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Meet the Huge Brain behind Adron Homes Commercials, Oluwakemi Arewa, Group Head, Brand and Corporate communications  + How she became a Media Guru with 14 years of robust experience

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When one take a good look at the TV Commercials, Radio Commercials and some of the media skits of Adron Homes; the groundbreaker homes merchant in Africa, one would begin to wonder if the brains behind them are not Nigeria’s, such quality as believed comes from foreigners who are vast in that aspect but shockingly, the brain behind them isn’t far-fetched, they are all the ideas and contents of Oluwakemi Arewa, the Group Head, Brand and Corporate communications for Adron Group; she also doubles as PR executive and consultant for the leading real estate merchant.

Oluwakemi Arewa didn’t just come into the business from nowhere; she has been into the Media world for over 14 years of serious practice. She started in 2005 with Eko FM, after having her National Diploma Programme at the Nigerian Institute of Journalism, she started three different programs with EKo FM, she later joined Continental TV services; owners of TVC and Radio Continental and got promoted six     months later as a presenter on radio, and on TV. She had a radio program called entertainment weekly, a TV program called showbiz weekly, and was also reporting the news, due to her potentials. All these happened between 2007 – 2009.

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For her, working for Adron Homes isn’t just about how much she is paid; it’s about adding value to humanity.

In her words ‘’ Adron Homes and Properties is the number 1, I joined Adron because of its vision in terms of meeting shelter needs. I saw the vision and the passion and also the value they add.

I believe in value, it comes before money, if you add value, people will respect you. I calls Aare Adetola Emmanuel (GMD) my dad because whenever I look at him, I see intelligence, I see a mentor, I see an Inventor, because he’s is hardworking, and also a philanthropist who has affected our society in a positive way. The upmost trust he placed in my abilities makes me always go the extra miles to get things done, I do overtime because I connect to his vision and objectives. It’s a privilege to be at this position’’.

It would be recalled that Adron Homes held one of the biggest concert of 2018 recently called ‘Festival of Lemon’, the concert remains one of the most talked about and this is due to the kind of commercials that were put out to make people get to know about it even before it took place; the kudos goes to her and her content. She also spoke about how she went about it and also one of the promo she worked on.

“Festival of lemon was big; we had a lot of advantage because we put together the programme for staff and clients. We deployed an emotional approach to advertising and also played with numbers.

We created an exciting and informative content for TV and radio via the use of jingles and of course we also talked about bonuses, benefits and free gifts

Everyone was really interested because everything we talked about on TV and radio was genuine.

It was big, we had to use what we have; we have the A list artists, so we used them to create content. For TV, we used their songs; there’s was a voice over that talked about the benefits, aside the fact that we were giving land, we gave home appliances too; everyone would want to benefit.

For the Independence promo, we played on the strategy of product benefit and bonuses while telling stories adaptable to each of our ambassadors, this made it easy for the public to relate with the brand.

However, it is not just out of ordinary that one cooks up such amazing contents, she talked about what inspires her.

‘’God is my inspiration, I draw my inspiration from him; when I pray, I see things; when I read the bible, I see things, it’s like they are putting a video of things I need to do in my head, I hear things when I’m working, I just feel it, that’s why I don’t stop, I don’t get distracted, and it’s also a matter of exposure. If you are a content person, you need to read wide, look at what people do, I watch what other companies does, I see how they organize their advert, it might not be the same way but you will get your creativity and put things together’’

She also speaks about her next level

I want to emerge, evolve and take over, my vision is to be the next big thing in the world of PR in Nigeria and beyond, I’m looking forward to becoming a global champion in the world of PR and advertising. This requires that I constantly upgrade myself, my skills and the knowledge I have right now. It’s very important because, to be the light in any sector you have to shine and to shine you need to be connected to constant energy. Energy in real sense simply means information, skills upgrade, and constant education

When you stop learning, you start dying. So for me, I’m constantly taking steps to progress.

 

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SHALINA CELEBRATES 40 YEARS OF TRUST, REITERATES COMMITMENT TO QUALITY HEALTHCARE DELIVERY IN AFRICA

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In celebration of its 40 years in Africa, a leading Afro-focused multinational company, Shalina Healthcare has reiterated its commitment to the delivery of quality healthcare in Africa. Declaring this in Lagos on Friday at the event to wrap up the company’s 2023/24 financial year and celebrate its 40 years of its existence, the Chief Commercial Officer, West Africa of the company, Arun Raj said the company “is determined to continually fulfill its corporate mission of making quality products available to every African at affordable prices.

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According to him;  ” It has been 40 years of trust in Africa and these 40 years,  the people of the continent have also reciprocated the trust in our quality products and healthcare delivery.”

Also, in his corporate presentation as well as new financial year projection, the Head, Corporate Marketing of the Company, Folorunso Alaran said; “the Company is building on the trust Africans have in its products and services over the year and is committed to healthy Africa.  It has been forty years of available, affordable and quality products for Africans.”

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In the words of Mr. Nirmal Jain CEO Shalina consumer Global,

“At Shalina, we believe that every African must have access to good products.  And for the last forty years, we have been trusted for our quality products. And more so, through our many initiatives and healthcare interventions, Shalina has continually raised the bar in healthcare delivery.”

Speaking further, Mr. Debajeet Mukherjee CEO Shalina Pharma Global, posited that; “despite the prevailing economic challenges, we do not waver in delivering our corporate purposes of available, affordable and quality health products. It is our belief that economic challenges should not hinder people’s access to quality healthcare.  Either the economy is good or bad, it shouldn’t affect the lives of the people in an adverse way. Despite the fact that some companies are leaving Nigeria, we are expanding our team in the country.  This is because we have trust and believe in Nigeria.”

In her own presentation at the event, the Company’s Managing Director, Nigeria ,  Opeyemi Akinyele said the company “is focused to become number one brand in Nigeria and continually promote the best of healthcare delivery in the country. ”

“Through our products, activities and interventions we have been doing greatly to ensure that quality healthcare is available and affordable for every citizen. And this is a promise that will remain unbroken ” She said.

Appreciating the members of staff of the company for their commitment and supporting roles in the company, Akinleye said “without you, your roles and efforts, we won’t be here and the successes recorded in the out gone year won’t be possible.  We also rely on your continuous support and commitment in the new year. ”

Meanwhile as part of the company’s end of year activities, many staff members were given awards of excellence in different categories for 2023/24 financial year.  Amongst them were  Lasisi Abiodun, Best Pharma Delegate,  Lawal Abubskar,  Best Medical Delegate,  Ruth Adesua Adewoye,  Best Regional Manager Pharma,  Ganiyu Lateef,  Best CVD Delegate, Mercy Omoji, Best Regional Manager, Consumer, Uzuma Pascal,  Best Zonal Manager, (Global) and  Juliet Ngozi Edward,  Best Consumer Delegate Global .  Winners in other categories included Sandeep Sahu, Folorunso Alaran, Emeka Adimoha, Chiuba Nwaosu among others.

Shalina Healthcare which began its business in Africa in DR Congo in 1984 made entry to Nigeria 25years ago.  It currently has about 2500 staffs globally out of whom 2000 are in Africa.

 

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THE PROPHETIC HALL OF FAME: How I ended “sit at home” in the East, Prophet Godwin Ikuru speaks

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By Collins Nkwocha

One of the major problems of the Eastern region was the “sit at home” menace which crippled business activities in the entire Eastern region; several lives have been lost in the process of enforcing this as the enforcers have always been very cruel and wicked, killing anyone who refuses to obey the order.

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Disturbed by the cruelty of the enforcers and how many lives that have been lost through this act, the prophetic Hall of Fame, prophet Godwin Ikuru of Jehovah Eye Salvation Ministry, Lagos,made a public declaration that “sit at home” was going to be over in the East.

People didn’t believe it when he said it, everyone believed that only the release of Nnamdi Kanu was going to end “sit at home” in the East.prophet Ikuru said that it would stop even while Kanu is still in detention.

Today,”sit at home” has ended in the East, people now go about their normal businesses on Monday.Today, the dreaded “sit at home” enforcers are nowhere to be found, you can do anything or carry out any business activity of your choice on monday because God has honoured the word of his prophet.

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Prophet Godwin Ikuru is one of the best prophets in Nigeria,he remains a major part of the ruling party in Nigeria.He is the major prophet that brought the president to power .

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Ondo Guber: APC Screening Committee Clears Female Aspirant, Funmi Ayinke

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The only female aspirant in the contest for the APC governorship ticket in Ondo state, Engr. (DR) Oluwafunmilayo Ayinke Waheed-Adekojo has been cleared by the screening committee of the All Progressive Congress (APC) at the party’s national secretariat in Abuja yesterday Friday, 12th of April, 2024.

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The screening process which normally involves validation of candidates’ credentials and eligibility to contest was without hassle for Funmi Ayinke as there were no discrepancies in her credentials especially for the fact that she has proven records in the public space confirming her credibility and eligibility for the contest.

When asked about her plans for the people of Ondo state by the committee, Funmi Ayinke expressed the need for Ondo state to evolve using technology and Artificial intelligence which she is very knowledgeable in, narrating how she generated electricity through briquette.

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She stated that Ondo state needs an engineer who is vast in the application of technology which would of course; secure a better position for the state internationally.

‘’I am vast in the knowledge of technology and Artificial intelligence, the world is changing and we can’t continue to remain as we are. We need an engineer who is vast and knowledgeable in all of these. I developed the generation of electricity through briquette so when we have this kind of grace in Ondo state, we should not waste it.’’

Continuing, Funmi Ayinke expressed confidence in securing the party’s ticket because all women in the state have thrown their weight behind her. She noted that many women decided to support her ambition because she has been a source of hope for them before she thought of a governorship ambition.

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Speaking further on the support she has received so far, Funmi Ayinke recounted the massive crowd that besieged her rally ground in Akure without paying a dime.

‘’Women come to me that they want to pay me back with their support because I have been a source of hope for them. Women vote more in Ondo state and I have that confidence that this is my time, I have sown the seed, it’s time for harvest.’’

‘’In the last rally we did, I didn’t pay any women to attend, It was just an open invitation and we shut down the whole of Akure, this means people know what they want and they appreciate the fact that we have the courage to come out. Without woman, there is no vote, no nation.’’

The screening process ended with cheers from the committee, congratulatory messages from officials at the party’s secretariat and prayers of victory from women in the secretariat premises.

 

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