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Coronavirus: Abiodun Oshinibosi’s HypeKing and the Road to Recovery

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At the forefront of far-reaching advocacy efforts to create awareness about the deadly novel strain of coronavirus, COVID-19 in Lagos, Nigeria was Nigeria’s leading experiential marketing agency, Abelinis Limited.


The now-dreaded coronavirus took the world by surprise bringing health facilities, business and social activities to their knees and Nigeria could not have been spared. When the pandemic hit the shores of Lagos, Nigeria on February 28th, 2020, not many could envisage how it would spread like wildfire and the chaos that would follow.


The Lagos state government had on March 30, 2020 commenced a total lockdown of the state in line with the directives of the Federal government, enforcing several rules and regulations –many of which were alien to the masses- including the closure of schools, churches, and certain businesses; the compulsory use of face masks and social distancing.


Led by the energetic Abiodun Richard Oshinibosi, the Abelinis team in its usual fashion took the mantle of leadership to support the Lagos state and federal government in the fight against COVID-19 by spearheading a leading advocacy outreach, HypeKing to all corners of the state.
The Hypeking Advocacy on COVID-19 kicked off June 17, 2020 with a strategic focus on the grassroots via rural clusters direct engagement approach to educate residents of rural and semi urban areas about the importance of staying at home, using hand sanitisers and wearing face masks alongside facts about COVID-19. The team moved in pairs, daily going into clusters to share timely reports and messages about the pandemic as it affects Nigeria.
This advocacy and enlightenment drive to curb the spread of COVID-19 captured all the 20 Local Government Areas and 37 Local Council Development Areas in Lagos state.
From Ifako-Ijaiye local government area to Alimosho, Agege, Oshodi-Isolo, Mushin, Surulere and Lagos Island amongst others, the goal was simple- to amplify and aid government’s effort to curb the spread of COVID-19 through direct engagement by advocating for the government and through a partnership with the local government and state government.


Abelinis Limited deployed initiatives like structured visits to communities and one-to-one meetings with the heads of the communities to encourage community-led public statements to pledge support for government’s efforts targeted at combating the pandemic.


The team engaged leaders at the grassroots in a bid to ensure that the message reached its target audience. The brilliance of this strategy was reflected in the improved adherence to COVID-19 rules and regulation after engagement with individuals like Hon. Babatunde Adekanmbi, Health Supervisor, Ifako-Ijaiye Secretariat; Balogun Omotayo, Ganiyat Omolola and Alhaji Abdul Ganiyu, Abattoir meat market leaders; Sulaimon Ogunsheye, Secretary to Baale Ikola-Ogunsheye community; Mrs. Adeyinka Titilayo Secretary to His Royal Majesty Oba Waabi Ayinde Balogun of Isheri-Olofin; Alhaji Auwal Mammud, Head of Hausa community Shiaba street; Alhaja Monsurat Ajayi Adeyemi, Iyaloja, Agege main market; Alhaji Musa Abudullahi, Deputy of Nupe community, Agege; High Chief Tajudeen Akanbi Adebari, Baale of Iloro; Alhaji Mustafa Sanni, Head of Hausa community; Moricas Afolabi Abiodun & Kayode Adesiyan, Secretary Darosha market; Hon. Gbenga Adedeji, Councillor Wasimi Maryland; Aliu Rasak Akerele, Baba-Oja Onigbongbo Market; Hon. Gbenga Sogunle, Councillor Abule-Onigbagbo; His Highness Alhaji Chief Nojimudeen Lamidi Aro, Abore 1 Baale of Ojodu Land; Alhaji High Chief AbdulRafiu Babalola Ajisegiri, Baale of Sogunle; Mr. Olufemi Ojo Secretary, Idera market(mafoluku); Hon. Usman Hamed, Supervisor for Health Iba LCDA Secretariat; Hon. Mrs Edna Uche-Ubochi, Supervisor for Health, Ojo LG Secretariat; Hon. Oyewole Kolawole, Supervisor for Health, Surulere Secretariat; Alhaja Iyabode Amisu, Iyaloja Tejuosho Market and Hon. Kunle Williams, Deputy Leader, Lagos Island to mention a few alongside health workers.
By working with community leaders, Abelinis in its routine detailed approach, was able to ensure that the message was properly conveyed in a language and context understood by residents of each local government area and local communities visited. This no doubt, further helped to stem the tide of misinformation that had greeted the spread of COVID-19 in Nigeria.
The Abelinis Limited dedicated team to HypeKing Advocacy on COVID-19 understood the dynamics of the challenges that come with public health concerns like COVID-19, and hence adopted a three pronged approach in executing its corporate social responsibility as expected of reputable organisations.
The advantage of working with rural clusters was that it made it far easier to educate the most vulnerable group- rural and semi urban areas about the importance of staying at home, the use of hand sanitiser, face mask and facts about COVID-19. By daily going into clusters to share up-to-date messages about the virus in Nigeria and working with stakeholders, notably the Nigeria Centre for Diseases Control (NCDC) state and local government, the team was also able to guarantee the authenticity of information shared and the integrity of the project as a whole.


This was a quest to support the masses in adapting to the new way of life and aid adherence towards all necessary precautions and guidelines against the coronavirus by providing knowledge of causes and prevention of the virus. Although regular washing of hands is a key safety precaution to keep the corona-virus at bay, most people forget to wash their hands as often as necessary, perhaps because of a hectic lifestyle. The team focused on the emphasis of hand washing as basic hygiene practice critical to well-being. This improved by a wide margin the number of Lagosians who correctly washed their hands consistently and as expected, the numbers of confirmed cases in Lagos state are fast declining. The message was simple, hand washing is a habit that has come to remain in people’s lives.


Working with health workers and supervisors for Health of all Local Government Areas helped to minimise conspiracy theories and address misinformation which would have undermined responses to the outbreak. Due to culturally ingrained habits, getting people to understand the importance of social distancing and avoiding handshakes during the pandemic seemed impossible but by working with the Baales Iyaloja, Babalojas and other market leaders, helped both sellers and buyers in the markets and communities across the state to follow all regulations set by the federal and state government in curbing the spread of COVID-19 spread.

The HypeKing Advocacy on COVID-19 which was carried out in two phases spanned April-July. The second phase ran through June 17th 2020 – July 13th 2020. The project ultimately set the gold standard for health related grassroots advocacy targeted at ensuring the public throws its full weight behind government in combating a public health concern like COVID-19. This is no surprise as Abelinis Limited has a rich history of combining expertise, precision and discipline to achieve desired results.
The reach and impact of this project would be even more pronounced and can be multiplied if private individuals, organisation, and federal and state governments pitch in and adopt the Rural Cluster HypeKing initiative as a national project.


Nigeria has so far recorded one of the lowest number of COVID-19 infections and deaths, going by available global data and this was in large measures due to the increased awareness about COVID-19 and adherence to preventive rules regulations put in place by the government at the grassroots.
This would not have been possible without an advocacy programme like HypeKing Advocacy on COVID-19 awareness. Its focus on reaching out to the grassroots to educate the populace about the pandemic was critical to winning the war against COVID-19.

The studio is a brain child of Abelinis Limited and Ipanache led by Adedeji Orunkoyi. A show of collaboration much needed at a time like this. The studio name is Hibridstudio

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Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

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Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

 

 

The Nigerian Association of Social and Resourceful Editors (NASRE) has raised alarm over an alleged threat by Afrobeat artist Peter Okoye (Mr P) against journalist and NASRE Directorate member, Mr Bayo Adetu, warning that the singer will be held responsible should any harm come to the journalist or his family.

Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

 

In a press statement issued on April 20, 2026, NASRE’s leadership, led by Comrade Femi Oyewale, expressed concern over the incident reportedly occurring at the Ikoyi High Court during proceedings in the ongoing legal dispute involving P-Square and their elder brother, Jude Okoye.

 

 

NASRE views the alleged statement as inappropriate and unacceptable, stating that any language suggesting intimidation against a journalist performing lawful duties raises serious concerns about press freedom, safety, and professional ethics.

 

 

The association has therefore called on Mr Peter Okoye to retract the alleged statement and issue a public apology to Mr Bayo Adetu, while also urging all parties involved in the ongoing legal matter to conduct themselves with restraint, respect, and strict adherence to the rule of law.

Read the statement below:

PRESS STATEMENT
For Immediate Release

NASRE RAISES ALARM OVER ALLEGED THREAT BY PETER OKOYE (MR P) AGAINST BAYO ADETU IN COURT, WARNS OF CONSEQUENCES

The leadership of the Nigerian Association of Social and Resourceful Editors (NASRE), led by Comrade Femi Oyewale, expresses concern over an alleged threat issued by popular Afrobeat artist Peter Okoye, widely known as Mr P, against journalist and NASRE Directorate member, Mr Bayo Adetu.

The incident reportedly occurred at the Ikoyi High Court during proceedings in the ongoing legal dispute involving the music duo P-Square and their elder brother, Jude Okoye. Eyewitnesses present in court stated that Mr Peter Okoye drew the attention of Justice Alexander Owoeye to Mr Adetu’s presence, noting that he was formerly P-Square’s publicist but now works with his brothers. The remark reportedly generated reactions in the courtroom.

It is further alleged that after the court session, Mr Peter Okoye confronted Mr Adetu in the presence of others and said, “You, Bayo, I will set you up.”

NASRE views this alleged statement as inappropriate and unacceptable. Any language suggesting harm or intimidation directed at a journalist performing lawful duties raises serious concerns regarding press freedom, safety, and professional ethics.

We state unequivocally that should anything happen to Mr Bayo Adetu or any member of his family, Mr Peter Okoye will be held accountable. Such statements, when directed at a media professional, are taken with utmost seriousness.

NASRE will not tolerate any form of intimidation, harassment, or threat against its members. We are fully prepared to activate all lawful media and legal channels to protect our members and safeguard the integrity of the profession. Mr Peter Okoye must be aware that utterances of this nature carry consequences and he will be held responsible for any outcome arising from this matter.

We therefore call on Mr Peter Okoye to retract the alleged statement and issue a public apology to Mr Bayo Adetu. We also urge all parties involved in the ongoing matter to conduct themselves with restraint, respect, and strict adherence to the rule of law.

The safety of journalists remains paramount, and the media will not be silenced.

Signed:
Lateef Owodunni
Media Director, NASRE
April 20, 2026

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Fuji Star, Saheed Osupa Addresses Prado Controversy, Says Vehicle Was Compensation — Not Political Gift

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Fuji Star, Saheed Osupa Addresses Prado Controversy, Says Vehicle Was Compensation — Not Political Gift

By Alhaji Arems (Baba Fuji)

 

 

Nigerian Fuji star Saheed Osupa has responded to a wave of political controversy surrounding his recent campaign appearance in Oyo State, clarifying that a vehicle linked to the debate was not a political gift but compensation tied to a professional engagement.

The backlash followed the circulation of a Facebook Reel showing Osupa performing at an event associated with Sharafadeen Alli, who has declared interest in the Oyo State governorship under the All Progressives Congress (APC). As the video gained traction, it sparked renewed scrutiny over entertainers’ roles in political campaigns and the assumptions that often follow such appearances.

Amid the reactions, individuals aligned with the Peoples Democratic Party (PDP) circulated claims on social media alleging that Osupa, alongside gospel artist Yinka Ayefele, had previously received luxury vehicles from the administration of Oyo State Governor Seyi Makinde. The claims, which remain unverified, framed the alleged gesture as an example of questionable public spending and raised concerns about political loyalty.

Osupa has since pushed back against that narrative, offering a different account of events. In a video statement, the artist explained that his involvement in the campaign was strictly professional, based on a negotiated performance agreement rather than any form of political alignment.

According to him, he was engaged to perform at campaign events with assurances that he would be adequately compensated after the election. He, however, alleged that those commitments were not fulfilled following the electoral victory.

Addressing the controversy surrounding the vehicle, Osupa stated that his personal car was damaged during the course of the campaign. He said the replacement vehicle later provided to him was intended as compensation for that loss, not a discretionary gift or political reward.

His response reframes the discussion from one of political patronage to a dispute over professional obligations—an important distinction in an environment where entertainers are frequently enlisted to support campaign visibility.

The episode highlights a recurring tension within Nigeria’s political landscape: the blurred line between performance and perceived allegiance. For artists, participation in campaign activities can quickly shift from paid engagement to public endorsement in the eyes of observers, particularly when details of such arrangements are not clearly communicated.

Osupa’s clarification brings that tension into focus, underscoring how easily professional engagements can be recast within political narratives. As conversations continue, the situation points to a broader need for transparency in the relationship between public figures and political actors—especially in moments where perception can carry as much weight as fact.

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CELEBRATING A DISTINGUISHED STATESMAN: AMB. DR. BEN U.W. AMADI HONORED ON HIS BIRTHDAY FOR LEGACY OF VISIONARY LEADERSHIP AND SERVICE

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*CELEBRATING A DISTINGUISHED STATESMAN: AMB. DR. BEN U.W. AMADI HONORED ON HIS BIRTHDAY FOR LEGACY OF VISIONARY LEADERSHIP AND SERVICE

 

*Global* – Colleagues, dignitaries, and citizens across nations today join in celebrating *Amb. Dr. Ben U.W. Amadi*, Deputy Prime Minister of the United Kingdom of Atlantis, as he marks another year of impactful life and service on this special day.

#### *A LEADER DEFINED BY EXCELLENCE AND SERVICE*
Described by peers as a remarkable personality and visionary leader, Amb. Dr. Amadi’s unwavering commitment to excellence, leadership, and service continues to inspire many across nations. His tenure as Deputy Prime Minister has been characterized by strategic diplomacy, principled governance, and a relentless pursuit of progress for the people of the United Kingdom of Atlantis and its international partners.

#### *A LEGACY OF WISDOM, CHARACTER, AND PROGRESS*
Those who have had the privilege of knowing and working with Amb. Dr. Amadi point to his wisdom, strength of character, and passion for progress as defining qualities. Under his stewardship, initiatives focused on cultural advancement, information integrity, and cross-border collaboration have gained significant momentum.

“His leadership is not measured only in policy, but in people transformed,” said a senior official from the Ministry of Information & Culture. “He leads with clarity, compassion, and an unshakable commitment to the greater good.”

#### *HONORING YEARS LIVED AND LIVES TOUCHED*
On this auspicious occasion, tributes are pouring in from diplomatic circles, civil society, and the private sector, honoring not just the years he has lived, but the lives he has touched, the legacy he is building, and the greatness that lies ahead.

From youth mentorship to international alliances, Amb. Dr. Amadi’s influence extends beyond titles. His work continues to shape discourse around sovereign dignity, cultural heritage, and responsible leadership in the 21st century.

#### *STATEMENT FROM THE OFFICE OF THE DEPUTY PRIME MINISTER*
While no formal statement has been issued by Amb. Dr. Amadi today, his office conveyed gratitude for the outpouring of goodwill and reaffirmed his dedication to the mandate of service entrusted to him by the United Kingdom of Atlantis and its citizens worldwide.

#### *ABOUT AMB. DR. BEN U.W. AMADI*
Amb. Dr. Ben U.W. Amadi serves as Deputy Prime Minister of the United Kingdom of Atlantis. He is widely recognized as a distinguished diplomat, strategist, and advocate for cultural and information advancement. His leadership philosophy centers on excellence, ethical governance, and building institutions that outlive individuals.

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