society
The Price of Distraction: Why Athletes Earn Millions While Scientists Beg for Grants
The Price of Distraction: Why Athletes Earn Millions While Scientists Beg for Grants.
By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com
In a world increasingly ruled by VIRALITY and VISIBILITY, we now live in an age where an athlete can kick a ball and earn $50 million, while a scientist who has spent 15 years decoding cancer cells is forced to chase elusive grants and public donations. A society that rewards ENTERTAINMENT more than ENLIGHTENMENT isn’t just broken, it is dangerously distracted. This isn’t merely unfair; it is deliberate, systemic and deeply telling of our global priorities. The uncomfortable truth? The world does not reward MERIT, it rewards ATTENTION.
Visibility Over Value: The Modern Equation. Doctors heal. Scientists invent. Teachers build the minds of the future. In a world driven by clicks, shares and dopamine-fueled algorithms, none of this guarantees wealth or recognition. Instead, we idolize athletes, influencers and reality stars, not because they offer deeper value to society, but because they command our attention.
As Prof. PLO Lumumba rightly said, “A nation that spends more on entertainers than on educators is a nation that chooses ILLUSION over INSTRUCTION.” And indeed, most nations today spend exponentially more on spectacle than on science. In essence, we are no longer in a MERITOCRACY. We are in an “ATTENTION-OCRACY.”
Science Saves. Sports Sells. Let’s be fair, sports play an important role in uniting people, promoting health and entertaining the masses; but consider this: while Lionel Messi reportedly earned over $130 million in 2023 from club salary, endorsements and bonuses, the average postdoctoral researcher in a cancer lab earns less than $60,000 a year.
Why the disparity? Sports is a global, emotional, easily packaged spectacle. It is easier to market a Ronaldo jersey than to explain how CRISPR-Cas9 technology is revolutionizing gene therapy. It is easier to sell highlight reels than PEER-REVIEWED JOURNALS. This is not a JUDGMENT of ATHLETES; but a critique of a system that commodifies attention and PUNISHES the PURSUIT of TRUTH, INNOVATION and HEALING.
Who Really Pays the Athletes? Not the GOVERNMENT. Not TAXPAYERS, but corporations (Nike, Adidas, ESPN, Coca-Cola, betting apps and telecom giants) who use athletes as walking billboards. You watch; they sell. You wear; they profit. According to Forbes, the top 10 highest-paid athletes earned a combined $1.1 billion in 2023. Meanwhile, the entire budget of the National Institutes of Health (NIH) (which funds life-saving medical research) was $49 billion, barely enough to support hundreds of thousands of researchers across the U.S. and the globe. Let that sink in.
One NBA superstar earns more in one year than what some cutting-edge labs receive in an entire decade.
The Pharma Paradox: Healing Doesn’t Pay. Doctors spend over a decade in school, incur an average debt of $250,000 and dedicate their lives to healing. Yet, the CEOs of pharmaceutical companies (who often prioritize profit over people) rake in tens of millions.
Pfizer CEO Albert Bourla earned $33 million in 2022.
Johnson & Johnson’s Joaquin Duato pocketed $28 million.
Big Pharma spent over $374 million on lobbying in the U.S. alone in 2023.
The irony? These companies spend more money lobbying politicians and advertising drugs than they do funding independent research or lowering drug costs. As renowned author and physician Dr. Paul Farmer once said, “The idea that some lives matter less is the root of all that is wrong with the world.”
Education: Designed for Control, Not Empowerment. The situation is not any better in academia. Universities charge students over $100,000 for degrees, yet pay professors and researchers poverty-line salaries. PhD graduates enter a saturated job market, underpaid and overworked. Why? Education systems were never designed to uplift the masses, but to produce OBEDIENT workers for corporate empires. A CRITICALLY-THINKING, WELL-EDUCATED SOCIETY is harder to manipulate; but a DISTRACTED, DEBT-RIDDEN, POORLY INFORMED POPULATION are easier to tax, to govern and to sell to. As Noam Chomsky once said, “The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion.” Sports and entertainment (while valuable in moderation) have become tools of MASS DISTRACTION.
Attention Has Replaced Merit. In today’s digital economy, the equation is simple:
The loudest voice wins.
The most viral content earns.
The most visible face gets paid.
It doesn’t matter if you are curing cancer or ending poverty. If you don’t trend, you don’t matter. Social media platforms reward dopamine triggers not discoveries. A 10-second TikTok video of someone doing a dance move can get millions of views, while a 10-year research project on malaria might never reach the public unless turned into a documentary or scandal.
This is why athletes, actors and influencers can sign $100 million deals, while researchers rely on GoFundMe pages to study rare diseases.
The Real Cost of Distraction. The tragedy is not that athletes earn millions, it is that our SOCIETAL COMPASS is so broken that only athletes, entertainers and marketers are given that financial pedestal.
Meanwhile:
CLIMATE SCIENTISTS working on solutions to save the planet are underfunded.
MATHEMATICIANS helping crack AI safety models are ignored.
EPIDEMIOLOGISTS warning of future pandemics are dismissed, until it is too late.
TEACHERS are quitting en masse because they cannot afford rent.
And the world wonders why INEQUALITY deepens, why EDUCATION declines, and why HEALTH-SYSTEMS are collapsing.
How Do We Fix This? We must recalibrate our cultural and economic values. That begins with us. If we want to change the system:
BUILD PLATFORMS that REWARD REAL VALUE.
FUND CAUSES that MATTER.
SUPPORT VOICES that CHALLENGE the STATUS QUO.
STOP GLORIFYING MEANINGLESS CELEBRITY GOSSIP.
START CELEBRATING SCIENTIFIC and SOCIAL BREAKTHROUGHS.
As the late physicist Carl Sagan once said, “We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.” That is not a coincidence, but a design.
Final Word: Choose Consciousness Over Comfort. Let us be clear, this is not a WAR against SPORTS or CELEBRITIES. Many athletes use their platforms for good, the larger issue is systemic: a society addicted to distraction cannot drive progress. A civilization that values attention over truth is building its future on sand.
So the next time you marvel at a footballer’s $100 million transfer fee, ask yourself; who is solving malaria? Who is preventing the next pandemic? Who is designing the tech you depend on?
What REALLY have we done to REWARD them?
Written by George Omagbemi Sylvester
Published by SaharaWeeklyNG.com
society
Ajadi Hails Oyo Speaker Ogundoyin at 39, Describes Him as Beacon of Purposeful Leadership
Ajadi Hails Oyo Speaker Ogundoyin at 39, Describes Him as Beacon of Purposeful Leadership
A leading governorship aspirant of the Peoples Democratic Party (PDP) in Oyo State, Ambassador Olufemi Ajadi Oguntoyinbo, has congratulated the Speaker of the Oyo State House of Assembly, Rt. Hon. Adebo Edward Ogundoyin, on the occasion of his 39th birthday, describing him as “a symbol of resilience, maturity and purposeful leadership in Nigeria’s democratic journey.”
In a congratulatory message made available to journalists on Tuesday, Ajadi praised Ogundoyin’s steady rise in public service, noting that his emergence as Speaker at a relatively young age reflects the possibilities of responsible youth leadership when combined with discipline, vision and service.
“Rt. Hon. Ogundoyin’s leadership has shown that age is not a barrier to excellence,” Ajadi said. “At 39, he stands tall as one of the most impactful Speakers in Oyo State’s history—calm, inclusive and deeply committed to democratic ideals.”
Ogundoyin, who represents Ibarapa East State Constituency under the Peoples Democratic Party, has served as Speaker since 2019 and was re-elected to lead the 10th Assembly in June 2023. His tenure has been marked by legislative stability, improved executive–legislative relations and youth-inclusive governance.
Ajadi commended the Speaker for fostering unity within the Assembly and prioritising laws that strengthen grassroots development across Oyo State. “His humility, accessibility and focus on people-oriented legislation have earned him respect beyond party lines,” he said. “He exemplifies the kind of leadership Oyo State needs—one anchored on service, accountability and progress.”
The governorship aspirant further described Ogundoyin as a rallying point for young Nigerians aspiring to public office. “In a country searching for credible leaders, Ogundoyin’s story offers hope,” Ajadi added. “He has shown that when young leaders are trusted with responsibility, they can deliver stability and results.”
Ajadi wished the Speaker many more years of good health, wisdom and greater service to Oyo State and Nigeria at large, praying that his leadership journey continues to inspire a new generation of public servants.
Ogundoyin, one of the youngest Speakers in Nigeria, has continued to attract goodwill messages from political leaders, civil society actors and constituents, as Oyo State marks another year in the life of a lawmaker widely regarded as a steady hand in the state’s legislative affairs.
society
GEN CHRISTOPHER GWABIN MUSA SUPPORT INITIATIVE JOINS MUSLIM UMMAH IN RAMADAN GREETINGS, CALLS FOR PRAYERS FOR NATIONAL PROGRESS
*GEN CHRISTOPHER GWABIN MUSA SUPPORT INITIATIVE JOINS MUSLIM UMMAH IN RAMADAN GREETINGS, CALLS FOR PRAYERS FOR NATIONAL PROGRESS*
The Gen Christopher Gwabin Musa Support Initiative (GCGMSI) has extended heartfelt wishes of Ramadan Mubarak to the Muslim Ummah across Nigeria, while earnestly urging prayers for the success and development of the administration of President Bola Ahmed Tinubu.
This message was conveyed in an official statement signed by the Initiative’s Convener, Ibrahim Dahiru Danfulani, the Sadaukin Garkuwan Keffi/Betara of Biu, and released to the press.
The statement highlighted a powerful exhortation from the Initiative’s Grand Patron, His Excellency General Christopher Gwabin Musa, OFR, the Minister of Defence. General Musa called on the Muslim faithful to deeply reflect upon and embody the profound teachings of the Prophet Muhammad (Peace Be Upon Him) throughout the sacred month of Ramadan and in their daily lives beyond. He emphasized the core Islamic values of piety, charity, tolerance, and unity as essential pillars for personal and national well-being.
The GCGMSI, a foremost advocacy group renowned for its unwavering commitment to national cohesion, reiterated its foundational mission of uniting Nigerians across all ethnic, religious, and social divides. The Initiative remains at the forefront of fostering dialogue, understanding, and a shared sense of patriotism. A key pillar of this mission is its dedicated focus on youth enlightenment, empowering the younger generation with values of civic responsibility, peace, and constructive engagement for a brighter national future.
The statement further underscored the steadfast commitment of its Grand Patron, General Christopher Gwabin Musa, to the ideal of “One Nigeria.” As Minister of Defence and a respected national figure, General Musa continues to champion policies and actions aimed at securing the nation and promoting inclusive development that leaves no citizen behind. His leadership, both within the GCGMSI and in his official capacity, is firmly anchored in the belief that Nigeria’s strength lies in its unity and collective purpose.
The Gen Christopher Gwabin Musa Support Initiative seizes this holy period to reaffirm its dedication to supporting initiatives that promote peace, security, and the overall socio-economic agenda of the Federal Government, praying for divine guidance for the nation’s leaders.
society
Ondo Poly Staff Protest Exclusion from ₦73,000 Minimum Wage
Ondo Poly Staff Protest Exclusion from ₦73,000 Minimum Wage
By George Omagbemi Sylvester | Published by SaharaWeeklyNG
Academic and non‑academic staff of Rufus Giwa Polytechnic, Owo, Ondo State, brought the institution to a standstill on Monday as they protested against the alleged non‑implementation of the new national minimum wage. The demonstration highlighted growing tensions between the workforce and the state government over wage policy and fairness.
The protest involved staff under the Senior Staff Association of Nigeria Polytechnics (SSANIP) and the Academic Staff Union of Polytechnics (ASUP). Workers barricaded the main gate, displayed placards, and chanted solidarity slogans, demanding inclusion in the ₦73,000 minimum wage already being paid to other state employees since late 2024.
Union leaders argue that the state’s decision to exclude polytechnic staff from the new wage structure is discriminatory and legally unsupportable. SSANIP Chairman Comrade Saka Olokungboye Nurudeen described the situation as economically unsustainable, pointing out that many staff struggle to meet rising living costs and family responsibilities.
ASUP Chairman Comrade Ade Arikawe called on Gov. Lucky Aiyedatiwa to intervene and enforce the minimum wage across all state institutions. “The minimum wage is backed by law and should not be treated as a privilege,” he said, emphasizing that selective application undermines morale and productivity.
The rector of the polytechnic, Prof. Igbekele Ajibefun, acknowledged the workers’ grievances, confirming that discussions with union leaders were ongoing and that their concerns would be escalated to the state government for urgent consideration.
This protest is not unprecedented. In 2025, workers at the polytechnic staged an indefinite strike over unpaid salary arrears and the previous failure to implement the national minimum wage, warning that continued neglect could trigger institutional decline.
Labour experts argue that such disputes expose broader structural weaknesses in public‑sector wage administration. Renowned economist Joseph Stiglitz has observed, “When wages fail to keep pace with living costs, the result is not just hardship, but systemic inefficiency and social instability.” Similarly, labour scholar Guy Standing warns that inconsistent wage policies create a “precariat” class; workers trapped in economic insecurity despite formal employment.
In the context of Ondo State, where some civil servants reportedly receive the new minimum wage while polytechnic staff remain on obsolete pay scales, these warnings resonate sharply. Workers contend that the minimum wage, once enacted, should serve as a universal baseline not a selective benefit. Non‑implementation risks legal challenges, labour unrest and disruption to public education.
For the protesting staff, the issue goes beyond salary figures. It is about equitable treatment, dignity, and adherence to the rule of law. The peaceful protest, though disruptive to campus activities, reflects a determined insistence that the law apply uniformly to all state employees.
The unions have signalled that their action will continue until the state government addresses their demands. Whether the Ondo State authorities respond swiftly or allow the dispute to escalate will likely determine not only the academic calendar at Rufus Giwa Polytechnic but also the broader stability of labour relations across the state’s tertiary education sector.
-
celebrity radar - gossips6 months agoWhy Babangida’s Hilltop Home Became Nigeria’s Political “Mecca”
-
society6 months agoPower is a Loan, Not a Possession: The Sacred Duty of Planting People
-
news6 months agoTHE APPOINTMENT OF WASIU AYINDE BY THE FEDERAL GOVERNMENT AS AN AMBASSADOR SOUNDS EMBARRASSING
-
Business6 months agoBatsumi Travel CEO Lisa Sebogodi Wins Prestigious Africa Travel 100 Women Award





