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HOW-MARKETS GLOBAL (UK) EMERGIES WITH INCLUSIVENESS OF AFRICA BUSINESSES AND PRODUCTS IN E-COMMERCE DIGITAL TRANSFORMATIONS WITH ONLINE CATALOGUE TO CONSUMER AND PRODUCERS

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How Markets Online business for consumers and producers of made in African products as emerged with an innovative business model, E-commerce that lies at the heart of digital economy defined by the organization of Economic Corporation and Development (OECD).

It prides its platform specifically for the sale or purchase of goods and services online whereby easing the payment methods online or offline in various categories as it deemed fit for business organization, consumers and those in government.


The United Nations released a Digital Economy report that led to promotion of international dialogue of capacity building for developing countries to improve on the evolving digital Economy in this Era of Covid19 pandemic

In the case study of an African designer that sells African attires favoured by the Africans in diaspora. It goes that the Designer desired to sell internationally but the likes of How-markets.com Platform was not in existence then. Thus, she could not access a global E-commerce platform to sell her made in Africa dresses to Africans in diaspora and global markets, as the saying goes, where there is a will there is a way. She eventually linked up with an American E-commerce Platform to show case and sell to international audience instead. Her items were categorised as made in Africa and listed for sale in USD currency, an African buyer searched and clicked to buy the dress, the checkout price includes the purchase price plus 20% sales tax payable to America. Albeit the dress was made in Africa by an African, purchased by an African on an International platform outside Africa, alas the 20% sales tax was collected by America.
The role of How-markets in the instance is to continue to develop opportunities for African/Caribbean Businesses through the support available on its platform to integrate Business Vendors to have access to the World economy on an equitable basis. By providing the right tools, focus extensively on the opportunities and challenges of the digital economy, empower the vendors on the platform to showcase African and Caribbean made goods by offering specialist services to Business sellers. How-markets will be bringing onboard Purchase influencers like free delivery, bespoke packaging, in-house logistic system with Butler Service 24/7 fast track 7days a week and national hub returns, warehousing, competitive pricing, and an ad-free experience without interruptions’ that will continue to encourage repeat visits and higher spend, less inventory and quick payment to Vendors by not stifling their Cashflow.

Our plea to African/Caribbean Businesses is get engage in and benefit more fully from the growth of their online business activities through www.how-markets.com the African Global Marketplace a highly sustainable innovations in technology and modalities of E-commerce that is creating opportunities for companies of all sizes to engage in domestic, cross border and international trade through the adaptation of supply chains, lower costs and extended market reach. By reducing transaction and search costs as well as frictions at commercial interfaces, How-markets will enable those offering goods and services to connect more easily with (potential) consumers and to expand the volume of commercial transactions to escalate and increase returns on their investments.

Today is tomorrow, harness the potential of E-commerce, benefit from global markets digitalizing economy, while those that fail to do so today risk falling behind tomorrow.

We are www.how-markets.com creating a viable platform for African/Caribbean businesses to sell more across borders and globally for greater returns on investments.

The above information was released to online Africa media platforms and real time print and electronic media across Africa by the Founder and CEO of HOW-MARKETS GLOBAL (UK), Mr. Olawumi Omotoso.

He submitted that How-Markets Global is a “shop that never stop” and an innovative opportunity for businesses to reach more and sell more to enable both consumers and producers to access Global markets for a buoyant economic opportunities.

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Dr. Abigail Olagbaye Announces Her Candidacy for ATPN Presidency

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Dr. Abigail Adesina  Olagbaye, CEO Desigo Tourism Development and Facility Management Company Ltd and founder, Sayari Dunia Sustainable Tourism Foundation, a seasoned tourism practitioner with 23 years of experience (out of which 21 years have been in Tourism), has announced her candidacy for President of the Association of Tourism Practitioners of Nigeria (ATPN), the oldest and premier tourism trade Association in Nigeria.

With a proven track record of driving innovation and sustainable growth, Dr. Olagbaye is poised to transform Nigeria’s tourism landscape.

” Her vision is to re-position ATPN as the leading voice for Nigeria’s tourism development,” Dr. Olagbaye stated. “I’m committed to empowering our members with the training, resources, and networking opportunities they need to excel in their careers and elevate industry standards.”

Dr. Olagbaye’s campaign focuses on five key objectives:

– Strengthening Industry Partnerships: Fostering collaborations and alliances  that drive growth and development.

– Capacity Building: Providing training,  resources and opportunities to enhance professionalism.

– Advocacy: Amplifying the voice of tourism practitioners in Nigeria and beyond.

– Tourism Promotion: Showcasing Nigeria’s hidden gems both domestically and internationally.

– Improved Member Benefits: Enhancing the overall experience for ATPN members.

Additional initiatives to consider include:

– Faith-based International Conference Tourism: Tapping into the MICE potential of faith-based tourism.

– Medical Tourism: Promoting Nigeria as a hub for medical excellence.

– Sports Tourism: Leveraging sports to drive tourism growth.

– Language Training: Enhancing language skills to improve tourist experiences.

 

– Youth Tourism: creating opportunities for youths to be actively engaged in Tourism leveraging their potentials, talents and energies and enabling them to benefit from the socio-economic opportunities that tourism offers.

 

– Agro Tourism:  Develop agro-tourism as a sub-sector of Tourism through partnerships and collaboration with the ministry of agriculture to ensure regulatory support, international organisations for cross pollination of ideas and knowledge transfer and capacity building, encourage our members to organise more farm stays, rural tours, food tourism events for more authentic experiences. Advocate for infrastructural development for rural roads and other amenities. Collaborate with locals for sustainability and inclusion.

To further enhance Nigeria’s tourism industry, Dr. Olagbaye plans to create robust social media platforms for the association. This will enable people at home and abroad to access tourism companies in Nigeria with international standard websites and social media focusing on major sites.Social media being an essential tool for promoting tourism.

As the pioneer of initiatives like Africa Tourism Climate Action Forum ATCAF and Africa Tourism Day, a nouveaux initiative in Africa which she started in 2020 in collaboration with the African Tourism Board, now in its 5th edition, Dr. Olagbaye has demonstrated her passion for sustainable tourism practices and her ability to drive meaningful change. “I invite fellow tourism practitioners to join me in transforming Nigeria’s tourism landscape,” she concluded.

Get in touch with Dr. Abigail Olagbaye:

Email: [email protected]
Phone: +2349122525250
Social Media: @abbieolagbaye
@abigailolagbaye
@Dr. Abigail Olagbaye
(Twitter, Instagram, Facebook, LinkedIn)

*Campaign Slogan:* “Transforming Tourism, Empowering Practitioners”.

 

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The Next Chapter of Amen City: Sade Balogun talks about TIARA Estates & Amen Phase 3 in Lagos, Nigeria

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In a move that underscores her commitment to excellence, Sade Balogun, the mastermind behind Redbrick Homes International Limited and Amen City Ltd, has introduced TIARA Estates and Amen Estate Phase 3, expanding the renowned Amen City in a big way!


Situated in the picturesque Ibeju-Lekki area, Amen City has become synonymous with luxury and elegance. The launch of TIARA and TIARA 2.0 by Amen City Ltd soon after Amen Estate Phase 3 is set to elevate this community to new heights.
With its refined homes and superior amenities, the TIARA series embodies royalty and opulence. Amen Phase 3 enhances the living experience with modern architecture and top-tier facilities.


A nearby hospital at Amen Estate Phase 2 offers swift healthcare access, contributing to residents’ peace of mind. This proximity to medical facilities is especially important in emergencies, ensuring that help is always close by.
A large supermarket within the estate provides convenience for everyday shopping, eliminating the need for long trips to distant markets. The presence of excellent schools nearby ensures quality education for children, making it an ideal location for families. The coastal road that reduces travel time to Victoria Island to under 40 minutes makes Amen City a practical choice for professionals who need to commute to the city.
The estate 24-hour light supply from a dedicated turbine engine ensures uninterrupted power, which is a significant benefit for those seeking reliable energy solutions.

Sade Balogun’s innovative vision has transformed Amen City into a model of luxury living and community development. This expansion marks another milestone in her illustrious career, reinforcing Amen City’s status as a premier investment destination. With her ability to foresee market trends and deliver projects that exceed expectations, Sade Balogun continues to set new standards in Nigerian real estate.

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In Search of Justice: Alhaja Enitanwa Muibat Lanre Shittu’s Plea for Recognition and Dignity

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In a world where the bonds of love and faith should transcend earthly judgments, Alhaja Enitanwa Muibat Lanre Shittu finds herself battling not only for justice but for the affirmation of her dignity and place within her late husband’s legacy.

Alhaja Enitanwa, the widow of renowned business mogul Lanre Shittu, faces an overwhelming injustice as she appeals a ruling by the Ifako Ijaiye Customary Court. This court dismissed her case by claiming it lacked the jurisdiction to do so.

This judgment, for Alhaja Enitanwa, represents a painful contradiction. The Ifako Ijaiye Customary Court had been specially designated to hear cases rooted in Islamic law—a foundation of faith and tradition that defined her marriage to her beloved husband. How, then, can this same court deny its duty to preside over the case she brings forward, a case so deeply tied to her faith and rightful place within her family?

At the heart of her appeal is a plea for recognition, not only for herself but for every Muslim woman whose rights are meant to be upheld by the legal protections guaranteed under the 1999 Constitution. Her counsel, Barrister Kayode Ademiluyi, stresses that this Constitution embraces Sharia law as a personal and protected path for Muslims, enshrining the rights of individuals like Alhaja Enitanwa to have their marital bonds honored by the law.

The Customary Court Law of Lagos State further cements these rights. By law, designated courts are empowered to adjudicate in matters of Islamic law—marriage, divorce, and family bonds. Yet, for reasons unknown, the Ifako Ijaiye Customary Court has chosen to ignore this mandate, casting aside the deeply personal matter Alhaja Enitanwa brought to its doors.

She seeks more than validation; she seeks justice. For Alhaja Enitanwa, this appeal is an urgent call for the court to correct a decision that, in its oversight, has left her in limbo, questioning the very foundations of her marriage and her place within a family she holds dear.

Her appeal will journey through the Customary Court of Appeal, a court of immense authority, with the power to oversee customary law matters. Here, the court will have the solemn duty to interpret her case in the spirit of fairness, upholding the principles of religious and personal freedoms granted under Nigerian law. Alhaja Enitanwa’s case is not just about her suffering but about restoring the dignity of every Muslim woman who looks to the law to honour her faith and protect her rights.

Let us remember that at the heart of this case lies a woman—a mother, a widow—whose only desire is to protect the bond she shared with her late husband and to honour the life they built together under Islamic law. Alhaja Enitanwa’s struggle resonates far beyond her plight; it is a struggle for justice, for the rights of Muslim women, and for the values enshrined in the law.

 

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