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Who should measure PR? By Queen Nwabueze

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In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes.

 

 

Therefore, unless you plan and measure in a way that matters, campaign success may not be in the cards. At least, not in the way to pass the test of a true expert.

 

 

 

Let’s make this straight. Are you into the hallowed communications profession in whatever form? Never underestimate the benefits of measuring your Public relations campaigns. DON’T measure using empty or vanity metrics. Most importantly, engage an independent PR measurement and evaluation service to do the job. Employ this trio to get insights that won’t only help you with sound strategy, but would also make future campaigns planning a walkover for you.

 

 

When we hear research, evaluation or measurement in Public relations, it is important to carry them out the proper way. Yes, really.

 

 

It is abominable to burden the most junior member of your team or even yourself to just contact a few consumers and find out what they think about a thing. In the agency, in the client side, we do this shoddy research, time without number. It’s just so important that we stop already. PR measurement is serious business. Anyone who must undertake any communication research whether basic or in-depth has to be trained and certified for the job.

Are you managing a client? Do you know that merely taking a simple walk to tell your client, what value Public relations brings to him shouldn’t be your thing? You know why? You’d be biased. You don’t even know how to go about it. Pity, but you will succeed not helping yourself either. Your answers to questions would be so incomplete and jaundiced that they will lead to ill-founded programmes in all your efforts, going forward.

Wait a sec! Do we still need to beam the searchlight any further? Do we still need an answer to “Who should measure PR?” Oh no, we don’t! It’s clear: It is the job of a brand media intelligence and measurement service to do so. They are armed. You’re not. Kindly use them in e.v.e.r.y. research.

In reality, some high-end investment is needed to become competent in communications measurement and evaluation. PR measurement experts have already put in everything it takes to undertake valid research. You have not. Because of time and other resources, you may not be able to go through the drudgery, anyway.

Take for example, a strong PR measurement consultant such as P+ Measurement Services. What P+ did is exemplary. From the outset, the agency tasked itself to become a bonafide member of the International Association of Measurement and Evaluation of Communication, AMEC? Recall that AMEC is the measurement body of our glorious profession, globally. Not every PR insights and analytics consultant in Nigeria is a member, remember?

You might be wondering: “What does this do for me?” A lot! The adoption of the measurement principles endorsed by the global measurement body is what shall help you prove your value indeed. Objectivity in the quality of the measurement and evaluation is guaranteed. In everything in life, it is always advisable to use professionals for salutary results. Need we say more?

The Takeaway:

Sincerely, the measurement leg of the communications profession has remained knotty for a long time. Trained and certified external researchers like P+ Measurement Services should be your ally, every step of the way. In all honesty, hyping the benefits of using independent measurement outfits can’t be too much. P+ knows the business. Just give them the specifics of your research problem and go to sleep. 

Need to talk to someone immediately, kindly contact these hotlines: +234 -818-1928-989. Quickly, send a mail to:

info@pplusmeasurement.com.ng and get response in a minute. 

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Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

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Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

Nigerian travel content creator Alma Asinobi may not be setting a new Guinness World Record for the fastest journey across all seven continents after visa-related delays prevented her from reaching Sydney, Australia, within the required time.

In an Instagram update on Sunday, Asinobi, who is still en route to Sydney, confirmed that her total journey time would be 71 hours and 35 minutes, falling short of the current record of 64 hours, set in February 2025 by American veteran Johnny Cruz Buckingham.

Reflecting on her attempt, she noted that had she been competing against the previous record of 73 hours, set by Indian travelers in 2022, she would have surpassed it. However, multiple setbacks meant that by the time she made her announcement, she had already spent 63 hours, 54 minutes, and 33 seconds traveling, making it impossible to surpass Buckingham’s 64-hour record.

Asinobi faced numerous obstacles throughout her attempt, particularly due to visa restrictions associated with her Nigerian passport. One of the major setbacks occurred when she was denied boarding on her flight to Perth, Australia, forcing her to rebook on a later flight to Sydney.

In her Instagram post, she reflected on the challenges she encountered, including unexpected disruptions such as the Heathrow Airport fire that further complicated her travel plans.

“So close, but so far away. I may not have won this one, but we can sure win the next one together,” she wrote. “My eyes may be swollen from all the tears I’ve cried, but I promise to find moments of laughter in between.”

Despite the setback, Asinobi emphasized that her journey was about more than just breaking a record. She expressed hope that her attempt would inspire others to take on challenges, regardless of the limitations they face.

“When I land, we will catch up on lives and pour our hearts out to each other. For now, let’s finish this! I really hope this attempt was worth something for a Nigerian out there,” she added.

Now shifting her focus to her homecoming event on March 30, Asinobi aims to set another record by gathering Nigerians to sign a national flag in solidarity.

“We still have one more record to break at the homecoming event on March 30, where we will make history by signing our Nigerian flag,” she wrote. “I can’t wait to see you all there. I totally and physically cannot do that one without you, so please show up for me.”

Throughout her journey, Asinobi has been vocal about the difficulties Nigerian passport holders face, including complex visa requirements, expensive travel arrangements, and last-minute flight cancellations. Her experience has sparked widespread discussions on passport inequality and the barriers restricting global mobility for citizens of certain countries.

While she may not be taking home the Guinness World Record, Asinobi’s attempt has garnered widespread support, with many rallying behind her efforts.

“You did win! A personal win, a win for Nigerians, a win for me as a fellow Black girl navigating the world without passport privilege,” one supporter commented on her post.

Despite the challenges, Asinobi remains determined to continue making history and inspiring others to push beyond their limitations.

 

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Those who wronged you may never say “I’m sorry” – Prudent Ludidi

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Those who wronged you may never say "I'm sorry" - Prudent Ludidi

Those who wronged you may never say “I’m sorry” – Prudent Ludidi

 

 

Ladies and gentlemen,

Today, I want to talk about something that can be difficult to accept, those who wronged you may never say “I’m sorry.”

 

Those who wronged you may never say "I'm sorry" - Prudent Ludidi

We’ve all been hurt by someone at some point in our lives. And often, we hold onto that hurt, and hope in waiting for the person who wronged us to acknowledge their mistake and apologize.

But the truth is, that apology may never come.

It’s hard to accept because we feel like we deserve closure. We deserve to hear that the person who hurt us regrets their actions.

But closure is not something someone else gives you. Closure is something you give yourself.

You have the power to choose:

Choose to heal, even if they never acknowledge their wrongdoing
Choose to move forward, even if they never make amends

Forgiveness doesn’t mean forgetting what happened. Forgiveness means releasing the hold that person has on you.

Forgiveness means taking back control of your life.

You don’t need someone else’s apology to move on. You don’t need someone else’s validation to heal.

You are strong enough to do it on your own.

And when you do, you’ll find peace. You’ll find freedom.

Remember, holding onto anger and resentment only hurts you. It doesn’t change the past.

But forgiveness can change your future.

So, don’t wait for someone else to say “I’m sorry.” Say it to yourself: “I’m sorry that happened to me, but I’m moving forward.”

Say it loud and clear: “I deserve to heal. I deserve to be happy.”

Take back your power. Take back your life.

Move forward with courage and faith.

You got this.

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LSACA, HEFAMAA,NAFDAC ,AVILA NATURALLE,OTHERS SET TO RECEIVE AWARDS AT THE WEST AFRICA SPA AND COSMETOLOGISTS RECOGNITION AWARD 2024

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LSACA, HEFAMAA,NAFDAC ,AVILA NATURALLE,OTHERS SET TO RECEIVE AWARDS AT THE WEST AFRICA SPA AND COSMETOLOGISTS RECOGNITION AWARD 2024

 

The west Africa Spa and cosmetologists recognition Award ,the first of its kind in Africa an event collaboration with Ghana Cosmetics Association holds at the prestigious Oriental Hotel lagos

An industry based award to honor legends ,stakeholders and cosmetologists in the beauty Industry ,Regulators and health Agencies

The organisers of the programme is poised with the development of this sector within the west Africa region using quality , safety and Professionalism as a watchword in the quest for products promotion and distribution.

The award will be used to promote individuals and brands in the Beauty Sector who have given their best in the development of beauty in west Africa.

As the drive for continental free trade Area hots up ,the founder of the programme Mr Chukwumah Emmanuel a Public Health Practitioner and the National President of Professional Association of Spa and Cosmetologists in Nigeria says that the perspective of this event is centered on encouragement and Networking within the sub region.

Other awardees for this event include Lagos Safety Commission, Beauty West Africa,and America Nigeria chambers of Commerce

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