celebrity radar - gossips

How I made my first million on Instagram — Debbiebarbie

Published

4 years ago

July 31, 2020

Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview with ROTIMI IGE, she talks about the industry and how she aims to change perceptions as regards skincare.

How did you get into the beauty business?

I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.

What would you say your success rate has been like?

It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world.
COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?

The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.

A lot of people are quite sceptical about products in Nigeria, how do you reassure people?

Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.

Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s

Have you ever gotten a skin type you could not handle or bad reactions?

No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.

Some people still believe they can employ makeup to cover flaws. What’s your take on that?

Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.

As a young woman in business, what are the lessons you have learnt so far?

Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.

Have you ever been at the receiving end of any stereotype?

Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.

Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?

Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.

How profitable is the business?

I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.

How affordable are your products though?

In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Was this your dream career?
No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.

celebrity radar - gossips

Among His Peers, Oba Orin Saheed Osupa Stands Out : The Fuji Star’s Storytelling Legacy By Alhaji Arems

Published

16 hours ago

November 5, 2024

Sahara Weekly

Among His Peers, Oba Orin Saheed Osupa Stands Out : The Fuji Star’s Storytelling Legacy

By Alhaji Arems

In the vibrant world of Fuji music, where the artistry of storytelling and cultural commentary thrive, Saheed Osupa has carved out a unique role as both an artist and an influencer of thought. Recently, his name has been lighting up social media discussions and generating significant buzz—not just because of his music but because of the depth of his words. Osupa’s trending status is rooted in his ability to subtly address pressing issues, particularly those surrounding the ongoing tension between fellow Fuji musicians Taye Currency and Pasuma Wonder.

Osupa’s recent contributions to this situation have not been straightforward; rather, he has adopted an artistic approach, using parables and proverbs—sometimes through complex storytelling—to impart wisdom. These nuanced messages, often hidden within his lyrics, resonate with fans who appreciate the clever way he brings age-old Yoruba wisdom into contemporary issues. One notable example involves a story about an animal (traditionally symbolizing patience and resilience) that many believe reflects Osupa’s thoughts on rivalry and pride. Through this parable, he seems to suggest the importance of self-reflection and restraint, especially in the heat of conflict.

In a genre that values not only musicality but also the power of words, Osupa has long been seen as a master of *itan*, or storytelling. His recent songs echo the traditional Yoruba way of imparting wisdom through tales that serve as lessons. This is a skill that few artists have mastered, making his approach particularly impactful in today’s fast-paced digital world, where nuanced messages can often be overlooked.

Beyond the Taye Currency-Pasuma Wonder issue, Osupa’s trending status is also due to his reputation as a voice of reason and maturity in Fuji music. As a genre that is often vibrant and full of competitive spirit, Fuji has its share of rivalries. Yet, Osupa has often stood out by promoting unity and peaceful dialogue among Fuji artists. By sharing these reflective stories in his music, he adds layers of meaning that fans continue to unpack and discuss, drawing new audiences who appreciate both the artistry and wisdom behind his words.

The charm of Saheed Osupa lies in his timeless approach. In a world where trends are fleeting, he reminds fans of the importance of timeless values, urging reflection, humility, and understanding. As fans interpret and share his latest stories, Osupa’s message continues to resonate widely—proof that, in Fuji, the power of words can be as influential as the beat of the drum.

celebrity radar - gossips

What You Need To Know About Award-Winning Nigerian Actor, Mustapha Sholagbade

Published

17 hours ago

November 5, 2024

Sahara Weekly

What You Need To Know About Award-Winning Nigerian Actor, Mustapha Sholagbade

Mustapha Ololade Sholagbade, born on January 1, 1989, in Ebute Metta, Lagos, is an accomplished Nigerian actor, producer, and filmmaker with a deep passion for Yoruba cinema. Originally from Abeokuta, Ogun State, he is the first child in his family. Sholagbade began his education at Kadara Primary School and continued at Sojomen Talabi High School, Akute, and Nawairudeen Secondary School, Ebute Metta. He later earned an Ordinary Narional Diploma in Business Administration from the Lagos State Polytechnic. Pursuing his passion for acting, he trained at Odunfa Caucus, where he graduated in 2010.

Sholagbade launched his acting career in 2005, making a name for himself in Yoruba-language films. His portfolio includes roles in popular films like Olowo Ghetto, Alaimo, Ebun Mi, Esi, Gold and Treasure, Liam, Emilomo Babaolowo, Oko Aunty Mi, Broken Bond (Tude), and Last Born. In addition to acting, he has also produced several films, further cementing his influence in the industry.

Beyond the entertainment world, Sholagbade is a versatile professional with experience in railway engineering, IT support, and site management in the UK. He is also a farmer and general merchant, demonstrating his entrepreneurial spirit and diverse skill set.

Throughout his career, Sholagbade has collaborated with top figures in Yoruba cinema, such as Yinka Quadri, Taiwo “Ogogo” Hassan, Funke Akindele, Femi Adebayo, Odun Adekola, Oga Bello, Baba Wande, Jide Kosoko, Funsho Adeolu, Fathia William Balogun, Saidi Balogun, Wunmi Toriola, and Mide Martins.

Sholagbade’s hobbies include traveling, business, football, filmmaking, and meeting new people, reflecting his dynamic and outgoing personality.

Sholagbade’s talent and dedication to his craft have earned him numerous accolades, including: Best Actor Yoruba – BON Awards, 2024, Best Supporting Actor– Afro Nollywood Awards, UK, 2019, Best Supporting Actor– Heritage Awards, Atlanta, USA, Best Supporting Actor of the Year (Yoruba) – City People Movie Awards, Best New Actor of the Year (Yoruba) – City People Movie Awards.

With his achievements and versatility, Mustapha Ololade Sholagbade remains a notable force in the Nigerian film industry and a proud ambassador of Yoruba cinema worldwide.

celebrity radar - gossips

Coalition Congratulates Oluyede on Appointment as Acting COAS

Published

24 hours ago

November 4, 2024

Sahara Weekly

Coalition Congratulates Oluyede on Appointment as Acting COAS

The Coalition of Civil Society Groups against Terrorism in Nigeria has congratulated Major-General Olufemi Oluyede on his appointment as the acting Chief of Army Staff, (Ag COAS, Nigerian Army).

The Convener of the Coalition, Comrade Oladimeji Odeyemi, in a statement, said General Oluyede has the responsibility to consolidate the success achieved by the Nigerian Army under General Taoreed Lagbaja.

President Bola Tinubu had on Wednesday, October 30, appointed Oluyede as acting COAS pending the return of the indisposed substantive Chief of Army Staff, General Taoreed Lagbaja.

The Coalition said his appointment is a welcome development. It said: “Major-General Olufemi Oluyede is well qualified for the position. He was a member of the 39th regular course and commissioned as an officer in 1987. Aged 56, he was promoted to the rank of Major-General in September 2020. A professional and top-notch security expert, he brings a lot of hope and inspiration to younger officers as acting chief of Army Staff.

“His appointment is the way to go. As the acting Chief of Army Staff, Oluyede has the responsibility to lead an army that will administratively manage the institution, consolidate on the success achieved by General Lagbaja and his team to mop up remnants of insurgents, bandits and the ragtag criminal elements in the North, and dismantle the ethnic militias in the Southeast to bring peace in the country.

“The 56-year-old Oluyede shares a long history with General Lagbaja, with a track record and excellent service to the nation. Both are members of the 39th Regular Course and were commissioned as officers in 1987.

“Oluyede’s meritorious career began as a Platoon commander and adjutant at 65 Battalion, advancing to Company commander at 177 Guards Battalion and later Staff Officer at the Guards Brigade and commandant of Amphibious Training School.

“Oluyede has been part of many notable operations, including the ECOMOG Mission in Liberia, Operation HARMONY IV in Bakassi, and Operation HADIN KAI in the Northeast, where he commanded the 27 Task Force Brigade.

“He has received honours, including the Corps Medal of Honour, and Grand Service Star, all recognition for passing the Staff Course and membership in the National Institute, and his dedication and achievements in service.”