Dangote Cement to reward consumers with N1billion in new Promo

By Olorunfemi Adejuyigbe

L-R: Group Sales and Marketing Director, Dangote Cement Plc, Rabiu Umar; Group Managing Director/CEO, Dangote Cement Plc, Michel Puchercos; National Sales Director, Dangote Cement Plc, Funmi Sanni; Head of Lagos Office Federal Competition, Consumer Protection Commission, Susie Onwuka, Representative of the Director-General National Lottery Regulatory Commission (NLRC) /Deputy Director Licensing and Regulatory, Obi Iregbu; at the Dangote Cement Plc, Media Launch of Bag of Goodies Season 3 Consumer Promotion, in Lagos. July 5, 2022.

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Consumers of Dangote Cement Plc, a leading cement brand in Nigeria, stand the chance of winning over N1 billion cash prizes in the Dangote Bag of Goodies Season 3 promo, tagged ‘Spell Dangote and become a multi-millionaire.’

The promo, which was launched in Lagos yesterday in the presence of regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission, is expected to offer life-changing prizes, which will have immense economic values to the loyal consumers.

According to the company, Dangote Cement Bag of Goodies Promo Season 3, which runs from July 5 to October 31, 2022, promises to be a blast as there are over 32.3 million mouth-watering prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.

Interestingly, every single bag of Dangote Cement to be produced daily through the promo period will contain scratch cards for various gifts to be won by consumers.

Speaking at the unveiling ceremony, Group Managing Director, Dangote Cement Plc, Michel Puchercos stated that the Bag of Goodies Promo series is designed to continuously reward loyal Consumers who have stayed faithful and remained the backbone in the cement business. He said these consumers have contributed in no small measure to make Dangote range of cement products the first choice for construction purposes across the country.

Puchercos explained: “We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood.”

Giving details about the promo, National Sales Director, Dangote Cement, Funmi Sanni, described the promo as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives.”

She said the promo is also targeted at stimulating the economy that has been negatively impacted by COVID-19 and global energy crisis to move towards much needed recovery especially in the construction/real estate industry sector.

She explained: “To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centers to collect an instant prize. Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million.”

Sanni said N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires. “The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is continue to buy Dangote Cement.”

Validating the promo, the Head, Lagos Office, Federal Competition, and Consumer Protection Commission, Mrs. Susie Onwuka commended Dangote Cement for giving back to consumers through the Bag of Goodies promo.

“Dangote has always fulfilled its promises to the consumers of its product. Our duty at the agency is to protect the right of the consumers. Dangote Cement has lived up to expectations,” she said.

Director, Inventory and operations, National Lottery Regulation Commission, Mr. Obi Iregbu said Dangote Cement Promo has always been massive and impressive. “This Season 3 promo is bigger than Season 1 and 2 past promos. I want Dangote to continue to add value to the lives of the consumers of its product. In so doing, the company is also helping to boost economic activities in Nigeria,” he said.

The Group Managing Director, Mr. Puchercos further stated that: “Testimonies abound from the previous winners in Bag of Goodies Season 2 Promo. Onwemere Anselm, a winner from Ihiala, Anambra State invested his million-naira prize money in starting a new business. Today he has opened three shops in different locations. Opara Augustine from Imo State invested the prize money in his block-moulding business. He is buying more bags of cement which translates into more blocks and better sales. Edet Udeme from Delta State acquired a motorcycle to increase mobility in reaching more cement customers. Yahaya Isah Abdullahi from Kano State expanded his business, as he buys more bags of cement for sale rather than depending on credit grants from distributors. He has more capital to run his businesses.”

Puchercos said the company has a wide range of gifts and rewards for consumers of the Dangote Cement brand in this new promo. “We are expecting over 500 consumers to emerge as millionaires in the promo, and we have made the process of winning as easy as possible,” he added.

He noted that the promo is open to all consumers of Dangote Cement products, while redemption of the gift items will be at the company’s depots, regional offices, and at specially selected wholesale outlets in areas that are distant from the company’s depots and offices.