{"id":69500,"date":"2021-03-09T15:30:36","date_gmt":"2021-03-09T14:30:36","guid":{"rendered":"https:\/\/saharaweeklyng.com\/?p=69500"},"modified":"2021-03-09T15:30:36","modified_gmt":"2021-03-09T14:30:36","slug":"burger-kings-international-womens-day-tweet-goes-down-in-flame","status":"publish","type":"post","link":"https:\/\/saharaweeklyng.com\/burger-kings-international-womens-day-tweet-goes-down-in-flame\/","title":{"rendered":"Burger King’s International Women’s Day Tweet Goes Down In Flame"},"content":{"rendered":"
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\u201cWomen belong in the kitchen.\u201d For Burger King\u2019s United Kingdom division, those five words tweeted on International Women’s Day prompted a day of flame-grilled outrage from social media users.<\/strong><\/p>\n

 <\/p>\n

The tweet was meant to be a humorous tease for a campaign promoting a cooking scholarship for female employees, but it fell flat.<\/p>\n

https:\/\/twitter.com\/kendallybrown\/status\/1368959876966342662?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1368959876966342662%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fembedly.forbes.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3D3ce26dc7e3454db5820ba084d28b4935schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fkendallybrown%2Fstatus%2F1368959876966342662image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fabs.twimg.com252Ferrors252Flogo46x38.png26key3D3ce26dc7e3454db5820ba084d28b4935<\/a><\/p>\n

Follow-up tweets put the first tweet in context: \u201cIf they want to, of course.\u00a0Yet only 20% of chefs are women.\u00a0We’re on a mission to change the gender ratio.\u201d<\/p>\n

Unfortunately for Burger King, many Twitter users never got past that first tweet, which hung there for hours and attracted a litany of abusive comments.<\/p>\n

The fast-food giant\u2019s social media team spent the rest of the day issuing explanations and apologies, and finally removed the tweet.<\/p>\n

The campaign worked much better in print. In the United States, the Burger King Foundation ran a full-page ad yesterday in the\u00a0New York Times<\/em>\u00a0with the same headline, \u201cWomen belong in the kitchen,\u201d emblazoned above the fold in a huge font.<\/p>\n

The ad offered immediate context through the copy: \u201cFine dining kitchens, food truck kitchens, award-winning kitchens, casual dining kitchens, ghost kitchens, Burger King kitchens. If there\u2019s a professional kitchen, women belong there.\u201d<\/p>\n

The ad continued: \u201cBut can you guess who\u2019s leading those kitchens these days? Exactly. Only 24% of chef positions in America are occupied by women. Want to talk to head chefs? The number drops to fewer than 7%.\u201d<\/p>\n

Like many fast-food brands, Burger King has enjoyed a boost in popularity during a pandemic when drive-through lanes became a socially distant solution for hungry travelers and hometown diners alike.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWomen belong in the kitchen.\u201d For Burger King\u2019s United Kingdom division, those five words tweeted on International Women’s Day prompted a day of flame-grilled outrage from social media users.   The tweet was meant to be a humorous tease for a campaign promoting a cooking scholarship for female employees, but it fell flat. https:\/\/twitter.com\/kendallybrown\/status\/1368959876966342662?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1368959876966342662%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fembedly.forbes.com%2Fwidgets%2Fmedia.html%3Ftype%3Dtext2Fhtmlkey%3D3ce26dc7e3454db5820ba084d28b4935schema%3Dtwitterurl%3Dhttps3A%2F%2Ftwitter.com%2Fkendallybrown%2Fstatus%2F1368959876966342662image%3Dhttps3A%2F%2Fi.embed.ly%2F1%2Fimage3Furl3Dhttps253A252F252Fabs.twimg.com252Ferrors252Flogo46x38.png26key3D3ce26dc7e3454db5820ba084d28b4935 Follow-up […]<\/p>\n","protected":false},"author":2,"featured_media":69501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[7],"tags":[2248,1513,446,2249],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/saharaweeklyng.com\/wp-content\/uploads\/2021\/03\/burger-king.jpg?fit=959%2C607&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6Suws-i4Y","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/posts\/69500"}],"collection":[{"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/comments?post=69500"}],"version-history":[{"count":1,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/posts\/69500\/revisions"}],"predecessor-version":[{"id":69502,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/posts\/69500\/revisions\/69502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/media\/69501"}],"wp:attachment":[{"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/media?parent=69500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/categories?post=69500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saharaweeklyng.com\/wp-json\/wp\/v2\/tags?post=69500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}