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Meet the Huge Brain behind Adron Homes Commercials, Oluwakemi Arewa, Group Head, Brand and Corporate communications  + How she became a Media Guru with 14 years of robust experience

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When one take a good look at the TV Commercials, Radio Commercials and some of the media skits of Adron Homes; the groundbreaker homes merchant in Africa, one would begin to wonder if the brains behind them are not Nigeria’s, such quality as believed comes from foreigners who are vast in that aspect but shockingly, the brain behind them isn’t far-fetched, they are all the ideas and contents of Oluwakemi Arewa, the Group Head, Brand and Corporate communications for Adron Group; she also doubles as PR executive and consultant for the leading real estate merchant.

Oluwakemi Arewa didn’t just come into the business from nowhere; she has been into the Media world for over 14 years of serious practice. She started in 2005 with Eko FM, after having her National Diploma Programme at the Nigerian Institute of Journalism, she started three different programs with EKo FM, she later joined Continental TV services; owners of TVC and Radio Continental and got promoted six     months later as a presenter on radio, and on TV. She had a radio program called entertainment weekly, a TV program called showbiz weekly, and was also reporting the news, due to her potentials. All these happened between 2007 – 2009.

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For her, working for Adron Homes isn’t just about how much she is paid; it’s about adding value to humanity.

In her words ‘’ Adron Homes and Properties is the number 1, I joined Adron because of its vision in terms of meeting shelter needs. I saw the vision and the passion and also the value they add.

I believe in value, it comes before money, if you add value, people will respect you. I calls Aare Adetola Emmanuel (GMD) my dad because whenever I look at him, I see intelligence, I see a mentor, I see an Inventor, because he’s is hardworking, and also a philanthropist who has affected our society in a positive way. The upmost trust he placed in my abilities makes me always go the extra miles to get things done, I do overtime because I connect to his vision and objectives. It’s a privilege to be at this position’’.

It would be recalled that Adron Homes held one of the biggest concert of 2018 recently called ‘Festival of Lemon’, the concert remains one of the most talked about and this is due to the kind of commercials that were put out to make people get to know about it even before it took place; the kudos goes to her and her content. She also spoke about how she went about it and also one of the promo she worked on.

“Festival of lemon was big; we had a lot of advantage because we put together the programme for staff and clients. We deployed an emotional approach to advertising and also played with numbers.

We created an exciting and informative content for TV and radio via the use of jingles and of course we also talked about bonuses, benefits and free gifts

Everyone was really interested because everything we talked about on TV and radio was genuine.

It was big, we had to use what we have; we have the A list artists, so we used them to create content. For TV, we used their songs; there’s was a voice over that talked about the benefits, aside the fact that we were giving land, we gave home appliances too; everyone would want to benefit.

For the Independence promo, we played on the strategy of product benefit and bonuses while telling stories adaptable to each of our ambassadors, this made it easy for the public to relate with the brand.

However, it is not just out of ordinary that one cooks up such amazing contents, she talked about what inspires her.

‘’God is my inspiration, I draw my inspiration from him; when I pray, I see things; when I read the bible, I see things, it’s like they are putting a video of things I need to do in my head, I hear things when I’m working, I just feel it, that’s why I don’t stop, I don’t get distracted, and it’s also a matter of exposure. If you are a content person, you need to read wide, look at what people do, I watch what other companies does, I see how they organize their advert, it might not be the same way but you will get your creativity and put things together’’

She also speaks about her next level

I want to emerge, evolve and take over, my vision is to be the next big thing in the world of PR in Nigeria and beyond, I’m looking forward to becoming a global champion in the world of PR and advertising. This requires that I constantly upgrade myself, my skills and the knowledge I have right now. It’s very important because, to be the light in any sector you have to shine and to shine you need to be connected to constant energy. Energy in real sense simply means information, skills upgrade, and constant education

When you stop learning, you start dying. So for me, I’m constantly taking steps to progress.

 

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You’re wicked,$720k for school fees in advance,”U dey take Kogi people play football” -prophet Ikuru

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By Collins Nkwocha

The prophetic Hall of fame, prophet Godwin Ikuru of Jehovah Eye Salvation Ministry, Lagos has reiterated that the former governor of Kogi state, Yaya Bello is a heartless, callous and wicked criminal that shouldn’t be allowed to go unpunished.

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This is coming after the latest revelation that Bello withdrew $720k from the state funds to pay for his child’s school fees in advance by the EFCC chairman.

The handsome prophet who was visibly annoyed with the revelation by the EFCC boss said ” yaya Bello don pocket Kogi people so Tay e dey take them play football, this is wickedness,you have embezzled to the level that you don’t even know what else to use to embezzle anymore that you had to withdrew $720k for your child’s school fees in advance,you should be ashamed of yourself”.

He praised the EFCC chairman for doing a good job and helping the nation to recover her looted resources.He praised the president, Bola Ahmed Tinubu for helping the nation in the fight against corruption.

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Keep your mouth shut, you are the real criminal, you don’t have respect for elders, Prophet Ikuru blasts Yahaya Bello

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By Collins Nkwocha

 

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The prophetic Hall of fame, prophet Godwin Ikuru of Jehovah Eye Salvation Ministry, Lagos  has blasted the former governor of Kogi state, Yaya Bello for evading arrest and making nasty comments about the government and EFCC.

 

The prophet was visibly angry that Bello went into hiding and started attacking the government and EFCC with nasty words.He said “yaya Bello does not have respect for elders,in facts he’s not fit to contest for any political position in Nigeria or hold any political position in Nigeria anymore, he’s a real criminal,yet, he’s still talking, he doesn’t not have respect for elders.Ododo should also be punished for aiding a criminal”

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Bello was declared wanted by EFCC after evading arrest, he’s been on fugitive since then,many people advised him to submit himself for investigations and clarifications.Nigerians are eagerly waiting to see how this saga will end.

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Nigeria Launches New Fiscal Incentives to Revitalise Oil & Gas Sector, Aiming to Attract $10 Billion Investment

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Nigeria Launches New Fiscal Incentives to Revitalise Oil & Gas Sector, Aiming to Attract $10 Billion Investment

Nigeria Launches New Fiscal Incentives to Revitalise Oil & Gas Sector, Aiming to Attract $10 Billion Investment

 

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… as FG endorses consolidated guidelines

 

 

 

 

 

 

 

 

 

Sahara Weekly Reports That Today, in a move to further revitalise the oil and gas industry’s contribution to the Nigerian Economy, Wale Edun, OFR, Minister of Finance and Coordinating Minister of the Economy, presided over a signing ceremony at the Federal Ministry of Finance headquarters in Abuja endorsing the Consolidated Guidelines for the implementation of Fiscal Incentives for the Oil & Gas Sector – a cornerstone of the Presidential Directive aimed at enhancing the Nigerian oil & gas sector’s global competitiveness whilst stimulating economic growth.

 

 

 

 

Nigeria Launches New Fiscal Incentives to Revitalise Oil & Gas Sector, Aiming to Attract $10 Billion Investment

 

 

 

 

 

As disclosed during the signing, the Presidential Directives were developed and coordinated by the Special Adviser to the President on Energy, Mrs. Olu Verheijen to ensure a competitive framework for the Nigerian oil & gas industry. These Consolidated guidelines for the fiscal incentives are based on extensive collaboration across Finance and Petroleum Ministries and involved several key regulatory bodies including the Federal Inland Revenue Service (FIRS), the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA).

 

According to Mrs. Verheijen, these new measures have been designed to deliver a competitive Internal Rate of Return (IRR) for Oil & Gas Projects and attract over $10 billion in new investments within the next 12-18 months. They also underscore Nigeria’s commitment to reaching its long term oil production target of 4 million barrels per day whilst enhancing the reliability of gas supply for to boost export earnings and fuel Nigeria’s industrialization.

 

Mrs. Verheijen disclosed that among the guidelines signed were the NUPRC Guideline on Hydrocarbon Liquids Content in a Non-Associated Gas (NAG) Field, essential for accurately categorising and quantifying the hydrocarbon liquid content in these fields. Additional guidelines focused on the applicability of tax credits and allowances for Non-Associated Gas Greenfield Development and the Midstream Capital and Gas Utilization Allowance, providing taxpayers with clarity on the computation of these benefits.

 

HM Edun, in his remarks, thanked President Bola Ahmed Tinubu for signing the directive in February 2024 to engender growth in the Nigerian oil and gas sector, which had stagnated for over the last decade. He also emphasised the potential of the guidelines, saying, “The idea is to create an atmosphere conducive to international competitiveness such that investment comes in. And in this case, we know it’s foreign direct investment”.

 

The signing ceremony was attended by various stakeholders, including NNPC Limited, Oil Producers Trade Section (OPTS) and the Independent Petroleum Producers Group (IPPG), further highlighting Nigeria’s unified approach toward reinvigorating its oil and gas sector.

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