Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview with ROTIMI IGE, she talks about the industry and how she aims to change perceptions as regards skincare.
How did you get into the beauty business?
I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.
What would you say your success rate has been like?
It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world. COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?
The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.
A lot of people are quite sceptical about products in Nigeria, how do you reassure people?
Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.
Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s
Have you ever gotten a skin type you could not handle or bad reactions?
No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.
Some people still believe they can employ makeup to cover flaws. What’s your take on that?
Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.
As a young woman in business, what are the lessons you have learnt so far?
Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.
Have you ever been at the receiving end of any stereotype?
Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.
Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?
Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.
How profitable is the business?
I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.
How affordable are your products though?
In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Was this your dream career?
No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.
Ayra Starr’s Mother Sparks Buzz with Confession About Her Mystery Crush
The mother of Nigerian Afrobeat sensation Ayra Starr has sent social media into a frenzy with a playful revelation about having a crush on someone who, humorously, calls her “mummy.” In a video that quickly went viral, she expressed her excitement about the possibility of meeting her crush at Ayra Starr’s upcoming show on Christmas Day.
Captioning the video, Ayra Starr’s mother wrote: “Wahala, my crush is calling me mummy. Anyways, we will meet at Ayra’s show on the 25th.” Her candid and lighthearted confession immediately captivated fans, sparking a wave of speculation about the identity of her mystery crush.
Many have taken to social media to guess the individual who has captured Ayra Starr’s mother’s affections. A popular theory among fans is that the crush might be none other than Don Jazzy, the renowned Nigerian music mogul and the boss of Ayra Starr’s record label, Mavin Records. However, Ayra’s mother kept the identity of her crush under wraps, leaving fans to wonder and eagerly anticipate any clues that might surface.
As the excitement for Ayra Starr’s Christmas Day show builds, fans are eagerly awaiting the event, with many now watching closely to see if Ayra’s mother’s cheeky prediction about meeting her crush will indeed come true.
Stay tuned for updates and watch the video below as the mystery continues to unfold!
Self-Anointed Financial Guru, Geh Geh, Celebrates the Launch of His Luxury Hotel
Popular financial influencer and self-proclaimed guru, Geh Geh, has officially opened the doors to his new hotel, marking another milestone in his ever-evolving career. The hotel, a modern and tastefully furnished establishment, was unveiled on December 22nd amidst a wave of excitement from his followers and supporters.
Taking to his X page a few days prior to the launch, Geh Geh teased his fans with the announcement, hinting at the grand opening. True to his word, the influencer shared clips from the event, including a moment where his pastor prayed over the establishment during its official dedication.
The event was attended by friends, family, and well-wishers, who gathered to celebrate his achievement. Online reactions, however, have been a mix of admiration, skepticism, and humor as netizens took to social media to share their thoughts on Geh Geh’s latest accomplishment.
Social Media Reactions
The news of Geh Geh’s hotel opening has sparked lively conversations across social platforms. Some users congratulated him on his success, while others questioned the legitimacy of his wealth and mocked the idea of a pastor blessing a hotel.
@BIG🌍 AP❣️: “Finally, Geh Geh don get the congratulations 🎉 way him dey find since lol 🤣🤣 Congratulations 🎉 Opueh Presido.”
@ucheuch2 MMM: “Geh Geh no get hotel.”
@Quency baby 🫂🥹: “Dem open hotel, pastor dey pray 🤦♀️.”
@Elbulletin: “So this guy gets money?”
@Boy alone💜🧎♂️🧎♂️☹️: “Omo, wait oh, na Geh Geh really get am? Omo, if na him, I go start worship Geh Geh online oh 😞.”
@Babatunde Phillip: “Imagine a pastor attending the opening ceremony of a hotel where Geh Geh said girls go cryyyy.”
@user97174499693224: “So pastor dey pray for hotel opening 😂😂😂.”
@ABIODUN__🌴💙🚬: “I dey cryyyyyyy now, if to say I know, I for worship Geh Geh online 😭😂.”
While the reactions may vary, one thing is clear: Geh Geh knows how to command attention. As he steps into the hospitality business, all eyes will be on him to see if the financial guru can translate his influence into success in this new venture.
Ukrainian boxing sensation Oleksandr Usyk retained his heavyweight championship titles and cemented his place in boxing history with a unanimous decision victory over Britain’s Tyson Fury in their rematch on Saturday night.
The judges scored the bout 116-112 in Usyk’s favor across the board, marking his second consecutive win over Fury. This victory extended Usyk’s flawless professional record to 23-0, with 14 knockouts, adding another chapter to a career already highlighted by Olympic gold and an undisputed cruiserweight championship.
A Masterclass Performance
Usyk, 37, showcased his signature precision and relentless pace, repeatedly catching Fury with clean left hooks and dominating the latter stages of the fight. Fury, at 6ft 9in (206cm) and weighing a career-high 281 pounds, attempted to impose his physicality but was unable to break Usyk’s composure.
The fight, held in Saudi Arabia, saw Usyk wearing traditional Cossack attire during his entrance, while Fury entered the arena dressed in a festive Santa-inspired robe to Mariah Carey’s “All I Want For Christmas Is You.”
The early rounds were competitive, with Fury landing powerful jabs and body shots. However, Usyk’s endurance and tactical brilliance began to shine in the middle rounds. The Ukrainian landed sharp combinations and dictated the tempo, including a stunning uppercut in the final round that left little doubt about the outcome.
“I thought I’ve won both fights,” Fury said post-match, sporting a bruised right eye. “But I’ll always believe until the day I die that I won that fight.”
A Legacy Sealed
Usyk’s victory solidified his standing as one of the greatest heavyweights in history. Already the first undisputed heavyweight of the four-belt era, Usyk joins the ranks of legends like Muhammad Ali, Joe Louis, and Mike Tyson.
The bout, reported to have a prize purse of $190 million, also underscored Saudi Arabia’s growing influence in global sports. Usyk, who served briefly as a soldier during Russia’s invasion of Ukraine, celebrated his victory by hoisting a symbolic sabre belonging to Ukrainian nationalist hero Ivan Mazepa.
Fury’s Uncertain Future
The defeat leaves Fury’s future in doubt. Once unbeaten across 35 fights, Fury now stands at 34-2-1. His attempt to reclaim glory after a brief retirement in 2022 has been marred by back-to-back losses to Usyk.
Usyk, on the other hand, continues to add to his already remarkable resume, leaving fans and critics alike in awe of his technical skill, resilience, and determination. As the heavyweight division looks ahead, Usyk’s reign appears unshakable, and his place among boxing’s all-time greats is firmly secured.