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Funke Akindele, Toyin Abraham’s Box Office Success Result Of Strategic Marketing- Banwo

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Funke Akindele, Toyin Abraham’s Box Office Success Result Of Strategic Marketing- Banwo


‎Dr. Ope Banwo has offered a business-focused explanation for the sustained box-office success of Funke Akindele and Toyin Abraham, arguing that their dominance is the result of strategic market alignment rather than luck or social media gimmicks.

‎Responding to criticism from some veteran actors and filmmakers over cinema promotion styles, Banwo explained that film marketing is ultimately about driving human behaviour—ticket purchases—not preserving dignity or tradition.

‎“Cinema marketing is not about what feels respectable to producers,” Banwo said. “It’s about what moves people to show up and pay.”

‎He described Akindele’s success as a textbook example of systems thinking, noting that she combined acting talent with production control, distribution knowledge, audience intelligence, and aggressive marketing.

‎The result, he said, includes five straight years of box-office leadership, multiple billion-naira cinema runs, and ownership of four of the top five highest-grossing Nollywood films of all time.

‎Banwo placed Toyin Abraham just behind Akindele, describing her as Gen-Z-literate by strategy rather than age, with a strong grasp of market psychology and audience engagement.

‎He noted that while some producers rely on third-party funding and pre-sales to streaming platforms, others must recoup investments directly from cinema audiences, making marketing hustle unavoidable.

‎“The women being criticised are accountable to the market,” Banwo said. “They face the audience directly, and the audience keeps rewarding them.”

‎Banwo concluded that until alternative strategies consistently outperform the current box-office leaders, criticism should give way to data-driven analysis.

‎“In cinema, the scoreboard does not lie,” he said. “And right now, the market has spoken.”

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Police Deploy Extra Security To JAMB Centres, Dismiss Rumours Of Threats

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Police Deploy Extra Security To JAMB Centres, Dismiss Rumours Of Threats

 

 

 

The Nigeria Police Force has deployed additional security personnel to examination centres nationwide ahead of the Joint Admissions and Matriculation Board (JAMB) examinations scheduled to begin on April 16, 2026, while dismissing recent rumours of safety threats at certain centres in a North Central state as “unfounded” and “without basis.”

 

In a statement issued on Tuesday, the Force acknowledged public concerns regarding the safety of candidates but emphasised that it does not act on unverified information. Nevertheless, the police said the concerns had been noted, particularly as they relate to the education and future of young Nigerians.

 

“Extra security has been deployed at examination centres nationwide, both overtly and covertly, to prevent any untoward incidents,” the Force Public Relations Officer, DCP Anthony Okon Placid, said in the statement. Measures include routine patrols, perimeter checks, and rapid response teams stationed at strategic locations.

 

The police said they are collaborating closely with other security agencies to monitor and address potential threats effectively, warning that any individual or group attempting to disrupt the examination process will be swiftly identified and prosecuted.

 

Candidates have been encouraged to arrive early at their centres, adhere to examination regulations, and report any suspicious activities or persons to on-site security personnel. The public was advised to disregard unverified information circulating on social media and to rely solely on official updates from JAMB and the Nigeria Police Force.

 

“The Force remains committed to maintaining peace, security, and public confidence in all national activities, including the JAMB examinations,” the statement added.

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Manipulation of Military Operations to Suit Political Permutations; Nigerian Military Operations in Jilli, as a case study

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Manipulation of Military Operations to Suit Political Permutations; Nigerian Military Operations in Jilli, as a case study.

By Comrade Oladimeji Odeyemi.

 

It must be stated clearly and without any apology: the continuous attempt by some political actors to manipulate or reinterpret military operations for political advantage is reckless, dangerous, and unacceptable. The Armed Forces of Nigeria are not an extension of political ambition, nor are they instruments to be twisted to fit changing political permutations.

Our military personnel, especially the personnel of the Nigerian Army are on the frontlines, risking—and in many cases losing—their lives to defend the nation. To politicise their sacrifices is not only disrespectful, it is an insult to the very idea of national service. Those who choose to score political points from matters of security should understand that they are undermining the morale, focus, and effectiveness of the very institutions safeguarding this country.

Recent developments further expose how dangerous and misleading these narratives can be. In a circulating video, a captured Boko Haram member, one Tijani openly affirmed that insurgents frequently congregate at the Jilli Axis—an area that was recently targeted and bombed by the Nigerian military. He went to further affirmed that they mobilised from Jilli to carry out the attack on Benisheikh, which led to the tragic loss of our gallant Officers and Men. This revelation directly contradicts the politicised claims suggesting indiscriminate action or targeted victimisation. It instead reinforces the reality that military operations are intelligence-driven and aimed at dismantling terrorist strongholds.

Equally intolerable is the growing habit of dragging ethnic or tribal sentiments into matters of national security. This must stop. Security threats do not discriminate, and neither should our national response. Any attempt to twist counter-terrorism efforts into ethnic or sectional narratives is not only dishonest but dangerously divisive.

Furthermore, the reckless labeling of security operations as “witch-hunts” without credible evidence is a deliberate attempt to discredit institutions and confuse the public. Such narratives are not harmless—they weaken trust, embolden criminal elements, and place additional strain on already overstretched security personnel.

Those pushing such claims must be prepared to take responsibility for the consequences.

Let it be a warning: the continued politicisation of security issues will not only deepen national insecurity but will also be remembered as a betrayal of public trust. Politicians must draw a clear line between legitimate oversight and destructive interference. The former strengthens democracy; the latter endangers lives.

Our security agencies must be allowed to operate without intimidation, manipulation, or political distortion. Anything less is a direct compromise of national safety.

It is the government responsibility to provide security, especially in a Country like Nigeria, where citizens are not allowed to own the kind of weapons that terrorists and often criminals carry, government must protect the citizens.

In conclusion, the lives of citizens are not bargaining chips for political games. They are sacred. Any individual or group that chooses to exploit insecurity for political gain must understand that they are playing a dangerous game—one that history will judge harshly.

Comrade Oladimeji Odeyemi an entrepreneur, a security analyst and an opinion moulder sent this article from Ibadan, Oyo State.

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Monday Okpebholo Rebuilds POWA Market, Disburses ₦200 Million to Fire Victims

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*Monday Okpebholo Rebuilds POWA Market, Disburses ₦200 Million to Fire Victims*

 

A major recovery effort has been completed for traders affected by the recent fire outbreak at POWA Market, as Edo State Governor Monday Okpebholo announced the rebuilding of the market and the disbursement of financial support to victims.

 

Speaking during the official presentation, Okpebholo revealed that a total of ₦200 million had been distributed to affected traders, with each shop owner receiving ₦8 million to help restart their businesses. The intervention comes just days after the governor pledged swift action following the devastating fire incident that disrupted livelihoods in the community.

 

“A few days ago, I made a promise to the traders affected by the POWA Market fire in Ekpoma. Today, I have fulfilled that promise,” Okpebholo said. “We have rebuilt the market, and I personally presented the cheques to each of the affected traders as we disbursed ₦200 million in support, with every shop owner receiving ₦8 million to help them restart their businesses.”

 

He acknowledged the hardship caused by the disaster, emphasizing that the initiative was not only about economic recovery but also restoring dignity and hope among victims.

 

“I understand the pain and disruption this incident caused, and this intervention is about restoring not just livelihoods, but hope and dignity,” he added.

 

The governor framed the effort as part of his administration’s broader commitment to responsive governance and people-centered policies. “This is what governance means to me, standing with our people and taking real action when it matters most,” he said, assuring residents that further support initiatives would follow.

 

Okpebholo concluded on a note of optimism about the state’s future, declaring, “We will continue to do more to support our people and put smiles on the faces of Edo families. A New Edo has risen.”

 

Monday Okpebholo Rebuilds POWA Market, Disburses ₦200 Million to Fire Victims*

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