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How I made my first million on Instagram — Debbiebarbie

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Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview with ROTIMI IGE, she talks about the industry and how she aims to change perceptions as regards skincare.


How did you get into the beauty business?


I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.

What would you say your success rate has been like?


It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world.
COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?

The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.

A lot of people are quite sceptical about products in Nigeria, how do you reassure people?


Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.

Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s

Have you ever gotten a skin type you could not handle or bad reactions?

No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.

Some people still believe they can employ makeup to cover flaws. What’s your take on that?

Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.

As a young woman in business, what are the lessons you have learnt so far?

Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.

Have you ever been at the receiving end of any stereotype?

Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.

Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?

Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.

How profitable is the business?

I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.

How affordable are your products though?

In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Was this your dream career?
No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.

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Why Babangida’s Hilltop Home Became Nigeria’s Political “Mecca”

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Why Babangida’s Hilltop Home Became Nigeria’s Political “Mecca”. By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com

Why Babangida’s Hilltop Home Became Nigeria’s Political “Mecca”.

By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com

 

Former President Goodluck Jonathan’s birthday visit to Gen. Ibrahim Badamasi Babangida (IBB) in Minna (where he hailed the octogenarian as a patriotic leader committed to national unity) was more than a courtesy call. It was a reminder of a peculiar constant in Nigerian politics: the steady pilgrimage of power-seekers, bridge-builders and crisis-managers to the Hilltop mansion. Jonathan’s own words captured it bluntly: IBB’s residence “is like a Mecca of sorts” because of the former military president’s enduring relevance and perceived nation-first posture.

Babangida turned 84 on 17 August 2025. That alone invites reflection on a career that has shaped Nigeria’s political architecture for four decades; admired by some for audacious statecraft, condemned by others for controversies that still shadow the republic. Born on 17 August 1941 in Minna, he ruled as military president from 1985 to 1993, presiding over transformative and turbulent chapters: the relocation of the national capital to Abuja in 1991; the creation of political institutions for a long, complex transition; economic liberalisation that cut both ways; and the fateful annulment of the 12 June 1993 election. Each of these choices helps explain why the Hilltop remains a magnet for Nigerians who need counsel, cover or calibration.

 

A house built on influence; why the visits never stop.

 


Let’s start with the obvious: access. Nigeria’s political class prizes proximity to the men and women who can open doors, soften opposition, broker peace and read the hidden currents. In that calculus, IBB’s network is unmatched. He cultivated a reputation for “political engineering,” the reason the press christened him “Maradona” (for deft dribbling through complexity) and “Evil Genius” (for the strategic cunning his critics decried). Whether one embraces or rejects those labels, they reflect a reality: Babangida is still the place where many politicians go to test ideas, seek endorsements or secure introductions. Even the mainstream press has described him as a consultant of sorts to desperate or ambitious politicians, an uncomfortable description that nevertheless underlines his gravitational pull.

Though it isn’t only political tact that draws visitors; it’s statecraft with lasting fingerprints. Moving the seat of government from Lagos to Abuja in December 1991 was not a cosmetic relocation, it re-centred the federation and signaled a symbolic neutrality in a country fractured by regional suspicion. Abuja’s founding logic (GEOGRAPHIC CENTRALITY and ETHNIC NEUTRALITY) continues to stabilise the national imagination. This is part of the reason many leaders, across party lines, still defer to IBB: he didn’t just rule; he rearranged the map of power.

 

Then there’s the regional dimension. Under his watch, Nigeria led the creation and deployment of ECOMOG in 1990 to staunch Liberia’s bloody civil war, a bold move that announced Abuja as a regional security anchor. The intervention was imperfect, contested and costly, but it helped define West Africa’s collective security posture and Nigeria’s leadership brand. When neighboring states now face crises, the memory of that precedent still echoes in diplomatic corridors and Babangida’s counsel retains currency among those who remember how decisions were made.

Jonathan’s praise and the unity argument.
Jonathan’s tribute (stressing Babangida’s non-sectional outlook and commitment to unity) goes to the heart of the Hilltop mystique. For a multi-ethnic federation straining under distrust, figures who can speak across divides are prized. Jonathan’s point wasn’t nostalgia; it was a live assessment of a man many still call when Nigeria’s seams fray. That’s why the parade to Minna continues: the anxious, the ambitious and the statesmanlike alike seek an elder who can convene rivals and cool temperatures.

The unresolved shadow: June 12 and the ethics of influence.


No honest appraisal can skip the hardest chapter: the annulment of the 12 June 1993 election (judged widely as free and fair) was a rupture that delegitimised the transition and scarred Nigeria’s democratic journey. Political scientist Larry Diamond has repeatedly identified June 12 as a prime example of how authoritarian reversals corrode democratic legitimacy and public trust. His larger warning (“few developments are more destructive to the legitimacy of new democracies than blatant and pervasive political corruption”) captures the moral crater that followed the annulment and the years of drift that ensued. Those wounds are part of the Babangida legacy too and they complicate the reverence that a steady stream of visitors displays.

Max Siollun, a leading historian of Nigeria’s military era, has observed (provocatively) that the military’s “greatest contribution” to democracy may have been to rule “long and badly enough” that Nigerians lost appetite for soldiers in power. It’s a stinging line, yet it helps explain the paradox of IBB’s status: the same system he personified taught Nigeria costly lessons that hardened its democratic reflexes. Today’s generation visits the Hilltop not to revive militarism but to harvest hard-won insights about managing a fragile federation.

What sustains the pilgrimage.
1) Institutional memory: Nigeria’s politics often suffers amnesia. Babangida offers a living archive of security crises navigated, regional diplomacy attempted, volatile markets tempered and power-sharing experiments designed. Whether one applauds or condemns specific choices, the muscle memory of governing a complex federation is rare and urgently sought.

2) Convening power: In a season of polarisation, the ability to sit warring factions in the same room is not small capital. Babangida’s imprimatur remains a safe invitation card few refuse it, fewer ignore it. That convening power explains why movements, parties and would-be presidents keep filing up the long driveway. Recent delegations have explicitly cast their courtesy calls in the language of unity, loyalty and patriotism ahead of pivotal elections.

3) Signals to the base: Visiting Minna telegraphs seriousness to party structures and funders. It says: “I have sought counsel where history meets experience.” In Nigeria’s coded political theatre, that signal still matters. Outlets have reported for years that many aspirants treat the Hilltop as an obligatory stop an unflattering reality, perhaps, but a revealing one.

4) The man and the myth: The mansion itself, with its opulence and aura, has become a set piece in Nigeria’s story of power, admired by some, resented by others, but always discussed. The myth feeds the pilgrimage; the pilgrimage feeds the myth.

The balance sheet at 84.
To treat Babangida solely as a sage is to forget the costs of his era; to treat him only as a villain is to ignore the architecture that still holds parts of Nigeria together. Abuja’s relocation stands as a stabilising bet that paid off. ECOMOG, for all its flaws, seeded a habit of regional responsibility. Conversely, June 12 remains a national cautionary tale about elite manipulation, civilian marginalisation and the brittleness of transitions managed from above. These are not contradictory truths; they are the double helix of Babangida’s place in Nigerian memory.

Jonathan’s homage tried to distill the better angel of IBB’s record: MENTORSHIP, BRIDGE-BUILDING and a POSTURE that (at least in his telling) RESISTS SECTIONAL ISM. “That is why today, his house is like a Mecca of sorts,” he said, praying that the GENERAL continues to “mentor the younger ones.” Whether one agrees with the full sentiment, it accurately describes the lived politics of Nigeria today: Minna remains a checkpoint on the road to relevance.

The scholar’s verdict and a citizen’s challenge.
If Diamond warns about legitimacy and Siollun warns about the perils of soldier-politics, what should Nigerians demand from the Hilltop effect? Three things.

First, use influence to open space, not close it. Counsel should tilt toward rules, institutions and credible elections not kingmaking for its own sake. The lesson of 1993 is that subverting a valid vote haunts a nation for decades.

Second, mentor for unity, but insist on accountability. Unity cannot be a euphemism for silence. A truly patriotic elder statesman sets a high bar for conduct and condemns the shortcuts that tempt new actors in old ways. Diamond’s admonition on corruption is not an abstraction; it’s a roadmap for rebuilding trust.

Third, convert nostalgia into institutional memory. If Babangida’s house is a classroom, then Nigeria should capture, publish and debate its lessons in the open: on peace operations (what worked, what failed), on capital relocation (how to plan at scale), and on transitions (how not to repeat 1993). Only then does the pilgrimage serve the republic rather than personalities.

At 84, Ibrahim Babangida remains a paradox that Nigeria cannot ignore: a man whose legacy straddles NATION-BUILDING and NATION-BRUISING, whose doors remain open to those seeking power and those seeking peace. Jonathan’s visit (and his striking “Mecca” metaphor) reveals a simple, stubborn fact: in a country still searching for steady hands, the Hilltop’s shadow is long. The task before Nigeria is to ensure that the shadow points toward a brighter constitutional daybreak, where influence is finally subordinated to institutions and where mentorship hardens into norms that no single mansion can monopolise. That is the only pilgrimage worth making.

 

Why Babangida’s Hilltop Home Became Nigeria’s Political “Mecca”.
By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com

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Ajadi Celebrates Juju Legend Femolancaster’s 50th Birthday in the UK

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Ajadi Celebrates Juju Legend Femolancaster’s 50th Birthday in the UK

Ajadi Celebrates Juju Legend Femolancaster’s 50th Birthday in the UK

Nigerian Juju music legend, Otunba Femi Fadipe, popularly known as FemoLancaster, is being celebrated today in London as he clocks 50 years of age.

Ambassador Olufemi Ajadi Oguntoyinbo, a frontline politician and businessman, led tributes to the Ilesa-born maestro, describing him as a timeless cultural icon whose artistry has enriched both Nigeria and the world.

“FemoLancaster is not just a musician, he is a legend,” Ambassador Ajadi said in his birthday message. “For decades, his classical Juju sound has remained a reminder of the beauty of Yoruba heritage. Today, as he turns 50, I celebrate a cultural ambassador whose music bridges generations and continents.”

While FemoLancaster is highly dominant in Oyo State and across the South-West, his craft has also taken him beyond Nigeria’s borders.

FemoLancaster’s illustrious career has seen him thrill audiences across Nigeria and beyond, with performances in the United Kingdom, Canada, United States of America, and other parts of the world. His dedication to Juju music has projected Yoruba traditional sounds to international stages, keeping alive the legacy of icons like King Sunny Ade and Chief Ebenezer Obey while infusing fresh energy for younger audiences
He further stressed the significance of honoring artistes who have remained faithful to indigenous music while taking it global. “In an era where modern sounds often overshadow tradition, FemoLancaster stands as a beacon of continuity and resilience. He has carried Yoruba Juju music into the global space with dignity, passion, and excellence,” he added.

Ajadi Celebrates Juju Legend Femolancaster’s 50th Birthday in the UK
The golden jubilee celebration in London has drawn fans, friends, and colleagues, who all describe FemoLancaster as a gifted artist whose contributions over decades have earned him a revered place in the pantheon of Nigerian music legends.

“As FemoLancaster marks this milestone,” Ajadi concluded, “I wish him many more years of good health, wisdom, and global recognition. May his music continue to echo across generations and continents.”

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Gospel Songstress Esther Igbekele Marks Birthday with Gratitude and Celebration

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Gospel Songstress Esther Igbekele Marks Birthday with Gratitude and Celebration By Aderounmu Kazeem Lagos

Gospel Songstress Esther Igbekele Marks Birthday with Gratitude and Celebration

By Aderounmu Kazeem Lagos

 

Lagos, Nigeria — The gospel music scene is aglow today as the “Duchess of Gospel Music,” Esther Igbekele, marks another milestone in her life, celebrating her birthday on Saturday, August 16, 2025.

Known for her powerful voice, inspirational lyrics, and unwavering dedication to spreading the gospel through music, Esther Igbekele has become one of Nigeria’s most respected and beloved gospel artistes. Over the years, she has graced countless stages, released hit albums, and inspired audiences across the world with her uplifting songs.

Today’s celebration is expected to be a joyful blend of music, prayers, and heartfelt tributes from family, friends, fans, and fellow artistes. Sources close to the singer revealed that plans are in place for a special praise gathering in Lagos, where she will be joined by notable figures in the gospel industry, church leaders, and admirers from home and abroad.

Speaking ahead of the day, Igbekele expressed deep gratitude to God for His mercy and the opportunity to use her gift to touch lives. “Every birthday is a reminder of God’s faithfulness in my journey. I am thankful for life, for my fans, and for the privilege to keep ministering through music,” she said.

Gospel Songstress Esther Igbekele Marks Birthday with Gratitude and Celebration
By Aderounmu Kazeem Lagos

From her early beginnings in the Yoruba gospel music scene to her rise as a celebrated recording artiste with a unique fusion of contemporary and traditional sounds, Esther Igbekele’s career has been marked by consistency, excellence, and a strong message of hope.

As she adds another year today, her fans have flooded social media with messages of love, appreciation, and prayers — a testament to the profound impact she continues to make in the gospel music ministry.

For many, this birthday is not just a celebration of Esther Igbekele’s life, but also of the divine inspiration she brings to the Nigerian gospel music landscape.

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