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‘Real reasons i’m contesting for House of Representatives again’ – Hon. Rotimi Makinde reveals
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Former legislator, hotelier, writer, producer, actor and one-time senior staff of NNPC (Nigerian National Petroleum Corporation), who is the Chief Executive Officer of Oodua fm speaks with Apagunpote Olayimika Chocomilo on pertinent issues. Makinde, one of the close Lieutenants of Ogbeni Rauf Aregbesola; Executive Governor of Osun state spoke on a number of issues and his political ambition.*
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*Can we have a peep into your background?*
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I was born and brought up in Ile-Ife before the civil war. I grew up in Ile-Ife where I attended Ansarudeen Primary School; Ile-Ife. I started my secondary education at the Okuu-Omoni Grammar School in Ile-Ife. Later, I continued my education at the Government Teachers’ College in Sokoto state. After my secondary education, I gained admission into the Sokoto state polytechnic now Waziri Ibrahim Polytechnic located in Kebbi state where I studied Accounting and graduated as a National Diploma Holder. I did my Industrial Training (IT) at the National Bank, Marina after which I proceeded for my Higher National Diploma (HND) at the Kwara State Polytechnics. I served at the NNPC and was later retained as a staff where I worked for 20years before I resigned willingly in 2006. I had my PGD at the prestigious university of technology; LAUTECH and I had my MBA certificate in finance at the prestigious university of Technology; LAUTECH. I ventured into Automobiles business even as a staff of NNPC and I also have two hospitality businesses to my credit namely; Glorious Day Hotel; Iyanapaja Lagos and Capriconian Hotels; Ajuwon, Alagbole Lagos.
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*We learnt you were acting before your sojourn to politics?*
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That is true. I got engaged in the entertainment industry for leisure, exhibition of talent as a writer and performing artist. I grew up watching the likes of Ishola Ogunsola as mentor, role model and apprentice of art, lived with the love of art. I grew up with the famous ace presenter, broadcaster, poet and Ewi exponent; Prince Gbenga Adeboye. He attended Oranmiyan Grammar School and as a result of close relationship with him and his brother; Femi Adeboye. All these encouraged me into theater and I produced my first movie I’m 1995 titled “Ohun Eniyan”. Although my second movie titled “Ojo Eye” brought me into limelight which was produced in 1998 and I recieved several awards to complement my hardwork. Antar Laniyan won best actor and Laide Bakare won the best upcoming actress in 1998. I have featured in close to 200 movies like Ore Ojiji and many others.
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*How did you venture into politics?*
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First and foremost, if touching lives, being vocal, defending interests of the few and helpless, speaking, writing against powers of captives and agitating for the rights of the people can be described as politics; it means that I have been a politician from birth.
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I ran into Ogbeni Rauf Adesoji Aremu Aregbesola in 2005 while still in active service of the Nigerian National Petroleum Corporation (NNPC). I discovered him as a person who has genunine intention to champion the cause of good governmace. I interviewed and questioned his decision to create a movement for positive change and as a person who is not satisfied with the present state of Nigeria most especially Osun state as at then; I joined Oranmiyan movement in 2005 and I have been an active participant till date. In 2006, I voluntarily resigned from NNPC and offered myself to contest and represent my community as a senator. I have never been a member of any party apart from the progressives. I contested for senate at the party level but the party in its wise decision asked me to contest for House of Representatives as a candidate of Action’s Congress of Nigeria in 2007. All aspirants under our party were cheated in the 2007 elections in which we all went to court before the party in its wise decision asked us to step down our charges and face the gubernatorial election court charges.
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*Some might suspect you were influenced or selected by the power that be like in other states where governors influence party’s choice of apsirants. How true is this claim?*
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Such claim is false. My candidacy was not influenced at all. Aregbesola is different from APC. Aregbesola is a governor and APC is a party. Aregbesola is in charge of governing the state of Osun while APC is in charge of party affairs. What liars and perpetuators of falsehood fail to know is that we withdrew all charges of election misfortune to face the governorship charges. It was the supremacy of the party that led to the coming back of election losers or let me say those who were victims of election misfortunes in 2007.
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*It is the belief of many people that most aspirants rode on Ogbeni’s popularity as a result of the appeal case he won to win elections in 2011. Did you ride on the popularity of Ogbeni Rauf Aregbesola in 2011 as well?*
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I refuse to believe that Ogbeni Rauf Aregbesola has pointer yet as at 2011. Ife people voted for me because of my pedigree. I have been over the years reaching out to people and touching lives before aspiring. Forget not that I already have a comfortable job; as a senior staff of NNPC which I believe is a luxury one that I have used in touching lives. It is an open secret that I have been a popular person before stepping into politics by virtue of my romance with nollywood.
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Without being glorious or exagerration, there is no household that does not know Makinde. If popularity is an addendum to winning elections; I have it. The party was at the peak of its fame in 2011 coupled with Aregbesola performance barely three months before our elections gave us the winning shot.
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*Is it true that you sent your wife away after being elected in 2011 as opined by the public?*
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It is ungodly and absolutely wrong for anybody to say that when fortune smiled on me; I left her. I really do not appreciate talking about her because she is a mother of my loving kids. No one knew she left me on 26|11|2010 when Aregebsola was swored in as the governor of Osun state. That day was the saddest day of my life. All these years I was never involved with any woman until 2013 when it dawned on me and I became conscious that of what benefits it is for a king who has no queen. Legitimately; I got married to the lady who unlocked my closed heart and gave me reasons to love again. And she has given birth to lovely kids as well.
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*Sighs….If I may ask what is your relationship with the governor of Osun state?*
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It is cordial. Although Rotimi Makinde is a person with an independent mind but I have a cordial relationship with the governor and the party. I’m one of his loyal lieutenants.
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*Won’t your cordial relationship with Aregbesola influence your choice as a party candidate for Ife Federal Constituency in 2019?*
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If you are so predicting that for my loyalty with the governor and cordial relationship with him; there is an awaiting reward for me; so be it. I’m loyal to my mentor and the party.
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*What’s your view on the current crisis rocking your party; APC in Osun State as a result of some people dividing the party along the line of home based and foreign politicians?*
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I am not aware of any crisis within my party; APC but there are divergent views as a result of shortsightedness and closeminded people. If working with NNPC makes me an Ajele; its myopic. If my sojourn to Lagos to cater for my family needs makes me an Ajele; its unfair. Ajele is used for completely foreign and different people with different views. When He was radicalising, campaigning rigorously and funding the party; he was not referred to as Ajele but due to personal malice and divergent views they now call him Ajele.
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It is insulting and mischievous to brand some people locally made and based; of what benefit is someone locally made; living within his exposure and has not called for service. I’m not an apostle of zoning. I’m a bonafide son of Ife; I supported Aregbesola based on his capacity and leadership skills even when one of my kinsmen aspired for the same office.
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*Considering your noble achievements while in office and the belief of some people that you have done well while in office; why do you want to contest again in 2019 as a member; House of Representatives; Ife Federal Constituency?*
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I feel as a legislature and someone who has a call to serve; I’m unfulfilled. I moved a motion while in office that there should be a flying over bridge along Ilesha, Ife and Ede Federal Road; a well populated area for the security of lives and other reasons. It was widely accepted by the house but nobody to continue as a result of my absence in the house. I moved another motion that there should be establishment of National Open University in every prison but nobody to continue to from where I stopped. I moved another motion that no police officer should leave his or her house without guns like in Tokyo. All these bills are paused because nobody to continue from where I stopped.
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I have many times raised alarms over our failed budget system. Budgets should be constructed from the grassroots. Protection of NNPC pipelines can only be done and achieved by states and communities. Pipelines protection should be awarded as contracts for dwellers. Stolen funds retrieved from corrupt politicians should be used to provide weapons and tools for the police. All these are what I meant when I said I’m unfulfilled. Let’s learn how to invest in people. House needs a vibrant, courageous and sound individuals.
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*Are you not afraid of the opinion of the masses about Aregbesola’s administration defects might affect your candidacy at the general election? Do you think that you will emerge if given the party’s ticket?*
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I’m one of the many people who will never disown Aregbesola. I’m one of the many people who know that Aregbesola is working within limited resources. I will not describe him as a fanatic rather a man of uncommon courage. An uncommon crusader doing uncommon things in uncommon ways. However like I have told you earlier; I will be proud to defend myself if I’m challenged about my call; no politician in this vicinity as ever touched lives like Rotimi Makinde. I have empowered people with cars more than 100 for transport business and given out more than 150 scholarships; cars for transport business not for luxury. I have worked towards the employment of numerous youths and my quarterly empowerment programme has engaged more than 200 small scale businesses across my federal constituency.
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Let me make some vital clarifications before I proceed. Aregbesola’s image is not battered and no sane mind would see his image as a battered one. No single person in Osun state won’t be happy about the changes in education system; the infrastructure and new look of Osogbo townships, construction of roads across every local governments and bridges. With limited resources; he gave us Osun of our dream; Aregbesola is our selling point. The 2019 election is never about Aregbesola rather its about progression. I walk freely in Ile-Ife and I have never been stoned that shows how acceptable I’m. Aregbesola is not working in an isolated area which shows that there is transparency and openness in his dealings. He is magnanimous and has refused to send workers away like other states.
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I have put many programmes in motion; some programmes are dead while some are static as a result of non- continuity. If given the opportunity with my profile, pedigree and checks on my political excesses and corrections made; and my party gives me the ticket; I will surely emerge.
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*Now that PDP has resolved their differences and state party congress has been held even though there are still some little misunderstandings; what signal does it sends to your party APC?*
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First of all; no serious contender will think towards the misfortune of its opponent because APC has many selling points. Nothing good can come out of PDP; a party in power for 16years without nothing significant to show for it. What miracle can such party of despair and hopelessness make? It takes someone who has a communal call to effectively utilise the limited resources in Osun.
I know a local government here in Osun where there are 8drivers on government payroll and there are 3 vehicles. Situations like this where workers are much than work available. Its bothers sane mind. I do not want to celebrate their misfortune but it is glaring that a united PDP could not defeat us a party; and you want me to be bothered about a falling one. Its impossible.
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*There was a time you had issues with the deputy speaker of House of Representatives; Lasun Yusuff. Some people insinuated that you attacked him to impress Aregbesola or what really happened?*
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Although its been a while that it has happened but it is never to impress Aregbesola or bootlick him. If you watched that video very well; no word was uttered against him. I would not love to go too elaborate on this incident because I do not want his fans or supporters to see me as a stumbling block or hindrance.
Based on my exposure in the house; the office of the DSP deserves some respect and in terms of age;as an older person deserves respect. The bad news is that Lasun Yusuff was at malice with National Assembly caucus. This is not known to the public. Lasun Yusuff was very unfair; respect is reciprocal. We have so many unsettled scores within us at the national assembly and it is majorly on moral. I’m not a violent person. We never exchanged blows, no physical confrontation. All I said was “I told the governor that our realignment should not be open” and one of his aides heard me saying this to the governor and reacted in an angry way and his boss became angry. The governor belongs to all; I think I have every right to talk to my governor and leader of my party.
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*What are your plans for youths in your constituency?*
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I am presently documenting the needs of the youth and all these needs shall be seriously worked upon. Youths should be rest assured that all documents will be well executed. Youths are essential tools in development of a society and together with my team; we are ready to develop IFE FEDERAL CONSTITUENCY.
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*Thanks for your time and attention. I really appreciate your patience and understanding. Hope you will graciously give us attention next time sir?*
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Yes of course. Its my pleasure
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Is Nigeria Economically Broke? Challenges and Opportunities in Africa’s Largest Economy
Is Nigeria Economically Broke? Challenges and Opportunities in Africa’s Largest Economy
BY BLAISE UDUNZE
Is Nigeria, Africa’s largest economy, economically broke? It is a question no patriotic citizen wants to confront, yet one that confronts every Nigerian daily at the fuel pump, the market stall, the school gate, the hospital reception, and increasingly, in the national accounts. The country’s fiscal reality is no longer a debate in economic circles alone; it is a lived experience for millions and a gathering storm for future generations.
To understand the gravity of the nation’s situation, one must look beyond political speeches and interrogate Nigeria’s borrowing patterns, revenue profile/debt numbers, public spending, and the economic behavior of both federal and state governments under President Bola Ahmed Tinubu’s. administration. What emerges is a troubling picture as taxation is squeezing small businesses, borrowing is mortgaging the nation’s tomorrow, and shockingly, the trillions shared among federal, state, and local governments every month translate into little visible development. Nigeria’s books show figures, but her streets show a different reality.
Since President Bola Ahmed Tinubu assumed office in June 2023, Nigeria’s public debt has spiraled from N33.3 trillion to N152.4 trillion by mid-2025 which represents a staggering 348.6 percent increase in just two years. Economies do not collapse overnight; they weaken gradually, sending warning signs that only become obvious in hindsight. Nigeria is flashing all the red signals today. Between July and October 2025 alone, the government secured over $24.79 billion, €4 billion, ¥15 billion, N757 billion, and another $500 million in sukuk bonds. These figures, in a functional economy, should translate into expanded electricity capacity, world-class healthcare systems, vibrant industries, better roads, thriving SMEs, and export-oriented value chains. Instead, much of Nigeria’s real sector remains stagnant as energy is unstable, industrial output is weak, and infrastructure remains largely stuck in the realm of political promises.
Borrowing, in itself, is not the crime. Nations borrow to grow. Borrowing becomes a problem when the funds are not directed toward productive, self-liquidating projects capable of paying back the debt through increased economic activity. Nigeria borrows aggressively but produces too little. The loans are not translating into productivity or growth, which is why the debt-servicing burden continues to rise. Today, more than 90 percent of government revenue is spent on servicing old debts. In some quarters, debt servicing now consumes 25 percent of Nigeria’s entire annual revenue. This means that governance has been reduced to fiscal survival, with vital sectors such as education, healthcare, and industrialization competing for the crumbs left after creditors take their share.
Professor Uche Uwaleke of Nasarawa State University captured it aptly: “Nigeria’s debt service ratio is inimical to economic development… The opportunity cost for the country is high.” The tragedy is clear as the country has substituted borrowing for revenue and debt servicing for development. At the 2025 IMF and World Bank Meetings, global leaders lamented Africa’s growing debt, which has now exceeded $1.3 trillion. Sub-Saharan African governments spent over $89 billion servicing debts in 2025 alone. Yet Nigeria’s case stands out because of its size, population, weak industrial base, and persistent revenue leakages. Nigeria continues to borrow through Eurobonds, multilateral loans, bilateral facilities, and sukuk instruments, even without a corresponding rise in productivity. This raises a painful but necessary question: if these loans are development financing, where is the development?
Recently, the House of Representatives approved President Tinubu’s request to borrow $2.35 billion to finance part of the 2025 budget deficit. This is not borrowing to invest, it is borrowing to plug holes, pay salaries, and service existing debts. This is fiscal survivalism, not economic transformation. Countries that borrow to build infrastructure grow out of debt. Countries that borrow to fund recurrent expenditure sink deeper into it. Nigeria is drifting toward the latter.
The African Democratic Congress (ADC) bluntly accused the president of being “addicted to debts,” noting that if all requested loans for 2025 are approved, Nigeria’s debt stock could reach N193 trillion. The Debt Management Office confirmed the possibility. In the ADC’s words: “You cannot claim your house is in order while taking new loans to stop the roof from collapsing.” The loan in question was the N1.15 trillion request by President Tinubu to fund the 2025 budget deficit, which the Senate and House of Representatives gave their approval during last Wednesday’s plenary.
Despite government assurances that inflation is easing by recording 18.02 percent headline inflation and 16.87 percent food inflation, Nigerians feel no relief. Prices remain high, purchasing power continues to collapse, and businesses are shutting down. There is no statistical comfort in an empty dinner plate.
While federal borrowing continues to dominate conversations, an equally critical yet often ignored dimension lies at the state level. Since the fuel subsidy removal in June 2023, state governments have become quiet but major beneficiaries of the enlarged FAAC allocations as a feeding bottle.
NEITI and OAGF/NBS records show that between June 2023 and June 2025, FAAC distributed N25.65 trillion yet few Nigerians can point to commensurate development in their states. Roads remain terrible. State industries are dead. Capital projects are abandoned. Health and education sectors are underfunded. Internally generated revenue remains weak.
Many states have weaponized FAAC allocations into a system of dependence. They line up monthly for their share but fail to harness the natural resources, agricultural potential, tourism corridors, or industrial hubs available within their territories.
Nigeria’s fiscal health is not a function of what federal government collects alone, it is a function of what the states produce. Development is a chain; a weak link breaks the entire system. Many states have become consumption centers instead of production hubs, contributing significantly to the national productivity crisis. Until FAAC allocations are tied to measurable development outcomes, Nigeria will continue to share poverty, not prosperity.
All these realities force Nigerians to ask again if Nigeria is economically broke?
A country is economically broke:
· when it borrows to survive rather than to grow;
· when it spends the bulk of its income servicing old debts;
· when its states depend on allocations instead of productivity;
· when taxation cripples rather than empowers businesses; and
· when development is measured by political speeches, not real outcomes.
By these metrics, Nigeria is edging dangerously close to fiscal insolvency, living on borrowed money and borrowed time.
Yet despite this troubling landscape, Nigeria’s economic prospects are not irredeemable. The country possesses immense opportunities that, if harnessed, could transform its economic future to becoming one of the most vibrant in the world.
1. Diversification: Agriculture, Technology, and Services –
Nigeria’s over-reliance on oil remains its most dangerous economic vulnerability. Oil accounts for more than 90 percent of export earnings and over half of government revenue. A single fluctuation in global oil prices can destabilize the entire economy. Diversification is not optional; it is a national emergency.
Agriculture, however, offers a powerful alternative. With vast arable land, abundant labor, and high domestic demand, agriculture can drive food security, export expansion, and industrial value chains.
Technology stands as another frontier of opportunity. Nigeria’s youthful population, fast-rising digital economy, and growing tech hubs offer pathways for innovation, employment, and global competitiveness.
The services sector which consists of telecommunications, finance, logistics, entertainment, and tourism also holds massive potential to absorb millions of jobs and stimulate economic growth and reduce reliance on oil revenue.
2. Job Creation and Youth Productivity:
Nigeria’s unemployment and underemployment rates remain dangerously high, particularly among young people. A productive youth population is an economic asset; an idle youth population is a socio-economic risk. Entrepreneurship support, industrial hubs, vocational training, and SME financing can unlock millions of new jobs.
3. Infrastructure Development:
However, none of these sectors can thrive without addressing Nigeria’s infrastructural deficit. Poor power supply, crumbling roads, inefficient transport systems, and inconsistent regulatory policies continue to choke businesses. Infrastructure is the backbone of any modern economy; without it, productivity remains low regardless of potential.
4. Governance, Transparency, and Anti-Corruption:
Governance and transparency play an equally critical role. Nigeria cannot build a productive economy on the foundation of corruption, mismanagement, and opaque financial practices. Strengthening institutions, enforcing accountability, digitizing public services, and ensuring full transparency in FAAC disbursements, budget execution, and loan utilization are essential steps toward restoring public trust and investor confidence. Transparency must become the norm not the exception.
The path to a resilient Nigerian economy requires a national reset in fiscal discipline. The following steps are critical:
– Borrowing must be tied strictly to revenue-generating, self-liquidating projects.
– Recurrent expenditure borrowing must stop.
– Debt ceilings should be legally enforced.
– States must be compelled to boost local productivity and mobilize internal revenue.
– FAAC allocations should be linked to measurable development benchmarks.
– Public finance transparency must be non-negotiable
– Economic diversification must be pursued with urgency, not rhetoric.
Currently, Nigeria stands at an intercession. One path leads to deeper debt, economic stagnation, and a future where the next generation inherits nothing but liabilities. The other path leads to reform, productivity, innovation, and the emergence of a strong, resilient economy capable of withstanding global uncertainties.
So, is Nigeria economically broke? The uncomfortable truth is that Nigeria is not yet bankrupt but it is dangerously close. A nation cannot continue borrowing to survive, consuming more than it produces, or neglecting the engines of real growth. The time for action is now. Nigeria’s challenges are vast, but so are her opportunities. With discipline, transparency, and visionary leadership, Africa’s largest economy can still reclaim its promise and chart a sustainable path toward shared prosperity.
Blaise, a journalist and PR professional writes from Lagos, can be reached via: [email protected]
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GLOWFUX Concert ’22: FANAFILLIT set to host 1,000 children and adults to a fiesta
GLOWFUX Concert ’22: FANAFILLIT set to host 1,000 children and adults to a fiesta
The organizers of the annual GLOWFUX Charity Concert, Fanafillit Integrated Concepts, have announced their plans to host not less than 1,000 adults and children from special homes across Lagos State. This was contained in its official statement made available to the press on Friday, to announce the official commencement of activities for the annual end-of-the-year social intervention event.
According to the statement signed by the Project Coordinator, Miss Margaret Ngonadi, this year’s edition marks the 7th edition of the impactful project and the second time of spreading its tentacles across Lagos State. “As we aim to again host children from special homes like orphanages, rehabilitation centers, less privileged homes, and homes of people with special abilities, we are not going back on our promise last year to make this glamorous event statewide”, the statement reads.
Reiterating their commitment to the project, the organizers stated that they look forward to giving everyone a funfilled, exciting, and memorable experience at this year’s edition of the GLOWFUX Charity Concert which is slated to hold on Saturday, 28th of December, 2022 at Dan & Den Arena, Elegushi Beachfront, Lekki, Lagos.
“The general public is welcomed to celebrate with our VIP guests who will be joining us from several orphanages/special need homes across Lagos State. Admission to the event is strictly by registration through the GLOWFUX registration link and invitations to some members of the public. However, all members of the public attending the event are encouraged to come with gift items as that’s part of the criterion for clearance at the entry point”, a part of the statement read.
On the content of the event, the organizers assured that this year’s edition of the GLOWFUX Concert promises to feature an avalanche of entertainment, gifts, food and drinks for all. “While we already have on board some notable entertainment practitioners like Kemi Stone, Da’Fresh Olorin, Vanessa Jones, Ogbono, TalkTalk, Princephelar, Meyrah, Maryjane Dawn, FKM, Dharnniella, we are working on more popular brands and entertainment practitioners to merry with the children and make them experience the overwhelming joy of the end-of-the-year festivities. Notable amongst entertainment brands we are in talks with are Prince Jide Kosoko, Funsho Adeolu, Bimbo Akintola, Yemi Blaq, Shushu Abubakar, Yinka Alaseyori and a host of others”, said the project coordinator in the release.
Also, the organizers announced the introduction of a new award category to its GLOWFUX Hall of Charity Award Category which is tagged GLOWFUX Charitable Corporate brand of the year to recognize and celebrate Corporate Brands whose charitable endeavors have impacted their immediate community.
The organizers of the GLOWFUX Charity Concert encourage the general public to join the cause as they set to put smiles on the faces of 1000 Special Children through donations and by attending the events with gifts.
GLOWFUX (Giving Love With Fun for Xmas) is an annual end-of-the-year charity concert that brings together children from orphanages/special need homes across the state for an unusual end-of-the-year celebration with the general public.
The last six editions of the GLOWFUX Charity Concert have recorded myriads of impact across the State with about 1,500 children from several special homes (government-owned and private-owned) as beneficiaries.
In addition to existing brands like iCare Foundation, Hands Lifting Hearts Initiatives, Corsican Brothers, Elegushi Royal stool, MALENS diagnostics, Headway Events, DJ MAPS Productions, OPREM Photography and NSNF who have always been part of the project, other notable being considered to come on board this year’s edition includes Fidson Healthcare, Beloxxi Biscuits, Dano Milk, Unilever Nig, Seniors Wellbeing Foundations, AkModel Properties, Hypo, Dan & Den Lounge, Germane Auto and SIFAX Group.
The media supports for this year includes AIT, KRAKS TV, Legit.ng, Pulse.ng, thestatusng.blogspot.com theeagleonline.com.ng, thegazellenews.com, newspop.com, mockinbird.com.ng, omonaijablog.com.ng, freedomonline.com.ng, Hottestgistinnaija.com, Encomium magazine, YES! International magazine, theelitesng.com freedomonline.com.ng, thecitypulsenews.com, Global Excellence magazine, saharaweeklyng.com freelanews.com theimpactnewspaper.com
Inquiries on the partnership, support, and donations can be forwarded to any of the following contact 07032312815, 08111236196, 09159712472, 07061893629, 08103103198, or connect with the organizer on their social media pages @glowfux.
Donations can also be made through the link https://donate-ng.com/campaign/glowfux-concert
Campaign
“Why Poshglowskincare Is The Best Product For Your Skin”- Bukunmi Oluwasina Reveals
“Why Poshglowskincare Is The Best Product For Your Skin”- Bukunmi Oluwasina Reveals
That top Nigerian actress, producer, screenwriter cum singer, Bukunmi Oluwasina has just signed a multi-million Naira endorsement deal is like stating this obvious.
This is because a few days ago, the dashing actress signed a mouthwatering endorsement deal worth £15,000 with Poshglow Skincare.
The Ekiti State-born entertainer who has lately been dominating the Nigerian music Industry with series of her new songs featuring international artistes, is gaining lots of attention due to her human nature.
However, in an exclusive interview with the Brand Manager of Poshglowskincare, Olanrewaju Alaka, who spoke on behalf of the company, revealed the reason the brand splashed £15,000 to renew the vivacious actress’ contract with the brand for the fourth time.
According to him, “this is the fourth time Poshglowskincare will be working together with Bukunmi, and we have decided to renew our working relationship this time because, we appreciate the loyalty, love and professionalism of those we work with. Additionally, it will be a good fit for our brand to work with someone people love, a celebrity with high level of relevancy and professionalism. Most importantly our goals align and of course working with her has given us good ROI”.
“Nevertheless, our working relationship shows that the two brands have good audience perception of influencer marketing in Nigeria, especially in the beauty industry. It is not very common to have an influencer in Nigeria who truly uses the product of the brand they represent and still work with them for several years. It is a common knowledge that influencers in Nigeria only care about the revenue they generate from their endorsement, our global ambassador is keen on her audience perception and scrupulous on how she represents her brand. This is who we love to work with”.
On why she joined the brand, Bukunmi said, “Poshglow Skincare missions is to create 100% natural, productive, and 100% cruelty-free skincare products for all skin types. I am particular on the type of brand I work with and of course our goals have to align. Working with Poshglowskincare has been an amazing and interesting journey for me. I find it quite interesting to work with a brand that values creativities and appreciate what I do. Poshglowskincare is not only after getting the value of what they paid for, they will still support you and make sure you excel in that project. It is an honour working with a brand that is keen on quality products and tries its very best to satisfy their customers”.
“Compared to some reviews I see on social media, I have never gotten negative feedback about the brand, it has always been a positive reviews and I can attest to this myself because my family and I use Poshglowskincare”
“I don’t promote products I do not use. I’ve made a name in the entertainment industry, so I try to protect it through what I do. Poshglow Skincare is completely remarkable product and for the fourth time, we are signing business deals together”.
“This demonstrates our tenacity and steadfastness in the belief of Poshglow Skincare’s existence, even in the United Kingdom, to make inroads into the UK market and dominate”, Bukunmi stated.
Reacting to this, the Chief Executive Officer of Poshglow Skincare, Folasade Omotoyinbo said, “I am delighted to have Bukunmi as the brand ambassador, and the gains of having her is enormous”.
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