Business
Eno-obong Bassey: I Find Joy in Transforming Ordinary Rooms into Aesthetically Pleasing and Functional Spaces
Eno-obong Bassey: I Find Joy in Transforming Ordinary Rooms into Aesthetically Pleasing and Functional Spaces
Eno-obong Anthony Bassey has a deep passion for entrepreneurship and a strong desire to make a positive impact through innovative ventures. She is into interior decoration, like POP ceiling installation, wall screeding and painting and also deals with sales of building materials such as cement. As an entrepreneur, she has acquired critical skills over time like creativity, problem-solving, adaptability, and risk-taking.
Eno-obong says that she ventured into the business 5 years ago out of a passion for design. According to her, “I enjoy creating aesthetically pleasing and functional spaces and find joy in transforming ordinary rooms into extraordinary. I enjoy working with people and building relationships, this field provides ample opportunities for client interaction and collaboration. Interior design is a dynamic field that constantly evolves with new trends, materials, and technologies.”
The interior decoration business is lucrative and one can make money out of it especially with Customer Retention Loyalty. Building strong customer relationships and fostering loyalty has had a significant impact on the economic potential of Eno-obong’s business as customers not only provide a steady revenue stream but also serve as brand advocates, referring new customers and promoting positive word-of-mouth. Thus, investing in customer satisfaction, personalized experiences, and loyalty programs really contribute to long-term economic success.
Her starting capital in the cement business (Plaster of Paris) with Sisal fibre amounted to N400,000. The high points of the business have been achieving financial success by reaching revenue targets, generating consistent profits and most importantly having positive customer feedback and loyalty. However, the low points have been financial loss due to poor sales, mismanagement of funds, economic downturns, unclear business strategy and inability to pay loans back on time.
But Eno-obong always keeps in mind that failure is a common part of the business journey. Many successful entrepreneurs and companies have faced setbacks along the way and the key is to learn from these experiences, adapt, and develop strategies to overcome challenges and grow stronger.
She admits that she has thought about giving up but she takes some steps. According to her:
“1. I step back and reflect, assess the reasons behind my feelings of giving up and try to gain clarity on the root causes of these challenges I’m facing. This reflection will help me develop a more objective perspective and identify potential.
2. I focus on my motivation and passion. Reconnect with the reasons why I started the business in the first place. Reflect on my long-term vision, personal goals, and the impact I want to make.
3. I seek support and advice; I reach out to mentors, business networks, or other entrepreneurs who have faced similar challenges.”
The Interior decoration business is typically started by one person but individuals who have expertise and experience are needed in interior decoration. Eno-obong says that she has people working with her. “In POP ceiling installation one person can’t do the work successfully you need one or two persons to assist you. So I can’t handle the task alone. But going to a site to take quotation, casting POP ceiling, plain dressing can be done by me. However, I have people working with me we are more like a team”. The business is registered with Corporate Affairs Commission.
Policymakers and investors can assist Eno-obong and other entrepreneurs by creating a supportive ecosystem that fosters innovation, growth, and investment; by investing in entrepreneurship education and training programs at various levels, from schools to universities. These initiatives can help aspiring entrepreneurs develop the necessary skills, knowledge, and mindset to launch and manage successful ventures. Policymakers and investors can also facilitate networking events, mentorship programs, and entrepreneurship ecosystems that connect entrepreneurs with experienced mentors, industry experts, and these connections can provide valuable guidance, advice, and access to networks that can contribute to entrepreneurial success.
Eno-obong has this advice for future entrepreneurs, “They should always remember that entrepreneurship is a journey that requires dedication, perseverance, and a willingness to learn from both successes and failures. Stay focused, adaptable, and passionate about your vision, and you’ll increase your chances of building a successful venture”.
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Business
Wema Bank Donates Brand-New Car to Winner of Outstanding MSME Clinic of the Year at National MSME Awards 202
*ILÉ IYÁN NIGERIA EMPOWERS UNIVERSITY OF LAGOS STUDENTS WITH ACADEMIC SCHOLARSHIPS
ILÉ IYÁN, the renowned Nigerian restaurant known for its celebration and promotion of the Nigerian African culture through serving authentic Nigerian cuisine, proudly announces its collaboration with Madam Tinubu Hall, University of Lagos to host a cooking competition aimed at promoting culinary excellence and supporting higher education among Nigerian youth.
The Event took place at the University of Lagos on Wednesday the 26th June, 2024. The cooking competition showcased the culinary talents of students from the University of Lagos. The Participants competed preparing traditional Nigerian dishes, judged by a panel of esteemed chefs and culinary experts.
In an innovative move to foster education and reward talent, ILÉ IYÁN Nigeria awarded scholarships to the outstanding participants; Winner Ms. Kenneth Mary Anuoluwapo who won Academic Scholarship plus cash prize, 1st runner up Ezeanowi Maryjane won Academic Scholarship and 2nd runner up Nwachukwu Kamsi Adaobi won cash prize. These scholarships underscore ILÉ IYÁN’s commitment to nurturing the next generation of culinary leaders and supporting educational opportunities in Nigeria. This will enable the participants /winners to pursue their academic ambitions at the University of Lagos.
“This competition is not just about cooking; it’s about recognizing and nurturing talent,” “We believe in the potential of the Nigerian youth and we are excited to support their educational journey through this initiative.” This is also where I started my journey as a Restauranteur and Entrepreneur 15 years ago said the Founder/CEO of ILÉ IYÁN Nigeria, Mr Sanni Sheriff who’s also an Alumnus of The University of Lagos. The Award was presented by the ILÉ IYÁN Team led by Mr Sanni Afeez also in attendance Ms Paulina Legba.
ILÉ IYÁN invites the public to join in celebrating the rich culinary heritage of Nigeria and the academic achievements of its youth at this prestigious event. The competition was a vibrant display of creativity and skill, showcasing the diverse flavors and traditions that define Nigerian cuisine.
About ILÉ IYÁN
ILÉ IYÁN also known as “Home of Pounded Yam “ is a Nigerian African Restaurant that offers original Nigerian African dishes made using traditional cooking techniques to produce dishes with original African flavors. The brand is positioned as the pride of Nigeria as we promote the tourism and beautiful culture in Nigeria through our cuisine.
ILÉ IYÁN immerses patrons in a sensory journey that through Nigeria’s diverse traditions. The restaurant’s interior, adorned with authentic artifacts and traditional motifs, creates an ambiance that transports diners to different regions of the country. The staff, dressed in traditional attire, adds an extra layer of authenticity to the experience.
Culinary offerings at ILÉ IYÁN showcase the country’s diverse culinary heritage, featuring a carefully curated menu that highlights delicacies from various ethnic groups. From our flavourful soups to the succulent pounded yam to village rice, each dish is a culinary masterpiece, meticulously prepared to capture the essence of Nigerian flavors.
OUR VISION: To be the biggest African restaurant brand selling the authentic Nigerian African culture across the globe.
OUR MISSION: is to promote and preserve Nigeria’s rich cultural heritage and diversity through our delicious Nigerian cuisine.
To bridge the cultural gap between the several generations of Nigerians living home and abroad .
VALUES:
In terms of tourism, ILÉ IYÁN becoming a must-visit destination for both domestic and international travelers seeking an authentic Nigerian experience.
Our popularity will not only boost local tourism but also contribute to changing perceptions about Nigeria, showcasing the country’s cultural richness and hospitality.
As ILÉ IYÁN continues to flourish, we will serve as a beacon of cultural pride, fostering a sense of unity and appreciation for Nigeria’s diverse heritage. Our restaurant stands as a shining example of how a traditional-themed establishment can be a catalyst for cultural preservation, community engagement, and tourism promotion in the heart of Lagos. Nigeria
For ILÉ IYÁN dining experience and food delivery kindly visit or contact
📍ILÉ IYÁN LEKKI
Plot 6 Dr Muiz Banire Street Lekki phase 1 . Same street with Imax Film house Cinema.
The street is off Bisola Durosinmi Street Lekki Phase 1
For online orders kindly call 09024475402
For media inquiries, please contact:
Follow ILÉ IYÁN on Social Media: please visit follow us on social media
Instagram: @ileiyan_ng
Facebook: ILÉ IYÁN NG
Twitter: @ileiyan_ng
www.ileiyan.ng
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