Connect with us

celebrity radar - gossips

Victor Alewo Adoji: Celebrating a silent philanthropist extraordinaire at 50

Published

on

Victor Alewo Adoji: Celebrating a silent philanthropist extraordinaire at 50

Victor Alewo Adoji: Celebrating a silent philanthropist extraordinaire at 50

When great men celebrate, even the stars bow in solemn hallow. As Dr. Victor Alewo Adoji (DVAA), the erudite banker-turned politician celebrates his 50th birthday on Saturday, May 29, 2021, the periscope is focused on a man who has given his all to create peace, tranquility, and progress for his people in Kogi State and Nigeria as a whole.

 

It is often said that some were born great, while others attained or achieved greatness. For Adoji, it is a combination of being born great and working hard to attain greatness.

 

 

 

As the former Kogi State governorship and Kogi East Senatorial District aspirants during the last 2019 general elections steps into the golden club, healthy, hearty, resolute, and focused, it is never a dull moment for a man who has spent the greater part of his life to rendering selfless service to humanity.

 

 

 

Victor Alewo Adoji, simply known as DVAA by friends and well-wishers, is a rare gem and a household name across a garland of interests and places.

DVAA’s humanitarian gestures cannot be overemphasized as he has contributed immensely to the growth and development of the Igala Kingdom (Kogi State) in several areas especially around education, empowerment, health care delivery, and physical development.

 

 

 

Even before his attainment of fame as a public figure, his humanitarian service started as a pro bono auxiliary teacher at CSCC, Anyigba for a long period of time free of charge.

A visit to the Ministry of Mercy orphanage in Otutulu, any of the Doctors at Diagnostics and Reference Hospital Anyigba, the Ogugu Ofante Catholic Community, the bursary department of KSU, or any members of Project Igala Education Committee will update you more than the little that I have mentioned of his humanitarian services to the orphans, widows and the less privileged.

 

 

 

Though he is not directly in any position to employ people in his service sector, he has influenced a number of people into a number of private firms and public parastatals through his contacts.

 

 

 

He singlehandedly built the main Mosque and UEC Church in his village (Okula-Aloma). Added to this, he built a modern classroom block in the only Primary school in Okula and in conjunction with other elites in the village established the secondary school in the village.

For over twelve years, he has been responsible for paying the salaries of all the teachers in his village. He is in the process of building an estate in the village under a 20-year mortgage scheme for people of his village-based in states around the country to own houses in the village.

 

 

 

He has sunk several boreholes in several villages and places including the Open University in Idah, the catholic orphanage in Anyigba and for the people of Ogene-Igah his maternal home.

 

 

 

The Zenith Bank branches in Anyigba and Ankpa and the cash office in Idah are all to his credit. This is aside from the numerous people whose employment he influenced and never mentions for professional and strategic reasons. 

About three decades ago, as an undergraduate, he gained insight into his role as a citizen in the Greek mythological sense of the word. This influenced his commitment to service which culminated in his election as Leader of the Students’ Union Government (SUG) of the University of Jos in 1993 and national Public Relations Officer of the Igala Students Association (ISA).

As a unionist, economist, banker, professional in politics, educator, resource person, and others, he has been exposed to and responsible for an array of tropical and broad-spectrum developments in several areas. Since the turn of the millennium, he has applied his experience as an independent consultant to provide support, advice, and training to a variety of stakeholders in different roles, working in different institutional and cultural contexts, including the Igala region. Wherefore, he gained admiration for sociopolitical perspicacity, integrity, ethical behavior, passion, and commitment to his fellow citizens.

 

 

 

As a consensus builder, he demonstrated proficiency in securing high-impact collaborations, acting decisively to deliver successful outreaches; thereby, gaining a track record of launching interventions related to business strategy and citizenship. For such collaborations, he worked productively as an innovation catalyst, dexterous in structuring alliances across private, public, and not-for-profit sectors. This involved high-profile advocacy, best practice in selling public awareness initiatives, a keen understanding of sustainability issues and relationship-building.

He has been focused on empowerment and capacity building of young Igala people especially in the fields of education (where he has several indigent students on his scholarship) and the creative industry where he partners with an assortment of thespians on an ongoing, evolving, and ad hoc basis.

Recently, in partnership with the Kamar Football Academy and Igala-Bassa Nations Cup, he sponsored the establishment of the Igala United Football Club with about forty players and the entire coaching crew on his payroll. His partnership with the cashew farmers association of Nigeria, Kogi East chapter, is another evolving goldmine that is set to particularly impact the economy of the eastern part of Kogi State and by extension, Kogi state and the country at large.

Being uniquely different from others in his silent style of humanitarianism, Dr. Victor Alewo Adoji has been a source, a catalyst, and instrumental to the growth and development of many groups, individuals, and communities in Igala nation for over a decade.

 

 

 

He has been focused on the empowerment and capacity building of young Igala people to embark on further studies, particularly in Kogi East and Kogi State at large. Because he hates to have his humanitarian services been mentioned in public, he used individuals and organizations to assist several less privileged people to pay school fees, hospital bills, and provision of shelters in times of need.

 

Victor Alewo Adoji: Celebrating a silent philanthropist extraordinaire at 50

An infrequently misunderstood fellow who balances neatly along demographic and psychographic grids, you find emblematized in him a personality who has met milestones on the (same) road he took to avoid them. Either by discretion or disposition or both, Victor Adoji furtively but discernibly reckons that most of the greatest things in life revolve around knowing which bridge(s) to burn and which to cross and at what cost.

Highly impressionable, liberal and expressive, he is a man whose calmness even under pressure is rare and enormous. His numerous attributes align with sanctity, empathy and collectivism while his dexterity at balancing views, perceptions and affiliations justify and validate his huge appeal across relationships and interests. He duly fits an array of descriptions, meanings and phraseologies including, but not limited to, one with an excellent mind, an anchor and an enthusiast equipped with a disposition that avails a hybrid perspective (on issues) where/when necessary and imperative.

Often regarded as a patient but an excellent planner with high business acumen, he is intuitively analytical, intellectually sound, reasonably determined, highly efficient, appreciably trustworthy and hugely compassionate. Piety, reverence, attention to details and compassion without frontiers distinguish this noble gentleman who is obviously produced from the finest source-materials of Master Porter.

By training, Victor wears several hats but would rather be called an economist; a discipline he drifted into after a memorable event at Usman Danfodio University, Sokoto. According to him, he sauntered into studying Economics as a first degree but appreciated it because of its numerate nature that is entrenched in the social sciences with a focus on people, society, allocation, preferences, human and social dynamics and interventions/decisions at all levels.

Adoji, a man of peace and a man of the people is married to one of the most unassuming of women and a wife who fits all classifications of “a virtuous woman”, exceptionally accommodating, unusually patient, and highly considerate. Their marriage is blessed with two children.

 

 

His Educational Background

Victor Adoji was born on 29th May 1971 to the reverent family of late (Elder) Bernard Angulu Adoji and Deaconess Rebecca Adoji, of Okula-Alloma in Ofu Local Government Area of Kogi State, Nigeria.

He had his primary and secondary education at the St. Paul’s Primary School (now, Mohammed Bankano Primary School), Sokoto and Federal Government College Sokoto, respectively.

 

 

 

A holder of a Diploma in Project Management from the International Business Management Institute, Germany, and he also has a baccalaureate degree in Economics from the University of Jos, Plateau State, Nigeria. He has four MBAs with specializations in Corporate Strategy, Leadership and sustainability, Entrepreneurship and Business Analytics as well as five graduate (Masters) degrees in Economics, Public Administration and International Affairs, Sociology, Managerial Psychology, and Social Welfare.

 

 

 

Adoji also has several non-credit certifications including, Special Executive Masters in Project and Strategic Management (PSM) and Special Executive Masters in International Business Law (IBL) both from the London Metropolitan Business school. Added to these are certifications in Risk Management, Economics/International Business and Change Management all from IBMI, Berlin.

 

 

 

Victor Alewo Adoji who holds a Masterclass certification in Business Management and leadership from the London Graduate School (LGS), also studied and trained with several reputable local and international, professional and academic institutions including the Pan African University of Nigeria, University of Pennsylvania, University of Edinburgh, Wharton University, Yale University, University of Virginia, Oxford University, Harvard University, the World Bank, the IMF and the Boston Consulting Group (BCG).

His first doctoral degree (PhD) received from the University of Panama, focused on credit management. The second, a doctoral degree in Business Administration (DBA), focused on leadership, corporate governance and people management, from Leeds Beckett University, UK. He has a post-doctoral degree; a DBA (Honoris Causa) in Project Management from the Commonwealth University in conjunction with the London Graduate School, UK.

He holds several professional memberships and fellowships, including Fellow, Institute of Credit Administration (FICA) and a British International Certified Credit Fellowship (ICCF), Fellow, chartered Institute of Public Management of Nigeria, Fellow, Institute of Credit Administration (FICA) and Fellow, American Academy of Project Management (FAAPM). Aside being a Certified Procurement & Project Management Specialist (CPPMS) and a Master Project Manager (MPM), he is also a member of several professional and academic bodies in Nigeria and beyond including, but not limited to, Nigeria Economic Society (NES), Nigerian Institute of Management (NIM), Institute of Chartered Economists of Nigeria (ICEN) and the America-based Institute for Transformative Thoughts and Learning (ITTL).

 

 

 

 

Adoji is a faculty member of the Institute of Credit Administration of Nigeria (ICA). The ICA is Nigeria’s only nationally recognized professional credit management body, solely dedicated to the provision of micro and macro credit management education, award of specialist qualifications, development of skills and capacity building of people involved in the everyday management of trade, financial and business credits in Nigeria, Africa and the rest of the world.  He is a board member of the Institute of Chartered Economists of Nigeria (ICEN). The institute promotes and encourages the study and development of the art and science of economics in public practice, industries, commerce and seeks to inculcate professionalism and specialization in the economics profession in Nigeria.

 

 

 

Victor is a hushed philanthropist, an educator, a publisher, an administrator, a professional in politics and an academic. Victor is also an economic development consultant who has contributed to praxis in entrepreneurship, middle management, economic analysis, strategy development and project management.

In addition to his training as a lifestyle coach and level-1 Neuro-Linguistic Programmer (OLCA), Victor Alewo Adoji also trained as a Conflict Analyst with the United State Institute of Peace (USIP). The Institute was established by the American Congress in 1984 as an independent institution devoted to the nonviolent prevention and mitigation of deadly conflict.

 

 

His Working Career – (His superlative footprints at Zenith Bank)

 

Adoji’s working career started with Paterson Cussons (Nig) Plc as a superintendent from where he moved to as deputy editor, the business section of the Northern based Concern Magazine. He joined Zenith Bank Plc in 2000 and disengaged in 2018 as the head of corporate communication after a meritorious service spanning eighteen (18) years.

While at Zenith Bank, Nigeria’s biggest and Africa’s fifth largest Bank, he functioned as a diplomatic liaison who interrelated with diverse stakeholders comprising board of directors, C-level management and community leads, dexterously building excellent local and international network endeavours around management, governance, administration, the private sector and civil society. Further, in this role, he initiated and cultivated robust and strategic relationships with the Fourth Power, thereby contributing to efforts at repositioning and enhancing interactivity and social collaborations on local, international and social media channels.

Having chaperoned the development of aspects of the bank’s stakeholder engagement strategy, he leveraged the ability to drive the embedding of sustainable practices within an organization as part of reputation management initiatives. He is reputed as a transformation agent with the competence to engineer continuous process improvement, while incorporating business-out sourcing initiatives to enhance productivity and modernize operations to attain remarkable results in the face of regulated resources.

He was responsible for establishing strategic partnerships across some sectors of the economy. He was the liaison between the bank and the Nigerian Economic Summit Group (NESG), an organization of private sector leaders representing key economic sectors in Nigeria, the Corporate Council on Africa (CCA), a leading US business association focused on connecting business interests in Africa by promoting businesses and investments between the United State of America and the nations of Africa. He was also a liaison for the World Economic Forum (WEF), a foremost international Organization (for public-private corporations) that engages leading political, business, cultural and other leaders of society to shape global, regional and industry agendas.

As deputy head of the Corporate Communications department at Zenith bank, he was the lead for the project-specific team charged with the responsibility of marketing (offline and online) the Bank’s Initial Public Offering (IPO). The IPO was oversubscribed by 554 per cent, the highest by any bank, in the history of Nigeria’s capital market till date. He was likewise the team-lead for the marketing team of Zenith bank’s listing of $850 million worth of its shares on the London Stock Exchange (LSE) as well as post-listing marketing required to access a wide range of institutional investors.

At the time he joined the bank, it was regarded as just “a bank” but with growth around the 10,000th percentile in major financial parameters including, but not limited to, Gross Earnings {8,259%}, Profit Before Tax {7,150%}, Profit After Tax {7,317%}, Total Assets + Contingent Liabilities {8, 128%} and Tier-1 Capital {11,643%}, he left the institution as “the bank”: The biggest and most profitable bank in Nigeria and the fifth largest in Africa.

Adoji was one of the definitional figures at Zenith bank having handled several responsibilities and served on critical committees and on crucial decision making bodies of the financial behemoth. For his diligence and impactful roles, he won numerous commendations and awards at both the Board and Management levels: 2007 – commendation for tremendous project success, 2006 – Best Individual Staff bank-wide, 2003 – commendation for impactful and strategic inter-department support, 2002 – 2003 Best Non-Marketing Staff bank-wide, 2002 commendation for outstanding project implementation and 2001 – 2002 Best Non-Marketing Staff bank-wide.

Adoji who left Zenith Bank unscathed after almost two decades of a productive and an untainted career has considerable posteriori knowledge amassed from long-term middle and senior positions in management, including process evaluation, public relations, internal and external communications, strategy implementation, and corporate/brand marketing. He effortlessly applies hands-on experience in market/ecosystem research, business/process analytics, assessment of contexts, initiating and implementing interventions and using design-thinking protocols that are culture-specific and value adding.

Dr. Adoji is cosmopolitan, a well-groomed gentleman and he is joyfully married to Mrs. Helen Eneumi and gracefully blessed with children.

                     

 

His Public-Sector Related Skills/Trainings/Proficiencies

With over two decades of active private sector engagement at both the corporate and personal enterprise levels and substantial public sector relations, training and experience make Victor Adoji a well-rounded, deeply blended and resourceful individual. Verifiably, he has a good understanding of issues and a great capacity to incorporate divergences in a manner that is seamless and productive, as his achievements in the corporate and personal enterprise realms and the following rendition of some of his proficiencies and skills attest to. Some of these works include: (A.) Oxford University – From poverty to prosperity; Massachusetts Institute of Technology (MIT) – The challenges of global poverty; Harvard University – Entrepreneurship in emerging economies;  TUDelft Institute – Rethink the city: New approaches to global and local urban challenge;  IIMBx Bangalore – Infrastructure development, PPPs and regulation; Princeton University – Making government work in hard places; Berkeley University of California – Solving public policy problems and SDG Academy (World Bank) – Industrial policy in the 21st century: The Challenge for Africa.

 

 

His Political Journey…

When Adoji ran for the Senate in 2019 and was not successful in getting nomination of the Peoples’ Democratic Party (PDP), he alternatively ran on the platform of the African Democratic Congress (ADC). Within four months (October – January) he had (again) traversed over seven hundred (700+) villages in Igala land and all the ninety eight (98) wards in the eastern flank of Kogi State. On the platform of a relatively unknown (at the time) ADC, the people, hand-in-gloves with Victor, humbled pessimists and derided predictions with the pre-election, election and post-election outcomes. Nonetheless, insightful and knowledgeable observers would confirm that the thirty one thousand one hundred and seventy one thousand (31,171) votes ‘received’ by Victor Alewo Adoji was a confirmation of two things; Victor is an entrenched grassroot politician and that his strength resides with a generality of the people.

Immediately after the ‘loss’, Victor and his ebullient supporters went back to the grieving electorates, across all the nine (9) local governments to express appreciation for their roles and enormous sacrifices enjoining them to remain steadfast and positive with a final word, “I will be back”. I do not know of any politician who returned to give thanks to the people in ‘defeat’.

 

. Adamu Bello writes from Kogi State, Nigeria. 

celebrity radar - gossips

FAKE OUTRAGE: Viral “Trump Post” on Tinubu Debunked

Published

on

FACT CHECK: Viral “Trump Post” Blasting Tinubu Over Maiduguri Bombings is Fake

 

 

LAGOS — A viral image circulating on social media, purportedly showing a post by former U.S. President Donald Trump criticizing Nigeria’s President Bola Ahmed Tinubu, has been confirmed as false and digitally manipulated.

 

 

https://www.stanbicibtcbank.com/nigeriabank/personal/products-and-services/all-loans/stanbic-ibtc-mreif-home-loans

https://www.stanbicibtcbank.com/nigeriabank/personal/products-and-services/all-loans/stanbic-ibtc-mreif-home-loans

 

The image, which appeared online late Monday, March 16, 2026, claimed to be a post from Trump’s Truth Social account reacting to a deadly wave of bombings in Maiduguri. While the attacks themselves are real, the alleged international rebuke is entirely fabricated.

 

 

 

 

Hoax Exposed

 

The fake post alleged that Trump described Nigeria’s situation as a “TOTAL DISASTER” and criticized Tinubu for being on a “State Visit” to the United Kingdom during a supposed “STATE OF NATIONAL EMERGENCY.”

 

 

 

However, multiple inconsistencies quickly exposed the claim:

 

 

 

Timeline Discrepancy: The post referenced events occurring while Tinubu was already abroad. In reality, the President only departed Abuja for London on Tuesday, March 17—hours after the image began trending.

 

 

 

Design Errors: Analysts identified a suspicious “whitehouse.gov” button embedded in the image—an element not present on the Truth Social platform.

 

 

 

No Verifiable Source: A thorough review of Trump’s official social media accounts and global media reports shows no record of such a statement.

 

 

 

 

Tinubu’s UK Visit Continues

 

Despite the security situation at home, the Presidency has confirmed that Tinubu’s scheduled state visit to the United Kingdom will proceed.

 

 

The Nigerian leader is expected to be received by King Charles III at Windsor Castle on Wednesday, March 18. The visit marks a notable diplomatic engagement between Nigeria and the UK.

 

 

The widely shared “Trump post” is a deliberate misinformation attempt, exploiting a real national tragedy to spread false political narratives. Authorities and media observers continue to urge the public to verify information before sharing.

Continue Reading

celebrity radar - gossips

TO MY BROTHER BOBBY DEE

Published

on

AHMAD GUMI: CLERIC OF BLOOD, FACE OF HATE 

TO MY BROTHER BOBBY DEE by Chief Femi Fani-Kayode 

 

 

For my brother Bobby Dee (Chief Dele Momodu) to compare President Tinubu to General Sani Abacha and claim that he is a dictator suggests that he is suffering from a degenerating and worrisome level of cognitive dissonance.

 

 

I love Dele and God knows I have immense respect for him but he sounded drained, tired and broken and spoke little sense yesterday in his interview with Seun Okinbaloye of Channels TV.

 

 

May I humbly suggest to him to try and take a break from politics and political commentary for a while, get his breath back and attempt to overhaul his intellectual engine?

 

 

 

Not only was he uncharitable and disrespectful to the President, the Vice President, the Ministers, the Senators and the newly-appointed Ambassadors, many of whom have far more experience than him in governance and Government, on that programme but he also insulted the collective intelligence of the Nigerian people.

 

 

He and his associates in the ADC should focus more on trying to build up their depleted ranks and form a strong opposition that we can look forward to engaging in the field of battle for the 2027 election rather than continously obsesse and talk about what our President and our party is doing.

 

 

 

The ADC cannot even be described as a sinking ship but rather as a badly patched up inflatable plastic life boat that has not even managed to find its bearing or leave the harbour.

 

 

 

It has no engine, no sails, no oars, no captain, no crew, no navigational equipment, no muscle, no firepower, no war chest, no destination and worse of all it is made of rubber and not steel.

 

 

How can such an ill-prepared contraption even float let alone do battle?

 

 

It cannot possibly survive the rough seas and harsh winds of Nigerian politics because it lacks gravitas, focus, character, intelligence, discipline and strength.

 

 

 

 

 

It needs to be built up, better schooled, better trained, better equipped, better educated and better prepared before it can enter the field and before we can even begin to regard it as an opposition party.

 

 

 

Right now it can only be described as a haven and pitiful gathering of vacuous, shallow, intellectual frauds and political renegades who lack foresight and who have no direction.

 

 

 

The fact that they have failed to take off is not Tinubu’s fault, it is theirs.

 

 

 

The fact that political leaders and the Nigerian people are flocking to APC in droves is not only because our President and Vice President are doing well but also because they view the ADC as nothing but a collection of disingenious, desperate and recycled political losers, who are addicted to power, who offer no credible alternative to governance and who, like the three blind mice, are running around in circles, chasing each other’s long, mangy and wrinkled tails with no where to go.

 

 

Watching my brother Dele trying to speak for them is pitiful and is even more disconcerting than his assertion that Tinubu will regret his decisions and will be deserted by everyone around him.

 

 

The Bible says “who is he that sayeth a thing and it cometh to pass when the Lord God of Hosts has commanded it not?”

 

 

Dele should listen to the Holy Spirit instead of to the pagan murmurings, strange whispers, demonic divinations and conjuring projections of the Prophets of Baal and the Witch of Endor.

 

 

 

To be sure Tinubu started well, he is doing well and he will, by the grace of God, end well with no regrets in 2031.

 

 

Anything short of that is the counsel of the ungodly and the manifestation and delusions of a diseased and demonised mind.

 

 

I appeal to my brother Dele: leave the ranks of the forces of darkness and join us.

 

 

You are far too good for the company you are keep.

 

 

Your presence in the ranks of the ADC is like that of a gentle, beautiful, well bred, well fed and well manicured flamingo trapped in a sea of ugly, cruel, loud, angry, starving, cackling and relentless crows and vultures.

 

 

It does not befit you.

 

 

 

 

(Chief Femi Fani-Kayode, the author of this essay) is an Ambassador Designate of the Federal Republic of Nigeria, a former Minister of Aviation, a former Minister of Culture and Tourism, the Sadaukin Shinkafi, the Wakilin Doka Potiskum, the Otunba of Joga Orile, the Aare Ajagunle of Otun Ekiti and a Legal Practioner)

Continue Reading

celebrity radar - gossips

Media Respect and Celebrity Responsibility: Lessons from Tiwa Savage Foundation Launch Controversy

Published

on

Media Respect and Celebrity Responsibility: Lessons from Tiwa Savage Foundation Launch Controversy By George Omagbemi Sylvester

Media Respect and Celebrity Responsibility: Lessons from Tiwa Savage Foundation Launch Controversy

By George Omagbemi Sylvester

 

“Apology from Tiwa Savage’s Team Sparks Debate on Media Treatment, Professional Ethics, and the Role of Journalists in Promoting Cultural and Philanthropic Initiatives.”

 

Nigerian music icon Tiwa Savage and her management team have issued a formal apology to journalists following allegations of mistreatment during the launch of the Tiwa Savage Music Foundation in Lagos. The controversy, which quickly sparked debate across the media landscape, has raised broader questions about celebrity culture, media ethics, and the professional respect owed to journalists covering high-profile events.

The apology was conveyed through Savage’s manager, Vanessa Amadi-Ogbonna, alongside representatives of the public relations firm Fola PR and management of The Delborough Lagos, the venue where the event took place. According to reports, the foundation launch was held on March 9, 2026, at Victoria Island in Lagos, Nigeria’s commercial capital.

Several journalists invited to cover the event complained that they were delayed for hours at the entrance of the venue, asked to wait under uncomfortable conditions, and allegedly instructed to wear branded polo shirts before being allowed entry. Many media professionals described the treatment as humiliating and disrespectful to the role of the press in promoting public events.

Following public criticism, representatives of Savage’s team clarified that the singer neither authorised nor condoned the alleged treatment. They expressed regret over the incident and promised improved coordination with journalists in future engagements.

The controversy has reignited conversations about the delicate relationship between celebrities and the media. Scholars in media and communication studies argue that the press plays a vital role in shaping public narratives and promoting cultural activities, including entertainment and philanthropy.

Renowned media scholar Denis McQuail once observed that “the media serve as the central arena where social and cultural life is debated, interpreted, and understood.” In this context, journalists covering events such as the launch of a charitable foundation are not merely observers but important partners in amplifying the message and purpose of such initiatives.

Similarly, Nigerian communication scholar Ralph Akinfeleye has repeatedly emphasised the importance of professional respect for journalists. According to him, “the media are not beggars of access; they are stakeholders in the democratic and cultural process.” His argument highlights the fact that journalists provide visibility and legitimacy to events, especially those tied to public figures and philanthropic causes.

 

Media Respect and Celebrity Responsibility: Lessons from Tiwa Savage Foundation Launch Controversy
By George Omagbemi Sylvester

The Tiwa Savage Music Foundation was launched with the stated aim of empowering young talents in the music industry through mentorship, education, and professional opportunities. Many observers believe the initiative could play a significant role in nurturing emerging artists across Nigeria and the African continent.

However, communication experts stress that the success of such initiatives often depends on strong relationships with the media. American communication scholar Marshall McLuhan famously noted that “the medium is the message,” suggesting that the way information is delivered can influence how the public perceives the message itself.

In the case of the foundation launch, critics argue that the controversy surrounding the treatment of journalists briefly overshadowed the noble objectives of the project. Instead of focusing on the foundation’s mission, public discourse shifted toward questions of respect, professionalism, and media relations.

Public relations specialists also view the episode as a lesson in event management and stakeholder engagement. Effective public relations practice requires careful coordination between organisers, venue managers, and media representatives to ensure that invited journalists are treated with dignity and professionalism.

Despite the controversy, many journalists welcomed the apology and expressed hope that it would strengthen future collaboration between the entertainment industry and the press. In Nigeria’s vibrant media ecosystem, such partnerships remain essential for promoting cultural initiatives and amplifying stories that inspire the next generation of creatives.

Ultimately, the incident surrounding the Tiwa Savage Music Foundation launch serves as a reminder that respect for the media is not merely a matter of courtesy but a cornerstone of responsible public engagement. As scholars and industry observers continue to emphasise, the relationship between celebrities and journalists must be built on mutual respect, professionalism, and shared commitment to informing and inspiring the public.

Continue Reading

Cover Of The Week

Trending