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Meet the Huge Brain behind Adron Homes Commercials, Oluwakemi Arewa, Group Head, Brand and Corporate communications  + How she became a Media Guru with 14 years of robust experience

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When one take a good look at the TV Commercials, Radio Commercials and some of the media skits of Adron Homes; the groundbreaker homes merchant in Africa, one would begin to wonder if the brains behind them are not Nigeria’s, such quality as believed comes from foreigners who are vast in that aspect but shockingly, the brain behind them isn’t far-fetched, they are all the ideas and contents of Oluwakemi Arewa, the Group Head, Brand and Corporate communications for Adron Group; she also doubles as PR executive and consultant for the leading real estate merchant.

Oluwakemi Arewa didn’t just come into the business from nowhere; she has been into the Media world for over 14 years of serious practice. She started in 2005 with Eko FM, after having her National Diploma Programme at the Nigerian Institute of Journalism, she started three different programs with EKo FM, she later joined Continental TV services; owners of TVC and Radio Continental and got promoted six     months later as a presenter on radio, and on TV. She had a radio program called entertainment weekly, a TV program called showbiz weekly, and was also reporting the news, due to her potentials. All these happened between 2007 – 2009.

For her, working for Adron Homes isn’t just about how much she is paid; it’s about adding value to humanity.

In her words ‘’ Adron Homes and Properties is the number 1, I joined Adron because of its vision in terms of meeting shelter needs. I saw the vision and the passion and also the value they add.

I believe in value, it comes before money, if you add value, people will respect you. I calls Aare Adetola Emmanuel (GMD) my dad because whenever I look at him, I see intelligence, I see a mentor, I see an Inventor, because he’s is hardworking, and also a philanthropist who has affected our society in a positive way. The upmost trust he placed in my abilities makes me always go the extra miles to get things done, I do overtime because I connect to his vision and objectives. It’s a privilege to be at this position’’.

It would be recalled that Adron Homes held one of the biggest concert of 2018 recently called ‘Festival of Lemon’, the concert remains one of the most talked about and this is due to the kind of commercials that were put out to make people get to know about it even before it took place; the kudos goes to her and her content. She also spoke about how she went about it and also one of the promo she worked on.

“Festival of lemon was big; we had a lot of advantage because we put together the programme for staff and clients. We deployed an emotional approach to advertising and also played with numbers.

We created an exciting and informative content for TV and radio via the use of jingles and of course we also talked about bonuses, benefits and free gifts

Everyone was really interested because everything we talked about on TV and radio was genuine.

It was big, we had to use what we have; we have the A list artists, so we used them to create content. For TV, we used their songs; there’s was a voice over that talked about the benefits, aside the fact that we were giving land, we gave home appliances too; everyone would want to benefit.

For the Independence promo, we played on the strategy of product benefit and bonuses while telling stories adaptable to each of our ambassadors, this made it easy for the public to relate with the brand.

However, it is not just out of ordinary that one cooks up such amazing contents, she talked about what inspires her.

‘’God is my inspiration, I draw my inspiration from him; when I pray, I see things; when I read the bible, I see things, it’s like they are putting a video of things I need to do in my head, I hear things when I’m working, I just feel it, that’s why I don’t stop, I don’t get distracted, and it’s also a matter of exposure. If you are a content person, you need to read wide, look at what people do, I watch what other companies does, I see how they organize their advert, it might not be the same way but you will get your creativity and put things together’’

She also speaks about her next level

I want to emerge, evolve and take over, my vision is to be the next big thing in the world of PR in Nigeria and beyond, I’m looking forward to becoming a global champion in the world of PR and advertising. This requires that I constantly upgrade myself, my skills and the knowledge I have right now. It’s very important because, to be the light in any sector you have to shine and to shine you need to be connected to constant energy. Energy in real sense simply means information, skills upgrade, and constant education

When you stop learning, you start dying. So for me, I’m constantly taking steps to progress.

 

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Moyo Ogunlewe Applauds Bashir’s Solar Empowerment Initiative for Ikeja Youths

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The Lagos State Director-General of the City Boy Movement, Hon. Moyo Ogunlewe, has commended Comrade Oluwadamilare Sonayon Adebowale Bashir for launching a transformative solar electrification training programme targeted at youths in Ikeja.

The initiative, described as a multimillion-naira empowerment scheme, is designed to equip young people between the ages of 18 and 40 with practical, market-relevant skills in solar installation, maintenance, and system management. It is expected to open up employment opportunities while fostering entrepreneurship within the renewable energy sector.

According to Bashir, the programme will train 100 beneficiaries in phases, beginning with an initial batch of 40 participants. The phased approach, he explained, is to ensure quality delivery, hands-on learning, and proper supervision throughout the training period.

Speaking on the significance of the initiative, Bashir noted that the programme is a strategic intervention aimed at tackling youth unemployment while addressing Nigeria’s persistent power supply challenges through sustainable energy solutions.

“This is not just about training; it is about creating a new generation of self-reliant youths who can contribute meaningfully to the economy through renewable energy,” he stated.

Reacting to the development, Hon. Moyo Ogunlewe lauded Bashir’s commitment to grassroots empowerment, describing the initiative as timely and impactful.

Ogunlewe emphasized that such forward-thinking programmes align with ongoing efforts to promote youth development and economic inclusion across Lagos State. He further noted that investing in renewable energy skills places young people at the forefront of a rapidly evolving global industry.

Also lending his voice, the Executive Chairman of Kosofe Local Government, Hon. Barrister Moyosore Ogunleye, praised the initiative, highlighting its potential to transform lives and reduce unemployment at the community level.

The much-anticipated training programme, already generating buzz within Ikeja and beyond, is scheduled to hold on Monday, April 27, 2026, at Onigbongbo Local Council Development Area. Participants will be drawn from eight wards across the local government, ensuring broad-based inclusion and community impact.

Stakeholders believe the initiative could serve as a model for similar youth-focused renewable energy programmes across Lagos and Nigeria at large, especially at a time when alternative energy solutions are becoming increasingly critical to national development.

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Tayo Ayinde: The Quiet Engine of Lagos’ Governance

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In the complex theatre of governance, where noise often masquerades as impact, few figures embody disciplined authority and strategic boldness like Tayo Ayinde, Chief of Staff to Governor Babajide Sanwo-Olu of Lagos. He is not a headline-chasing leader. Instead, Ayinde represents a rare breed, a calm but commanding operator whose strength is expressed through control, precision, and unwavering loyalty.

Ayinde’s personality is deeply rooted in his formative years within Nigeria’s security architecture. Having served in the State Security Service (SSS), where he rose through the ranks before retiring in 2009, he developed a mindset shaped by vigilance, intelligence gathering, and calculated decision-making.

This background did not just shape his career; it defined his temperament. Those who have observed him closely describe a man who is perpetually alert, mentally agile, and instinctively strategic. He anticipates rather than reacts and focuses on outcomes rather than optics.

His boldness, therefore, is not performative; it is institutional.

Nicknamed “Buffalo” by colleagues and associates, Ayinde’s personality reflects a striking paradox: gentle in appearance, yet formidable in execution. He carries a commanding presence while maintaining a composed and approachable demeanor. In political and administrative circles, he is known to demonstrate focus under pressure, maintain emotional discipline in crisis situations, and project authority that commands respect without coercion.

This blend of calmness and inner strength is what makes his leadership style uniquely effective. He is the type of leader who can enter a room quietly and still shape its direction.

Within the Lagos State Government, Ayinde is more than a chief of staff in title; he is widely regarded as the operational nucleus of the administration. He coordinates complex policy frameworks with precision and serves as a critical bridge between political leadership and administrative execution. In doing so, he manages competing interests without destabilizing governance.

President Bola Ahmed Tinubu has described him as a dependable ally and a stabilizing force, an acknowledgment of his ability to manage responsibility without being consumed by it.

Ayinde’s office is often described as a “solution centre”, a place where issues are addressed with clarity and speed rather than prolonged debate.

In Nigeria’s often unpredictable political environment, loyalty can be fluid. Ayinde, however, represents a different doctrine: loyalty as a strategic principle. From his days as Chief Detail to President Bola Ahmed Tinubu to his current role, he has built a reputation as a leader who understands power, respects hierarchy, and safeguards institutional continuity.

His consistency stands out. He does not shift with political winds, nor does he deploy influence for personal spectacle. Instead, he prioritizes structure, stability, and long-term outcomes. This approach has earned him a trusted position within Lagos’ political landscape, with credibility that cuts across different interests.

Beyond governance, Ayinde’s personality reveals a strong humanitarian dimension. Known for his quiet philanthropy, he has supported widows, orphans, and vulnerable communities over the years, often without public attention. His Ikeja residence is frequently described as an “open door,” reflecting a leadership philosophy grounded in accessibility and compassion.

This balance of firmness in leadership and empathy in human engagement, completes the architecture of his character.

In an era where leadership is often equated with visibility, Tayo Ayinde represents a different model, one defined by substance over spectacle. He is a strategist who thinks ahead, a coordinator who turns policy into reality, and a steady hand in complex systems.

His story is not one of flamboyance but of structured influence, disciplined authority, and consistent delivery. His impact is measured not by volume, but by his ability to guide outcomes, stabilize systems, and sustain governance at the highest level.

In the evolving narrative of Lagos State, Ayinde stands as a reminder that true power does not always announce itself. It operates, delivers, and endures.

~ Ayo Olusegun Writes

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Why Oshodi-Isolo Constituency 1 Should Stand with Engr. Abayomi David Fasanya (FASH)

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By Ayodele Adeyeye

 

In every electoral cycle, constituents are presented with a familiar challenge: choosing not just a candidate, but a leader who embodies the values, vision and commitment required to drive meaningful development. For the people of Oshodi-Isolo Constituency 1, this moment calls for careful reflection and a decisive choice—one that prioritizes credibility, competence and community connection.

Among those seeking to represent the constituency, Engr. Abayomi David Fasanya (popularly known as FASH) has emerged as a compelling option, distinguished by his track record, grassroots engagement and forward-looking vision

At a time when public trust in leadership is often tested, FASH represents a refreshing alternative. He is widely regarded as a man of integrity, whose approach to leadership is rooted in service rather than self-interest. His long-standing connection with the people of Oshodi-Isolo Constituency 1 gives him a clear understanding of the socio-economic realities facing residents—from youth unemployment and infrastructure deficits to the need for sustainable community development.

One of the defining attributes of FASH’s candidacy is his strong grassroots appeal. Unlike many who approach leadership from a distance, he has remained closely connected to the community, engaging with residents, listening to their concerns and participating in initiatives aimed at improving their welfare. This familiarity positions him not just as a representative, but as a true voice of the people.

Equally important is his emphasis on service-driven leadership. In a political climate often dominated by rhetoric, FASH’s message is centered on tangible impact. His agenda reflects a commitment to delivering practical solutions—policies and programs that directly address the needs of the constituency while creating opportunities for growth and empowerment.

Furthermore, FASH has consistently advocated for unity and collective progress. He recognizes that the development of Oshodi-Isolo Constituency 1 depends on collaboration across diverse groups and interests. By promoting inclusiveness, peace and shared purpose, he aims to foster an environment where progress is not only achievable but sustainable.

Central to his campaign is a clear and actionable vision for development. This includes prioritizing youth empowerment through skills acquisition and job creation, supporting small and medium-scale enterprises and advocating for improved infrastructure and social services. His professional background as an engineer further strengthens his capacity to approach development with structure, innovation and efficiency.

As the constituency prepares to make a critical decision about its future, the need for leadership that inspires confidence and delivers results cannot be overstated. Oshodi-Isolo Constituency 1 deserves a representative who will illuminate pathways to progress, restore hope in governance and ensure that the dividends of democracy reach every corner of the community.

Engr. Abayomi David Fasanya (FASH) presents himself as that candidate—one ready to serve with dedication, guided by a vision of light, growth and inclusive development.

The choice ultimately rests with the people. But in FASH, many see not just a contender, but a leader prepared to translate aspiration into action and promise into progress.

Asoludero fun ilu Oshodi.

Ayodele Adeyeye writes from, Mafoluku, Oshodi, Lagos State

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