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Can Musawa turn around Ministry of Culture and Creative Economy? By Akeem Atoyebi

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1 year ago

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Can Musawa turn around Ministry of Culture and Creative Economy? By Akeem Atoyebi

Can Musawa turn around Ministry of Culture and Creative Economy?

By Akeem Atoyebi

 

The bane of development of the country called Nigeria is the overriding importance attached to politics, cronyism, patronage over competence in political appointments.

The foregoing is one of the cardinal submissions of Professor Richard Joseph in his seminal book: Prebedan Politics in Nigeria.

The Ministry of Arts, Culture, Tourism and Creative Economy is one of the most important in the country given the primacy of the triad on which the ministry stands.

The minister in charge of this sensitive ministry without prejudice is said to be brilliant lawyer, but analysts have doubted her suitness for the ministry of Arts, Culture, Tourism and Creative Economy.

This reservation came early, but it would seem the retardation, lack of creative activity, immense inability to harness the potential of the triad of the ministry: arts, culture and tourism – may have validated the position and doubts of those who earlier criticised her appointment as evidence of politics trouncing competence.

Professor Adeagbo Moritiwon a political scientist told this medium that ” the earlier Musawa is removed the better for the creative economy. Let me be frank with you that woman is a misfit in the ministry, she may do well if moved to another ministry because no one doubts her brilliance. When she was a columnist at Daily Trust I always followed her incisive commentary. Arts, Culture, Tourism, and the Creative Economy economy can generate money for Nigeria but I doubt her knowledge of what it takes to run the ministry to efficiency and money generation.

The Nigerian government has set a goal of generating $100 billion from creative sector involving tourism, culture and creative economy by 2030.

Dr. Funke Akinmade, a theatre arts scholar noted that “the creative economy has enormous potential to generate money but only waiting for creative manager as minister to harness the resources and potential therein.

The creative economy is already Nigeria’s second-largest employer, and it could create more jobs by 2025 if well harnessed.

GDP

The tourism industry can generate foreign exchange for Nigeria, which can boost the country’s foreign reserves. There are many countries of the world that rely solely on tourism.

Already the Tinubu administration approved the establishment of the Creative and Tourism Infrastructure Corporation.
The government is focusing on monetizing intellectual property and generating revenue from cultural and tourism assets.
It’s also creating access to international markets for Nigerian creative products and talent.

For clarity, creative economy includes arts, crafts, festivals, museums, libraries, and more.
But these enormous potentials are in danger of not being realized as a result of the Minister in charge, Akinmade declared in her chat with this medium.

Since the appointment of Barrister Hannatu Musa Musawa as Minister of Culture and Creative Economy and Lately Tourism, the Ministry has been lackluster.

Analysts pointed out her lack of charisma, inability to bond with practitioners and stakeholders, her insistence on spotlights and press conferences when there’s actually nothing to showcase.
” Honestly it’s like a land full of gold lying fallow”, Akinmade continued, raising fears of possible collapse of the Ministry if President Tinubu failed to bring in capable hand to run the otherwise promising Ministry vitiated by incompetence of the current manager.

One commentator Frank Nwete said that “She is overwhelmed by an industry that presents plenty of advantages and numerate creative, hard-working Nigerians in the private sector and dwarfed by her own fears and inadequacies.

” I won’t waste my time highlighting many of her assumed operational deliverables, which are works of sorcery and kitted from the kitchen of black magic, painted in dramatic colours of deception and grandstanding.

” It’s indeed in the public space that her first ever and last stakeholders meeting targeting solely the creative community failed flat because madam minister had no Intel on how the creative community in Nigeria struggled without help from government to brace into international recognition and influence.

“Her ground zero operational evangelical approach stirred up bitterness and irked both public and private sector institutional memories minders

“How can a learner tell experienced drivers the mechanism of driving a bus on a busy highway, not minding that there were established institutional regulations and ethos before the learner came to be.
Though the above criticism by Nweke might appear harsh, many stakeholders are agreed that she has not done well.

“With over thirteen agencies under the ministry, the Minister that can effectively harness the potential must certainly be a person of long standing presence in the creative ecosystem, who has not only the experience but the drive and enthusiasm to make a difference”, Professor David Onieatan, a culture enthusiast and literary scholar told this newspaper.

Musawa has been accused of policy grandstanding, and many have pointed out her determination to work and operate outside government structured administrative ecosystems as one of the reasons for the alleged dislocations and dysfunctional in the system in the past two years.

Nweke said ,”Sadly, how she survived the last cabinet reshuffle speaks volumes of the seriousness and promises of President Ahmed Tinubu to harness the economic values of the industry.

In the last two years, Hannatu Musa Musawa ranks tops as the most travelled minister in this president Tinubu administration, allegedly on government funds without identifiable deliverables.

Early in the week a viral video called for the sacking of an alleged Hannatu Musa Musawa appointed Director of General Services by the ministry workers. The video trended all over . The Ali Abu Sufiyanu ( the Director General Services) must go calls was another embarrassment.

There have been a lot of controversies, but the icing on the cake is the near revolt of the staff of the ministry seen in form of protest calling for the sack of Ali for incompetence and a slew of grievances that bother on contracts awards without due process.
It’s high time the President reviewed her appointment by moving her to another ministry and bring a competent hand.

Atoyebi a journalist wrote in from Lagos

Related Topics:

Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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Blue Lagos Launches Community Sensitisation and Engagement Campaign in Riverine Areas

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20 hours ago

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April 15, 2026

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Blue Lagos Launches Community Sensitisation and Engagement Campaign in Riverine Areas

 

 

Blue Lagos has officially commenced its community sensitisation and engagement campaign across riverine and coastal communities in Lagos State.

 

The initiative is designed to amplify the voices of underserved communities, raise awareness on civic responsibilities, and highlight the unique challenges faced by residents living along the waterways.

 

Through on-ground interactions and digital advocacy, Blue Lagos aims to foster inclusive participation and ensure that no community is left behind.

 

Speaking on the campaign, The Director of Mobilisation & Community Engagement for the Blue Lagos Team, Hon. Ashade Abdul-Salam emphasized the importance of engaging directly with residents to better understand their daily realities, from access to basic services and transportation challenges to opportunities for development and improved governance.

The campaign will feature community visits, short sensitisation videos, interactive sessions, and stakeholder engagement, all geared towards empowering residents with the knowledge and tools to actively participate in shaping their future.

 

Blue Lagos calls on riverine and coastal residents to take advantage of this initiative, share their experiences, and stay informed on civic processes, including voter registration and community development programs.

 

This campaign marks a significant step towards building stronger connections between communities and decision-makers, while promoting inclusive growth across Lagos State.

For media inquiries, please contact:

Blue Lagos Team via email: [email protected]

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One Universe Launches to Redefine How People Find and Pay for Trusted Services

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21 hours ago

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April 15, 2026

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One Universe Launches to Redefine How People Find and Pay for Trusted Services

 

 

One Universe, a new trusted digital marketplace designed to connect people who need services with skilled professionals, has officially launched and is now available for download on the Apple App Store and Google Play Store.

 

Built to solve the everyday challenge of finding reliable service providers, One Universe brings trust, convenience, and transparency into one seamless platform. From beauty and lifestyle services to technical, creative, and professional support, users can now discover verified professionals, agree on terms, and complete payments securely – all within the app.

 

A Safer, Smarter Way to Get Things Done

 

One Universe was created to eliminate uncertainty in service transactions. The platform enables buyers to find professionals, chat directly, agree on pricing and timelines, and make payments securely. Funds are held safely until the job is completed, ensuring protection for both parties.

 

Empowering Professionals to Grow

 

For service providers, One Universe offers a powerful opportunity to showcase skills, receive referrals, build credibility through reviews, and access more customers without the usual barriers. Professionals can focus on delivering quality work while the platform supports visibility, trust, and secure payments.

 

Introducing the One Universe Recruiter Program

 

As part of its launch, One Universe is rolling out the Recruiter Program, designed to reward individuals who help grow the community. Recruiters earn incentives by inviting people to join the platform – especially buyers seeking services – thereby helping professionals get more jobs while expanding the ecosystem. The program turns everyday referrals into real value and shared growth for all participants.

 

Key Features Include:

 

• Verified professionals across multiple service categories

• Secure in-app payments with buyer and seller protection

• Transparent pricing and direct communication

• Ratings and reviews to build trust

• A growing community driven by referrals and reputation

• Incentives through the Recruiter Program for community growth

 

*Now Available on iOS and Android*

 

One Universe is now live and ready for use. Individuals and businesses are encouraged to download the app, explore services, and experience a smarter way to connect and transact.

 

Download One Universe today:

Apple App Store

https://apps.apple.com/au/app/one-universe/id6753012310

 

Google Play Store

https://play.google.com/store/apps/details?id=com.oneuniverse.oneuniverse

 

About One Universe

One Universe is a trusted digital marketplace built to connect people with skilled professionals, making service discovery, engagement, and payment simple, safe, and reliable. The platform is committed to empowering service providers while giving users confidence and peace of mind.

 

Media Contact:

www.oneuniverse.ng

[email protected]

08083327368

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Adron Homes Unveils Sallah Mega Promo with 30% Discount and Exciting Gift Rewards for Subscribers

Published

3 days ago

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April 13, 2026

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Adron Homes Unveils Sallah Mega Promo with 30% Discount and Exciting Gift Rewards for Subscribers

 

As the festive spirit of Eid al-Adha (Sallah) approaches, Adron Homes & Properties, Nigeria’s leading real estate company, has announced a nationwide Sallah Mega Promo designed to reward subscribers with unbeatable discounts, flexible payment plans, and exciting gift items.

The limited-time promotional campaign aims to empower Nigerians to celebrate the season of sacrifice with both joy and long-term investment security by making property ownership more accessible and rewarding. Subscribers can enjoy a 30% discount on all plots across Adron estates nationwide, alongside a flexible payment plan of up to 36 months. In addition, clients can spread their initial deposit over four months, easing financial pressure while securing valuable real estate assets.

According to the company, the Sallah promo reflects its continued commitment to providing affordable housing solutions while rewarding both new and existing clients during key festive periods.

“Sallah is a time of giving, sacrifice, and celebration. At Adron Homes, we believe there is no better time to empower families and investors with the opportunity to own land while also receiving valuable gifts that enhance their celebration,” the company stated.

As part of the promo, subscribers will enjoy a wide range of gift rewards tied to their payment milestones. Platinum plot subscribers stand to receive items such as bags of rice ranging from 10kg to 50kg, food packs with chicken and seasoning, goats and rams for Sallah celebrations, and even a cow or a double-door refrigerator for high-value subscribers. Compact plot subscribers will also benefit from gift items including bags of rice, vegetable oil, cartons of noodles, goats, and other household essentials designed to support festive celebrations.

Over the years, Adron Homes & Properties has remained at the forefront of real estate development in Nigeria, consistently delivering affordable luxury and flexible payment structures tailored to a wide range of investors. The Sallah Mega Promo further reinforces the company’s mission to democratize property ownership while strengthening its relationship with clients through value-driven initiatives.

Prospective subscribers are encouraged to take advantage of this limited-time offer by contacting Adron Homes through its official channels.

📲 WhatsApp: +234 805 101 1951
🌐 Website: Adron Homes Official Website

With the Sallah season fast approaching, this promo presents a unique opportunity for Nigerians to celebrate meaningfully by securing their future through real estate investment while enjoying generous festive rewards.

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