aare Emmanuelking emphasized the importance of maintaining and promoting the customs and traditions that define the Yoruba people, while fostering relationships with traditional rulers and the broader community. He noted that these relationships are essential not only for cultural preservation but also for supporting sustainable development that benefits local communities and strengthens national unity.
“A nation’s growth is deeply tied to its cultural roots. The Yoruba culture, and indeed all Nigerian traditions, form the bedrock of our values and our identity. We at Adron Homes are proud to be associated with these values and are committed to ensuring that they are passed down to future generations,” Aare Emmanuelking stated during the visit.
In closing, Aare Adetola Emmanuelking offered his heartfelt prayers to the Ooni of Ife, saying: “May His Imperial Majesty, Oba Ogunwusi Eniitan, continue to reign in wisdom, peace, and prosperity. As the custodian of our cherished traditions and a beacon of hope for our people, we pray for long life, good health, and enduring success for His Majesty. Long live the King, long live the Ooni of Ife.”
The Ooni of Ife, Oba Ogunwusi, expressed his gratitude for the visit and lauded Adron Group’s efforts in supporting traditional institutions and fostering development. The Ooni’s 50th birthday celebrations have drawn dignitaries and well-wishers from across the country, all paying tribute to his reign and visionary leadership.
Adron Homes and Properties, a leading real estate company, remains committed to its mission of making affordable housing accessible to all Nigerians. Under Aare Emmanuelking’s leadership, the company continues to engage with traditional rulers, recognizing their vital role in community cohesion and the preservation of cultural identity.
Ooni of Ife endorsed the 7th edition of the Adron Games
On Sunday, October 20, 2024, top real estate firm, Adron Homes and Properties, led by its Chairman and CEO, Aare Adetola Emmanuelking, paid a courtesy visit to the Palace of His Imperial Majesty, Ooni Adeyeye Enitan Ogunwusi Ojaja II, CFR, in Ile-Ife. This visit was to seek the revered monarch’s endorsement for the upcoming ADRON GAMES 2024, scheduled to take place in November 2024 in Ibadan, Oyo State.
Following a week of celebratory activities for the Ooni’s milestone birthday, Aare Adetola, also known as Aare Akile Adimula Oodua, commended the Ooni for his unwavering support for real estate professionals in Nigeria. He emphasized Ooni’s significant contributions to sports development, highlighting its essential role in fostering community growth. During the visit, Aare Adetola presented a soccer ball to the Ooni, who showcased his skills with it. A framed official jersey was also gifted to symbolize the Ooni’s endorsement of the forthcoming Adron Games. This event aims to unite sports enthusiasts, real estate firms, and various stakeholders under one roof to participate in a range of indoor and outdoor competitions, with exciting prizes for winners in different categories.
The Ooni, through a signed letter, formally endorsed the Adron Games and expressed his intention to attend the event. He encouraged Adron Homes to continue its commitment to sports development, recognizing it as a vital unifying force for youth across the nation, transcending racial and regional divides. He also expressed gratitude to Aare Adetola and his team for their support during the Annual Olojo festival and for celebrating his birthday with generous gifts.
In his remarks, Aare Adetola highlighted that Adron Homes is honoured to collaborate with traditional rulers and contribute to the development of their communities. He extended best wishes to His Imperial Majesty for continued good health and prosperity, expressing hope for many more years of celebratory milestones. Aare was accompanied by several senior executives from Adron, including Adenike Ajobo (MD), Ihuoma (DGSM), Azuru, Emmanuel Oladapo (DAS), and several other key team members.
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