Bank
WEMA BANK SET TO LAUNCH SEASON 4 OF ITS 5 FOR 5 PROMO REWARD INITIATIVE From October 1st, 2024
*WEMA BANK SET TO LAUNCH SEASON 4 OF ITS 5 FOR 5 PROMO REWARD INITIATIVE From October 1st, 2024
Wema Bank, Nigeria’s foremost innovative bank and pioneer of Africa’s first fully digital bank, ALAT, is set to launch the 4th season of its transformative reward initiative, the Wema Bank 5 for 5 Promo. The highly anticipated Season is scheduled to kick off on Tuesday, October 1, 2024.
Introduced in 2021 the Wema Bank 5 for 5 Promo is a reward initiative pioneered by the Bank with the goal of rewarding its diverse range of customers for active loyalty to the brand, its products, and offerings. The Promo is executed seasonally via thoroughly regulated live draws where winners are selected from the Bank’s pool of active and transacting customers, based on the stipulated minimum requirements and modalities of the season. With benchmarks for qualification set as low as N5,000 in monthly transactions, the Wema Bank 5 for 5 Promo has evolved through each season, solidifying its repute as a source of hope, financial support, business growth and goal acceleration for thousands of Nigerians nationwide.
Over the course of 3 seasons, the 5 for 5 Promo has disbursed over N150,000,000 to 2,378 Nigerians across the six geopolitical zones in Nigeria, with 639 customers winning N31,500,000 in season 1, 539 winning N31,850,000 in season 2 and 1,200 winning N90,000,000 in the 3rd season of the 5 for 5 Promo which spanned August 2023 to July 2024. As a new season of the Wema Bank 5 for 5 Promo approaches, tensions are heightening as Nigerians await a new season of financial rewards and pleasant surprises from Wema Bank. Customers of the Bank are encouraged to request a debit card or get onboarded on the ALAT app and *945# and start transacting via any of these channels in anticipation of the season’s kick-off. Other Nigerians interested in participating are encouraged to open Wema Bank/ALAT account(s) to get started.
Reiterating the Bank’s commitment to providing a rewarding banking experience for its customers, Moruf Oseni, MD/CEO of Wema Bank, elaborated on the significance of the Wema Bank 5 for 5 Promo for its customers. “At Wema Bank, we have made it a duty and core value to provide optimum returns for our customers, and this commitment is evident in all that we do as a Bank. ‘Optimum returns’ for Wema Bank is limitless which is why we continue to raise the bar and set new standards, innovating new and improved ways to provide a highly rewarding banking experience for our customers. It is this sense of duty to our customers that inspired the launch of the Wema Bank 5 for 5 Promo”.
“The past seasons of the Wema Bank 5 for 5 Promo have been highly successful, but I can assure you that the coming season will be the biggest in 5 for 5 Promo history to date. We are, yet again, raising the bar, and with more to win this season, every Wema Bank customer is in for a treat. It’s beyond the rewards customers are getting. With the 5 for 5 Promo, we are telling customers that we’re grateful, showing them that we care, and empowering lives and businesses to thrive. Through this initiative, we have made undergraduate millionaires, established businesses across Nigeria, boosted existing ventures despite economic fluctuations, given hope to Nigerians of various ages and walks of life; and this season, we are more than prepared to exceed all milestones, break new ground and transform more lives for the best. The Wema Bank 5 for 5 Promo Season 4 kicks off on October 1 and we have a special Independence Day live draw to kickstart the season, so I welcome every Nigerian to Wema Bank and encourage all to get on ALAT, request a Wema/ALAT card or onboard on *945# and get ready for an intriguing new 5 for 5 Promo Season, bigger than ever before”, Oseni concluded.
The Wema Bank 5 for 5 Promo season 4 promises to be a game changer and every Nigerian can participate and secure big wins throughout the season by being a Wema Bank customer and getting onboarded on the valid transaction channels which include the ALAT app, the Wema/ALAT card and the Bank’s USSD Banking platform, *945#.
All transactions made using the qualifying Wema Bank and ALAT transaction channels from October 1, 2024, are potentially qualifying transactions and could secure rewards ranking in millions for Nigerians across Nigeria.
Bank
Alpha Morgan to Host 19th Economic Review Webinar
Alpha Morgan to Host 19th Economic Review Webinar
In an economy shaped by constant shifts, the edge often belongs to those with the right information.
On Wednesday, February 25, 2026, Alpha Morgan Bank will host the 19th edition of its Economic Review Webinar, a high-level thought leadership session designed to equip businesses, investors, and individuals with timely financial and economic insight.
The session, which will hold live on Zoom at 10:00am WAT and will feature economist Bismarck Rewane, who will examine the key signals influencing Nigeria’s economic direction in 2026, including policy trends, market movements, and global developments shaping the local landscape.
With a consistent track record of delivering clarity in uncertain times, the Alpha Morgan Economic Review continues to provide practical context for decision-making in a dynamic environment.
Registration for the 19th Alpha Morgan Economic Review is free and can be completed via https://bit.ly/registeramerseries19
It is a bi-monthly platform that is open to the public and is held virtually.
Visit www.alphamorganbank to know more.
Bank
Separating Fact from Confusion: What Nigerians Need to Know About the 7.5% VAT on Banking Service Fees
In recent weeks, digital-banking customers and social media, especially on Twitter have raised concerns about deductions labelled as “VAT” on transfers and other charges.
Some dangerously false narratives, which when you take a critical look, you’ll clearly see that they have been orchestrated and sponsored by malicious elements, have given the impression that the 7.5% Value Added Tax (VAT) is a new or arbitrary charge introduced by fintechs, or that it applies to the amounts customers send. These claims are misleading and deserve careful clarification which is the purpose of this piece.
First, it’s important to understand how VAT works in Nigeria’s financial sector today. VAT on fees and charges for financial services has long been part of Nigeria’s tax system. The then Federal Inland Revenue Service (FIRS) had issued information circulars on March 31, 2021 where it stated that VAT on Financial Services (Circular No. 2021/04) that most fees, commissions, and charges by financial institutions (banks, insurance companies, brokers) are subject to 7.5% VAT.
This justifies a recent advertorial the Nigeria Revenue Service (NRS) which stated unequivocally that VAT was not newly introduced on banking service charges by recent tax reforms, and that it did not impose a new tax obligation on customers in that regard.
However what was left unsaid in that publication was that on the 12th of December, the tax agency had written to all financial institutions and payment gateways based on past meetings with operators that following from the new Tax Act, they were reminded of their mandatory obligations to collect, deduct and remit VAT at the prescribed rate.
The Agency then gave an 18- day grace period to all players to configure and align their systems while directing full compliance with the directive with effect from January 19, 2026. And so, some fintechs sent messages to their customers in the spirit of clarity and transparency.
It must be said that what has changed is that in a bid to widen the tax net, microfinance banks and fintechs who were not obligated to deduct and remit said VAT before now, have now become compelled to do so. The enforcement and standardised collection of VAT across banks and fintech platforms including mobile transfers, USSD transaction fees, and card issuance fees with compliance deadlines issued by tax authorities. So why anyone would vilify any financial institution obeying the laws of the land beats my imagination.
For those who have raised questions around transparency and wrongly suggesting that fintechs are suddenly imposing new, unexplained costs on users – as it has been explained above, this is a matter of regulatory compliance, not a lack of transparency or customer exploitation. These VAT deductions are not new fees created by the companies themselves, and providers are not arbitrarily raising their prices.
In closing, two things that everyone must bear in mind as we move forward in this new tax climate – all stakeholders including fintech platforms and regulators must communicate better and clearly. Nigerians must refrain from peddling unsubstantiated claims and malicious narratives, it has no benefits for anyone and erodes trust in systems.
Bank
FirstBank Introduces Exclusive 500-Seater Bleacher at Carnival Calabar & Festival 2025
FirstBank Introduces Exclusive 500-Seater Bleacher at Carnival Calabar & Festival 2025
Lagos, 26 December 2025 – FirstBank, West Africa’s premier financial institution and financial inclusion services provider, has officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling a landmark addition set to redefine the carnival experience — the first-ever private premium seating area at the event.
The highlight of FirstBank’s participation is the construction of a 500-seater premium bleacher, designed to provide comfort, safety, and an elevated viewing experience for carnival enthusiasts.
Speaking on the sponsorship, the Acting Group Head Marketing and Corporate Communications, FirstBank, Olayinka Ijabiyi, noted that the carnival aligns with the Bank’s First@Arts initiative, a platform dedicated to supporting the creative arts value chain across Nigeria. He said, “We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self-expression, social reflection and cultural exchange. Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts.”
“As part of our sponsorship this year, we are introducing the first-ever private 500-seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees,” Ijabiyi added.
The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, also commented on FirstBank’s sponsorship. “FirstBank’s involvement is a strong demonstration of private-sector support for culture and tourism. This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” he said.
The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, the appointed Official Marketer responsible for brand partnerships, promotional engagements, and ticket sales. Okhma Global Limited has partnered with the Cross River State government in delivering Carnival Calabar & Festival for over ten years, playing a key role in strengthening the carnival’s commercial growth and global visibility.
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