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Fashion/Lifestyle

MediaReach OMD Latest Newsletter Harps on Reimagination of Everything Amidst COVID-19

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mediaReach OMD, Nigeria’s foremost marketing and media agency, in its latest newsletter, posits that the changes caused bythe coronavirus (COVID-19) pandemic has led to the reimagination of everything inthe media and marketing ecosystem in quest of new normal.

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Published in BusinessDay and titled “Reimagining Everything Amidst COVID-19,” the newsletter examinesthe turbulence in this period of the pandemic and howbusinesses will continue to be guided with key principles, including being ready for the day after.

Against this backdrop, the Managing Director of mediaReach OMD, NitinchandraNandekar, said theorganisationhas been monitoring changes in the media and marketinglandscape and also adapting to innovative ways of connecting with target audience, through data-led approaches to guide clients’ investments during the COVID-19 lockdown/post lockdown.

The media agency with presence in Nigeria, West, and Central Africa, stated in the newsletter,which is the fifth edition, that the pandemic has forced the media landscape to change based on supply and demand.

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It pointed out that the deadly diseasehas brought about changesin the consumption ofproducts and categories;the way research was done and has triggered new ways of doing it. It had also changed the way communications /connections planning was done, has forced traditional markets to be more agile and adaptable, and has made consumers to redefine their needs, thereby leading to a strong notion of ‘realization’, termed reimagination.

The industry information sheet mentioned that the needed action required is for the media and marketing ecosystem to adjust the media mix to where the consumer is now, start ideating to get attention and deliver impact, invest in compelling content to deliver on objectives, adopt bespoke communication strategies and media plansin line with set objectives and the use of effective channels with consumers appeal.

It posits that marketers areswiftly addressing what is being desired now and what comes next, offering some early indicators in terms of insights and triggering the next steps, getting more focused on customer relationship management, and more agile as a crucial element of business development. It also submits that the pandemic has presented delivery companies with unexpected and overwhelming opportunities.

Also contained in the newsletter are the viewpoints that brands need to ensure strong availability, convenience and value, refocus to connect with and be relevant to consumers’ current needs, prioritize the most relevant product categories with efforts at ensuring its market success, as well as excellent brand strategy at all times.

For the media and marketing ecosystem to thrive, the newssheet further stated that there is a need for quantitative research as marketers have more data and analytical horsepower than ever before with signals from hybrid sources to aid movement to the next.

It further highlights that worthy of note are consumers behaviour which shows they are switching brands at unprecedented rates and with shopping intent focused on essentialswith value for money. It further mentioned that marketers are gaining a deep understanding of customers at granular levels by detecting changes in market demand and shifts in needs, as well as using these insights to target customers with the delivery of the right products/services.

For effectiveconnectionplanning, mediaReach OMD postulates that there should be real-time diving in data to pick indicators as facts, and leveraging opportunities that deliver impact, attention and engagement. Also, it advocatesconstant optimization of relevant touchpoints to drive business objectives, adopting measures of retaining top-of-mind awareness for brands, and constantlyrethinking the playbook for the next normal,for continuous reimagination.

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Fashion/Lifestyle

Queen Lovelyn Is A Year Older

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Queen Lovelyn Is A Year Older

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Delectable queen and model, Lovelyn is a year older. Queen Lovelyn who is an aspiring international model is set to celebrate her birthday with pomp and pageantry on Thursday, November 7, 2023.

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PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

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PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

 

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In a remarkable expansion of her entrepreneurial portfolio, renowned beautician, Folasade Agbeluyi, CEO of PoshGlow Skincare, has successfully launched a new business empire – FOLASH FOODS. This venture specializes in exporting a diverse range of Nigerian raw foods in large quantities to the UK, US, and Canada.

The dynamic entrepreneur has not stopped at FOLASH FOODS but has also introduced FOLASH TASTE, an innovative online restaurant where delightful and mouthwatering dishes are delivered to customers anytime, anywhere. This dual-launch marks a significant milestone for Folasade Agbeluyi, creating a synergy between global food export and convenient online dining experiences.

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FOLASH TASTE, as an online restaurant, promises a culinary journey filled with delectable choices for customers. From traditional Nigerian cuisine to modern twists, the menu caters to diverse tastes and preferences, ensuring a delightful experience with every order.

Currently, the company is actively promoting its affordable hampers, extending a heartfelt invitation to politicians, families, friends, and churches to partake in this initiative. The aim is not only to showcase the richness of Nigerian cuisine but also to encourage the spirit of giving and love.

Folasade Agbeluyi’s foray into the food industry demonstrates her commitment to diversification and innovation. The seamless integration of FOLASH FOODS and FOLASH TASTE reflects a strategic approach to meet the growing demands of the global market while ensuring accessibility and convenience for customers.

With this 2-in-1 business launch, Folasade Agbeluyi is set to leave an indelible mark on the food industry, offering a taste of Nigeria to the world and redefining the online restaurant experience. As FOLASH FOODS and FOLASH TASTE gain momentum, they are poised to become significant players in the culinary landscape, presenting a flavorful blend of tradition and modernity.

For those eager to explore the rich tapestry of Nigerian flavors or indulge in a delightful culinary experience, FOLASH FOODS and FOLASH TASTE stand as the go-to destinations, promising a feast for the senses and a celebration of Nigerian culinary excellence.

 

PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

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Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

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Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

Nana Tamakloe, the face behind Accra Fashion Week and Africa’s leading fashion blog, FashionGHANA.com, has been invited as a notable presence at the ongoing BRICS Fashion Summit in Moscow. The summit, hosted by Moscow Fashion Week, kicked off its proceedings on November 28 and is set to wrap up on December 2.

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Tamakloe, known for his influence in reshaping African fashion, has been turning heads with his creative international approach. His journey from launching the continent’s premier fashion blog in 2012 to curating the celebrated Accra Fashion Week has been marked by trendsetting moments.

Last year, Tamakloe found himself on the international stage and being invited to and honored in USA at the Memphis In May Festival in the USA, sharing the limelight with figures like King Otumfou, Stonebwoy, and Okyeame Kwame. This global recognition speaks volumes about his impact on Ghanaian culture, and now, he’s bringing that influence to Russia to the BRICS Fashion Summit.

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Organized under the umbrella of Moscow Fashion Week, the BRICS Fashion Summit has become a gathering of fashion elites. Editors, event organizers, representatives from major publications, clothing specialists, bloggers, instructors, and emerging designers from various corners of the globe have converged to create an atmosphere of creativity and collaboration.

Originally synchronized with Moscow Fashion Week, the BRICS Fashion Summit is more than just a stylish rendezvous; it’s a strategic endeavor to cultivate the ethos of the BRICS Fashion community. Stemming from the BRICS—an intergovernmental organization uniting Brazil, Russia, India, China, and South Africa—the fashion community aims to redefine the industry’s dynamics.

The summit goes beyond national boundaries, boasting participation from over 30 countries, from the streets of China to the landscapes of Nigeria. The BRICS Fashion Summit is positioning itself as a global hub for sartorial excellence.

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Tamakloe’s role at the summit is more than just attendee status; he’s on a mission to ensure Ghana doesn’t just participate but actively shapes the narrative of the BRICS Fashion Summit. His goal is to play a decisive role in steering the creation of the BRICS Fashion community, putting Ghana at the forefront of global fashion discussions. Other guest from Ghana also include researcher Makeba L. Boateng and Nana Brenu.

As the spotlight intensifies on Moscow, Nana Tamakloe’s active presence becomes a symbol of Ghana’s growing prominence in the international fashion scene. The BRICS Fashion Summit isn’t just about trends; it’s a platform where cultures meet, and Tamakloe is steering Ghana’s fashion story into the global limelight.
This year, Accra Fashion Week is poised to welcome representatives from 17 nations to the vibrant city of Accra. This spectacular event is slated to unfold against the iconic backdrop of the Kwame Nkrumah Mausoleum, from December 13th to the 17th, 2023. The anticipation is further heightened as delegates from the BRICS Fashion Summit are set to grace the occasion, amplifying the international flair.

Adding an extra layer of significance, the African Fashion Summit, scheduled for December 15th, 2023, promises to be a pivotal moment. This special day will feature an exclusive update on the happenings at the BRICS Fashion Summit, creating a nexus where global fashion conversations seamlessly converge. Accra Fashion Week is poised not only to showcase diverse styles but also to serve as a dynamic platform fostering international collaboration and discourse. Save the dates for a week of sartorial splendor and cross-cultural connections.

Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

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