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Chief Protocol Officer to Oshiomhole, Efosa Efex Iyamu plans Big for 2019

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The Chief Protocol Officer to APC National Chairman, Adams Oshiomhole, Efosa Efex Iyamu is one of the few people ready for 2019. In an interview with Sahara weekly, he revealed his plans.

Excerpts Below :

2018 has been quite a busy year for you as Comedian, Chief Protocol to the Chairman of All Progressive Congress, Comrade Adams Oshiomhole and as a family man, so how have you been able to combine all these together and still come out fresh?
The Lord has just been good to me. I have been able to manage all the spheres well without anyone being relegated. I thank God thus far because I have been able to manage it as it comes. It has really been a very hectic and busy year for me but in all, I give all glory to God.
 One of the things that your followers and fans noticed about you was that you are one of the few entertainers that flew private jet like Davido and wizkid, Have you acquired yours?
 
hahahahahahahahahahahahaha hahahahahahahahahaha. acquired a private jet? Hmmmmmmmm…. what can I say? Anyway when the jobs requires it, you use one and if your client can afford it, then you use it because it was required. I never buy yet sha….
 You are the Chief Protocol Officer to the Chairman of the ruling party APC, Comrade Adams Oshiomhole, how did you land the job and what has been your experience?
Well, I have been working with comrade Adams Oshiomhole for well over 10years now, and by the grace of God, I have stayed relevant and on top of my game. Firstly,  I was his Senior special assistant while he was Governor Of Edo State and then became his Executive Director, and now I’m his Chief protocol officer as the national chairman of the APC. The Lord has always been there for me and made me stay relevant. I got my appointment the same week he was sworn in because I stayed in touch and raised the bar for myself in my game. I must say a very BIG thank you to my boss for the strength, courage and believe in me and my potentials. Comrade has tutored me and made me grow in all spheres of influence. He’s my father, my leader for life, a no nonsense man and a man who always wants all of us around him to grow. I had so many experiences from meeting and interacting with different classes of peoples both from the presidency to the common man. Traveling back and forth all the states on the federation and even out of the country and gaining more political experiences by the day.
 Let’s talk about your monthly show, did you stop it because you relocated to Abuja or are you planning something Big that will it better?
 No I didn’t stop my show..when I started, I was doing the monthly show to be able to promote younger entertainers in my state and set them to a bigger stage and because I knew I will always do my major concert, I did one in February 2018 with the theme “ KINGS AND QUEENS” edition and it features Ali baba, Patoranking, gordons, Gandoki, Maleke, Dan d humorous, pencil, Mr Jollof, Acapella, Shawn P, Edo Pikin, Casino, Young Chief and a host of others. The next edition will comes up on Easter Sunday in benin because it’s now an annual event that doesn’t removed the fact that I still do events in Abuja and getting better by the day.
 Efosa iyamu initiative, your foundation to reach out to the less privileged especially  feeding the kids on the street, paying bills for them in school and distributing free school uniform , all of these required Fund, how do you come about the whole concept?
The Efosa Iyamu initiative is what I have been doing for a long time privately and not because I’m looking for any favour from anyone, because I remember someone told  me that maybe I was looking for a political position and that was why I started the initiative, I just laughed because I never had that thought. My philosophy in life is that “if my success can not make another person successful, then I’m a failure” And “I don’t give because I have too much but because I know what it takes not to have sometimes” so no matter how little it is, we should be able to give back to our communities and lend a helping hand. I always give back from my salary and what I can gather from friends who really care and can assist us.
You have become a force to reckons with, when you look back how it all started and where you are now so what has been your driving force, that kept you going?
My driving force is the Lord God Almighty…. I AM STANDING HERE ONLY BECAUSE THE LORD MADE A WAY…. the Lord has been my muscle for life.
 Tell us about your upcoming show, what should your fans expect from you?
 my fans should expect nothing but the best because I have never done less. I’m going to wow them yet again. the first edition was superb and this is going to be the “RESURRECTION EDITION” and we will all enjoy ourselves.
 What’s your words of advice for the youth as we prepare for the general election in few months?
 the youths should remain positive and stay away from trouble. let’s vote for credible leaders who are not in anyway involved in fraudulent acts. People who mean well for our democracy and are accepted in the international community. People who will fight corruption and related  practices. I will say to the youth, let’s vote for a better Nigeria.

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

 

 

 

Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”

 

Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.

 

The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.

 

This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.

 

Speaking on the collaboration, the Laffmattazz team stated:

 

“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”

 

As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.

 

With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.

 

 

About Laffmattazz

 

Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.

 

About First Bank of Nigeria Limited

 

First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.

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Opinions divided over Pasuma Jaiye Kuti proposed wedding 

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Opinions divided over Pasuma Jaiye Kuti proposed wedding 

 

 

The current threading in *entertainment* world of speculated society marriage between oganla Fuji, Wasiu Alabi Pasuma with Nollywood icon, and widely acclaimed Queen of the tube jaiyeola Kuti has brought out different opinions amongst the fans and entertainment personnel.

 

What started as a rumour and mirage is gradually turning to reality and some fans are saying it’s not possible for Jaiye Kuti who is one of the scandal free Nollywood actress to be involved in such an unholy union with Pasuma

Most people who spoke with our correspondence, are of opinion that such a marriage can only happen in a mirage sessions and in Nollywood movies that apart Jaiye Kuti been responsible and married with children, Pasuma is someone who have vowed not to married and have a woman under his roof.

But to some also, it’s not impossible as artistes are known to be engaging and married to each other after denied and counter claims, which made and at the end they will go ahead and married . With this most people believe that truly there’s marriage in offspring for both celebrities While both parties refused to comment on the trend controversial issues about the whole issue , the world is anxiously waiting if this well circulated story of Pasuma getting married to Jaiye Kuti will come to pass or it will turn out to be a mirage.

Either way the die is cast as all eyes will be on Jaiye Kuti and Pasuma with searchlight on Nigeria entertainment industry once again

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PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

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PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

 

President Bola Ahmed Tinubu has congratulated his Senior Special Assistant on Digital Engagement, Strategy and New Media, Mr Otega Ogra, on his election to the Executive Committee of the World Federation of Advertisers (WFA).

 

The election took place today at the organisation’s Annual General Meeting, held during the Global Marketing Week Conference in Stockholm, Sweden.

PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

President Tinubu described the development as a significant step for Nigeria’s growing influence in global communications.

 

He noted that Mr Ogra’s emergence as the only representative from West Africa and Sub-Saharan Africa on the Executive Committee reflects the depth of Nigerian expertise and the contribution of a new generation of young Nigerian professionals to global industry standards.

 

Mr Ogra was elected to the Executive Committee on the platform of the Advertisers Association of Nigeria (ADVAN), underscoring the role of Nigeria’s organised advertising and marketing industry in shaping representation at the global level.

 

The WFA is the leading global body for advertisers, representing over 150 multinational and Fortune 500 companies, alongside national advertiser associations across more than 60 countries, with a combined annual marketing spend running into hundreds of billions of dollars. Its Executive Committee is the organisation’s highest decision-making body, responsible for setting priorities and guiding global policy on responsible advertising, media transparency, sustainability, and the evolution of digital ecosystems.

 

President Tinubu noted that Mr Ogra’s election is both a personal distinction and a strategic opportunity for Nigeria and the African continent, placing them at the centre of global conversations on brand trust, platform accountability, innovation and the future of marketing and communications.

 

The President commended Mr Ogra, who also serves as Vice President of ADVAN, for his sustained contributions to strengthening Nigeria’s marketing and communications ecosystem, drawing on a career spanning leadership roles across the banking, manufacturing, and public sectors.

 

“Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets,” the President said.

 

President Tinubu added that the achievement aligns with his administration’s Renewed Hope Agenda, particularly in advancing the creative economy, strengthening digital governance, and positioning Nigeria as a competitive hub for innovation and enterprise.

 

Josh Faulks, CEO of the Australian advertiser association (AANA), and Simon Michaelides, Director General of the UK advertiser association (ISBA), also join the leadership team.

 

Current members of the executive committee, David Wheldon, President and Philip Myers, Deputy President, who is also the Chief Institutional Affairs and Corporate Communications Officer at Ferrero, continue in their current roles, as do all regional vice presidents.

 

 

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