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Edelman Trust Barometer Shows 78% of Nigerians Still Trust the Media

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The first bespoke 2018 Edelman Trust Barometer conducted for Nigeria by Edelman Intelligence to test the level of trust among Nigerians in the four mainstream institutions of government, business, media and non-governmental organisations has shown that 78 per cent of Nigerians still trust the media.

“Trust in media remains high despite ‘fake news’”, the report showed.

This contrast, however, with the global trend whereby trust in the media is on decline especially due to the rise of fake news and post-truths occasioned by the growing social trend called citizen journalism and influence of social media as alternative but ‘unregulated’ source of information.

According to the global data from the report, “Media now least trusted institution; distrusted in 22 of 28 of countries.”

These were some of the highlights of the 2018 Edelman Trust Barometer unveiled in Lagos, on Thursday 31, May 2018 at Eko Hotel & Suites, Victoria Island, Lagos. The presentation of the report in Nigeria by Edelman was organised by Chain Reactions Nigeria, Edelman’s Exclusive Nigerian Affiliate and the Preferred West African Partner with the theme, ‘The Battle for Truth’.

Further breakdown of the report for Nigeria indicated that Nigerians also trust NGOs assigning 81 per cent score to the sector while their trust for business is 62 per cent and 60 per cent for government while 72 per cent of Nigerians generally voted that trust matters in everything.

Comparative analysis of the report when African countries such as South Africa, Egypt and Ghana amongst others were compared, also showed Nigeria finishing third highest in trust for the media and NGOs respectively; fourth highest in trust for business, and seventh highest in trust for government.

Speaking at the presentation of the global data from the report, Managing Director, Edelman South Africa, Jordan Rittenberry, expressed concern that the overall global assessment of the four mainstream institutions showed declines in trust about business and non-governmental organisations in 14 of the 28 countries sampled, and therefore called on key decision makers in the respective organisations to be deliberate in building their trust asset through increased investment.

“Over time trends have shown there is low trust in business and non-governmental organisations, so it is important that people in these institutions pay more attention to how the citizens trust them”, he stated.

Rittenberry added that “media is now least trusted institution” as a result of the menace of fake news which he noted has moved from being just a phenomenon to a key factor in shaping perception. “People define media as both content and platforms, so nearly seven in 10 worry about false information or fake news being used as a weapon”, he declared.

Managing Director/Chief Strategist, Chain Reactions Nigeria, Israel Jaiye Opayemi, in a welcome speech enthused that the inclusion of Nigeria in the annual survey for the first in the 18-year-old history of Edelman Trust Barometer was in fulfillment of the company’s promise last year to ensure Nigeria was in focus among the comity of nations of reckon annually sampled by Edelman.

“Trust sits at the heart of social capital. For those who were here last year, we made a promise that Nigeria would be included in the 2018 deck of the Edelman Trust Barometer. I am happy to announce that we are here today to fulfill that promise”, he said.

Speaking on the Nigerian data from the survey which showed that government was the least trusted of the four institutions of the Nigerian society, Opayemi counselled against a quick condemnation of government by stakeholders. He cautioned that, rather than condemnation, government requires help from communications professionals to help redesign the architecture of government communications in Nigeria.

He likened the current situation in most government communications departments to a hospital that is manned by a pharmacist where people with cardiac conditions go to for help simply because the pharmacist is a product of a medical school. “A pharmacist and a doctor who specialises in cardiology may have passed through the same medical school, but their specialties are different. In human resources practice, the rule is, the job description dictates the hire. Let us therefore help those in government articulate the job descriptions, skill sets and requirements for the office of strategic communications in all government houses at the federal and state levels. Such offices must be presided over by professionals in strategic communications who will work with Journalists, Policy Analysts, Digital Analysts, and Infographics Specialists amongst others. That office is not just about putting the penchant to put the President and the Governors in the news; it is about asymmetric communications. The structure being used to run government communications in most government houses is not only dysfunctional but also outdated”, Opayemi stated.

He therefore advocated engagement of communications professionals by key occupiers of government positions like the president and governors in order to overcome the challenges around trust and credibility assets of government.

Interestingly, the report showed the media and non-governmental organisations in Nigeria as being trustworthy with 78 per cent of Nigerians saying they still trust the media despite the rise of fake news while 81 per cent affirmed their trust in NGOs.  The trust score for business is 62 per cent while government has 60 per cent.

Opayemi while expatiating on these indices said trust in NGOs was indicative of the fact that people acknowledge social interventions and humanitarian services rendered by non-governmental organisations in Nigeria especially during some of the major disasters the country has witnessed rendering thousands homeless.

He however cautioned, that businesses and governments are already sitting in what he called, “the cusp of the neutral zone” and so must urgently improve on their trust asset so they do not slide into what he called “negative zone”. “From what we have seen in the survey, Nigerians place a high premium on trust. It is therefore important for the business leaders to ensure that the company is trusted; that it communicates regularly with clients and customers, and their products and services are of high quality. They must also communicate regularly with employees and the CEOs must champion the effort”, he stressed.

Special Guest of Honour and Deputy Governor of Lagos State, Dr. (Mrs.) Idiat Adebule, in her remarks commended Chain Reactions Nigeria for doing the country proud by ensuring the inclusion of Nigeria on the list of the countries surveyed by Edelman, and expressed confidence that the insights from the report would go a long way in better understanding how trust can be leveraged as an asset to improve relations between the government and the governed as well as service delivery from the government to the people.

Represented by the Director-General, Office of Education Quality Assurance, Lagos State Ministry of Education, Mrs. Ronke Shoyobo, the deputy governor said, “No doubt, this year’s report and the debate of its implications by eminent representatives of the Nigerian government, the business community, the media and non-governmental organisations here today will strengthen the fabric of healthy relations and communications in our nation, particularly government intervention policies and programmes.”

President, Public Relations Consultants’ Association of Nigeria (PRCAN), Mr. John Ehiguese, and President, Africa Public Relations Association (APRA), Mr. Yomi Badejo-Okusanya, respectively in their goodwill messages affirmed that trust is everything in today’s world and organisations must do everything possible to build trust and credibility and maintain same in order to remain attractive to their stakeholders.

They also decried the growing menace of fake news and post-truth as a threat to building trust and positive reputation and urged organisations to seek the services of competent communications professionals to navigate the curve.

The highpoint of the event was panel discussions on the report and its implications for Nigeria by a panel comprising seasoned business executives, media practitioners, government officials and civil society activists. Moderated by Data Analyst, Channels Television, Mr. Babajide Ogunsanwo, members of the panel included Lagos State Commissioner for Information and Strategy Mr. Kehinde Bamigbetan; Mrs. Ronke Shoyobo; respected Financial and Investment Analyst and CEO of Financial Derivatives, Mr. Bismarck Rewane; Lead Consultant/CEO of Thistle Praxis, Mrs. Ini Abimbola; and Executive Head of Marketing and Communications, Stanbic IBTC Bank Plc, Mrs. Nkiru Olumide-Ojo.

Others were seasoned Journalist and Editor of BusinessDay newspaper, Mr. Anthony Osae-Brown; President, Guild of Corporate Online Publishers Association of Nigeria, Mr. Dotun Oladipo; Executive Chairman, Centre for Anti-Corruption and Open Leadership, Comrade Debo Adeniran; and Public Affairs commentator, Comrade. Nelson Ekujumi.

Dignitaries at the presentation ceremony cut across the four mainstream institutions of the Nigerian society such as government, business, media and non-governmental organisations as well as the Nigerian marketing communications sector. They included Lagos State Commissioner for Energy and Mineral Resources, Mr. Wale Oluwo represented by a Director in the Ministry, Mr. Adebayo Ajisebutu; Vice President, Centre for Value and Leadership, Mr. Adegbenro Rasheed; Chairman, Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, Mr. Olusegun McMedal; Chairman/CEO, C&F Porter Novelli and past president of PRCAN, Mr. Nn’emeka Maduegbuna; CEO, Blueflower Communications, Mr. Chido Nwakanma; CEO, SY &T Communications, Mr. Simon Tumba; CEO, TruContact, Dr. Ken Egbas; Chief Operating Officer,  Soulcomms Publicis, Moji Saka; Chief Operating Officer, BlackHouse Media, Mr. Moruff Adenekan; and Lead Consultant, StepCraft, Mrs. Eniola Mayowa amongst others.

Edelman Trust Barometer is the annual global trust and credibility survey conducted by Edelman Intelligence, the independent research arm of the Edelman – the world’s largest PR firm with presence in 65 countries across the globe The survey consists of 25-minute online interviews whereby respondents are asked questions on how much they trust the four mainstream institutions of society like government, business, media and non-governmental organisations to do what is right.

Since 2001, Edelman has been measuring trust in the four critical institutions in 27 countries, but this year is the first time Nigeria has been included in the survey. The inclusion of an exclusive deck on Nigeria by Edelman Intelligence is on the heels of the significant impressions recorded last year when Chain Reactions hosted the presentation of the 17th edition of the annual global survey in Lagos, the first time ever in the history of Nigeria and since the survey was established in 2001.

 

 

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One Picture, One Dream: How Barth Nwibe Rose from Anambra Soil to Global Oil Success”

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One Picture, One Dream: How Barth Nwibe Rose from Anambra Soil to Global Oil Success”

“From Village Dust to Oil Dollars: How One Photo Turned Barth Nwibe Into Nigeria’s Oilfield Giant”


A single image in an old magazine changed everything.

That’s the incredible testimony of engineer and oil mogul Barth Nwibe, who rose from a modest childhood in rural Anambra to become the founder of SEGOFS Energy, Nigeria’s foremost independent oilfield servicing firm. Now preparing to unveil a ₦3 billion AI-powered diagnostic centre in Awka, Nwibe says his transformation began not in a boardroom—but with a picture.

“I saw a Black man in a hard hat, working at MIT. That moment, I knew engineering was my path,” he told journalists in a riveting interview. “I turned away from medicine and pursued what truly spoke to me.”

From Ifite Primary School in Igbo-Ukwu to Christ the King College, Onitsha, and eventually UNN, Nwibe’s life reads like a masterclass in grit, vision, and divine alignment. His story—marked by stints at Halliburton, Schlumberger, Shell, and Baker Hughes—culminated in 2006 with the launch of SEGOFS, now a Nigerian powerhouse delivering cutting-edge upstream oil services once monopolized by global giants.

“We’re the only indigenous firm doing this independently in Nigeria,” he stated. “We’ve matched and in some cases surpassed international standards.”

But Nwibe’s vision transcends oil. After losing his mother to a stroke that wasn’t diagnosed early enough, he was inspired to build a world-class AI diagnostic facility in Anambra to combat healthcare inadequacies. “If we had diagnosed her earlier, she might still be alive,” he said emotionally.

Construction of the center, equipped to rival Indian and U.S. facilities, is already at roofing stage. “From Awka, we’ll deliver tests once exclusive to foreign hospitals. We’re training staff, we’re ordering machines, we’re doing this for our people.”

The Ugo-Igboukwu Foundation, his philanthropic arm, continues to fund education for hundreds of underprivileged children, while his political ambition—though temporarily stalled—is very much alive. “When the people are ready for real leadership, I’ll be ready,” he stated.

A recipient of the Anambra Man of the Year Award 2025, Nwibe remains sharply critical of Nigeria’s political and economic dysfunction. “Until the elite step into politics with a clear vision, we’ll keep going in circles. Anambra can power its economy with gas—real, sustainable gas—and transform lives overnight.”

With a foot in business, philanthropy, and public service, Barth Nwibe is building more than companies—he’s building a legacy.

“There’s no shortcut to success. No rituals. No magic. Just hard work, vision, and staying ready when the picture of your destiny shows up.”

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Union Bank Rewards Customers with Motorcycles, Cash Prizes in 3rd Save and Win Palli Promo 4 Monthly Draw

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Union Bank Rewards Customers with Motorcycles, Cash Prizes in 3rd Save and Win Palli Promo 4 Monthly Draw

Lagos, Nigeria— Union Bank of Nigeria has rewarded another set of customers in the ongoing Save and Win Palli Promo 4 campaign. Six lucky customers each won a brand-new motorcycle, and 120 additional winners won cash prizes.
The third monthly hybrid live draws were transparently conducted at the Bank’s Sabo, Yaba Branch in Lagos under the supervision of relevant regulatory institutions. For integrity purposes, some of the winners were contacted to congratulate and remind them that the Bank will never call to request or confirm their confidential banking details such as BVN, date of birth, pins, or passwords.

 

Save & Win Palli Promo 4 is a nationwide campaign designed to reward both new and existing customers with cash prizes and other exciting gifts worth N131,000,000. This initiative aims to support them in achieving their savings goals while getting rewarded at the same time.

 

To stand a chance to win, customers can continue to top up their savings in multiples of N10,000 or more and perform a minimum of five transactions a month to increase their chances of winning in the draws. This promo is open to new and existing savings and current account holders.

Prospective customers can download the UnionMobile app on their smartphones to open accounts or walk into any Union Bank branch. Returning customers can call the 24-hour Contact Centre on 07007007000 or visit any Union Bank branch nationwide to reactivate dormant accounts.

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Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again

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Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again

By George Omagbemi Sylvester

 

President Bola Ahmed Tinubu, elected in 2023 on the wings of political calculation and elite manipulation, has now found himself caught in the snare of Nigeria’s enduring historical curse: the north-south divide. His ambitious economic reform agenda, intended to liberalize the economy, remove structural inefficiencies, and reduce government expenditure—has hit a legislative wall. But this isn’t just about policy. This is about power, patronage, and the ancient scars of a fractured federation.

The rejection of critical aspects of Tinubu’s economic proposals by lawmakers is a stinging rebuke, not only to his administration but to the very idea that Nigeria can be reformed from the top down without confronting its structural imbalances. In many ways, Tinubu’s presidency is now facing the same nightmare that has haunted every Nigerian leader since independence: how do you govern a country that was never truly united?

The Crumbling Reform Agenda
At the center of the storm is Tinubu’s proposal to centralize and streamline federal subsidies and remove what he termed “wasteful duplication of agencies.” This was meant to continue the subsidy removal narrative started in June 2023, and reduce fiscal leakage. However, the backlash, particularly from legislators representing the northern states, was swift and coordinated.

The northern bloc, comprising lawmakers from Kano, Katsina, Kebbi, Sokoto, and Borno, objected on the grounds that Tinubu’s proposals disproportionately affect their regions, where federal allocation remains a critical lifeline in the absence of strong internally generated revenue. But critics argue this is a strategic form of sabotage, aimed at retaining an unsustainable status quo that prioritizes political patronage over national progress.

Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again
By George Omagbemi Sylvester

As Prof. Wale Adebanwi of Oxford University has argued, “Nigeria’s northern elite have historically benefited from the spoils of a rentier state, with oil wealth redistributed without the burden of productive contribution. Any move to reverse this equation is seen as existential.”

Tinubu, a southerner from Lagos, with strong Christian support from the Southwest and Southeast, is now facing the very brick wall that has impeded reforms since the First Republic. His own political survival now depends on how much compromise he’s willing to make—or whether he can break the mold entirely.

A Century-Old Fracture
The rejection of Tinubu’s reforms by northern lawmakers is not new. It is deeply rooted in a century-old tension embedded in the structure of the Nigerian state. The 1914 amalgamation, engineered by British colonialists, fused two vastly different regions, the industrializing, Western-educated Christian south and the feudal, Islamic north, into one artificial political entity.

From independence in 1960, this contradiction has remained unresolved. “Nigeria was created not to function as a cohesive nation, but as an economic convenience for its colonial masters,” noted historian Max Siollun. “What we’re seeing is the consequence of a nation built on convenience rather than consensus.”

The economic priorities of the north and south remain deeply divergent. While the south boasts ports, oil revenue, industries, and a growing tech sector, the north has remained largely agrarian, dependent on federal allocations and political appointments. Any attempt to tamper with this redistribution—whether via subsidy removal or cuts in federal spending, provokes immediate resistance.

Reform vs. Redistribution
Tinubu’s administration promised reforms: subsidy removal, tax reform, and investment in critical infrastructure. But all reforms require sacrifices, and those sacrifices must be nationally distributed to succeed. What Tinubu is discovering, painfully, is that reforms without inclusive buy-in are dead on arrival.

Economist Dr. Obiageli Ezekwesili captured the challenge succinctly: “Nigeria’s political economy is structured around the sharing of oil rents, not the creation of wealth. Any attempt to disrupt this structure will provoke fierce opposition from those who depend on the current dysfunction for survival.”

Indeed, the loudest resistance to Tinubu’s reforms has come not from the opposition PDP or Labour Party, but from within his own APC, particularly from northern senators and representatives who feel alienated by the president’s southern-centric economic vision.

The Ghost of Buhari
Many Nigerians are now drawing comparisons between Tinubu’s presidency and that of his predecessor, Muhammadu Buhari, a northern Muslim who governed with overwhelming support from the north. Buhari’s policies favored heavy spending, a bloated civil service, and minimal economic restructuring, a model that created illusions of stability while deepening the economic rot.

“Buhari governed like a tribal chief, rewarding loyalty over competence, and expanding a culture of dependency,” said Prof. Kingsley Moghalu, former Deputy Governor of the Central Bank. “Tinubu’s efforts to break away from that legacy will require courage, strategy, and above all, an appeal to national interest.”

But appealing to national interest in Nigeria is easier said than done. The political class thrives on division. The north fears marginalization, the south resents over-centralization, and the middle belt remains trapped in identity crises. Tinubu, in failing to build a coalition around his reforms, is now paying the price of elite disunity.

The Danger of Ethno-Political Paralysis
The rejection of Tinubu’s agenda is not just a political problem, it is an economic time bomb. Nigeria is drowning in debt, with over 90% of its revenue now going to debt servicing. Inflation is running rampant, the naira has crashed, and unemployment remains alarmingly high. The country cannot afford to maintain the current level of government spending without reform.

But if every economic policy must first pass the tribal test, then reform is doomed. “A nation that filters every economic decision through the lens of ethnicity is a nation marching toward collapse,” warned Nobel Laureate Wole Soyinka. “If Nigeria cannot rise above its primordial divisions, it cannot survive the 21st century.”

What Next for Tinubu?
Tinubu’s next steps are critical. Will he revise his reforms to appease northern lawmakers and keep the political peace? Or will he double down, use executive power, and mobilize the Nigerian people behind a populist push for structural change?

There is a middle path, dialogue, renegotiation of the federal structure, and regional empowerment. Many have called for fiscal federalism, where regions generate and control their own revenues, sending only a fraction to the center. This model, already practiced in countries like Canada and the United States, could reduce the perennial tension around federal allocation.

Political economist Ayo Teriba suggests, “Nigeria must move away from revenue-sharing to revenue-generation. That shift requires not just policy but a new national consensus, and that is where Tinubu must lead.”

In conclusion: Lead or Collapse
President Tinubu is at a crossroads. He can continue playing the dangerous game of balancing regional interests with national imperatives, or he can rise above the tribal chessboard and lead with boldness. The north-south divide is not just a historical relic, it is a living cancer that must be addressed through structural reform, not rhetorical appeasement.

The economic reform agenda is not a southern agenda. It is a Nigerian necessity. If lawmakers continue to sabotage reform because it threatens their regional comfort zones, then the entire nation will suffer. As the saying goes, “A house divided against itself cannot stand.”

In the end, Tinubu must decide: will he be a president of compromise, or a reformer of consequence?

Tinubu’s Economic Agenda in Crisis: North-South Divide Strikes Again
By George Omagbemi Sylvester

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