Preparations have commenced for the 2018 Edition of the USP Brand2Wealth Seminar for SMEs.
Held since 2007, Brand2Wealth Seminar for SMEs is USP’s Annual corporate social investment initiative with an empowerment scheme which aims to equip SMEs with the branding knowledge they need to build globally competitive products and services. It brings together Nigeria’s leading thinkers and professionals who discuss and share ideas that help SMEs deepen that market knowledge and facilitates their access to funding.
Brand2Wealth has empowered more than 2000 SMEs and now attracts more than 300 participants every year and is proudly supported by Bank of Industry and Emzor Pharmaceuticals.
.
According to the CEO of USP Brand Management, Muyiwa Kayode, the objectives of Brand2Wealth include “Significant contribution to the wealth creation capabilities of SMEs with the attendant transformational impact this can have on the economy”.
The event will feature a Seminar, with the theme: HOW TO CREATE A PROUDLY NIGERIAN BRAND; Brand Fair- An Exhibition of Products and Services for SMEs; Brand Clinic- where branding experts provide solutions for SMEs; Raffle Draw.
The Keynote Speaker for the 2018 Edition of Brand2wealth is Dr Ken Onyeali Ikpe, a Business Mentor and Entrepreneurship Coach.
He is the Group Chief Operating Officer of INSIGHT REDEFINI, Sub-Saharan Africa’s biggest Marketing Communication & Advertising Group.
He holds a Ph.D in Development Economics from the Academy of Sciences, School of African Studies Moscow Russia, an alumni of Advanced Management Programme (AMP), Lagos Business School, and also trained at the IESE Business School, Barcelona – Spain.
Dr. Ikpe is renowned for visionary business transformation with over two decades of building successful brands and transforming businesses.
A fellow of Nigeria Institute of Marketing and President of Media Independent Practitioners of Nigeria (MIPAN), Ken is an authority on branding, marketing communications, public relations, perception engineering and sports business.
He lectures part time at the School of Media and Communication (SMC) Pan Atlantic University
The 2018 Edition of Brand2Wealth comes up as follows:
THEME: How to Create a Proudly Nigerian Brand
DATE: Thursday, October 4, 2018
VENUE: Shell Hall, Muson Centre, Onikan Lagos.
TIME: 9am-4pm
The event attracts up to 300 participants and offers a unique promotional platform for companies with products and services for SMEs.