In branding principles and concepts, some words aptly describe the existential essence of a product, with regards to its compelling qualities of usefulness to mankind. This could be via its taste, flavour, nutrition (as with food items). Others include availability, affordability, accessibility and its enduring values to the public. As it is with prime products of top-range companies so it goes for the human persona. The critical question therefore, is what comes to the people’s mind once a name is mentioned, especially so if one is a public figure and commands frequent attention.
That brings us to the rare breed in the person of Her Excellency, Mrs. Betty Anyanwu Akeredolu, incidentally the current First Lady of the ‘Sunshine State’, Ondo. Inspiring words such as “a passionate humanist”, “ care-giver”, “simple- at –heart”, “bridge-builder” and of course, “pillar of support” keep reverberating from the smiling lips of her teeming admirers-from both within and outside the political cycle. One cannot therefore, but wonder if these are mere attention-seeking accolades or they ring true for the person in question.
Interestingly, abundant empirical evidences are there to support each of the descriptions of who she really is. Looking at her inspiring life trajectory the words of the Zimbabwean-born and Canada-based philosopher, entrepreneur and author, Matshona Dhiwayo come to mind. Said he: ‘’Beautiful souls are shaped by ugly experiences’’. Indeed so. For instance, she was diagnosed with breast cancer back in 1997. She went through all the anguish and rigours of treatment and happily she survived it all. For some other survivors like her, all they would do is to give testimonies and recoil to their shells, to live a quiet life. But not her! She saw it as an opportunity to be a solution-provider, to make the difference in the lives of others going through similar travails she had experienced. As Ana Antunes rightly noted: ‘’Life always gives a Second Chance: It is called: ‘To Move On’.
So, to move on and feeling truly concerned about the critical health challenge, gave her the inspiration to start the non-profit organization, Breast Cancer Association of Nigeria (BRECAN). Note that this was long before fortune smiled on her to become the First Lady of Ondo state. The noble aim of the NGO of course, is to raise the needed public awareness of the deadly disease and institute the preventive measures amongst the womenfolk. In addition, it assists in cancer-related researches.
It goes as a glowing tribute to her patriotic efforts therefore, that several women across the length and breadth of the country have given moving testimonies of how BRECAN came in to save their sad and sordid situations when it mattered most. One unforgettable instance was that of a middle-aged, Owo- born woman who goes by the name, Mrs. Elizabeth Akande. She was abandoned by her husband immediately he realized that she had fallen a victim of breast cancer! But the timely intervention of BRECAN through moral and financial support changed her story for good.
As she rightly noted during the inauguration of BRECAN in Kogi state in August 2017: ‘’We want you to make breast cancer awareness and treatment a priority so that women will not continue dying needlessly’’. She highlighted the fact that it is cost intensive as mammographic machine is needed for early detection. And awareness is a necessity to prevent women who detect lumps in their breasts from considering it a spiritual attack and heading to the mountain for prayers, instead of taking timely action.
As reflected in her thought-provoking lecture delivered as the 7th Distinguished Guest Lecturer at the University of Medical Services, UNIMED in Ondo state there is the increasing need for adoption of a population-based screening for breast cancer. The lecture was titled: ‘’A stitch in time saves lives; breast cancer realities in Nigeria and actionable steps’’. So profound her actions have proved that BRECAN has become a model for the frontal battle against breast cancer as supported by the United Nations Organization (UNO).
Furthermore, as one who is always exhibiting the humanist in her, she was there for Ondo state home makers, especially widows distributing palliatives across the state during the lockdown due to the Coronavirus pandemic. In addition to the determined fight against breast cancer, she been consistent in her battle against rape, her contributions to Girl-Child education delivery and the welfare of the womenfolk. In fact, she is also a supporter of the Bring Back the Girls Initiative, NGO aimed at the safe return of the long-abducted Chibok girls. All these and more interventions must have earned her the prestigious Distinguished Community Award by the Oyo state Chapter of the Nigerian Medical Association (NMA) back in July, 2018. She is a true care giver, isn’t she? Of course, she is. But that is not all about her.
As an intriguing act of immanent fate, Mrs. Akeredolu happens to be of Ibo extraction but married to a Yoruba man, who is both a renowned lawyer and politician. As expected this interesting social scenario must have raised some questions and sometimes untoward reactions that trail her every talk and walk. ‘’We know the husband is always dancing to her tunes’’, some would have said. Or, ‘’is she not an outsider? Does she really know where the shoe pinches us?’’ Some others must have nursed their grudges. But they have missed the point of the inner workings of Mrs. Akeredolu. As those close to her would readily admit she is an open-minded woman. Yes, she has the apparatchiks and goodies that her exalted office guarantees but good enough she has not lost the common touch. Instead, she knows, like Lailah Akita once stated that ‘’the victory of our inner self is a daily struggle and one must be strong and never give up’’.
Indeed, she has been able to use all such bricks thrown at her to build a strong bridge of trust with her several admirers who are Yorubas. And naturally with her Ibo people and the Niger-Deltans, many of who ply their trades in Akure, Ore, Ikare and other parts of Ondo state. Such bond she has deployed to garner the much-needed political support for the Aketi Project in Ondo state. As it was during the First Term, even stronger it is currently playing out for her husband’s Second Term ambition. The effect is that what some of the opponents of the governor thought would be his high hurdles, the unflinching support of his wife has turned into his launch pad to greater political heights.
Besides, because of the simple, down-to-earth nature she exudes, she is amassing support even from the owners of small and medium scale enterprises, artisans and of course, the market women led by the Iyalojas. For instance, in July of this year the representatives of the Iyalogas of the APC drawn from the 18 LGAs gathered at the Babafunke Ajasin Hall of the Ministry of Women Affairs to pledge their unflinching resolve; to see the governor back to Government House for his Second Term.
They used the opportunity to appreciate the governor for his administration’s giant strides in various sectors-from health, education, agriculture through massive infrastructural development across the state. Similarly, they commended his wife for her laudable initiatives, including the battle against breast cancer and OndoWidows Care. And on her part, she pledged to do more for them. ‘’You Iyalojas deserve every support and assistance…and I am available, with more, underway’’.
Going by all the noble values she stands for and her life’s varied experiences she remains as an enduring inspiration to men and women alike. There is much to learn and emulate from her desire to gain access to quality healthcare delivery, including support for victims of breast cancer, as well as her fight for gender equality when it comes to education and politico-economic empowerment.
Indeed, her massive grassroots support and more so, her pan-Nigerian disposition added to her husband’s outstanding achievements are sure guarantee that Governor Akeredolu’s Second Term ambition is a done deal. In fact, he is going to coast to landslide victory. As Eric Bates, the editor at large of ‘The New Republic’ succinctly noted: ‘’There are no negatives in life, only challenges to overcome that will make you stronger’’
Bullion Records CEO, Ambassador Ajadi, and Wife, Oyindamola, Celebrate Their Twins’ Birthday Heartwarmingly
The CEO and Chairman of Bullion Records, Ambassador Olufemi Ajadi Oguntoyinbo, has expressed heartfelt birthday wishes to his beloved twin children, Taiwo and Kehinde, as they mark another year of life today, Wednesday, April 2, 2025.
Ambassador Ajadi took to his official social media handle to share his joy, extending prayers and well wishes to his twins. His message was met with a flood of warm responses from family members, friends, and well-wishers, who joined in celebrating the special occasion.
In his birthday message, Ambassador Ajadi prayed for long life, prosperity, and happiness for Taiwo and Kehinde. “Join me in celebrating my darling twins as the Lord adds another year to their age. Taiwo and Kenny Ajadi, may you always celebrate in peace, joy, and love. Wishing you long life and prosperity. Happy birthday,” he wrote.
The twins’ mother, Mrs. Oyindamola Ajadi Oguntoyinbo, also honored the occasion with a heartfelt poem dedicated to her children. In her poetic tribute, she captured the essence of their unique bond and the joy they bring to the family:
Two tiny souls, a perfect pair,
Born together, with love to share.
From the womb, a special bond,
A lifelong tie, forever beyond.
With every smile, a mirrored gleam,
A synchronized laugh, a joyful dream.
Their hearts beat fast, their spirits bright,
A twin connection, a precious sight.
Through life’s ups and downs, they’ll stand as one,
A partnership unique, forever won.
Their twinship a gift, a treasure rare,
A bond of love, beyond compare.
Expressing her deep affection for her children, Mrs. Oyindamola Ajadi shared her wishes for their future, saying, “Happy birthday to my amazing duo. Wishing the twins a day filled with laughter, love, and all their favorite things. May this special day be the start of an incredible year ahead in Jesus’ name. Congratulations, my sunshine!”
Biu APC Stakeholders Pay Sallah Homage to Gen. Buratai (Betara of Biu)
In a show of unity and respect, Rt. Hon. Yakubu Kimba led a high-powered delegation from Biu Local Government to pay Sallah homage to Ambassador Tukur Yusuf Buratai, the former Chief of Army Staff, who was in Biu for the Eid celebrations.
Hon. Kimba, mandated by His Excellency Umar Usman Kadafur, extended heartfelt greetings on behalf of the Biu community and expressed deep appreciation for Buratai’s contributions to the region during his tenure. He described Buratai as a true elder statesman who has consistently demonstrated his commitment to the development of Biu.
Additionally, Hon. Kimba conveyed his condolences to Buratai over the passing of Alhaji Aliyu Usman Kadafur, offering prayers for Allah’s mercy and eternal rest for the departed.
In response, Ambassador Buratai thanked the delegation for their visit and kind words. He reaffirmed his unwavering support for the APC administration at the local, state, and federal levels, emphasizing the importance of unity in governance.
Among the dignitaries in attendance were the Biu Local Government Chairman, Councillors, Alhaji Umar Auv, Alhaji Abdu Zira, the APC LG Secretary, party stakeholders, elders, ward chairmen, and other notable figures.
The visit concluded on a note of mutual respect and strengthened ties, underscoring the enduring bonds between Biu’s leadership and its distinguished sons.
A Life of Purpose: My 50-year Journey of Impact, Gratitude and Philanthropy – By Aare Adetola Olaniyi Emmanuelking
The 2nd of April holds a profound significance for me. This year marks a momentous milestone – my 50th birthday—a celebration of half a century filled with rich experiences and impactful contributions. In stark contrast to the jubilant celebrations of my 40th birthday, which saw the streets of Lagos alive with revelry, I have chosen a path of humility and gratitude to observe this occasion. I plan to reflect quietly on my journey and offer heartfelt thanks to my creator for the many blessings I have received.
My life story is truly remarkable. The inspiration for my thriving real estate business was born during a particularly challenging period—while I was recuperating in a hospital. It was then that I envisioned a venture that would transform the housing landscape in Nigeria and beyond. Today, that vision has flourished into a multi-billion-dollar conglomerate, and I have dedicated myself to providing affordable housing solutions. My work has significantly impacted the lives of countless individuals, turning the once homeless into proud homeowners. My innovative approaches have not only disrupted traditional real estate practices but have also inspired many others in the industry to explore similar pathways.
I remain profoundly grateful to my creator for enabling me to turn my lofty dreams into reality. I have focused my efforts on addressing the pressing issue of housing in Nigeria, crafting affordable home plans that have set a standard many in the industry have sought to emulate. As a trailblazer in the real estate sector, I have become known as the benchmark for real estate business success in Nigeria. Yet, I eschew lavish displays of wealth and grandeur. Rather than inviting praise from my admirers through elaborate festivities, I am instructing friends and associates to express gratitude on my behalf and to redirect their gifts toward charitable endeavors. This philosophy represents what I view as one of the greatest gifts I could receive for my birthday—bringing joy to those in need.
An embodiment of generosity and selflessness, I have intentionally opted against the extravagant celebrations common among billionaires. Instead, I encourage my community to focus their resources on philanthropy during this special time. For me, the opportunity to support and uplift the less fortunate embodies the true spirit of celebration.
In honour of my 50th birthday, I have planned a personal prayer service dedicated to me and my family, which will serve as a moment for reaffirming my commitment to a life devoted to serving God. My gratitude is especially poignant, given the challenges I have overcome. Adversity has met resilience on my journey, and I continuously witness the favour and protection of my creator, which empowers me to thrive despite life’s many obstacles.
Moving beyond personal reflection, I am also initiating plans for widespread communal betterment across Nigeria. I aim to donate substantial infrastructure improvements to underserved communities, making tangible contributions to enhance residents’ lives in significant ways. My commitment is symbolized by my pledge to commission 50 impactful projects nationwide, each representing a part of my dedication to fostering positive change and supporting community development.
While I have plans for a well-deserved retreat with my family beyond Nigeria’s borders, I remain grounded in my values and commitment to my community. As my 50th birthday unfolds, many are gathering to honour me in various ways, a testament to the profound influence I have had on their lives and the societal landscape.
In line with the wisdom of renowned playwright Professor Femi Osofisan, who insightfully noted that birthdays are not merely for the deceased, I truly appreciate the significance of this milestone, especially within a society where the average life expectancy is less than 50 years. I stand as a beacon of humility, gratitude, and an unwavering commitment to improving the lives of others.
Ultimately, as part of my ongoing legacy, I have made it clear that my 50th birthday celebration will revolve around positive societal contributions. Instead of indulging in extravagant expenditures for personal enjoyment, I prioritize investments that will uplift communities across Nigeria. I am determined to ensure that my milestone is marked by meaningful contributions rather than mere indulgence, reaffirming my role as both a property magnate and a dedicated servant to my country and its people.
In conclusion, I want to thank you all for your love, wishes, and prayers. May heaven celebrate you all, too. Amen. Happy 50th birthday to me.