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Who should measure PR? By Queen Nwabueze

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In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes.

 

 

Therefore, unless you plan and measure in a way that matters, campaign success may not be in the cards. At least, not in the way to pass the test of a true expert.

 

 

 

Let’s make this straight. Are you into the hallowed communications profession in whatever form? Never underestimate the benefits of measuring your Public relations campaigns. DON’T measure using empty or vanity metrics. Most importantly, engage an independent PR measurement and evaluation service to do the job. Employ this trio to get insights that won’t only help you with sound strategy, but would also make future campaigns planning a walkover for you.

 

 

When we hear research, evaluation or measurement in Public relations, it is important to carry them out the proper way. Yes, really.

 

 

It is abominable to burden the most junior member of your team or even yourself to just contact a few consumers and find out what they think about a thing. In the agency, in the client side, we do this shoddy research, time without number. It’s just so important that we stop already. PR measurement is serious business. Anyone who must undertake any communication research whether basic or in-depth has to be trained and certified for the job.

Are you managing a client? Do you know that merely taking a simple walk to tell your client, what value Public relations brings to him shouldn’t be your thing? You know why? You’d be biased. You don’t even know how to go about it. Pity, but you will succeed not helping yourself either. Your answers to questions would be so incomplete and jaundiced that they will lead to ill-founded programmes in all your efforts, going forward.

Wait a sec! Do we still need to beam the searchlight any further? Do we still need an answer to “Who should measure PR?” Oh no, we don’t! It’s clear: It is the job of a brand media intelligence and measurement service to do so. They are armed. You’re not. Kindly use them in e.v.e.r.y. research.

In reality, some high-end investment is needed to become competent in communications measurement and evaluation. PR measurement experts have already put in everything it takes to undertake valid research. You have not. Because of time and other resources, you may not be able to go through the drudgery, anyway.

Take for example, a strong PR measurement consultant such as P+ Measurement Services. What P+ did is exemplary. From the outset, the agency tasked itself to become a bonafide member of the International Association of Measurement and Evaluation of Communication, AMEC? Recall that AMEC is the measurement body of our glorious profession, globally. Not every PR insights and analytics consultant in Nigeria is a member, remember?

You might be wondering: “What does this do for me?” A lot! The adoption of the measurement principles endorsed by the global measurement body is what shall help you prove your value indeed. Objectivity in the quality of the measurement and evaluation is guaranteed. In everything in life, it is always advisable to use professionals for salutary results. Need we say more?

The Takeaway:

Sincerely, the measurement leg of the communications profession has remained knotty for a long time. Trained and certified external researchers like P+ Measurement Services should be your ally, every step of the way. In all honesty, hyping the benefits of using independent measurement outfits can’t be too much. P+ knows the business. Just give them the specifics of your research problem and go to sleep. 

Need to talk to someone immediately, kindly contact these hotlines: +234 -818-1928-989. Quickly, send a mail to:

[email protected] and get response in a minute. 

Fashion/Lifestyle

Introducing “Atupaglowco” : Where Fragrance Meets Feeling; The Story of Our Beginning

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Introducing “Atupaglowco”: Where Fragrance Meets Feeling; The Story of Our Beginning

 

Every great journey begins with a sense of anticipation. For us, it began with a simple belief that a space should do more than exist, it should speak comfort and glow.

 

In a world filled with noise, stress, and endless motion, we realized something powerful. Fragrance can transform not just rooms, but moods. A familiar scent can calm anxiety. A warm aroma can turn a house into a home. A gentle glow can bring peace after a long day. This realization gave birth to “Atupaglowco.”

 

Atupaglowco was not created to sell diffusers, room sprays, or candles. It was created to create experiences. To create moments. To create atmospheres where people can breathe, reflect, and feel whole again.

 

The name itself represents more than a brand. It represents warmth. It represents light. It represents presence. We remember the early days, the planning, the testing of scents, the moments of doubt, and the moments of excitement. Each candle poured was a step of faith. Each fragrance blended was a piece of our vision coming to life. We weren’t just building products; we were building something meaningful.

 

Our diffusers were designed to quietly fill spaces with elegance.

Our room sprays were crafted to instantly refresh and revive environments. Our candles were made to bring calm, beauty, and a soft glow into everyday life.

 

Atupaglowco was born from passion, patience, and purpose. This launch is not just the start of a business. It is the start of a movement to help people create spaces they love. Spaces that inspire rest. Spaces that inspire joy. Spaces that glow.

 

We believe fragrance is personal. We believe glow is emotional. We believe every space deserves both.

 

Today, we proudly introduce Atupaglowco to the world.

 

This is only the beginning.

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Mrs Township Finalist 2026 Leads Community Action to Support Disadvantaged Learners

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Mrs Township Finalist 2026 Leads Community Action to Support Disadvantaged Learners

Mrs Township Finalist 2026 Leads Community Action to Support Disadvantaged Learners

 

 

As the 2026 academic year begins, hope and compassion are taking root at Theresapark Primary School, thanks to the remarkable leadership of Mrs Nkone Maringa, a respected community member and Mrs Township South Africa Finalist 2026.

In a powerful demonstration of grassroots leadership and social responsibility, Mrs Maringa, in partnership with Theresapark Sasol Garage, spearheaded a community clean-up of the school’s garden area. The initiative was carried out in preparation for the school’s feeding scheme garden, which will support disadvantaged children with fresh, nutritious produce throughout the school year.

 

 

Planting Seeds of Change

 

 

The garden project goes beyond beautifying the school environment. It is designed to become a sustainable source of food for learners who rely on the school feeding programme as a vital lifeline. By preparing the land ahead of the school reopening, Mrs Maringa and her partners ensured that planting can begin immediately, setting the tone for a productive and caring 2026.

“This project is about dignity, nutrition, and giving our children a healthy start to the year,” the initiative reflects—aligning perfectly with Mrs Maringa’s long-standing commitment to community upliftment.

 

 

A Record of Community Impact

 

Mrs Nkone Maringa’s involvement at Theresapark Primary School is one of several impactful projects she has undertaken in her community. Known for her hands-on approach, she consistently mobilizes local businesses, volunteers, and stakeholders to address real needs—especially those affecting children, women, and vulnerable groups.

 

Her work embodies the core values of the Mrs Township South Africa platform: leadership, service, empowerment, and positive social change. As a finalist for the 2026 title, Mrs Maringa continues to prove that true leadership is measured not by titles alone, but by tangible impact on the ground.

Corporate–Community Partnership in Action

The collaboration with Theresapark Sasol Garage highlights the power of partnerships between local businesses and community leaders. Their support played a crucial role in making the clean-up initiative successful, demonstrating how corporate social responsibility can directly transform lives at a grassroots level.

 

 

 

Looking Ahead

 

With the garden now prepared, Theresapark Primary School is set to launch its feeding scheme garden as learners return for the new academic year. The project stands as a symbol of hope, resilience, and collective effort.

 

As Mrs Nkone Maringa continues her journey as a Mrs Township South Africa Finalist 2026, her work at Theresapark Primary School serves as a shining example of how passion, partnership, and purpose can create lasting change—one garden, one child, and one community at a time.

Mrs Township Finalist 2026 Leads Community Action to Support Disadvantaged Learners

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Beauty with Responsibility: Lindie Motswaeng’s Vision as Miss Classic Queen International

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Living Authentically, Leading with Purpose: Lindie Motswaeng

 

Lindie Motswaeng is a 28-year-old Mathematics and Economics graduate from one of Africa’s leading institutions, the University of Botswana. She is currently completing an Executive Secretary (Finance) qualification at Boston City Campus in Pretoria. A woman of depth and versatility, Lindie enjoys cooking, travelling, exploring new ideas, spending time with family, and commanding the stage. Outspoken, open-minded, and deeply curious, she lives by a simple yet powerful motto: to live life on her own terms, unconfined by limitations.

As an aspiring economist, Lindie is passionate about women’s economic empowerment, particularly for women facing abuse, and about raising awareness around mental health—an often-silenced issue in many communities. She envisions a future where individuals are free to thrive beyond cycles of abuse and mental health challenges. Recently crowned Miss Classic Queen International, she shares her journey, values, and vision for her reign.

Congratulations on your crowning. How does it feel to emerge as the new Miss Classic Queen International?

It honestly feels surreal. It is always amazing when your hard work and dedication are finally recognised. I truly believe this organisation is going to help me make a meaningful impact during my year of reign.

 

Can you take us back to the moment your name was announced as the winner? What went through your mind?

I was quite blank at first—I simply could not believe it in that moment. Shortly after, it turned into overwhelming joy, especially seeing people, including the other ladies, cheering me on. It was such a beautiful and affirming moment.

 

What does the title Miss Classic Queen International represent to you personally and culturally?

For me, it is about being an inspiration in my own authentic way. It is important to seek your own unique path. We are all different for a reason, and Classic Queen International embraces that diversity. More importantly, it highlights the beauty in our differences and uses them to open doors and create opportunities.

How has your journey in the pageant world shaped the woman you are today?

My pageant journey has taught me to appreciate my abilities and to use them responsibly to create change in my community. This is a role I believe every human being has. Most importantly, it has taught me the value of sisterhood. In every competition, you meet women from different walks of life who always have something to teach you. Although it is a competition, it is vital to remember that there is life after it. Someone you meet may become a destiny helper or a lifelong sister.

 

Beyond beauty and poise, what core values do you believe this crown stands for?

As beautiful as the crown is, it symbolises duty. With such a platform, it becomes possible to make an impact on a much larger scale. It is also important to remember that you do not always need a crown or title to do good or to champion a cause close to your heart. When you genuinely have a heart for people and a willingness to be a voice for others, the responsibilities of the crown do not feel heavy.

 

Many young women look up to you already. What message do you hope to pass on to girls who aspire to follow in your footsteps?

The journey is never easy. There will be moments of doubt and discouragement, but it is important to remember why you started. Having a teachable spirit is also key—you can learn incredible things when you are surrounded by different personalities. Lastly, comparison can be tempting in competitions, but it is important to focus on your strengths and work on your weaknesses. Authenticity is essential; real growth cannot happen if you are constantly pretending to be someone else.

 

What were some of the biggest challenges you faced during the competition, and how did you overcome them?

I became ill on the second day, which is not ideal when activities require high energy and full dedication. Fortunately, I was part of an organisation that truly cares about its contestants. They ensured I received proper medical care and were very understanding. Maintaining a positive mindset also helped, because everything starts in the mind.

 

Pageantry today goes beyond glamour. What social cause or humanitarian project are you most passionate about championing during your reign?

I plan to continue my Art for Awareness project, which I started in 2021. The project uses art as a medium of communication and a form of release for people facing mental health challenges. In our culture, people are often silenced when they try to speak about their struggles, which causes them to withdraw. Art is universal and not age-specific, making it a powerful tool for expression.

How do you plan to use your platform as Miss Classic Queen International to create meaningful global impact?

I hope to expand my cause to other parts of Africa. This brand represents the continent, and with that comes the opportunity to partner with other organisations for wider reach and influence.

 

In your view, how can pageantry contribute to empowering women and promoting positive change in society?

We sometimes become too fixated on popularity and physical beauty, losing sight of what pageantry is meant to achieve. Beauty goes beyond the physical and is subjective. Women should be allowed to represent themselves authentically, without a single definition of beauty. We should also focus on developing their attributes, as these ultimately benefit society. A pageant queen has a voice and a platform, which requires humility, courage, and empathy.

 

Who or what inspired you most on your journey?

The love and support from my family, friends, and my country carried me throughout this journey. It truly takes a village. I was intentional when I started this path, knowing there would be challenges. When you set your mind and heart on something you are deeply passionate about, you will achieve it.

 

How do you balance confidence and humility while carrying such a prestigious international title?

I was raised with the principle of Botho, a core value in my country that embraces kindness, dignity, respect, and humility. When I stand on stage, I understand that I represent not only myself, but also my family and my nation. My character must reflect that. While humility is important, I should never shrink myself. As Nelson Mandela said, playing small does not serve the world.

What role do culture, elegance, and tradition play in the Classic Queen brand?

African culture plays a vital role in shaping character. This platform celebrates Africanism by allowing women from different African countries to showcase their cultures and talents on a continental stage. It fosters cultural exchange, promotes unity, and deepens understanding. Embracing our diversity as Africans allows us to see beauty instead of division. I learned so much from the other ladies—it was inspiring to see glamour fused with Africanism.

What should the public expect from you during your reign as Miss Classic Queen International?

I hope we can work together in championing this cause, because collaboration is essential. While I hold the title, greater impact can be achieved when we unite. I am grateful to be part of an organisation that supports and guides me throughout my reign to ensure we create positive change.

Finally, where do you see yourself after your reign, and how do you hope to be remembered?

I hope to be remembered as proof that anything is possible when you set your mind to it. I want to leave a legacy that inspires the next queen to do even more with the platform. Ultimately, I hope to help build a strong and enduring Classic Queen International family that extends beyond my reign.

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