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Book Review The Yoruba: A New History By Akinwumi Ogundiran

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The Yoruba: A New History is the first transdisciplinary study of the two-thousand-year journey of the Yoruba people, from their origins in a small corner of the Niger-Benue Confluence in present-day Nigeria to becoming one of the most populous cultural groups on the African continent.

 

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Weaving together archaeology with linguistics, environmental science with oral traditions, and material culture with mythology, Ogundiran examines the local, regional, and even global dimensions of Yoruba history.
The Yoruba: A New History offers an intriguing cultural, political, economic, intellectual, and social history from ca. 300 BC to 1840.

It accounts for the events, peoples, and practices, as well as the theories of knowledge, ways of being, and social valuations that shaped the Yoruba experience at different junctures of time. The result is a new framework for understanding the Yoruba past and present.

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The deep-time history of the Yorùbá is the subject of this book. It is an account of (1) the experiences and events that shaped the long-term history of the ancestral Yorùbá people; (2) the generative actions that they used to translate their experiences into new practices or traditions; and (3) the principles and values that made life meaningful for them between ca. 300 BC and AD 1840.

Based on new questions, evidence, and conceptual frameworks, this book offers the opportunity to rethink Yorùbá history in new ways. In the following pages, I emphasize the cultural-historical approach in order to understand the “ways of being” of the Yorùbá ashistorical subjects (ontology); their “theories of knowledge” (epistemology); and the regimes of value and aspirational principles (axiology) that they created at different historical junctures. With these, I account for the cultural forms, practices, events, and ideas, as well as mentalities, imaginations, and meanings that constituted the Yorùbá experience for about two thousand years.
The book comprises ten chapters divided into five parts. The first chapter lays out the theoretical, conceptual, and methodological frameworks that shape the themes and contents of the volume. I make the case why it is necessary to bring empirical-, comparative-, and theoretical-minded habits to the study of Yorùbá history. In chapter 2, I provide a sketch of the historical groundwork that laid the foundation for the emergence of the Yorùbá world ca. 300 BC–AD 500. I also use a suite of archaeological, historical, and linguistic data to shed light on the four core principles that shaped the Yorùbá cultural identity in the second half of the first millennium AD. The first is the ilé (House), the building block of their sociopolitical organization. The second, the dyadic o.ba/ìlú-aládé (divine kingship/urban), served as the model of political culture and ideology of governance. The third is the complementarity of gendered duality as the epistemological framework for constructing and imagining social order.

And the fourth centers on the search for meaningful living through the quest for immortality. In chapter 3, I examine how these four principles and the knowledge capital associated with primary glass production and a universal cosmology/theogony were deployed to create the consciousness of a regional Yorùbá community of practice between the eleventh and the late fourteenth century.
In the next two chapters, I examine how turmoil beset the Yorùbá world between the 1420s and 1570s as a result of internal and external sources of stress that upturned the lives of several communities (chap. 4), and the processes of recovery that followed between 1570 and 1650 (chap. 5). During the age of restoration that followed the crisis, new practices of political culture and power relations developed that necessitated the revision of the community’s theogony and many aspects of its epistemology. The aftermath of these processes, especially their culmination in the rise of new hegemonic states and the entanglement of the Yorùbá in the Atlantic commercial revolution, 1630–1840, is the subject of chapters 6–9.

In those four chapters, I examine the interlocking threads of the political, economic, social, ideological, and intellectual innovations that wove the Yorùbá world into the web of the early modern economy, and the impact on the development of a new regime of value. My emphasis in this section of the book is on the permeation of the Atlantic merchant capital into the different domains of everyday life, both in the intimate spaces of the household and at the macro level of the state.
I explore two themes in chapter 6: (1) the inauguration of slave/
merchant-capital exchange and the hegemonic power politics that sustained it; and (2) the use of the imports deriving from the Atlantic slave trade as merchant capital and their investment in the commercialization of the region’s economy. In chapter 7, I focus on the regime of value—especially practices of taste, self-realization, aspiration, and social difference—created by the merchant-capital revolution. The chapter emphasizes the socialization of Atlantic imports into everyday life and the implications for the emergence of an object-centered Yorùbá world. Chapter 8 examines how the experiences of monetization, specialized production, a market economy, slave/merchant-capital exchange, and hegemonic power politics created new practices of labor relations and new avenues for highly pyramidal unequal accumulation. As a result, gender and class inequalities widened; the relationships between the individual and corporate groups were redefined; and the vertical and horizontal boundaries of social differences hardened. All of these led to a cataclysmic breakdown of social order, the subject of chapter 9. I link this breakdown to the persistent demands for African labor in the Americas and the unsustainability of the merchant-capital revolution that underwrote hegemonic power and individual accumulation. The outcome was

“In this brilliantly conceived and successfully executed project, Akinwumi
Ogundiran deploys a cultural-historical approach to pose new questions on how
the Yoruba as historical subject created their own epistemology, new eras of
aspirational values and principle, and conceptions of honor and respectability.”
—Saheed Aderinto, author of Guns and Society in Colonial Nigeria
“An exquisitely detailed and evocative portrait of the Yorùbá “community
of practice” that will change the ways we think about Yorùbá history and
culture and become a seminal source for present and future scholars.”
—Henry John Drewal, Evjue-Bascom Professor Emeritus of African
and African Diaspora Arts, University of Wisconsin-Madison
“This book will command the attention and respect of scholars, students,
researchers, and the general reader in the fields of history, archaeology,
anthropology, sociology, and culture for a long time. It is an excellent
addition to the literature and reference works on African Studies.”
—Olutayo C. Adesina, University of Ibadan, Nigeria
The Yorùbá: A New History is the first transdisciplinary study of the two-thousand-year
journey of the Yorùbá people, from their origins in a small corner of the Niger-Benue
Confluence in present-day Nigeria to becoming one of the most populous cultural groups
on the African continent.
Akinwumi Ogundiran is Chancellor’s Professor and Professor of Africana Studies,
Anthropology & History at the University of North Carolina at Charlotte. He is coeditor
of Materialities of Rituals in the Black Atlantic, named a Choice magazine 2015
outstanding book.
Cover image by Moses Ogunleye, Ibadan, 2011. Source: Author’s collection

By *Femi* Adepoju
Faleye *Oluwatosin*

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Fashion/Lifestyle

Queen Lovelyn Is A Year Older

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Queen Lovelyn Is A Year Older

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Delectable queen and model, Lovelyn is a year older. Queen Lovelyn who is an aspiring international model is set to celebrate her birthday with pomp and pageantry on Thursday, November 7, 2023.

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PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

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PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

 

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In a remarkable expansion of her entrepreneurial portfolio, renowned beautician, Folasade Agbeluyi, CEO of PoshGlow Skincare, has successfully launched a new business empire – FOLASH FOODS. This venture specializes in exporting a diverse range of Nigerian raw foods in large quantities to the UK, US, and Canada.

The dynamic entrepreneur has not stopped at FOLASH FOODS but has also introduced FOLASH TASTE, an innovative online restaurant where delightful and mouthwatering dishes are delivered to customers anytime, anywhere. This dual-launch marks a significant milestone for Folasade Agbeluyi, creating a synergy between global food export and convenient online dining experiences.

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FOLASH TASTE, as an online restaurant, promises a culinary journey filled with delectable choices for customers. From traditional Nigerian cuisine to modern twists, the menu caters to diverse tastes and preferences, ensuring a delightful experience with every order.

Currently, the company is actively promoting its affordable hampers, extending a heartfelt invitation to politicians, families, friends, and churches to partake in this initiative. The aim is not only to showcase the richness of Nigerian cuisine but also to encourage the spirit of giving and love.

Folasade Agbeluyi’s foray into the food industry demonstrates her commitment to diversification and innovation. The seamless integration of FOLASH FOODS and FOLASH TASTE reflects a strategic approach to meet the growing demands of the global market while ensuring accessibility and convenience for customers.

With this 2-in-1 business launch, Folasade Agbeluyi is set to leave an indelible mark on the food industry, offering a taste of Nigeria to the world and redefining the online restaurant experience. As FOLASH FOODS and FOLASH TASTE gain momentum, they are poised to become significant players in the culinary landscape, presenting a flavorful blend of tradition and modernity.

For those eager to explore the rich tapestry of Nigerian flavors or indulge in a delightful culinary experience, FOLASH FOODS and FOLASH TASTE stand as the go-to destinations, promising a feast for the senses and a celebration of Nigerian culinary excellence.

 

PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

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Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

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Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

Nana Tamakloe, the face behind Accra Fashion Week and Africa’s leading fashion blog, FashionGHANA.com, has been invited as a notable presence at the ongoing BRICS Fashion Summit in Moscow. The summit, hosted by Moscow Fashion Week, kicked off its proceedings on November 28 and is set to wrap up on December 2.

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Tamakloe, known for his influence in reshaping African fashion, has been turning heads with his creative international approach. His journey from launching the continent’s premier fashion blog in 2012 to curating the celebrated Accra Fashion Week has been marked by trendsetting moments.

Last year, Tamakloe found himself on the international stage and being invited to and honored in USA at the Memphis In May Festival in the USA, sharing the limelight with figures like King Otumfou, Stonebwoy, and Okyeame Kwame. This global recognition speaks volumes about his impact on Ghanaian culture, and now, he’s bringing that influence to Russia to the BRICS Fashion Summit.

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Organized under the umbrella of Moscow Fashion Week, the BRICS Fashion Summit has become a gathering of fashion elites. Editors, event organizers, representatives from major publications, clothing specialists, bloggers, instructors, and emerging designers from various corners of the globe have converged to create an atmosphere of creativity and collaboration.

Originally synchronized with Moscow Fashion Week, the BRICS Fashion Summit is more than just a stylish rendezvous; it’s a strategic endeavor to cultivate the ethos of the BRICS Fashion community. Stemming from the BRICS—an intergovernmental organization uniting Brazil, Russia, India, China, and South Africa—the fashion community aims to redefine the industry’s dynamics.

The summit goes beyond national boundaries, boasting participation from over 30 countries, from the streets of China to the landscapes of Nigeria. The BRICS Fashion Summit is positioning itself as a global hub for sartorial excellence.

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Tamakloe’s role at the summit is more than just attendee status; he’s on a mission to ensure Ghana doesn’t just participate but actively shapes the narrative of the BRICS Fashion Summit. His goal is to play a decisive role in steering the creation of the BRICS Fashion community, putting Ghana at the forefront of global fashion discussions. Other guest from Ghana also include researcher Makeba L. Boateng and Nana Brenu.

As the spotlight intensifies on Moscow, Nana Tamakloe’s active presence becomes a symbol of Ghana’s growing prominence in the international fashion scene. The BRICS Fashion Summit isn’t just about trends; it’s a platform where cultures meet, and Tamakloe is steering Ghana’s fashion story into the global limelight.
This year, Accra Fashion Week is poised to welcome representatives from 17 nations to the vibrant city of Accra. This spectacular event is slated to unfold against the iconic backdrop of the Kwame Nkrumah Mausoleum, from December 13th to the 17th, 2023. The anticipation is further heightened as delegates from the BRICS Fashion Summit are set to grace the occasion, amplifying the international flair.

Adding an extra layer of significance, the African Fashion Summit, scheduled for December 15th, 2023, promises to be a pivotal moment. This special day will feature an exclusive update on the happenings at the BRICS Fashion Summit, creating a nexus where global fashion conversations seamlessly converge. Accra Fashion Week is poised not only to showcase diverse styles but also to serve as a dynamic platform fostering international collaboration and discourse. Save the dates for a week of sartorial splendor and cross-cultural connections.

Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

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