Running a fashion brand in Nigeria can be tasking and challenging, yet for 4 years, the brand Fascentscloset has survived the tide. Owned by Tope Raine, the fashion brand has over the years catered for all category of people – from young lads to the upwardly mobile class.
In this interview, she spoke passionately about the business and the launch of their new website…
Can we meet you?
My name is Tope Raine, I am Nigerian, I love everything about Nigeria, except for the conflicts and the difficulties we face here, both on the business level and the individual level. I think we can do better in this country, and we should for the sake of our future generation.
What inspired you into setting up this brand?
Well, I’ve always loved fashion, and I have always wanted to share what I love most about fashion. It’s been my drive since I was little.
What services do fascentscloset offer?
What we do is to give people a chance to get their hands on what is current in today’s fashion, whether it’s clothes, shoes, perfumes or accessories, all at the lowest price in Nigeria. We strive to ensure that you will not find a cheaper price anywhere else in the country.
Why the name fascentscloset?
I tried looking for a name that would really capture the essence of what we are really about. For us the name, fascents brings together two essential parts of what we do. First “Fa” was taken out of Fashion and “scents” as we all know is widely used to represent perfumery, and “Closet” is our small way of trying to make people feel more intimated with our brand.
So that’s how we came about our name Fascentscloset.
How long have you been running this business?
We’ve been around for 4 years now, we are young and growing but, we have been able to to reach many parts of the country, so we are young but we are growing everyday.
What makes fascentscloset different from every other fashion store?
First, we don’t do mass, we don’t stock up on mass products. So when you buy a Fascentscloset item, you buy something that’s unique, beautiful and very unlikely to be found in mass.
What is so beautiful about what we do, is that we provide these rare and unique fashion at the cheapest prices that are unbeatable anywhere in Nigeria.
What category of people do fascentscloset cater for?
Everyone! We love everyone. We have something for everyone. We have items for kids, adults, millennials, old people, everyone. No one or no age grade is left out of what we do and what we offer.
Why the need to launch a website?
Very simply, the world we live in now is so intricately connected via the internet, now people can do all they want and meet who they want on the internet. So, that’s why we saw the need to get ourselves out there, and give people a chance to get to meet us, to get to know us and see for themselves what we have to offer.
You can shop with us at www.fascentscloset.com. You absolutely won’t regret it!
What date is the official launch and are there promotions/discounts on selected items?
Wow, Omg!! Okay! So let me start with the first question. We are preparing to launch the website on the Saturday, September 17, 2016…and yes we have something special for the first 100 people who come on to the website on our launch date.
Let me explain that a little. We are going to give discount vouchers, yes N1,000 free vouchers to the first 100 people who shop online. So you get a N1,000 price slash off whatever item you buy on launch date.
How have you been coping business wise with the high exchange rate and economic recession?
Truth is, it’s not been easy, it’s been very difficult to continue to do what you love, but when you love doing something so much, it becomes very difficult also to let it go, that’s why we keep moving forward. It’s been the love for what we do and the passion we have to bring smiles to people’s faces, that’s our driving force and that’s why we wake up everyday to do what we do, regardless of how bad the times have been.