society

Top 5 Best African Cities To Live, Work In By Brand Finance City Index

Top 5 Best African Cities To Live, Work In By Brand Finance City Index

 

 

 

Lagos has emerged as the fifth best African city with high desirability by people to live, work, and invest, according to a report by Brand Finance City Index 2023.

 

The survey puts Lagos at 56.7per cent behind Cape Town (South Africa), Cairo (Egypt), Johannesburg (South Africa), and Casablanca (Morocco) as the first four best African cities with 62.9, 60.7, 59.7, and 59.3 per cents respectively.

 

 

 

Nairobi, the capital of Kenya, also makes the chart by coming behind Nigeria, as the sixth African city with 55.1 percent.

 

Cape Town, Cairo, Johannesburg, Casablanca, Lagos and Nairobi are the only six African countries that appear on the 100 world’s best cities as numbers 60, 67, 72, 76, 90, and 94 respectively on global rankings.

 

 

 

Meanwhile, London (England) is crowned as the world’s best city brand in the ranking scoring 84.6 percent, while New York (the United States) and Paris (France) come as 2nd and 3rd garnering 83.0 and 79.7 percents respectively.

 

 

 

“The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities,” the report reveals.

Speaking on the survey, the Chairman and CEO of Brand Finance, David Haigh said, “London’s exceptional performance in the Index can be attributed to its global familiarity.

“Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in the ranking overall as the world’s best city.

“Knowing a city allows the public to form positive perceptions about it – to recognize its reputation and to consider it as the preferred place to live, work, study, retire, visit, or invest.

 

 

“High familiarity means a deeper understanding of its qualities and a broader reach of its appeal, allowing the city to draw significant economic benefits from inbound migration, investment, and tourism.”

 

 

However, Zurich (Switzerland) is the 17th on the global table with 72.0 percent, but the report says is the best city in the world for investment alongside other factors to live and work.

 

 

The report states, “Zurich is a highly desirable destination to work locally, work remotely, invest, and retire, claiming the top spot for each dimension.”

 

“The city scores exceptionally well on reputation (4th) and consideration (1st) when considering all seven dimensions combined too, but a low score on familiarity (53rd) prevents it from taking a higher spot in the overall Brand Finance City Index ranking (17th),” it adds.

Sahara Weekly

Sahara weekly online is published by First Sahara weekly international. contact saharaweekly@yahoo.com

Recent Posts

NEW BPP DG COMMITS TO EFFICIENCY AND STAFF WELFARE FOR IMPACTFUL SERVICE DELIVERY

NEW BPP DG COMMITS TO EFFICIENCY AND STAFF WELFARE FOR IMPACTFUL SERVICE DELIVERY* *_…begins review…

3 hours ago

Tinubu Has Plans To Change Nigeria — Doyin Okupe

Tinubu Has Plans To Change Nigeria — Doyin Okupe …It Will Take Two Years For…

13 hours ago

POPULAR GOSPEL ACT, P-CENTRIC WINS BIG AT CAMA 2024 AS THE MOST VERSATILE.*

*POPULAR GOSPEL ACT, P-CENTRIC WINS BIG AT CAMA 2024 AS THE MOST VERSATILE.* It was…

18 hours ago

Abducted Rivers bizman rescued, suspected robber arrested

Abducted Rivers bizman rescued, suspected robber arrested   The Rivers State Police Command said its…

21 hours ago

Police Beat Maureen Madu, Her Players: Anambra Police To Investigate Case

Police Beat Maureen Madu & Her Players: Anambra Police To Investigate Case By Okechukwu Onuegbu…

21 hours ago

Tinubu set to name envoys as ministry posts consular officers

Tinubu set to name envoys as ministry posts consular officers   Consular officers deployed to…

21 hours ago