Accelerating Tourism in Lagos: Cash Onadele’s The Noble Warrior as A Catalyst

By Bolaji Israel

In January, the Lagos State Government revealed that it generated over $71.6 million in revenue from tourism, hospitality, and entertainment sectors during the 2024 yuletide season.

The milestone reinforces Lagos’s status as the tourism and entertainment capital of Africa, underlining the crucial role that tourism plays in driving economic growth and preserving cultural heritage in the aquatic-rich state.

The end of the year season has evolved into a robust platform for showcasing Nigerian arts, culture, and music on a global stage. It nurtures community spirit, strengthens ties with the diaspora, and solidifies Lagos as a premier destination for cultural tourism.

Indeed, Lagos is firmly establishing itself as a hub for tourism in Africa, a trend significantly bolstered by the administration of Governor Babajide Sanwo-Olu.

However, there is a need for more. Governor Sanwo-Olu must sustain the current momentum by further harnessing various areas of tourism through strategic initiatives that can significantly enhance the state’s appeal to both local and international visitors.

One area to explore more deeply is cultural history, which resonates with identity, values and reorientation, as music, fashion, food and entertainment have received robust attention. A great starting point is a more deliberate and strategic canonisation and projection – beyond mere celebration – of our exemplary cultural and social crusaders such as Ogedengbe Agbogungboro, Wole Soyinka, Funmilayo Kuti, Obafemi Awolowo and others whose lives exemplify values such as selflessness, social equity, justice, fairness and incorruptibility, which are currently in short supply in the nation. Leveraging these icons to engage local and relevant diaspora community helps to rewrite erroneous histories, reorient delinquent youths and affirm our truly positive African identity and character in a manner that offers economic benefits.

A Nigerian-American prolific playwright, Cash Onadele, also known by his pseudonym Aiye-ko-Ooto’, wrote The Noble Warrior (Eni Ogun), as a tribute to the world-acclaimed Nobel Laureate, Professor Wole Soyinka, in 2024. The play presents a golden opportunity for Lagos to reinforce its tourism potential, particularly among the diaspora. I am unaware of any comparable literary endeavour like the 239-page play that so splendidly encapsulates and projects Kongi in his true elements as a bastion of African identity.

The performance of the play in Abeokuta and MUSON centre, Lagos, was so gripping and profound yet entertaining, featuring ample music and dance, as well as a sufficient infusion of the Yoruba language into the production. It was directed by the cerebral Segun Adefila who once again demonstrated his exceptional talent, and produced by Aiye-ko-Ooto himself. The production was such a vivid spectacle to behold laced with a fine dosage of all elements needed for an enjoyable yet instructive theatre moment. It was a delightful show to behold!

One of Nigeria’s most revered thespians, Pa Tunde Kelani, who witnessed the production captured it succinctly: “The play is dense and layered; a courageous blend of sheer theatre, dance and music with a life band music playing alongside which I found very interesting and courageous because it blended so well. The quality and technical is top-notch with no distraction. I congratulate the writer, director and the team for their courage in putting together such a complex play – long and running smoothly to the audience delight. I doff my hat.”

Aisha Adamu Augie, Director General, Centre For Black and African Arts and Civilisation (CBAAC), a frontline agency that promotes, projects and preserves Nigeria’s cultural heritage also congratulated the producers and Wole Soyinka International Cultural Exchange as they celebrate Nigeria’s Global Literary Giant with the stage production of The Noble Warrior.

Packed with intrigues, hatred, humour, love, forgiveness, social struggle, and emancipation, The Noble Warrior is not merely a celebration of Soyinka’s legacy; it serves as a pivotal vehicle for promoting Yoruba culture, history and heritage. The play’s narrative revolves around Prince Oluwole, a character inspired by Soyinka, who embodies the values of leadership, bravery, justice and cultural pride as he leads his pre-colonial ijebu-Igbo community against European incursion. Although it is not a factual account of Soyinka’s life, the play creatively mirrors his persona and the ideals he represents, making it a compelling representation of Yoruba history and culture.

With the profundity, aesthetics and volume of literary corpus that Nigeria has been producing including plays, one wonders what is delaying a long overdue review of our curriculum for the crop of new vibrant writers to come in while we do away with the good old Shakespeare that has held sway for far too long!

It’s not every generation that a nation or community is blessed with the enduring presence of such a colossus like Soyinka after nine fascinating decades. As such, the brilliant minds driving the tourism train in Lagos State under the leadership of the Governor, Honourable Commissioner for Tourism, Mrs. Toke Benson Awoyinfa, and other officials like Mr Olatunde Lawal, Director of Tourism Promotion, must seize the moment to leverage the play as a launchpad for enhancing Lagos’s rising tourism profile.

For instance, by sponsoring command performances for diplomats and international communities in Lagos, the government can promote the rich cultural tapestry of the Yoruba people, creating a platform for cultural exchange and dialogue. It can also act as a catalyst for cultural reawakening, generating revenue and creating employment opportunities. By engaging local talent – from actors to stagehands – the production contributes to the creative economy, bolstering youth involvement.

Additionally, the government could extend its support by sponsoring performances across Nigeria and in countries with significant Yoruba-speaking populations, such as Benin and Togo. Furthermore, international tours to places like Brazil and Cuba, where historical ties to Yoruba culture exist, could enhance Lagos’s standing as a cultural hub. Such initiatives would not only showcase the play but also draw attention to the broader cultural heritage of Nigeria, enticing tourists from around the globe.

Sanwo-Olu has demonstrated considerable support for the arts and culture in Lagos, but there remains an urgent need to communicate the value of Yoruba culture to the international community. The Noble Warrior represents a significant opportunity for the government to market Lagos as a premier destination for cultural tourism. By aligning this initiative with the broader objectives of the state’s tourism strategy, the government can attract diplomats and international visitors eager to experience the richness of Nigerian culture. For the government, facilitating partnerships with cultural organisations and securing funding for the play will be a game changer, and showcasing the production on a grand scale would be a masterstroke.

The play is not just an artistic endeavour; it is also an essential narrative that fosters cultural identity and pride. In an era where young Nigerians often grapple with issues of identity and cultural erosion, it could serve as a crucial reminder of the importance of heritage. By integrating the play into educational curricula, particularly for secondary school students, the Lagos government can foster a deeper understanding of cultural history among the youths. This initiative could rekindle interest in literature and the arts, which have seen a decline in recent years.

Moreover, the government should consider purchasing copies of the play for high school libraries, ensuring that students have access to literature that reflects their culture. Commissioning a special version of the play tailored for school performances would further enhance its educational value and encourage engagement among young audiences.

In conclusion, the intersection of The Noble Warrior and Lagos’s tourism strategy presents a unique opportunity for the state to enhance its cultural footprint. By embracing the play, Lagos can not only honour the legacy of Wole Soyinka but also reinforce its position as a beacon of culture and creativity in Africa and beyond. This is an opportunity for Lagos to shine on the global stage, showcasing the richness of Yoruba culture and the spirit of its people.

Unity in Diversity: NUSA Inauguration and Migrant Magazine Volume 2 Launch Signal a New Era for Nigerians in South Africa

By George Omagbemi Sylvester

In what promises to be one of the most significant events in the Nigerian diaspora community, the Nigerian Union South Africa (NUSA) will officially inaugurate its newly elected President General and executives, alongside the grand launch of Migrant Magazine, Volume 2, Issue 1. The occasion, themed around the union’s motto, “Unity in Diversity,” is set to attract an array of distinguished dignitaries, scholars, and community leaders from across South Africa.

From a vibrant gala dinner to high-level panel debates and cultural showcases, this event is more than ceremonial—it is a call to leadership, resilience, and redefined identity for Nigerians navigating the complex realities of life in South Africa.

A Star-Studded Line-Up of Leaders and Thinkers
The event will host an impressive list of guests, including:

Senator Anthony E. Yaro

Hon. Engr Bello Lawal

Ambassador Janet Lisa

Engr Dr. Sule Yakubu Basi

Professor Jude Sakwe

Professor Isike Christopher, a respected authority in African Politics and International Relations at the University of Pretoria.

Their attendance reflects the rising influence and importance of NUSA and the broader Nigerian community in South Africa’s socio-political landscape.

The Nigerian Migrant: Resilient in the Face of Adversity
The Nigerian migrant experience in South Africa is as complex as it is painful. From targeted xenophobic attacks and economic marginalization to discrimination in service delivery and law enforcement brutality, Nigerian migrants have faced a litany of challenges. These struggles are not just personal—they are structural, deepened by a narrative that paints Nigerians as threats rather than contributors.

And yet, despite these odds, Nigerians in South Africa have thrived. They have started businesses, excelled in academia, fostered inter-cultural relationships, and contributed to the economic dynamism of South African cities. They are entrepreneurs, professionals, artists, and change-makers who refuse to be defined by fear or failure.

A Visionary Leader at the Helm
At the forefront of this new era is the newly elected President General of NUSA(Hon. Barr Prince Smart I Nwobi), whose leadership has already ignited optimism within the community. His deep understanding of diplomacy, strategic community engagement, and grassroots mobilization places him in the right position to elevate NUSA to unprecedented heights.

His commitment to unity, transparency, and developmental progress offers a fresh perspective in a time when Nigerian migrants desperately need strong, empathetic representation. The community eagerly anticipates the practical implementation of his vision—a NUSA that is more visible, more vocal, and more victorious.

Honoring Royalty: Hon. Barr Prince Smart I Nwobi, the overall Prince of Awgu Egbeleli and the Ozoigbondu Ezesinachi 1
The event will also be graced by His Royal Highness, the Prince of Awgu Egbeleli, and the Ozoigbondu Ezesinachi 1 of Awgu Egbeleli, Enugu State (incoming NUSA PRESIDENT GENERAL) . These revered figures bring a powerful blend of tradition, moral authority, and cultural pride to the event. Their support for NUSA symbolizes the crucial link between cultural identity and political resilience. Their continued advocacy is not only appreciated—it is essential.

Meet the Incoming Executives
NUSA’s new executive team comprises individuals of high repute and proven dedication to community advancement. Together, they represent the diversity and richness of Nigerian talent abroad. Their portfolios cut across youth empowerment, security, welfare, communication, and economic initiatives—each role tailored to address pressing issues within the diaspora community.

These executives are not figureheads; they are foot soldiers of a cause larger than themselves: to protect, unite, and empower Nigerians in South Africa.

Migrant Magazine: Reclaiming the Narrative
The launch of Migrant Magazine Volume 2, Issue 1 adds significant intellectual depth to the event. The publication continues to be a voice for the voiceless—spotlighting stories, challenges, and triumphs of Nigerians living abroad.

This edition dives deep into topics such as:

The politics of migration

Socioeconomic survival strategies

Community resilience

The power of African solidarity

In a media landscape that often vilifies immigrants, Migrant Magazine reclaims the narrative. It is not merely a magazine—it is a movement. A literary resistance against erasure, and a platform for advocacy, awareness, and identity preservation.

Panel Debates: Talking Solutions, Not Just Problems
One of the most anticipated parts of the event will be the thought-provoking panel debates featuring scholars, diplomats, and community leaders. These discussions will confront the harsh realities faced by Nigerian migrants, with topics ranging from xenophobia and identity, to economic integration and diplomatic policy.

Panelists will offer actionable strategies, rooted in data and experience, to reposition Nigerians not as outsiders, but as integral players in South Africa’s multicultural society.

The Way Forward: From Protest to Power
If NUSA is to move from symbolic representation to real transformation, the road ahead must be paved with strategic action.

The new leadership must prioritize:

Legal representation for abused migrants
Public relations campaigns to counter anti-Nigerian stereotypes
Business support programs to empower Nigerian entrepreneurs
Diplomatic lobbying to pressure both Nigerian and South African governments to act in defense of migrant rights

Above all, the Union must foster a culture of unity. Tribalism, factionalism, and ego must be buried beneath a greater cause—survival, dignity, and collective progress.

A New Dawn for NUSA and the Nigerian Diaspora
This is more than an inauguration; it is the beginning of a new chapter. A chapter where Nigerian migrants will no longer be silent spectators to their own oppression, but bold architects of their destiny. A chapter where the Nigerian Union South Africa becomes a sanctuary of empowerment and a bastion of hope.

The presence of respected leaders, scholars, and royal figures at this event speaks volumes. The time for change is not tomorrow—it is now. And with strong leadership, a united community, and platforms like Migrant Magazine, Nigerians in South Africa are not just surviving—they are rising.

Let the bells ring. Let the drums sound. The sons and daughters of Nigeria are ready to claim their rightful place—together, proud, and unafraid.

Contact:
For media inquiries, interviews, or coverage, please contact NUSA Publicity secretary +27 78 077 3464 or visit [https://www.nigerianunion.org.za/].

Photo & Media Opportunities Available During the Gala Event

Horror in Ijegun: Lagos Police Bust Baby Factory, Rescue 10 Victims Including Children

A chilling tale of abduction, exploitation, and illegal child trafficking has rocked Lagos after the State Police Command uncovered a baby factory operating out of the Ijegun area, rescuing ten victims—including three children—and arresting three suspects believed to be behind the operation.

The breakthrough came after officers acted on a credible tip-off on Saturday, storming the residential compound allegedly used for the illicit trade. During the raid, police apprehended Mariam Vincent (35), identified as the alleged ring leader, alongside Orie Ruth (23) and Ujunwa Ifeanyi (18).

In a press briefing on Monday, Police Spokesperson Benjamin Hundeyin confirmed that the operation led to the rescue of seven adult women and three children—all victims believed to have been abducted from different parts of Lagos for the purpose of child trafficking and forced labor.

Among the rescued were women identified as Precious (24), Magdalene (25), Adaobi (23), Princess (22), Ifeanyi (25), and Amaka (26). The minors, who have been placed under care and protection, include Destiny (7), Miracle (5), and Success (2).

“The suspects have confessed to kidnapping the victims from various locations in the state and operating an illegal baby factory,” Hundeyin revealed.

He added that the victims are currently receiving medical and psychological support, while the suspects will face prosecution upon completion of investigations.

Police Ramp Up Crime Crackdown

The disturbing case forms part of a wider crackdown by the Lagos State Police over the past two weeks, during which 39 suspects were arrested in connection with crimes ranging from murder, kidnapping, armed robbery, rape, vandalism, to illegal arms possession and drug-related offenses.

In another major operation, police rescued two kidnap victims in the Ijede area of Ikorodu, following a violent night-time invasion by armed criminals on March 26.

According to Hundeyin, the kidnappers first stormed the home of 40-year-old Dare, killing his guard dog before abducting him. They then moved to a neighboring house where 25-year-old Rodiat was also taken by force.

“A distress call was received around 9 p.m.,” Hundeyin said. “Security forces worked around the clock for three days and successfully rescued the victims at 11:56 p.m. on March 29.”

The victims were safely reunited with their families, and security has since been heightened in the affected community, with surveillance and investigations ongoing.

A Wake-Up Call for Lagos

The twin incidents underscore the growing concern over organized crime and trafficking rings operating under the radar in residential communities.

Authorities have called on residents to report suspicious activities and ensure full cooperation with law enforcement, as the State Police intensify efforts to dismantle criminal networks and protect vulnerable populations across Lagos.

“We remain committed to upholding the safety, dignity, and rights of all individuals,” Hundeyin affirmed.