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From Beach to Baskets: Shoprite Checkers’ Jet Ski Delivery Turns Heads in Cape Town
From Beach to Baskets: Shoprite Checkers’ Jet Ski Delivery Turns Heads in Cape Town
In an innovative marketing move that has captured the imagination of South Africans, Checkers, part of the Shoprite Group Holdings, has tested out the use of jet skis for grocery deliveries. The unique service was recently spotted on the beaches of Clifton, Cape Town, where a branded Checkers Sixty60 jet ski delivered ice lollies to a boat, ensuring they remained perfectly frozen during delivery. The video of the branded jet ski in action quickly went viral on social media, amassing over 1.6 million views and sparking widespread interest in the new initiative.
An Innovative Beach Delivery Concept
The innovative jet ski delivery was part of the Checkers Sixty60 campaign, which aims to highlight the speed and convenience of its grocery delivery service. Videos of the jet ski at Clifton Beach drew widespread admiration, with many commenting on the “flippen brilliant” idea. Aqeela Jayy, one social media user, called it a “brilliant innovative plan,” while others marveled at how it could enhance beach outings, allowing beachgoers to order food and drinks directly to their location.
Checkers’ jet ski delivery service was showcased in an ad where the jet ski quickly navigated the water to deliver goods, including ice lollies, to a boat in a demonstration of just how fast the service could be. The company’s cheeky slogan, “Checkers will literally cross the ocean for you,” caught the attention of many who were eager to see if this service would become a permanent feature at the beach.
A Growing Social Media Frenzy
The idea of a jet ski delivering goods sparked excitement, with many social media users expressing a desire to see the service officially rolled out in time for Boxing Day (December 26). This holiday typically sees thousands flock to the beaches in Cape Town, and many eagerly questioned whether the service would be available at popular beach spots.
Rashied Mohammed Salie, a social media commenter, described the service as “world-class,” stating that he would use it every time he visited the beach if it were available. He painted an image of a future where beachgoers could enjoy a cold beverage or snack delivered directly to them by a jet ski, making it a perfect addition to summer outings.
However, not everyone was convinced. Several users questioned the practicality of the service. One comment raised concerns about how the delivery driver would locate customers among the crowds of beachgoers, especially during the busy holiday season. Monique Gedult questioned how jet skis would navigate the crowded waters, especially with hundreds of people frequenting popular beaches.
Concerns from Local Businesses
While some beachgoers welcomed the convenience of jet ski deliveries, others, like Michail Adams, a beach ice cream vendor at Camps Bay, expressed concern about the potential impact on small businesses. Adams, who relies on his beach trading permit to support his family, argued that larger retailers like Checkers might harm the livelihoods of small traders by offering easy, online food delivery services.
Adams emphasized that the essence of a Cape Town beach experience lies in purchasing from local vendors who provide a unique, hands-on experience. “It’s frustrating that big shops are taking business away from small traders,” Adams said, noting that many people prefer the variety of options available through online orders, which could potentially hurt small vendors who already face competition from large retailers.
A Marketing Masterstroke
Despite the concerns from local businesses, many social media users saw the jet ski delivery as an inventive way to market Checkers’ Sixty60 service, which promises quick grocery deliveries. Joel Steenkamp, a social media user, praised the timing of the campaign, saying, “People are beaching, what better way to market your brand than using a jet ski?” The idea of capturing selfies with a delivery driver on a jet ski further fueled the excitement surrounding the campaign.
Other users, like Charl Bremmer, emphasized that the key message behind the jet ski delivery was Checkers’ commitment to speed and convenience. “The message here is obviously that they are super fast with deliveries, and that it’s as fast as a jet ski,” Bremmer said, acknowledging the playful marketing approach.
A Fun, Yet Practical, Campaign
As the jet ski deliveries continue to gain attention, questions remain about the feasibility of rolling out this service on a larger scale. Would it work at all beaches, or would it be restricted to certain locations? Could it be expanded to include other summer destinations like Muizenberg or Strandfontein?
While some question the logistics and practicality of using jet skis for grocery deliveries, others are simply enjoying the novelty of it. With Checkers showing that they’re willing to explore unconventional methods to stand out in the competitive retail market, the jet ski campaign has definitely made waves, both online and in the water.
FirstBank Introduces Exclusive 500-Seater Bleacher at Carnival Calabar & Festival 2025
Lagos, 26 December 2025 – FirstBank, West Africa’s premier financial institution and financial inclusion services provider, has officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling a landmark addition set to redefine the carnival experience — the first-ever private premium seating area at the event.
The highlight of FirstBank’s participation is the construction of a 500-seater premium bleacher, designed to provide comfort, safety, and an elevated viewing experience for carnival enthusiasts.
Speaking on the sponsorship, the Acting Group Head Marketing and Corporate Communications, FirstBank, Olayinka Ijabiyi, noted that the carnival aligns with the Bank’s First@Arts initiative, a platform dedicated to supporting the creative arts value chain across Nigeria. He said, “We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self-expression, social reflection and cultural exchange. Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts.”
“As part of our sponsorship this year, we are introducing the first-ever private 500-seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees,” Ijabiyi added.
The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, also commented on FirstBank’s sponsorship. “FirstBank’s involvement is a strong demonstration of private-sector support for culture and tourism. This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” he said.
The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, the appointed Official Marketer responsible for brand partnerships, promotional engagements, and ticket sales. Okhma Global Limited has partnered with the Cross River State government in delivering Carnival Calabar & Festival for over ten years, playing a key role in strengthening the carnival’s commercial growth and global visibility.
Alpha Morgan Bank Backs Cultural Preservation at the 2025 Iganmode Festival
Alpha Morgan Bank has reaffirmed its commitment to cultural preservation and community development as one of the major sponsors of the recently concluded Iganmode Cultural Festival (Odun Omo Iganmode) held in Sango-Ota, Ogun State.
The annual festival, a landmark cultural celebration in the ancient town of Ota, showcased the rich heritage, history, and identity of the Awori people. The event came alive with vibrant displays of traditional music, dance, colourful regalia, and performances that reflected the deep-rooted customs and values of the community.
Alpha Morgan Bank’s sponsorship followed closely on the heels of the recent launch of its Sango-Ota branch, further underscoring the Bank’s dedication to supporting local initiatives, promoting indigenous culture, and fostering sustainable community development in Ota and its environs.
The ceremony attracted an impressive array of dignitaries, including former President of Nigeria, His Excellency Chief Olusegun Obasanjo; Deputy Governor of Ogun State, Engr. (Mrs.) Noimot Salako-Oyedele; and the Olota of Ota, His Majesty, Prof. Adeyemi Obalanlege, alongside several other traditional rulers and members of royal households from across the state. Their presence highlighted the cultural and historical significance of the festival to Ogun State and the wider Yoruba nation.
Alpha Morgan Bank’s participation as a major sponsor reflects its broader corporate vision of strengthening community values and supporting initiatives that promote Nigeria’s rich cultural heritage. The Bank joined thousands of attendees in celebrating a festival that continues to serve as a symbol of unity, pride, and cultural continuity for the people of Ota.
The 2025 edition of the Iganmode Festival was widely acclaimed as a success, leaving guests and participants with lasting impressions of a colourful, well-coordinated celebration that honoured tradition while fostering communal harmony.
*12 Days of Christmas with 5 for 5 Rewards: Celebrating the Season the Wema Way*
December is a season built on gratitude, reflection, and giving. It is a time when small gestures carry deeper meaning and everyday moments turn into shared joy. At Wema Bank, this spirit of the season has inspired the launch of 12 Days of Christmas with 5 for 5 Rewards, a festive campaign created to celebrate customers who continue to make the Bank part of their daily lives.
Running from December 14 to December 25, 2025, the campaign is designed to reward simple, everyday banking while spreading cheer across homes and communities. For twelve days, 33 customers will be rewarded daily with five thousand naira each when they fund their accounts with five thousand naira.
The idea behind the campaign is simple in action but thoughtful in intent. It recognises that during the festive period, every extra support counts. Whether it is preparing for family gatherings, running errands, or planning end-of-year activities, Wema Bank is turning routine transactions into moments of delight.
To take part in the 12 Days of Christmas with 5 for 5 Rewards, customers only need to fund their accounts with five thousand naira through any of the following channels:
ALAT app
*945#
Debit cards
Once the account is funded with five thousand naira, they get an additional five thousand naira as a reward.
Beyond the rewards, the 12 Days of Christmas with 5 for 5 Rewards reflects Wema Bank’s broader commitment to customer-centric banking. It reinforces the Bank’s focus on creating experiences that go beyond transactions, especially during moments that matter most to customers.
As the year draws to a close, Wema Bank is inviting customers to enjoy the festive season knowing that their loyalty is valued and celebrated. With every transaction, the Bank continues to find new ways to connect, appreciate, and give back during a season defined by generosity.
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